AMSOIL Magazine December 2010

8/8/2019 AMSOIL Magazine December 2010

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DECEMBER 2010

PREFERRED CUSTOMER EDITION

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O F FI C I A L O I L

Ross Martin

P.J. Wanderscheid

Robbie Malinoski

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DECEMBER 2010 | 3

FEATURES

6 AMSOIL Introduces WideArray of Premium Productsin 2010

7 AMSOIL Products Win SEMAand World Ag Expo Awards

8 Synthetic Polymeric GreaseProduces Impressive Resultsin Field Study

9 Remodeled MyAMSOIL-GarageTM Allows UnlimitedOptions

DEPARTMENTS

4 From the President’s Desk

10 Tech Talk

12 Racing & Promotional News

14 Centerlines and Updates

ADVERTISEMENTS

2 Whatever the Make,We’ve Got It Covered

5 People Who Drive a High-EndCar Need a High-End Oil

11 2011 AMSOIL CalendarsNow Available

16 Move Up To AMSOIL Quality

STAFF

Editor

Kevin McBrideVice President, Marketing & Communications

Associate Editor

Joel Youngman

Publication Manager

Terry Johnsen

Staff Writers

Kathy AndersonJohn Baker

Terry JohnsenJoel Youngman

Graphic Design Manager

Jeff Spry

Content Contribution

Dewey AsbachJeremy MeyerMatt Morgan

Editorial Contribution

Dan Peterson

Advertising

Ed Newman

Back Issues

Back issues of AMSOIL Magazine areavailable for $1 each. Order G17 and

specify the month and year.

On the Web

www.amsoil.com

President and CEO

A.J. Amatuzio

Executive Vice President and COO

Alan Amatuzio

Executive Vice President and CFO

Dean Alexander

© 2010, AMSOIL INC.All rights reserved.

Printed by Service PrintersDuluth, MN USA.

Testimonials

AMSOIL INC.Communications Department

The AMSOIL Building925 Tower Ave.

Superior, WI 54880

[email protected]

THE COVER2010 New ProductWrap-Up

M A G A Z I N E

DECEMBE

PREFERREDCUSTOMER

PREFERRED CUSTOMER EDITION

DECEMBER 2010

T A B L E O F C O N T E N T S

AMSOILIntroducesWide Arrayof PremiumProductsin 2010

PAGE 6

M A G A Z I N E











4 | DECEMBER 2010

A.J. “Al” AmatuzioPresident &

Chief Executive Of fi cer

Since the introduction of our very firstsynthetic motor oil it has been ourproducts that have drawn people to

AMSOIL. Whether it’s savings real-ized through extended drain intervals,prolonged engine and equipment life orimproved overall performance throughsuperior lubrication, people recognizethe great value our products provide.AMSOIL products prove their value andpeople who use them, more often thannot, become AMSOIL customers for life.

Throughout the years many peoplebecame Dealers simply to use theproducts. They had no intention, initially,of actually working their AMSOIL busi-nesses. They weren’t salespeople, butbecause of the many benefits theyexperienced with the products theygained confidence and began aggres-sively pursuing their AMSOIL businessopportunity.

We see the same with our PreferredCustomers. Although I don’t get theopportunity to speak to PreferredCustomers as often as I would like, I doreceive occasional letters. In virtuallyall cases, these letters contain glowingcomments about our products. And inmany cases, like our Dealers, Preferred

Customers become committed and goon to build highly successful AMSOILDealerships.

Don’t get me wrong. Although I wouldlove to see every Dealer and PreferredCustomer become successful in anAMSOIL Dealership, I do not expect thatto happen. Not all of you, I understand,have the time, the interest or desire.I can only tell you that I am extremelygrateful for your commitment to ourproducts, and I sincerely appreciateyour loyalty to the AMSOIL brand.I would like all Preferred Customers andDealers to realize, however, that theAMSOIL business opportunity is therefor you, at any time, should you chooseto pursue it.

You can be sure, also, that the companywill support you every step of the way.For 37 years AMSOIL has been a modelfor all that is good in multi-level market-ing and that will continue. Following arefour traditional benchmarks that goodMLM companies must meet:

1. A company must have qualityproducts. AMSOIL products performas intended, and clearly, the bet-

ter the products perform the easierthey are to sell. Not only does ourquality attract consumers, it inspiresconfidence and enthusiasm in ourDealers. We manufacture our ownproduct line to ensure quality control,and our product line is large, provid-ing Dealers and Preferred Customerswith diversity and choice. And bottomline, there is demand for AMSOILproducts.

2. Company support is a necessity.Knowledgeable Dealers are success-

ful Dealers, and AMSOIL puts greateffort into Dealer training. Beyondthe intense instruction provided atAMSOIL University, we offer a wideselection of literature, website trainingand other educational tools. Also,unlike most MLM companies, weprovide direct access to the compa-ny. Our open phone policy, con-ventions and regional meetingsprovide the personal contactthat is extremely important forthe training and inspirationthat is necessary to succeedin the multi-level marketingindustry.

3. Stability is a feature common toall successful MLM companies. AMSOIL has a proven track record.We have established a solid reputa-tion. We look to the future, manageour growth wisely and commit tolong-term goals. We have never,ever missed a payment to ourDealers or suppliers, andwe reinvest our moneyfor constant improve-ment and growth.

