America’s Obesity Epidemic

America’s Obesity Epidemic• During the past 20 years there has been a

dramatic increase in obesity in the USA

• Average weight from 1960 to 2002

– Men rose from 166 to 191 lbs

– Woman rose from 140 to 164 lbs

• Average BMI (body mass index) has increased from 25 to 28

No Data <10% 10%–14%

Obesity Trends Among U.S. Adults1985


No Data <10% 10%–14%


No Data <10% 10%–14% 15%–19%


No Data <10% 10%–14% 15%–19% ≥20


No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

America’s Obesity Epidemic

• Over 60% of Americans (60 million) are overweight

– 30% are obese

• 16% or 9 million kids are overweight

• Obesity is responsible for more than 300,000 deaths a year

America’s Obesity Epidemic

• The increases in overweight and obesity cut across all ages, racial and ethnic groups, and both genders

• The prevalence of overweight and obesity increases until about age 60

• By 2009, almost 70% of the population will be overweight or obese

High Cost of Being Overweight• The economic cost of obesity in the United

States was about $117 billion in 2000

• Medical costs up to 36% higher than those of a normal weight

• Annual medical spending is 14% higher

– 37% higher with obesity

• Weight loss can reduce lifetime medical costs from $2,200 - $5,300 per person

High Cost of Being Overweight

• Overweight and obesity impact the workplace

– 39 million workdays lost

– 62 million physician office visits

– 239 restricted activity days

– 89 million bed related days

High Cost of Being Overweight• Overweight and obesity are tied to major

diseases and other health problems– Heart disease

– Certain types of cancer

– Type 2 diabetes

– Stroke

– Arthritis

– Breathing problems

– Depression

Causes of Overweight & Obesity• Genetics, environment and consumption

• A changing environment has broadened food options and eating habits

• Portion size has also increased

• Compare portion sizes today to sizes 20 years ago

140 calories 3-inch diameter

Calorie Difference: 210 calories

350 calories 6-inch diameter

Bagel 20 Years Ago Today


590 calories

Cheeseburger

20 Years Ago Today

333 calories


1,025 calories 2 cups of pasta with sauce and 3 large meatballs

20 Years Ago Today

500 calories1 cup spaghetti with sauce and 3 small meatballs

Spaghetti and Meatballs

610 Calories6.9 ounces

Calorie Difference: 400 Calories

French Fries 20 Years Ago Today

210 Calories

2.4 ounces

Calorie Difference: 165 Calories

250 Calories 20 ounces

85 Calories 6.5 ounces

Soda20 Years Ago Today


820 calories 320 calories

Turkey Sandwich

20 Years Ago Today

Coffee 20 Years Ago

Coffee(with whole milk and sugar)

Today

Mocha Coffee(with steamed whole milk and

mocha syrup)

45 calories 8 ounces

350 calories16 ounces


Pepperoni Pizza

20 Years Ago Today

500 calories 850 calories


Chicken Caesar Salad

20 Years Ago Today

390 calories 1 ½ cups

790 calories

3 ½ cups


Causes of Overweight & Obesity• Americans live sedentary lives

– 40% of adults do not participate in any leisure time physical activity

– Less than 1/3 of adults engage in the recommended amounts of physical activity

– 43% of adolescents watch more than 2 hours of television each day

Causes of Overweight & Obesity

• Overweight and obesity result from an imbalance

of calorie consumption and physical activity

• Body weight is the result of a combination of

genetic, metabolic, behavioral, environmental,

cultural, and socioeconomic influences

• Behavioral and environmental factors are large

contributors and provide the greatest opportunity

for actions and intervention

How Do Genes Affect Obesity?

• Science shows that genetics does play a role in obesity

• However in most cases, genes and behavior are both needed for a person to be overweight

"Despite obesity having strong genetic

determinants, the genetic composition of the

population does not change rapidly.

Therefore, the large increase in obesity must

reflect major changes in non-genetic factors."

Pediatrics. 1998; Supplement: 571

Weight Loss Market• In 2002, Americans spent nearly $100 billion on

diet related products and services

– Expected to double by 2007

• Four out of five American women say they're dissatisfied with the way they look

• On any given day in the USA…

– Almost half of women are on a diet

– And one in four men

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• Launch 4-Pak

• 2 Body Balance Program Paks

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– Tape Measure– Tablet Box– Shaker– Powder Container

– 100 Mini Flyers

– 25 Retail Brochures

– 5 Lighten Up Buttons

– Launch DVD

– 1 Raffle Ticket

– $300.00 US $312.00 CN

Body Balance 2-Pak

• 4 Body Balance Program Paks

• Plus, Over $150 Free Added Value – 4 Crave Control

– 4 Promo Paks– Tape Measure– Tablet Box– Shaker– Powder Container

– 100 Mini Flyers

– 25 Retail Brochures

– 5 Lighten Up Buttons

– Launch DVD / 4 Raffle Tickets

– $600.00 US $624.00 CN

Body Balance 4-Pak

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– Retailing introduction tool

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– Grand Prize is double edge sword

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(Customer & Consultant Win)

– National Winner

– Regional Winner (region with most entries)

• Three Category Winners - $1,000 Shopping Spree

– Biggest % weight loss

– Biggest loss in inches

– Biggest loss as a couple

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America’s Obesity Epidemic

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