Amplify Your Customer Success with User Reviews

Amplify  Your  CustomerSuccess  with  User  Reviews

Customer  Success  Summit  2016

Speakers

Vinay  BhagatFounder  &  CEOTrustRadius

Loretta  JonesVP  Marketing

Insightly

Megan  RothMarketing  Manager

Insightly

Star  Alignment

Customer  Success

SalesAcceleration

Demand  GenerationUser  

Reviews  

ProductFeedback

Customer  Insights

More  Scalable  &  Trusted  than  Case  Studies

Highlight  key  differentiators

Authenticated  via  LinkedIn

Reviewers  engaged  to  update  reviews

RICH  LIBRARY  OF  CUSTOMER  REVIEWS

CUSTOMER  INSIGHTSSALES  REFERENCES

The  Impact  of  User  Reviews

ORGANIC  SEARCH TRUSTRADIUS DEMAND  GEN  ASSETS

MARKETING

SALES CUSTOMER  SUCCESS

ON-­‐SITE  CONVERSION

SALES  ASSETS

Scale  Quickly,  Maximize  Participation

Key  Take-­‐away  

• Reviews  provide  a  great  pulse  on  customers

• Critical   feedback  is  a  learning  opportunity

• Consistency  matters

Q&A

Vinay  BhagatFounder  &  CEOTrustRadius

Loretta  JonesVP  Marketing

Insightly

Megan  RothMarketing  Manager

Insightly