Driving it all, we havehighly-qualifiedmanagement, skilledtechnical peopleand a dedicatedstaff throughout.

4. Good MLM com-panies make onlylegitimate claims. AMSOIL doesn’tpromise instantriches. It takes hard

work and dedication to succeed asan AMSOIL Dealer. And we don’t relyon outrageous testimonials or incred-

ible claims to sell product or attractDealers and Preferred Customers. Welet the facts speak for themselves.

From all of us at AMSOIL I thank ourDealers for their effort, our PreferredCustomers for their business andwish all of you a wonderful holidayseason.

A.J. “Al” Amatuzio

President and CEO, AMSOIL INC.

Dean AlexanderExecutive V.P. /

Chief Financial Of fi c

Alan AmatuzioExecutive V.P. /

Chief Operating Of fi cer

A.J. “Al” AmatuzioPresident &

Chief Executive Of fi cer

TO ORDER - Call 1-877-290-0135 - WW W.OILSHOPPER.COM






Stay-in-Grade Performance

Low-SAPS* Formulation

Maximum Fuel Economy

Enhanced Turbocharger Protection

*sulfated ash, phosphorus and sulfur

Place your order today!

APPLICATIONS

VW 504.00/507.00ACEA A3/B3, A3/B4

Mercedes-Benz 229.51BMW LL-04Porsche C30

AMSOIL European Car Formula5W-30 Synthetic Motor Oil




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Synthetic Polymeric Truck,Chassis and Equipment Grease(GPTR1, GPTR2)Delivers excellent wear protection, perfor-mance and extended service life in the severe-service, extreme-pressure environments facedin medium- and heavy-duty over-the-roadtrucks and equipment. Clings tenaciously tometal surfaces and delivers maximum impact/ pound-out resistance, staying in place to sealout water and contaminants and provide aprotective barrier between metal components.

Quickshot™ SE (AQS)Formulated to thoroughly clean varnish, gumsand insoluble debris in two- and four-strokegasoline-powered small engines and power-sports equipment fuel systems, restoring peakperformance. Effectively addresses perfor-mance issues related to ethanol, water anddirty pump gas. Stabilizes fuel between usesand during short-term storage periods.

Engine and TransmissionFlush (FLSH)Helps restore operating efficiency, increasefuel economy and reduce emissions in gaso-line and diesel engines and automatic trans-missions. Its potent, detergent-based formuladissolves and disperses sludge, varnish anddeposits, promoting lower operating tempera-tures and reduced oil consumption.

Dominator ® Coolant Boost (RDCB)Provides quick and effective heat transferinside radiators and cylinder heads, result-ing in reduced operating temperatures, moreefficient operation, increased horsepower andquicker engine warm-up times. Robust mixtureof corrosion inhibitors effectively protect the

radiator, heater core, water pump, cylinderheads, engine block and intake manifold fromthe damaging effects of corrosion.

Biodegradable Synthetic HydraulicOil (BHO)Designed to provide premium hydraulic fluidperformance for demanding applications, whilealso effectively addressing biodegradabilityand low toxicity requirements. Its blend of high-oleic oils, synthetic esters and customized ad-ditives not only protects hydraulic components

against wear, but also protects the environmentin the case of leakage or spills.

SAE 60 Synthetic MotorcycleOil (MCS)Recommended for Harley-Davidson and big-bore motorcycles that require a 60-weight oil.Superior synthetic formulation provides longservice life and maximum protection againstengine wear. Superior shear stability deliversoutstanding protection for high-performanceengines and transmissions. No friction modi-

fiers. Wet-clutch compatible.

Synthetic Vehicular Natural GasEngine Oil (ANGV)Formulated with higher levels of zinc andphosphorus to deliver superior protection andperformance in vehicular and mobile naturalgas engines calling for an API CF 15W-40low-ash lubricant.

Reformulated XL Synthetic MotorOils (XLM, XLF, XLT, XLO)Provide better wear control, improved high-and low-temperature protection and increased

fuel economy compared to conventional oils.Formulated with extended-drain boost technol-ogy to provide superior performance for upto 10,000-miles/six months, or longer whenrecommended in owners’ manuals or indicatedby electronic oil life monitoring systems.

OE Synthetic Motor Oils (OEM,OEF, OET)Offer the protection and performance benefitsof a high-quality synthetic for OEM-recom-mended drain intervals. Formulated to pro-vide better wear control, improved high- andlow-temperature protection and increased fueleconomy compared to conventional oils.

European Car Formula 5W-30Synthetic Motor Oil (AEL)Specially formulated for the lubrication needsof European gasoline and diesel cars andlight trucks. Blended with advanced AMSOILsynthetic base stocks, premium additives anda broad viscosity rating, allowing motoriststo take advantage of the maximum extendeddrain intervals recommended by Europeanautomakers while providing second-to-noneprotection and performance.

