AmericanDreamEN.org

ADEN OUTREACH AND MARKETING

ADEN CORE COMPETENCIES TRAINING SERIES

Kevin Nickerson & Mary Lynn ReVoir ADEN Co-DirectorsAmerican Dream Employment Network (ADEN)American Dream Employment Network, a division of National Disability Institute, is an authorized Social Security Ticket to Work service provider.

AmericanDreamEN.org

ADEN CUSTOMIZED TICKET MARKETING PLAN

AmericanDreamEN.org3

MULTIFACETED APPROACH

• Two levels

• ADEN national level ADEN Co-Directors are responsible

• ADEN local level ADEN Members are responsible with support from ADEN

Administration

• Tap into SSA Ticket program marketing materials

• ADEN customized marketing tools

AmericanDreamEN.org

SSA MARKETS THE TICKET PROGRAM AND ASSISTS

EMPLOYMENT NETWORKS

AmericanDreamEN.org5

THE TICKET LETTER

• Monthly SSA mails to approximately 60,000 beneficiaries age 18-56 who became entitled the previous month

• Content of the Ticket letter

• “…to tell you about a program that helps people receiving disability benefits

to go to work…..may help people who are already working to earn more

money.…run by Social Security. …is voluntary. You can take the enclosed

Ticket to Work to any of the Employment Networks.

• “…you can get a list of Employment Networks by calling toll-free 1-866-968-

7842 or …. search for Employment Networks…www.choosework.net

• Copy of the letter mailed found at https://yourtickettowork.com/web/ttw/ticket-mailings

AmericanDreamEN.org6

AVAILABLE SSA MARKETING MATERIALS

• Made available to all ENs and state VR offices

• ADEN Member orders SSA publications

• Order sooner than later, it takes time to receive SSA hard copy publications

• Examples of approved marketing materials for ENs: http://www.chooseworkttw.net/provider-resources.html

AmericanDreamEN.org7

EN DIRECTORY

ADEN is listed on the EN Directory

• Created by SSA

• Visit http://www.chooseworkttw.net/findhelp

Each ADEN Member will be added to the directory

• Once ADEN POC completes Core Services Training• ADEN POC confirms with ADEN Admin that they are prepared to handle

beneficiary calls

• Must be committed to 24-48 hour response time for inquiries

• ADEN Admin will review the information with you prior to posting

• Notify ADEN Admin if any changes needed on directory posting

AmericanDreamEN.org

ADEN MEMBERS INTERNAL ACTION TO PROMOTE ADEN

AmericanDreamEN.org9

INTERNAL MESSAGING BY ADEN MEMBER

• Add signage at your agency about being ADEN Member or Ticket program

• Add information regarding your ADEN Membership to your internal marketing materials

• Add ADEN Membership tagline or logo to your email signature

• Add a question to your agency intake process that triggers discussion about Ticket services through ADEN

• Add to your agency website

• ADEN Member logo and link to ADEN website

• Link to the Ticket to Work website

• Include ADEN language in your agency’s social media efforts

AmericanDreamEN.org10

SHOWCASE BEING AN “ADEN MEMBER”

• ADEN Member logo

• ADEN Website www.americandreamen.org

• Sample language: “We are a proud Member of the American Dream Employment Network, serving SSA disability beneficiaries seeking a more secure financial future through employment.”

AmericanDreamEN.org11

WALK THE TALK:

• Be sure your EN is physically accessible

• Be sure your website is friendly to screen readers

• Be sure to add “For deaf/hard of hearing use 711” to your phone number postings

• Be sure your staff, especially receptionist, are aware you are an EN and a Member of ADEN so they appropriately respond to inquires

AmericanDreamEN.org12

EXAMINE CURRENT CUSTOMERS

• For ADEN Members with current customers, review existing caseload for possible Ticket assignments

• Steps:• Review your customer database and identify those who are

receiving SSDI or SSI and between age 18-64.

• Identify who on the target list are currently working and those who you anticipate will be working within the next 6 months

• Check ticket assignment status per ADEN Ticket Assessment Guide

• If Ticket is available, then discuss ADEN services and invite them to assign their Ticket

• Develop IWP for Ticket assignment .

