Amir Reza Kashani Pour, Christine Herlihy, Gaurav Sharma, Lianyi Ma, Yiying Xiao

Dr. Marcio Oliveira & Dr. Helene Cohen

FIA-Deutsch Seed Grant Competition 2014-2015

Final Presentation

Flip The Museum: A Platform to Extend the Audience Engagement Life Cycle Through Gamification of Content

Where did we start?

• With a sleeping kid surrounded by ancient artifacts, and a GOAL

Where are we now, and how did we get here?

• It took teamwork, a lot of coffee, and many hours running around the library hiding beacons

• We have a working prototype• Backend database + front-end dashboard + app

What is our path going forward?

• With external support, we hope to scale up this platform

Today’s Agenda

Let’s go back to the start…Our goal: • Wake up kids sleeping their

way through content-packed museums

• Empower teachers and curators to customize the museum experience for visitors

How? • By creating a mobile and web-

based platform to extend the audience engagement lifecycle through location-based gamification of content (i.e., make museums FUN!)

Remember this sleeping kid? And those depressing search results?

Web-based platform for content curation, customization, and packaging

Game App.

Curators Targeted content

Game Designers

Students

Visitors

Visiting the

Museum

Play the game; share your experiences with

your social networkEngagement forever!

Global Domination

Content Flow: From Curators to Game Scores

Where are we now?Mewseum Quest

Frontend dashboard (user-friendly interface; curators and

teachers go here to create quizzes and view student scores)

backend database (agile; feeds curator-generated

questions to the app)

Content-provider-facing component(web-based)

Visitor viewpoint /real world Content + mobile, user-facing component

User proximity information triggers content tied to beacon and customized

for user in database

How did we get here?

• Outlined goal, architecture, roles and time-table for a location-based mobile game

• Conducted market research• Collected and drafted app

requirements and features with the Newseum’s Paul Sparrow

• Completed IRB process for eventual beta testing with Barrie students

• UI and UX development• Developed/coded component

pieces based on requirements• Vetted and selected an external

partner to help with app design• Iterated testing and de-bugging

(ongoing)

Steps we have taken so far:

∞

Team “Flip the Museum”

+ Vital Raw Ingredients

& Amazing Support…

What do the pieces of this platform look like?

Parse-based back-end database

Curators’ dashboard (user-friendly interface; curators and teachers go here to create

quizzes and view student scores)

Bluetooth Low Energy• One advantage of Bluetooth™

version 4.0 is the energy efficiency. You’ll get a better battery life while you use our technology for indoor navigation.

Optimization for Content Modification, App-Download, UX and bad wi-fi• To enable a better experience

we optimize the architecture so you don’t need to download 200MB of data at once!

Universal and Scalable Platform• One platform, universal museum experience• One user, integrated experience

What are the technological innovations?

Main features of the app:

What are our feasible next steps?

Tasks accomplished Top priorities Ideal partners

We have a working prototype…

Integrated front-end, back-end, and estimote

API

Working mobile prototype, with location-

aware quiz

IRB approval to work with students to test the app

…but there’s more that can be done,

Beta test the app and integrate student

feedback

Scale up app: more quiz content, socially

networked sharing, etc.

Develop tools to help power users leverage

visitor analytics

& we’d love some help!

Teachers and curators, help us generate

educational questions

Content providers-this platform is flexible: how

can you put it to use?

Donors-can you help us make this app a reality?

We need more hardware!

The road ahead is bright! A location-aware mobile game is within reach. Thanks!