AMSOIL INTRODUCESAMSOIL INTRODUCES

WIDE ARRAY OF PREMIUMWIDE ARRAY OF PREMIUM

PRODUCTS IN 2010PRODUCTS IN 2010









DECEMBER 2010 | 7

AMSOIL PRODUCTS WIN SEMA ANDAMSOIL PRODUCTS WIN SEMA AND

WORLD AWORLD AGG EXPO AWARDSEXPO AWARDS

Each fall, over 100,000 automotive specialty products industryleaders from more than 100 countries gather at the SpecialtyEquipment Market Association (SEMA) Show to showcase anddemonstrate products, attend seminars and special eventsand take advantage of networking opportunities. Held Novem-ber 2-5 at the Las Vegas Convention Center, the 2010 showboasted more attendees, booths, new product introductionsand vehicles than ever. Representing AMSOIL was Director ofAdvertising Ed Newman.

The first day of the show opened with the New ProductsAwards Breakfast. Over 2,000 new products were submittedfor consideration of this distinctive honor in 15 different catego-ries, and judges were looking for superiority of innovation, tech-nical achievement, quality, consumer appeal and marketabilityin their search for the winners. With Dave McClelland of Hot

Rod TV and the Voice of SEMA leading the awards program,AMSOIL Quickshot SE was announced as the winner of theBest New Powersports Product Award.

Quickshot SEAMSOIL Quickshot SE (AQS) is formulated to thoroughly cleanvarnish, gums and insoluble debris in two- and four-strokegasoline-powered small engines and powersports equipmentfuel systems, restoring peak performance. It effectivelyaddresses performance issues related to ethanol, water anddirty pump gas, and stabilizes fuel between uses andduring short-term storage periods.

AMSOIL QuickshotTM SE

Awarded Best New Powersports Productby SEMA Judges

Help AMSOIL Biodegradable Hydraulic Oil

Win the 2011 World Ag ExpoAttendees’ Choice Award

AMSOIL Biodegradable Synthetic Hydraulic Oil has beenselected as a 2011 World Ag Expo Top-10 New Product and isin the running for the 2011 World Ag Expo Attendees’ ChoiceAward. Visit www.worldagexpo.com/General-Info/Top-Ten/ Top-10-Products-2011.htm to vote for AMSOIL BiodegradableSynthetic Hydraulic Oil to win the 2011 World Ag ExpoAttendees’ Choice New Product Award.

As a World Ag Expo Top-10 New Product, Biodegradable Hy-draulic Oil will be featured in the event’s New Product Center,as well as in a variety of publications, including the World Ag Expo Preview magazine, Of fi cial World Ag Expo Show Guide ,the World Ag Expo Top-10 New Product Digest and the event’swebsite at www.worldagexpo.com.

The World Ag Expo at the International Agri-Center in Tulare,Calif. represents the largest agriculture exposition in the world.Expected to draw approximately 100,000 attendees and

feature 1,600 exhibitors displaying the latest agriculturalproducts and technology, next year’s 44th annual event willbe held February 8-10 and will offer a variety of seminars anddemonstrations for dairy producers, farmers, ranchers andagri-business professionals.

Biodegradable Synthetic Hydraulic OilAMSOIL Biodegradable Synthetic Hydraulic Oil (BHO) isdesigned to provide premium hydraulic fluid performance fordemanding applications, while effectively addressing biode-gradability and low toxicity requirements. Its blend of higholeic oils, synthetic esters and customized additives not onlyprotects hydraulic components against wear, but also protectsthe environment in the case of leakage or spills.










SYNTHETIC POLYMERIC GREASESYNTHETIC POLYMERIC GREASE

PRODUCES IMPRESSIVE RESULTSPRODUCES IMPRESSIVE RESULTS

IN FIELD STUDYIN FIELD STUDY

In a recent real-world field study,AMSOIL Synthetic Polymeric Truck,Chassis and Equipment Grease(GPTR2) reduced grease consumptionand demonstrated superior pound-outand washout resistance compared toa competing synthetic EP grease. Thefield study subjected both greases toidentical operating and weather condi-tions in a 2003 front-loading AutocarIgnitor refuse hauler. During the 56-daystudy, the refuse hauler was placedinto daily service unloading over 100

commercial dumpsters during a 12-hourshift. The vehicle routinely encounteredadverse weather and extreme-pressureenvironments that can pound-out andwashout inferior greases, causing corro-sion and wear, which provided the idealenvironment for testing greases.

Test ParametersSynthetic Polymeric Truck, Chassis andEquipment Grease was installed in oneside of the vehicle using a manual pis-tol-grip style 6,000 psi grease gun, whilethe competing grease was installed inthe identical components on the op-posite side. After operating the vehicleto ensure complete removal of the oldgrease, the refuse hauler underwent aseries of three re-greasings throughoutthe field study. The number of pumpsrequired to properly lubricate the 19grease points on each side of the vehi-cle was recorded. A visual inspection ofeach grease point was also conductedto record abnormal conditions, includingexcessive grease consumption and thepresence of water.

Results – Grease Consumption

The chart displays the number ofgrease gun pumps required to properlylubricate each side of the refuse hauler.Results from all three re-greasings showreduced consumption using AMSOILSynthetic Polymeric Truck, Chassis andEquipment Grease, with its extendedservice capabilities becoming moreevident as the field study progressed.Overall, three 14-oz. cartridges of theAMSOIL product were required, while4.5 14-oz. cartridges of the competinggrease were required. Despite operating

in identical conditions, the advancedchemistry of AMSOIL Synthetic Poly-meric Grease allowed it to remain intactbetter, requiring less grease to provideincreased protection.

