AMSTERDAM DANCE EVENT ELECTRONIC MUSIC GATHERS HERE 16/17/18/19/20 OCTOBER

We would like to take this opportunity to look back at ADE’18 and dive a bit deeper into how we work with our brand partners.

MARTIN GARRIX | RAI AMSTERDAM

The 23rd edition in 2018 attracted 400,000 electronic music professionals & enthousiasts from over 100 countries.

INTO THE WOODS ADE WEEKENDER | NDSM WHARF

Catching up with the latest musical trends through 2,500+ performing artists and 600+ speakers.

KAMP SEEDORF | A’DAM TOREN

Connecting and inspiring the electronic music industry.

ADE BEATS | MELKWEG

Covering all electronic genres and sub-genres.

ADE LIVE | SUGAR FACTORY

Showcasing electronic music culture across five days and nights through art, discussions, film, gear and sound.

RED BULL CURATES | KLAPROOS

Driven by and stimulating technological development and innovation.

ADE CONFERENCE | DELAMAR

Offering a unique opportunity to experience global electronic music culture in all its diversity.

ADE SOUND LAB | BRAKKE GROND

FACTS & FIGURES

Visitors ADE 2018

400,000 Instagram followers

169,000 Twitter followers

99,000 Artists

2,500+

Facebook likes

560,000 MyADE members mail database

140,000 Nationalities

100+ Events

1,000+

Unique website visitors

2,500,000 Facebook & Instagram reach October

22,900,000 Conference visitors

9,000 Venues

200+

These are the facts & figures of ADE’s own channels, the total reach including involved artists, partners and visitors exceeds this number by millions.