AmericanDreamEN.org

MARKETING ADEN IN YOUR COMMUNITY

AmericanDreamEN.org14

WHERE TO MARKET ADEN

Where support groups meet (often at hospitals)PharmaciesGrocery stores / food banksBanks / Credit UnionsCommunity Boards (including electronic)Rehab offices (PT / OT)Where apply for other benefits (SNAP, Heating Assistance)Housing agenciesCounseling agencies Places of worshipLocal job centers Veteran’s related offices Disability related list servesCommunity meal sites Where purchase cell phones

AmericanDreamEN.org15

MARKET AT EVENTS BENEFICIARIES MAY ATTEND

Offer to present or exhibit a booth such as:

• State youth transition conference hosted by area educational agency

• State youth with disabilities leadership events

• Employment 1st Conference

• State ARC Convention

• Peer Support Conference

• State Mental Health Conference

• Local support groups

• Veteran Resource Fairs

• Human Rights Council events

• City ADA council

• National Disability Employment Awareness Month (October) events

AmericanDreamEN.org16

HOW TO PROMOTE ADEN DURING OTHER COMMUNITY EVENTS

• Offer a service at an event, i.e. mock interviews for job seekers and note “mock interviews are provided to job seekers on Social Security Disability and SSI benefits as a service of American Dream Employment Network”

• Partner with state deaf services agency for an interpreter at the event and note “interpreter has been provided by American Dream Employment Network for beneficiaries receiving Social Security Disability and SSI benefits”

• Offer a freebie at your booth, that attracts beneficiaries but costs you little or nothing, i.e. a raffle prize of lunch for four at your agency and staff provide the food

AmericanDreamEN.org

ADEN BENEFICIARY OUTREACH EVENTS

AmericanDreamEN.org18

ADEN BENEFICIARY OUTREACH EVENTS: FOR WHO, WHEN

• ADEN beneficiary outreach events are intended following audiences:

• SSA disability beneficiaries of working age

• Service providers that want to know more about Ticket to Work and partner with

you as ADEN Members

• Other possible referral agents

• ADEN beneficiary outreach events are listed on the monthly ADEN training schedule.

• Held on the even # months and will offer close captioning.

• ADEN Admin will live stream these presentations using web platform for ADEN

Members not yet ready to present the information.

AmericanDreamEN.org19

ADEN BENEFICIARY OUTREACH EVENTS: WHAT MEMBERS CAN DO

• ADEN Members will promote these events and host the presentation.

• Need a room with internet connection (be sure room is accessible)

• Need projector and speakers/speaker phone

• Recommend to schedule available time after the event to meet with people or schedule a follow up appointment

• ADEN will provide marketing tools to Members to promote these events.

• Also a Beneficiary Outreach Event Planning Guide

AmericanDreamEN.org20

BENEFICIARY OUTREACH EVENT MARKETING TOOLS

• ADEN Member Beneficiary Outreach PowerPoint

• ADEN Outreach Flyer (fillable with Member site information)

• Have available and hand out copies of the Red Book from Social Security Administration

• Order Red Book electronically: http://www.ssa.gov/pubs/

• Order Red Book: Write: Social Security Administration

Office of Supply and Warehouse Management

Attn: Requisition and Quality Control Team

2508 Robert M Ball Building

6401 Security Boulevard

Baltimore, MD 21235

Phone: (410) 965-2039

Fax: (410) 965-2037

AmericanDreamEN.org

ADEN MEMBERS MARKETING TOOLKIT

AmericanDreamEN.org22

THE TICKET TO WORK LOGO

• It is permissible for an approved EN to use the Ticket to Work program logo but NOT the SSA logo

This logo approved for use by SSA

AmericanDreamEN.org23

THE ADEN MEMBER LOGO

AmericanDreamEN.org24

ADEN MEMBERS MARKETING TOOLKIT

• For marketing of ADEN general

• ADEN Member logo& Ticket logo

• ADEN Member Press Release

• ADEN Overview of Services

• ADEN Overview for Participants

• Language for ADEN Member Website/ Social Media

• Presentation PowerPoint for Potential Participants

AmericanDreamEN.org25

ADDITIONAL TOOLKIT ITEMS

• For marketing of ADEN Beneficiary Outreach Event

• ADEN Beneficiary Outreach Event Guide

• ADEN Beneficiary Outreach Event PowerPoint

• ADEN Beneficiary Outreach Event press release

• ADEN Beneficiary Outreach Event flyer

• For marketing of ADEN post-employment services

• ADEN Post-Employment Services flyer

AmericanDreamEN.org26

ADEN Co-Directors ofAmerican Dream Employment

Network (ADEN)

Mary Lynn ReVoir Kevin Nickerson mlrevoir@ndi-inc.orgknickerson@ndi-inc.org