Results – Washout/Pound-OutThroughout a 12-hour shift, the hoist,lift arms, king pins and other compo-nents responsible for raising heavilyloaded dumpsters repeatedly encounterextreme pressures that can pound-out inferior greases. Without grease in

place acting as a seal, water and othercontaminants can penetrate the area,causing corrosion and wear. In addition,metal-to-metal contact results, ultimatelycausing component failure.

AMSOIL Synthetic Polymeric Truck,Chassis and Equipment Grease resistedpound-out to stay in place longer thanthe competing grease, forming aneffective seal to repel water and othercontaminants. In multiple instances,visual inspections found water betweensurfaces greased with the competingproduct. The side of the vehicle

lubricated with AMSOIL, however,resisted washout due to the product’ssuperior adhesion and cohesion proper-ties and did not allow water to entergreased areas.

Proven PerformanceTest results achieved in real-world,severe-service operation demonstratethe superiority of AMSOIL SyntheticPolymeric Truck, Chassis and Equip-ment Grease. It remains intact for maxi-mum protection and clings tenaciouslyto metal surfaces, helping keep water

and other corrosive contaminants frompenetrating greasable components. Itcan extend service intervals or requireless grease when re-greasing, savingfleets money.

0

50

100

150

N u m b e r o f G r e a s e G u n P u m p s R e q u i r e d

200

168

142

173

136

172

134

FirstRe-greasing

SecondRe-greasing

ThirdRe-greasing

C o m p e t i n g S y n t h e t i c E P G r e a s e



A M S O I L S y n t h e t i c P o l y m e r i c

T r u c k ,

C h a s s i s a n d E q u i p m e n t G r e a s e


T r u c k ,



T r u c k ,


TOTAL

GREASE USED

Competing SyntheticEP Grease:

4.5 – 14-oz. Tubes

AMSOIL SyntheticPolymeric Truck,

Chassis andEquipment Grease:

3 – 14-oz. Tubes

50% fewer tubesof grease needed

with AMSOIL

Grease Consumption ComparisonField Study Performed June – July 2010









DECEMBER 2010 | 9

REMODELEDREMODELED MyAMSOILGarageMyAMSOILGarageTMTM

ALLOWS UNLIMITED OPTIONSALLOWS UNLIMITED OPTIONS

Just over a year ago, MyAMSOILGar-age launched on the corporate websiteas a supplement to the AMSOIL Auto &Light Truck Lookup system. It provides avirtual “garage” in which users store alltheir passenger car/light truck informa-tion, eliminating the need to re-enter iteach time a product lookup is per-formed. The ability to track oil and filterchanges and establish email oil changereminders was also included.

MyAMSOILGarage has proven extreme-ly popular since its launch, and the nextlogical step was to expand its capa-bilities beyond the Auto & Light Truck

Application Guide. Users will now noticethe following additional features:

• The ability to store information forvirtually any vehicle, including motor-cycles, lawn and garden equipment,heavy-duty trucks and more.

• The ability to store information forstationary equipment, including com-pressors, chop saws, generators andmore.

• Expanded record-keeping capa-bilities, allowing users to track allmaintenance services, such as belt

changes, brake work, tire changesand more.

• Advanced email reminder capabilities.

While MyAMSOILGarage still provideseasy and fast product lookups forpassenger car/light truck applications,it now has also become a completevehicle and equipment maintenancesoftware program.

User-Friendly InterfaceThe new interface includes a customiz-able folder tree down the left-hand side

of the screen and a bigger workspace.The enhanced interface neatly storesand organizes information for an unlim-ited amount of vehicles and equipment.

All Vehicles and EquipmentAccommodatedVehicle and equipment information isnow customizable. Users can createrecords for vehicles not contained in thedrop-down menus, including vintagecars, farm implements, semi trucks andmore. If the user owns it, MyAMSOIL-

Garage can accommodate it. However,product recommendations may notcurrently be available for applicationsother than passenger cars/light trucks.AMSOIL is working to offer additionalproduct recommendations and plansto release an application guide forpowersports applications soon. Untilthen, consult the AMSOIL PowersportsApplication Guide (G2135) forrecommendations.

Unlimited MaintenanceRecordsThe previous system was designed to

track only oil andfilter changes. Now,a drop-down list of additional mainte-

nance services is offered to track airfilter, transmission, coolant, fuel filter,spark plug, tire and wiper service. Ad-ditionally, users can manually enter anyother type of maintenance service notincluded in the drop-down menu, allow-ing storage of all maintenance servicesperformed.

Email Reminders

Email reminders may be scheduled forany maintenance service performed ona vehicle or piece of equipment, includ-ing manually entered services. Each re-minder can be individually scheduled tosend on a specific date. A reoccurrenceschedule can also be set for every three,six or 12 months, or “never again.” Anew feature allows email reminders to besent to a secondary email address only,allowing Dealers who manage custom-ers’ vehicles to avoid flooding their owninboxes with email reminders.

Free to Use for EveryoneMyAMSOILGarage is free to use andavailable to anyone with an AMSOILonline account. Click the “MyAMSOIL-Garage link” in the gray sidebar on theleft-hand side of www.amsoil.com toestablish an account and to beginfilling the virtual garage.

MyAMSOILGarage accom-modates information andmaintenance records forall vehicles and equipment,allowing users to manu-ally enter applications notpre-programmed into thesystem.