808 State GB ACE1 JP Adam Beyer SE Adriatique CH Agar Agar FR Agents Of Time IT Agoria FR Âme DE Amelie Lens BE Amy Root NL AnD GB Andrew Weatherall GB Andy Moore GB Anetha FR Animistic Beliefs NL Anja Schneider DE Anna BR Annelie Antal NL Anthony Parasole US Arp Frique NL ATEQ DE Avalon Emerson US Awesome Tapes From Africa US Axel Boman SE Axwell /\ Ingrosso SE Bambounou FR Baris K TR Bassjackers NL Ben Klock DE Ben Sims GB Ben UFO GB Benny Rodrigues NL Bicep GB Blawan GB Bob Sinclar FR Bokoesam NL Bonobo GB Boo Williams US Boris Brejcha DE Broederliefde NL Bruxas NL Call Super GB Cari Lekebusch SE Carlos Valdes NL Carnage US Charlotte de Witte BE Chris Liebing DE CIFIKA KR Claptone DE Colin Benders NL Dâm-Funk US Dasha Rush RU Dave Clarke GB David Guetta FR Dax J GB D-Block & S-Te-Fan NL De Sluwe Vos NL Derrick May US Detroit Swindle NL Dimitri Vegas & Like Mike BE Dixon DE DJ Bone US Dj Boring AU DJ Koze DE DJ Nobu JP DJ Rush US DJ Stingray 313 US Dr. Rubinstein DE Dub FX AU Dubfire US DVS1 US Edward DE Eefje de Visser NL Efdemin DE Element BR Emily Jeanne BE Estroe NL Etapp Kyle UA Fatima Hajji ES Fedde Le Grand NL Feed Me GB Fernanda Martins BR Ferro NL FJAAK DE Floating Points GB Floorplan US Function US GAIA NL Gary Beck GB Gerd Janson DE GoldFish ZA GOOSE BE Gregor Salto NL Gui Boratto BR Guti KZ Haiku Hands AU Hardwell NL Headhunterz NL Helena Hauff DE Henrik Schwarz DE Hernan Cattaneo AR Honey Dijon US Hunee DE I Hate Models FR Idiotape KR I-F NL Inga Mauer RU James Zabiela GB Jameszoo Quartet NL Jamie Jones GB Jay Lumen HU Jayda G CA Jeff Mills US Jensen Interceptor AU Job Jobse NL John Talabot ES Jon Hopkins GB Joost van Bellen NL Joris Voorn NL Joseph Capriati IT Josylvio NL Juan Sanchez NL Julian Jordan NL Karenn GB Kenny Dope US Kevin Saunderson US Kiasmos IS KiNK BG Kobosil DE Kölsch DK KSHMR US Laurent Garnier FR Lena Willikens DE Leon Vynehall US Lil’ Kleine NL Liquid Soul CH Loco Dice DE Low Steppa GB Lucas & Steve NL Luciano CH Luke Slater GB Luuk van Dijk NL Lyzza NL Maceo Plex US Mall Grab AU Mano Le Tough IE Map.ache DE Marcel Dettmann DE Marco Bailey BE Markus Schulz DE Martin Garrix NL Mathew Jonson DE Matt Sassari FR Max Abysmal NL Max Cooper GB Maya Jane Coles GB Mehmet Aslan CH Memory Loss CA Metropole Orkest NL MEUTE DE Michael Mayer DE Mind Against IT Mirella Kroes NL Miss Kittin FR Modeselektor DE Modestep GB Molly FR Moody Mehran NL Motor City Drum Ensemble DE Mount Kimbie GB Moxie GB Mr. Wix NL Nakadia TH Neel IT Netsky BE Nicky Romero NL Nina Kraviz RU Noisia NL N'to FR OBJECT BLUE CN Oceanic NL Octave One US Oliver Heldens NL Optimo GB Or:la GB Orbital GB Orpheu The Wizard NL Pachanga Boys MX Pan-Pot DE Paquita Gordon IT Patrice Bäumel DE Paul Kalkbrenner DE Paul Oakenfold GB Paula Temple GB Pegboard Nerds NO Peggy Gou KR Phaeleh KR Pleasurekraft US Prins Thomas NO Project One NL Raiden KR Rebekah GB Rebolledo MX Recondite DE Red Axes IL Ricardo Villalobos CL Richie Hawtin CA Rinaly JP Rinaly JP Ritmo IL Robert Hood US ROD NL Rødhåd DE Roisin Murphy GB Roman Flügel DE Romare GB Ron Morelli US Saagara IN Sam Paganini IT San Holo NL Sandrien NL Sasha GB Seth Troxler US Sevn Alias NL Shanti Celeste CL Shifted GB Sigala GB Slam GB SNTS DE Soichi Terada JP Solomun BA SOPHIE GB Space Dimension Controller GB Speedy J NL Standerwick GB Stephan Bodzin DE Sterac aka Steve Rachmad NL Steven de Peven BE Stimming x Lambert DE Sunnery James & Ryan Marciano NL Surgeon GB Sven Väth DE Symbolic IL Tale Of Us IT The Advent PT The Mauskovic Dance Band NL Ticon SE Tiga CA Tijana T RS Tom Trago NL Truncate (AKA Audio Injection) US Tsepo NL Vaal IT Vladimir Ivkovic DE Volvox US VRIL DE W&W NL Waclaw Zimpel PL Wildstylez NL Woody'92 NL Yallah! Yallah! NL Yellow Claw NL Zip DE Ø [Phase] GB and many many more

Selection of artists and speakers participating to the ADE’18 day and night program

ADE x PARTNERS

The Amsterdam Dance Event (ADE) is a non-profit and independent foundation. Throughout the years the close collaboration with cultural funds, the city of Amsterdam and brand partners has enabled ADE to become the most respected conference and largest club festival for electronic music professionals and enthusiasts, while remaining true to its core values.

ADE offers its brand partners knowledge and experience to build creative campaigns. To create real experiences and develop authentic and relevant content, distributed through media plans that put their brand in a global spotlight, connecting them with ADE’s core audience of tastemakers that live music. 

Some examples can be found on the following slides.

Why and how we work with brands

We are specialized in connecting brands to music professionals and enthusiasts by building culturally relevant campaigns that drive your message.

