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  • 8/2/2019 Amrat - versace


    Designer brands


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    VersaceGianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion

    label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan's Via della Spiga in 1978,(though the Versace family are from Reggio Calabria) and its popularity wasimmediate. Today, Versace is one of the world's leading international fashionhouses. Versace designs, markets and distributes luxury clothing, accessories,fragrances, makeup and home furnishings under the various brands of theVersace Group.

    Gianni Versace was killed by Andrew Cunanan on July 15, 1997. Hissister Donatella Versace, formerly vice-president, then stepped in as creativedirector of Versace and his older brother Santo Versace became CEO.Donatella's daughter Allegra Versace also owns 50 percent of the company

    since 2004 as wished by Gianni in his last will. Allegra also has the last say ofthe sale and other important details in the Versace clothing line.

    Versace's Style Department employs a group of designers and stylists whowork in teams. Each team is specifically dedicated to each fashion line or label.These teams operate under the close supervision and guidance of DonatellaVersace.

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    Type Private

    Industry Consumer Goods

    Founded 1978

    Headquarters Milan, Italy

    Key people Gianni Versace,Founder

    Santo Versace, Chairman &Co-CEO

    Gian Giacomo Ferraris, Director& Co-CEO

    Donatella Versace, Artistic DirectorProducts Textile - Apparel clothing[1]

    Revenue 273million (2009)[2]

    Net income -30 million (2009) [3]

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    Designer- Donatella versace

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    Product range & price range

    Versace clothing

    Versace perfumes

    Versace eye wear Fragrances

    Mobile phones

    Watches & jewelleries Fashion & accessories

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    Store fronts

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    Store inside

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    Turnover of Versace

    Revenue in 2009- 273 million

    Net income in 2009- -30 million

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    Logo of Versace

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    Brand Positioning

    Versace Jeans Couture, a casual clothing line, focuses on informal clothing andhigh-end denim and classic Gianni Versace print shirts.

    It is readily available and comparably affordable. This line is distributed through 56boutiques and flagship stores, and 1800 multi-brand points of sale, includingInternet-based shops.

    Versace Sport encompassed active wear and accessories. The name was often

    printed on t-shirts. Versace eyeglasses are part of the Versace collection and manufactured under

    license by the Luxottica group.

    They are as famous as all Versace lines and they are quite different in comparisonwith the eyeglasses offered by the competing designers. They come in variousforms and designs but they tend to have frames with softer angles.

    Versace eyeglasses add to the wearer's personality and image with their simplicity

    and elegance. They are the preferred accessory for a wide variety of people, withdifferent personalities and face shapes.

    Moreover, the Versace frames are smaller and rounded than other designerframes which increase their potential on the market.

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    Versace watches line is produced under license agreementin Switzerland. Versace perfumes and home interior arealso available in worlds top fashion industry.

    Recently, In 2010 Versace unveiled the first Versace mobilephone, the Versace unique, also the first ever 'luxury' multi-media, sapphire-crystal touch screen mobile phone.

    It comes in a variety of colors, from grey mink to hot pink,lilac to pop red, and costs from $5,600 to $16,000,depending on the trims, available in stainless steel or solidgold. The interior software was done by Modelabs and LG.It is hand-assembled in France, and available only in selectVersace boutiques.

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    Thanks ..