Expanded email remindercapabilities allow users toeasily schedule remindersfor all services.











EmissionsSystem

DurabilityWearProtection

OxidativeThickening

TurbochargerProtection

PistonCleanliness

EngineSludge

Protection

Volatility

E85EmulsionRetention

CorrosionProtection

FuelEconomy

SealCompatibility

T E C H T A L K

The automobile industry is continuallychanging; between advancing technolo-gies and increasingly stringent perfor-mance mandates, change is constantand essential. In North America, engineoil specifications have traditionally beengoverned by the American PetroleumInstitute (API) and the InternationalLubricant Specifications and ApprovalCommittee (ILSAC).

The API first created engine oil groupsin 1947 and has been continuallyimproving engine oil specifications eversince. The API represents the interestsof hundreds of oil marketers and definesoil service categories in addition to ad-ministering the Engine Oil Licensing andCertification System (EOLCS). There arecurrently two registered marks admin-

istered by the EOLCS: the API servicesymbol (donut) and the ILSAC certifica-tion mark (starburst). Certified oils carryone or both of the registered marks.Since the development of the “S” and“C” categories around 1969/1970, theAPI, the American Society for Testingand Materials (ASTM) and the Society ofAutomotive Engineers (SAE) have beenworking together to develop engineoils that meet changing performancedemands.

In 1987, the Alliance of AutomobileManufacturers (AAM, formerly AAMA)informed the API that it was dissatisfiedwith the current approach for approvalof motor oils and created a new systemfor approval governed by a new com-mittee, ILSAC. ILSAC consists of nineoriginal equipment manufacturers(OEMs) from North America, Europeand Japan. ILSAC recently developedthe GF-5 oil standard, which improvesperformance over the previous stan-dard, GF-4. The increased performancestandards are achieved by mandatingcertain performance requirements;

some of the main improve-ments have been aimed atfuel economy, engine oilrobustness and emissionssystem protection.

The API’s most recent servicecategories are SN and SN“Resource Conserving.” TheAPI SN category applies to oilsfor gasoline-powered pass-enger cars, SUVs, vans andlight-duty trucks. The API SNResource Conserving categoryrequires increased perform-ance over SN and more closelymatches the ILSAC GF-5 specifi-cation. The API SN and SN ResourceConserving licenses were both intro-duced October 1, 2010.

General Motors complicated matters abit this year with the introduction of itsdexos1™ oil licensing program. GM cre-ated the dexos1 oil specification to re-duce the oil’s impact on the environmentand increase its performance in certaincategories. dexos1 has tighter perfor-mance requirements than GF-5/API SNin some areas and looser require-ments in other areas. Consumers drivingmodel-year 2011 and newer GM ve-hicles will have to be sure they use an oilrecommended for dexos1 applications.

Government mandates weigh heavilyin the formulation of motor oils and thedevelopment of new service catego-ries. Federal regulations for automotiveperformance, fuel economy and emis-sions limits are becoming increasinglystringent, requiring vehicle manufactur-ers and oil companies to develop tech-nologies to meet these requirements.Vehicle manufacturers are developingnew engines and emissions systemsthat meet the requirements, but they arealso relying on oil manufacturers to helpmeet the new mandates. Government-

mandated corporate average fueleconomy (CAFE) requirements arefocused on improving the average fueleconomy of vehicle manufacturers’passenger car and light-truck fleets.The National Highway Traffic SafetyAdministration (NHTSA), together withthe Environmental Protection Agency(EPA), monitors the fuel economy andemissions performance of vehicles.The average fuel economy of an OEM’sfleet of vehicles must meet the minimumCAFE standards or OEMs face costlypenalties.

With all these changes happening at thesame time, it can be difficult to sort outall the updates and differences between

specifications. AMSOIL simplified thesituation for Dealers and customersby formulating motor oils that meet orexceed performance standards in eachof the main categories. AMSOIL OE andXL Synthetic Motor Oils meet the API SNResource Conserving and ILSAC GF-5performance requirements; OE 5W-30and XL 5W-30 meet the GM dexos1performance requirement. The top-tierline of AMSOIL synthetic motor oilswill be reformulated to meet the latestindustry specifications in the first quarterof 2011.

Dan Peterson | VICE PRESIDENT OF TECHNICAL DEVELOPMENT

North American gasoline motor oilspecifications continue to evolve.With three major specifications now in play, consumers arefacing an increasingly complex market.

This diagram outlines the different areas of improvedperformance emphasized by GF-5 and dexos1. Whileeach specification outperforms the other in certainareas, AMSOIL has formulated its oils to the higheststandard of both specifications in all areas.









The 2011 AMSOIL calendar is now available for

purchase. This year’s full-color calendar layout featuresAMSOIL “Firsts,” AMSOIL products and AMSOIL “Official

Oil” events. The calendar also includes information on

AMSOIL INC. and the differences between synthetic and

petroleum motor oils.

STOCK# QTY U.S. CAN.

G1105-EA 1 1.50 1.80

G1105-CA 10 12.50 14.95Place your order today!





R A C I N G A N D P R O M O T I O N A L N E W S

In November, we used these pagesto tell the world about the company’snew involvement with Monster EnergySupercross. This month, we usedthem to proudly showcase our newpartnership with the AMA ArenacrossSeries.

