American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron...

111
American Radio Small Market Edition 1984 James H. Duncan, Jr.

Transcript of American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron...

Page 1: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

American RadioSmall Market Edition

1984

James H. Duncan, Jr.

Page 2: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

AMERICAN RADIO

SMALL MARKET EDITION

1984

Compiled and edited by:

JAMES H. DUNCAN, JR.DUNCAN MEDIA ENTERPRISESBOX 2966KALAMAZOO, MI 49003

September 1984

Volume I

Page 3: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

INTRODUCTION

I am pleased to present the first American Radio -Small Market Edition. This book isdesigned to complement the primary edition of American Radio by providing expandedcoverage of the smaller radio markets in the United States and, for the first time,offering coverage of as many Canadian markets as possible.

The Small Market Edition will be issued every September.

Your support of my work is sincerely appreciated. Please feel free to make commentsor suggestions at any time. I urge you to do so. I can be reached at the following address:

JAMES H. DUNCAN, JR.DUNCAN MEDIA ENTERPRISESBOX 2966KALAMAZOO, MI 49003 (616) 342-1356

I urge all of you to read the definitions pages carefully. They will help you tounderstand the various rankings and listings for each market. However, if you have anyquestions please call me. I figure that my time and my call back to you are part of thesubscription price. Also I always enjoy talking about American Radio.

ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1984) BY THE ARBITRON COMPANYAND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF ARBITRON.

BIRCH DATA MAY NOT BE QUOTED WITHOUT THEIR PERMISSION.

Subscribers may quote American Radio for sales and advertising purposes. However,you must be an Arbitron subscriber if any of their data is involved. Secondly, I mustbe notified. I always give permission but I like to make certain that my work is beingproperly quoted. The phrase "American Radio by James Duncan, Jr" must always be cited.

Copyright CD 1984 by James Duncan, Jr.

This book may not be reproduced in whole or part by mimeograph or any other means,without permission.

PRINTED IN THE UNITED STATES OF AMERICA

Every effort has been made to make this book as accurate as is humanly possible.However, we are responsible for errors only to the extent that subscribers will benotified if such action is justified.

Special thanks to Jeri Anne Minnick and Chris Woodward for their help in preparingthis edition.

Page 4: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

INDEX

SECTION A: Arbitron Condensed Radio Market Reports

Al Leading Stations in Arbitron

Aberdeen, WAAbilene, TXAlbany, GAAlbany-Corvall-Leb, ORAlexandria, LAAnn Arbor, MIAugusta -Waterville, MEBangor, MEBattle Creek, MIBeckley, WVBig Spring, TXBiloxi -Gulfport, MSBismarck, NDBoulder, COBozeman, MTBurlington, VTCape Cod, MACape May, NJCharlottesville, VACheyenne, WYChicao, CAColumbia, MODanbury, CTDanville, ILDothan, ALDubuque, IAEau Claire, WIFayette, ARFT. Myers, FL

Condensed Markets

FT. Pierce, FLFT. Smith, ARFT. Walton Beach, FLFrederick, MDGainesville, FLGrand Forks, NDGrand Junction, COGreat Falls, MTHagerstown, MDIthaca, NYJoplin, MOKilleen -Temple, TXLaCrosse, WILafayette, INLake Charles, LALawton, OKLong Branch-AsburyPark, NJLongview -Marshall, TXLufkin -Nacogdoches, TXMeridian, MSMinot, NDMonroe, LAMorristown, NJMuskegon, MINew Bedford -Fall River, MANorthwest MichiganOdessa -Midland, TXOwensboro, KYPalm Springs, CA

Panama City, FLParkersburg, WVPascogula, NYPlattsburgh, NYPoughkeepsie, NYRapid City, SDRedding, CARochester, MNSt. Cloud, MNSan Angelo, TXSanta Barbara, CASanta Fe, NMSanta Rosa, CASioux Fps, IASpringfield, ILStamford -Norwalk, CTStaunton -Waynesboro, VATexarkana, TXTrenton, NJTuscaloosa, ALTyler, TXVictoria, TXWaterbury, CTWatertown, NYWenatchee, WAWichita Falls, TXWilliamsport, PAYuma, AZ

