Project Management International Marketing International Trade Business Consulting Global Strategy

Marketing ResearchBusiness Operations-Supply Chain Management

Amit Banerjee Dubai, United Arab Emirates • Phone: +971 55 7549487

abanerjee 2012 @ alu m n i . h ult. e du

PROFILEEntrepreneurially motivated and a passion for finding solutions to a business problem with over 3 years of Marketing/ Business Development experience in diverse industries. A strong knack for Marketing, Marketing Research and business consulting and the ability to come up with innovative outcomes. Possess an advanced business degree (Masters in International Business) with the experience of working with many cross-functional, multi-national teams on a number of diverse projects worldwide.

Relevant Knowledge, Skills, and Training

EDUC A TION

Masters in International Business (MIB)Hult International Business School, Dubai, UAEWorld's most international business school.(Top 10 FT ranking in the world for international business and experience.)

Member, ACISION (Global leader in mobile data services, Accelerated Leadership Track Program), Academic city, Dubai, UAE June 2012

Worked on a 2 month Project for the Client, i.e., ACISION, and proposed sustainable solutions to tackle the market competition over the next 2-3 years.Recognized amongst the TOP THREE consulting solutions provided by the Client.

Member: HULT Entrepreneurship Club , Dubai, UAE (2011-2012) Group Leader: HGCC (HULT Global Case Challenge), Dubai, UAE 2012

Bachelor of Business Administration May 2006 – May 2009Annamalai University, Kolkata, India

PROFESSIONAL EXPERIENCE

SENQI FZCo., Dubai, UAE October 2013-January 2015Online marketing and retailer/ International Trader

Sr. Executive, Marketing and Business Analyst: Analyzed, and Reported for the Divisions performance for various brands sold under the Senqi FZCo. umbrella and reported to the Division head on the outcome of monthly analysis for the CEO meetings.

Analyzed and interpreted data to identify patterns and solutions for the divisional performance across UAE, and advised senior management on how to best use the research findings.

Drawing comparisons with regards to the industry performance and competitive analysis. Framing routine Monthly, Quarterly and Annual MIS reports using the source of data from JD Edwards

ERP system for Internal analysis(financial, operational efficiency, sales, market share and insights)

Amit Banerjee Phone: + 971 55 7549487 • abanerjee 2012 @ alu m n i . h ult. e du

Forecasting for divisional performances for the next 5 years until 2020 and shaping a strategic plan for achieving the same.

Marketing initiatives for the various brands under the Senqi FZCo. umbrella on a cost sharing basis with the parent company for various marketing campaigns.

Allocated duty for market trend research for and recommended adjustments and how to capitalize on the trend.

Presented findings and worked with the DGM and other personnel to identify and implement strategies that would address tactical and strategic goals.

Recorded and balanced agreed marketing budget/spending levels. Liaised with advertising agencies on new product launches, promotions and prepared campaign briefs. Was responsible for the Marketing management for the organization in Dubai and building international

clients for HTC and Asus exports from Taiwan.

UNITED AGENCIES , Dubai, UAE January-September 2013 Construction Materials Supplier

Business Development/Sales Executive: Connected with construction project suppliers in Kuwait, Oman and UAE and generated business supplying construction timber from China, Malaysia, Romania, Chile and Indonesia. Prepared sales reports and presented to the management at regular intervals and suggested strategies to implement to our clients.

Generated sales in excess of USD 500,000+ each month on construction timber from clients in Oman, Kuwait and UAE.

Made frequent visits to clients in Kuwait and Oman and researched on Market trends, market prices and offers by competitors.

Offered highly competitive prices considering various charges such as the freight and shipping charges, also the minimum profit margin and made decisions based on product, location and demand.

Minimized losses by considering to sell products that weren’t moving in the market at low cost to avoid demurrage and made up for the loss with higher volume sales of other products that were in high demand in the market.

Kept track on the shipment, delivery and payment method based on customer goodwill. Prepared reports and kept the management updated on daily results. Built new client base in certain upcoming markets in the MENA region.

TRAGOPAN CONSTRUCTIONS., Kolkata, India June 2009- August 2011Construction and Real Estate

Marketing Executive: Worked on multiple commercial and residential projects and reported to the Project Manager. Was responsible for generating funds for future projects my organizing various marketing campaigns.

Prepared advertisements and briefed clients on the projects. ( Residential/Commercial) Maintained and updated client database. Organized, attended and evaluated events and marketing campaigns. Monitored competitor activities and presented reports to the Marketing Manager. Communicated with target audiences and managed customer relationships. Managed budgets of a few residential projects and worked alongside the Project Manager.

AD D IT I O N AL I N F O RM A TION Languages: Fluent in English, Hindi and BengaliTechnologies: Windows, MS Office, Focus(ERP), JD Edwards (ERP), Microsoft (CRM)Awards: : Future Business Leader-2011 (International Student scholarship) for HULT International Business School.