Americas Funniest Videos brand extension opportunities
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Transcript of Americas Funniest Videos brand extension opportunities
America’s Funniest VideosFranchise Extension Opportunities
America’s Funniest VideosMarketplace Penetration
• Viewership – averaging 7MM viewers – 1.5 - 2.0 rating !
• Digital – Facebook – 4.7M likes (a/o 8.21) – Twitter – 33K followers – Youtube - 150K subscribers
America’s Funniest VideosMarketplace Opportunity
• Brand Attributes: – Strength and recognition – Series longevity – Media engagement and new technology malleable !
• Opportunities: – Maintain audience stronghold while extending,
engaging and building new generation of AFV loyal fans across multiple platforms
– Create new on-air and digital revenue streams
America’s Funniest VideosFranchise Extension Opportunities
!• Cross-platform Competition Series !
• Family-driven Game Show !
• New & Unique Reality Format
America’s Funniest PranksterCross-platform Competition Series
America’s Funniest Prankster combines AFV’s tried, trusted, family-friendly brand of entertainment with the outrageous hilarity of hit pranks series. !The modernized, on-brand AFV format will create an opportunity to: !• Re-capture and re-ignite the popularity and success of such hit series as Punk’d, Boiling
Points, TV’s Bloopers and Practical Jokes. • Support the AFV brand by focusing on families and “everyday people” !• Build on the CTA submission successes of AFV on a larger scale !• Build and increase social engagement and amplification opportunities with a focused
talent strategy – Submissions – Weekly or real-time voting – On-going connection with popular talent and viewers – Create AFV influencers
America’s Funniest PranksterCross-platform Competition Series
!• Format
– Weekly 30 minute series – 3 pranks featured per episode (produced or user-generated) – 13 episodes !!!
• Series Overview – National on-air and digital call for submissions (Producer determined) – 3 pranks featured per episode with 1 winning prank selected by viewers and/or celebrity guest
judges (utilize video to launch winners hub page) – Season finale culminates with the final selection of America’s Funniest Prankster !!!
• Distribution Opportunities – ABC – ABC Family – Disney XD
America’s Funniest FamiliesCross-platform Competition Series
America’s Funniest Family brings the AFV family-friendly brand of entertainment to the increasingly popular prime-time game-show genre.
!The AFV on-brand format will:
!• Capture and combine the best, most popular and family-friendly components of such hit
game shows as Family Feud, Make Me Laugh, and Whose Line Is It Anyway. !• Support the AFV brand by focusing on families and “everyday people”
!• Build on the CTA submission successes of AFV
!• Create an ever-green format with multiple airing and encore opportunities across multiple
platforms
America’s Funniest FamiliesCross-platform Competition Series
!• Format
– 30 to 60 minute episode – 20 episodes
• Weekly (prime-time) • Daily (syndication) !!
!• Series Overview
– Family vs. Family per episode – 3 segments –
• “Funny on Your Feet” quiz • Improv Challenge • “My Lips Are Sealed” Don’t Make ‘Em Laugh family vs. family challenge !
!• Distribution Opportunities
– ABC – GSN – Syndication
AFV: Mission America
AFV: Mission America brings AFV’s family-friendly brand of video entertainment to a whole new level of outrageous hilarity and side-splitting laughter in a BIG, new, and unique way!. !• Co-production partnership with Improv Everywhere • Maintain AFV family-friendly brand strength while building
new generation of AFV on-air and digital fans • Combine digital & social strength of both properties
!– IMPROV EVERYWHERE
• Youtube – 1.7M subscribers • Twitter – 38K followers • Facebook – 300K likes (a/o 8.21.14)