In 2018 we teamed up with Absolut, Ace & Tate, Adobe, Deezer, Instagram, Facebook, KLM, Pioneer DJ, Red Bull, SoundCloud, Uber and more great partners.

Let’s take a closer look at how we work together with our partners.

ADE x CANON

ADE BLOGPOST | READ HERE

Story Shooters

ADE and Canon called on creatives to become part of the Story Shooters team, which captured all the highlights of the 2018 edition in fascinating detail. After a 30 day social campaign, over 500 submissions were sent in. 

The 25 best creatives were invited for a day full of DIY activities, in which they were encouraged to go to great lengths to express their vision. Eventually, six highly talented and progressive photographers and videographers convinced the jury to let them become part of the Story Shooters team. They headed home with an all access ADE press accreditation, a five night stay in Amsterdam and the latest Canon gear in their bags.

During the event, all content came together in an attractive live feed on the ADE landing page which visually covered the largest electronic music event in the world.

Watch the open call video here

ADE x DESPERADOS

ADE BLOGPOST | READ HERE

Find Your Dancefloor

Desperados and ADE teamed up to help the ADE crowd find their dance floor prior to and during the event. This message was spread and carried out through an extensive campaign, including a central campaign video which was plugged and seeded online and played in arthouse cinemas, an in-store retail promotional across The Netherlands, a treasure hunting ticketing activation in collaboration with ADE’s media partners, a (digital) out of home campaign and a live event to kick off ADE. During the event, daily videos with program highlights and tips were shared to help visitors get inspired during the day and find their perfect dance floor by night.

Check our day and night program tips

ADE x KLM

ADE BLOGPOST | READ HERE

Life on the road

With international artists, speakers, delegates and music enthusiasts from around the globe, ADE depends on a reliable flight partner. For the fifth year in a row we teamed up with KLM Royal Dutch Airlines to facilitate the travel to Amsterdam from over 150 cities.

Aside from a highly visible integration into an intelligent travel campaign, a booking widget on the ADE website and deluxe giveaways (including flights, hotels and tickets), we covered and shared unique and personal travel stories from global visitors about what moves them in order to reveal the diversity of this global community, ADE’s program and its visitors. Those stories were spread via IG stories, iFlyMagazine, Crack Magazine and our in-house created video series ‘Life on the Road’ in which we dived deeper in the life on the road as a musician, DJ, producer or music professional which can be pretty hectic.

Together with KLM we asked Sam Feldt, Prins Thomas and Shawn Wilson how to cope with pressures and temptations and how they find time to relax and spend time with their loved ones while catching 100+ flights a year. 

Watch here episode #1 of 'Life on the Road' with Sam Feldt

ADE x SOUNDCLOUD

ADE SETS | LISTEN HERE

From the first upload to the first collab and the first main stage, SoundCloud has been the platform for creators and DJs to grow their career at any stage. That’s why we rolled out a campaign with multiple touchpoints to inspire and encourage creators at any level. Built up from ‘The Future of Music’ panel with industry experts that discuss the pitfalls and possibilities in electronic music production today, touching on everything from gear to project workflow and third party integrations. Hosting the ADE Demo Drop where creators had the rare opportunity to have a 15 minute one-on-one session with a professional to discuss their work and get to know what they need to do to optimize their sound and production skills. 

On Friday night Mount Kimbie, Matthew Dear & mobilegirl took the stage at the SoundCloud Showcase at Waalse Kerk in Amsterdam’s Red Light District. More than 1500 DJs and industry tastemakers filled the space to celebrate electronic music. The showcase was like a tension-releasing drop after the steady build-up of momentum during the week, and embodied what’s new, now and next in music.

Together with SoundCloud we created a music section within our website to explore and relive the sets of ADE’18.

SoundCloud

Curious about working together and interested in hearing more about the opportunities? 

Feel free to contact our partnership & brand activation team via partnerships@amsterdam-dance-event.nl.

ADE 2019: 16/17/18/19/20 OCTOBER