These new partnerships can beconsidered true game changers,and they also effectively emphasizethe partnerships that have preceded

them. AMSOIL built its reputation onquality products, and we have alwaysbeen able to align ourselves withquality racing environments.

We augment our existing partner-ships, such as the AMSOIL Cham-pionship Snocross Series; LorettaLynn’s Amateur Nationals and theAMSOIL Dirt Track Nationals with thenew. Through it all, every partnershiphas opened a new door of opportunity,because at the end of the day, every-one wants to be tied to quality.

BB XXWITH JEREMY MEYER

O N T H E

Fresh off signing an agreement tobecome the Exclusive Official Oil ofMonster Energy Supercross, AMSOILINC. has reached an agreement to bethe Exclusive Official Oil of the AMAArenacross Series, which beginsJanuary 8 at the BOK Center in Tulsa,Okla. The multi-year agreement marksthe company’s first partnership with theAMA Arenacross Series.

“The AMA Arenacross Series is aperfect complement to our longtimeassociation in motorcycle racing,”

said AMSOIL Race Program ManagerJeremy Meyer. “From amateur to the topprofessional series, AMSOIL is involvedwith the best teams and series andArenacross will continue to strengthenour dedication to this industry.”

AMSOIL will showcase its industry-leading products throughout each stopof the 14-round AMA Arenacross Seriesschedule. While on-track entertainmentis the key, AMSOIL will also look to edu-cate enthusiasts on its various products

and expand its already substantial pres-ence throughout the industry.

“AMSOIL’s rich heritage has providedthe perfect springboard to their involve-ment in arenacross racing,” said ToddJendro, senior director of operations,Feld Motor Sports. “Throughout theyears they have established themselvesas a leader in the motorcycle andoff-road industry. Feld Motor Sportsis proud to welcome AMSOIL toour family of sponsors of the AMAArenacross Series.”

AMSOIL BECOMES EXCLUSIVE OFFICIALAMSOIL BECOMES EXCLUSIVE OFFICIAL

OIL OF AMA ARENACROSS SERIESOIL OF AMA ARENACROSS SERIES

TORC ANNOUNCESTORC ANNOUNCES

2011 RACE SCHEDULE2011 RACE SCHEDULEThe United States Auto Club (USAC)has announced the race schedule forthe 2011 Traxxas TORC Series present-ed by AMSOIL, and it includes threenew venues, as well as the traditionalstops at the sport’s most historic ven-ues. The season opens on the red dirt ofCycle Ranch, near San Antonio, Texas,and the series will also debut at oneof the country’s most iconic motocrosstracks, Red Bud MX in Buchanan, Mich.

The series visits the legendary “BigHouse” in Crandon, Wis. twice in 2011,with the traditional June Brush Runand Labor Day’s World ChampionshipWeekend featuring the AMSOIL Cup, anintense battle between the Pro 2wd andPro 4x4 classes. The Series heads eastin July with a visit to Charlotte MotorSpeedway’s dirt track for two summernights of off-road racing under the lightsin North Carolina.

2011 TORC SCHEDULE

April 30-May 1 . . . . . . Cycle Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . San Antonio, TX

May 28-29 . . . . . . . . . Red Bud MX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Buchanan, MI

June 18-19 . . . . . . . . Crandon Raceway . . . . . . . . . . . . . . . . . . . . . . . . . . Crandon, WI

June 26 . . . . . . . . . . . Pikes Peak . . . . . . . . . . . . . . . Colorado Springs, CO (Exhibition)

July 22-23 . . . . . . . . . Charlotte Motor Speedway . . . . . . . . . . . . . . . . . . . Charlotte, NC

August 13-14 . . . . . . . Bark River Raceway . . . . . . . . . . . . . . . . . . . . . . . . Bark River, MI

September 3-4 . . . . . Crandon Raceway . . . . . . . . . . . . . .Crandon, WI (AMSOIL Cup)

September 15 . . . . . . Chicagoland Speedway . . . . . . . . . . . . . . . . . . . . . . . . . . Joliet, IL

Rounds 14-15 . . . . . . To Be Determined . . . . . . . . . . . . . . . . . . . . . . . To Be Determined

January 8 . . . . Tulsa, OK . . . . . . . . . . . . . . . . . . . . .BOK CenterJanuary 15 . . . Kansas City, MO . . . . . . . . . . . . . Kemper ArenaJanuary 22 . . . Dayton, OH . . . . . . . . . . . . . . . . . .Nutter CenterJanuary 28 . . . Denver, CO . . . . . . . . . . . . . . .Denver ColiseumFebruary 4 . . . . Toledo, OH . . . . . . . . . . . . . .Huntington CenterFebruary 12 . . . Louisville, KY . . . . . . . . . . . . . . . . .Freedom HallFebruary 18 . . . Reno, NV . . . . . . . . . Livestock & Events Center

February 26 . . . Sacramento, CA . . . . . . . . . . . . . . ARCO ArenaMarch 5 . . . . . . Wichita, SC . . . . . . . . . . . . . . . . . . . Bank ArenaMarch 12 . . . . . Greenville, SC . . . . . . . . . . . . . . . . BI-LO CenterMarch 18 . . . . . Council Bluffs, IA. . . . . . . . Mid-America CenterMarch 26 . . . . . Little Rock, AR. . . . . . . . Verizon Wireless ArenaApril 1 . . . . . . . Rockford, IL . . . . . . . . . . . . . . . . . . Metro CenterApril 9 . . . . . . . Des Moines, IA . . . . . . . . . . .Wells Fargo Arena

2011 ARENACROSS SCHEDULE

All Arenacross events are aired on CBS Sports and Speed.








