Amplify Your Voice, Define Your Writing Style, Make Your Audience Dig Your Stuff

Content Marketing in Plain English :: Amplify Your Voice, Define Your Style, Make Your Audience Dig Your Stuff

© ling wong | business-soulwork.com/copywriting/



Intuitive Brainiac

Copywriting Alchemist

Creativity | Individuality No BS | Do What Matters

Create Meaning in Business Cyclist | Runner | Chocoholic



The 6 Elements to Defining Your Writing Style

If you don’t have 120% conviction in your

communication, how can you expect others to be convinced?



1. Your Message and Your Voice

Your message is not “once-and-done” Your message is your “golden thread”

Your voice creates alignment & resonance

Your voice means having YOUR own language Your voice is your feedback loop



BE HUMAN



2. Your Points-Of-View (POVs)

When you stand FOR something, you stand OUT



3. Your Topic of Expertise

Introduce complexity and nuisances Communicate your relevance



4. Your Angle



5. Your Delivery

Framed by your MESSAGE, filtered by your POVs and and given context by your unique angle.

Informed by your strength, audience

& subject matter.



5. Your Groove

Content Calendar/ Sprint Word Count, Frequency etc.

Promotion Strategy



THE ENERGETICS OF CONTENT EXPERIENCE DESIGN



MAPPING THE 6 ELEMENTS TO YOUR AUDIENCE



1. Customer Journey

A story of transformation A map of the hero’s journey



2. Buyer Persona

Connect the dots Responsive to customer journey Transcend individual experience



3. Keyword Research

Peek into the thoughts of your audience The nuances in word choice



4. Content Calendar (Or Not)

Map to the goal of each marketing campaign Address customer journey and buyer persona



PHEW!



1. 30-min Content Strategy Brainstorm

business-soulwork.com/content-session-special



Copywriting with Clarity Coaching baked in…

business-soulwork.com/copywriting/ [email protected]

Amplify Your Voice, Define Your Writing Style, Make Your Audience Dig Your Stuff

Marketing

Transcript of Amplify Your Voice, Define Your Writing Style, Make Your Audience Dig Your Stuff