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M A G A Z I N E

TEAM AMSOIL TAKES OPA CAT LITE WORLD CHAMPIONSHIP

Team AMSOIL offshore racers BobTeague and Paul Whittier competed atthe AMSOIL/Geico Thunder on the GulfOPA World Championships in OrangeBeach, Ala. Originally scheduled forearlier in the season, the event waspostponed due to the oil spill in the Gulfof Mexico.

Thursday’s testing conditions wereuncharacteristically smooth for OrangeBeach, but the conditions deterioratedby the start of Friday’s race. Although

the Team AMSOIL skater was over-propped, Teague and Whittier founddecent speed and led the race fromstart to finish to take the win.

Saturday’s testing session was con-ducted in extremely rough conditions,prompting Team AMSOIL to change to alower outdrive gear ratio in anticipationof continued rough conditions duringSunday’s race. When the rough condi-tions did not materialize, Team AMSOILmade as many adjustments as pos-

sible with the boat already in the water,including going up in prop pitch andadjusting the ballast weight bags. Theadjustments worked well, and TeamAMSOIL took a quick lead and contin-ued to increase it en route to the victory.

After winning both 60-mile heats ofracing, Team AMSOIL was named the2010 OPA Cat Lite World Champion.

Team AMSOIL earned two checkered flagsat the AMSOIL/Geico Thunder on the GulfOPA World Championships.

Two weeks after winning the OPA Cat Lite World Champion-ship, Team AMSOIL traveled to Key West for the 30th AnnualSBI Key West World Championships. On the first day of racing,Team Stihl got a great start over the rest of the field and tookthe lead with Team AMSOIL right behind. Pulling within onesecond of the lead several times and running nearly-identicallap speeds to Team Stihl, Team AMSOIL could not find

the opportunity to make the pass, and Team Stihl took thewin by four seconds.

The second day of racing started the same as the first,with Team Stihl grabbing the early lead ahead of TeamAMSOIL. Waiting until they exited turn three on the startof the third lap, Team AMSOIL drove to the inside throughTeam Stihl’s rooster tail to set up a run up the inside lane.Team AMSOIL reached turn one in first place and pulledaway enough to win the race by six seconds.

Entering the third and final race tied in points with TeamStihl, Team AMSOIL made boat adjustments all the wayup to race time. When the green flag dropped, Team

AMSOIL established itself on the inside lane and battled deck-to-deck with Team Stihl until they were able to pull away withthe lead. Maintaining their speed on the straight-a-ways andturns, Team AMSOIL stayed in front for the entire 83-mile raceand clinched their third straight Key West World Championshipby five seconds.

TEAM AMSOIL CONTINUESTEAM AMSOIL CONTINUES

COLLECTING CHAMPIONSHIPSCOLLECTING CHAMPIONSHIPS

Photo courtesy of Jamie Russell

TEAM AMSOIL BATTLES FOR KEY WEST WORLD CHAMPIONSHIP

Team AMSOIL engaged in close battles with Team Stihl in all three heats of theKey West World Championships.

Photo courtesy of Jamie Russell











14 | DECEMBER 2010

Holiday ClosingsThe AMSOIL corporate headquarters, U.S. distribution cen-ters and Canadian distribution centers will be closed Friday,December 24 for Christmas Day and Friday, December 31 forNew Year’s Day. The Toronto Distribution Center will be closedMonday, December 27 for Boxing Day.

AGGRAND Natural Fertilizer Now Availablein WisconsinAGGRAND NaturalFertilizer (NOF) has beenregistered with the WisconsinDepartment of Agriculture fordistribution in Wisconsin; bothAGGRAND Natural Fertilizerand Natural Liquid Lime cannow be sold and distributedin Wisconsin. For questions,contact the AGGRANDDepartment at (715) 399-6567or [email protected].

Cold-Temperature Storage RecommendationsBecause cold-temperature storage can be detrimental to theperformance of some AMSOIL products, AMSOIL offers thefollowing storage recommendations:

Lubricants: Store at temperatures at least 10°F above thelubricant’s pour point.

Greases: Store in a dry environment at temperatures at least10°F above the grease’s lowest operating temperature.

Gasoline Additives, Engine and Transmission Flush:No adverse issues with cold-temperature storage.

Diesel Concentrate, Cetane Boost, Diesel Recovery:No adverse issues with cold-temperature storage.

Diesel Cold Flow Improver, Diesel Concentrate Plus ColdFlow Improver: Store at temperatures above 0°F.

Brake Fluids: Do not store at temperatures below -40°Ffor longer than two weeks.

Heavy Duty Metal Protector, MetalProtector, Power Foam, Multi-PurposeSpray Grease, Fogging Oil, SiliconeSpray: No adverse issues with cold-temperature storage as long as productsare allowed to warm to room temperaturebefore use.

Miracle Wash ® : Will freeze below 32°F.

Can be thawed for use.Mothers ® products: Store attemperatures above freezing.

Antifreeze and Engine Coolant: Willnot freeze. No adverse issues with cold-temperature storage.

Coolant Boost: Store above 32°F.

Slip Lock ® : No adverse issues withcold-temperature storage. If productseparates, heat to room temperatureand shake well before use.

C E N T E R L I N E S A N D U P D A T E S

PETERSON PROMOTEDPETERSON PROMOTEDTO VICE PRESIDENT,TO VICE PRESIDENT,TECHNICALTECHNICALDEVELOPMENTDEVELOPMENT

Dan Peterson has been promoted to Vice President, TechnicalDevelopment. Peterson came to AMSOIL in 2007 as TechnicalDirector. His primary responsibilities include developing newtechnologies, new product development, market research andstewardship of existing products. Peterson works to developtechnical information that is used in a number of different waysto help AMSOIL Dealers and customers succeed. The Techni-cal Department also closely monitors industry specificationchanges and incorporates these into new or existing products.

Since joining AMSOIL, Peterson worked on hiring and develop-ing technical department members and is continuing to buildcompetencies in key areas, including passenger car, heavy-duty, powersports and filtration. He also helped AMSOIL teamsdevelop and launch many successful products, including

Dominator® Synthetic Racing Oils, Synthetic Premium API CJ-4Diesel Oils and OE Synthetic Motor Oils.

In his new role, Peterson will take on more responsibility forAMSOIL technology development and technical marketresearch, targeting key issues/customer needs and develop-ing the highest-performing technology to solve these issues.He will work closely with other key leaders and the executivemanagement team to help develop the technical solutionsneeded to help Dealers grow at an accelerated rate. He will bereporting directly to Executive VP and COO Alan Amatuzio, andwill also work with Executive VP and CFO Dean Alexander onAMSOIL strategy development.

Peterson holds a Bachelor of Science degree in Paper Science

and Engineering from the University of Wisconsin – StevensPoint and a Masters in Business from the University of Wiscon-

sin – Oshkosh. Prior to his career atAMSOIL, Peterson worked in the

paper industry for 20 years inpositions including processengineering, project man-agement, operations andtechnical managementand research and devel-opment. Peterson is anavid hockey fan and has

coached youth hockey forseveral years. He currently

resides in Hermantown,Minn. with his wife and threechildren.

Dan Peterson, VicePresident, TechnicalDevelopment








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M A G A Z I N E

3-in-1 Bomber Jacket

Bomber-style, weather-resistant 3-in-1 jacket incorporatesdurable Stormtech 100% nylon outer shell with a 100%anti-pill polyester polar fleece zip-in/zip-out lining.Full-length external draft flap, stand-up stormcollar on lining and shell, relaxed-fit waistband,adjustable velcro cuffs, inside pocket andfront zippered security pockets. Embroid-ered logos on outside shell and innerlining. Sizes S-3X.

STOCK # SIZE U.S. CAN.

G2823 S 89.95 107.75G2824 M 89.95 107.75G2825 L 89.95 107.75G2826 XL 89.95 107.75G2827 2X 92.75 111.00G2828 3X 94.15 112.75

Sweatshirt with HoodNavy/Oxford grey contrasting sweatshirtwith two-ply hood and front pouch pocketwith headset opening. Reinforced knitcuffs and waistband. Sizes S-4X.


G2649 S 39.75 47.75

G2650 M 39.75 47.75G2651 L 39.75 47.75G2652 XL 39.75 47.75G2653 2X 42.75 51.25G2654 3X 45.75 54.75G2655 4X 48.75 58.50

Navy and Black Flame BeanieNavy and black flame design withembroidered AMSOIL logo on front.

STOCK # U.S. CAN.

G2740 13.95 16.75

HOLIDAY GIFT IDEASHOLIDAY GIFT IDEAS

Bomber Liner

BomberJacket

SweatshirtBack

SweatshirtFront

Black Softshell JacketHigh quality wind and water resistantjacket is constructed of a 95% poly-ester/5% spandex shell for easymovement. Soft brushed polyesterlining. Adjustable velcro cuffs,three zip outside pockets andtwo velcro inside pockets.Sizes S-3X.


G2810 S 63.75 76.25G2811 M 63.75 76.25G2812 L 63.75 76.25G2813 XL 63.75 76.25G2814 2X 66.75 80.00G2815 3X 69.50 83.25

WindbreakerFeatures windproof/water-resistant poly-urethane-coated 100% Taffeta nylonshell. Contrasting collar trim half-linedwith mesh, elastic cuffs/waistbandand Raglan sleeves. Back yokeopens for added ventilation.Hood is easily concealed incollar. Sizes S-4X.


G2816 S 35.00 42.00G2817 M 35.00 42.00G2818 L 35.00 42.00G2819 XL 35.00 42.00G2820 2X 37.75 45.25G2821 3X 40.75 48.75G2822 4X 43.50 52.25











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AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in U.S.A.© 2010, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com DECEMBER 2010

ISO 9001 CERTIFIED

WE HONOR

(Discover in U.S. only)Minimum 10%Post-Consumer Fiber

AMSOIL OE Synthetic Motor

Oils offer AMSOIL-quality

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providing better wear control,

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compared to conventional oils.AMSOIL OE Synthetic Motor

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AMSOIL Magazine December 2010

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Transcript of AMSOIL Magazine December 2010