SECTION B: Birch Non -Monthly Reports

B1 Marced, CA; Greene County, AR; McHenry County, ILB2 San Luis Obispo, CA; Forest and Jones Counties, MSB3 St. Joseph, MO; Florence/Dil/Robenson Counties, SC/NC; Washington County, MSB4 Marquette, MI; Hannibal, MO/Quincy, IL; Gary -Hammond, INB5 Lompoc/Santa Maria, CA; LeFlore County, MSB6 Charlotte County, FL; Escanaba -Iron Mountain, MI; Dover, DEB7 North Platte, NE; Fon du Lac County, WI; Grand Island, NEB8 Tupelo, MS; Rockingham County, VA; Missoula, MTB9 Jackson, TN; Collier County, FL; Myrtle Beach, SCB10 Sterling/Rock Falls/Dixon, IL; Clovis-Portales, NM; Ponca City/Blackwell, OR;

Lake Tahoe, NV/CABll Champaign/Urbana/Rantoul, IL

SECTION C: Birch Canadian Markets

CalgaryMontrealOttawaQuebec CityWinnipeg

Page 5: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

SECTION A

ARBITRON CONDENSED RADIO MARKET REPORTS

We have tripled the amount of data provided for each Arbitron Condensed Market. Themethodology is nearly the same as you found in the Spring 84 edition of American Radio.Since 99% of you are also subscribers to the regular edition of American Radio pleaserefer to that book for more information.

One area I might clarify. The diaries line differs slightly from that of other issuesof American Radio:

Diaries: 279/258/58.61%

The first number is the total in -tab diaries. The second number is the number ofpeople (12+) in the metro for each diary returned. The third number is the percentageof in -tab diaries against the total number of diaries sent into the market.

r

N..

1.

Page 6: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LEADING STATIONS IN ARBITRON CONDENSED MARKETS*

STATION MARKET SHARE FORMAT GROUP OWNER

1. KIZZ-F Minot, ND 44.6 CHR Meyer

2. WTNY Watertown, NY 40.5 AC

3. KISR-F FT. Smith, AR 38.7 CHR

KBST Big Spring, TX 38.7 Contemp

5. WKDW Staunton, VA 34.6 Country

6. WBKR-F Owensboro, KY 33.9 Country

7. KIXY-F San Angelo, TX 32.9 CHR Abaris

8. WAZY-F Lafayette, IN 31.8 CHR

9. KQIL Grand Junction 31.3 Country Mesa

10. WAXX-F Eau Claire, WI 31.0 Country Post

11. WSTO-F Owensboro, KY 30.5 CHR

12. KLAW-F Lawton, OK 29.7 Country

13. KFYR Bismarck, ND 29.4 AC Meyer14. WKHQ-F Northwest Michigan 28.7 Contemp

KVIC-F Victoria, TX 28.7 CHR Mayes

KLUR-F Wichita Falls, TX 28.7 Country17. WGFB-F Plattsburgh, NY 28.6 CHR

18. KSEZ-F Sioux City, IA 27.3 CHR Sentry19. KMGZ-F Lawton, OK 26.8 CHR

20. KRRV-F Alexandria, LA 26.6 Country

21. KCJB Minot, ND 26.5 Country22. KADO-F Texarkana, TX 26.4 Country

23. KQIX-F Grand Junction, CO 26.1 CHR Mesa

24. KYKS-F Lufkin-Nacog., TX 26.0 Country Osborn -Reynolds

25. KCMQ-F Columbia, MO 25.7 CHR McCrudden

26. WNCQ-F Watertown, NY 25.6 Country27. WALT Meridian, MS 25.2 Black New South

28. WKCG-F Augusta, ME 25.0 Country

29. KTTI-F Yuma, AZ 24.5 Country

WTVY-F Dothan, AL 24.5 Country

31. WPAP-F Panama City, FL 24.3 Country32. KEWB-F Redding, CA 24.0 CHR

33. WJIZ-F Albany, GA 23.9 Black

34. WILQ-F Wlllimasport, PA 23.8 Country

35. KBOZ-F Bozeman, MT 23.6 Contemp

36. WJDQ-F Meridian, MS 23.5 CHR

KYEA-F Monroe, LA 23.5 Black

38. KBLU Yuma, AZ 23.4 AC

39. KEAN-F Abilene, TX 22.9 Country Osborn -Reynolds

KKAZ-F Cheyenne, WY 22.9 AC Mesa

41. WJST-F Panama City, FL 22.8 Contemp

42. WOKK-F Meridian, MS 22.6 Country New South

43. KYKX-F Longview -Marshall, TX 22.5 Country Osborn -Reynolds

KPQ Wenatchee, WA 22.5 MOR

45. WNUS-F Parkersburg, WV 22.4 Country Composite

46. WIRY Plattsburgh, NY 22.3 ?

47. WJLS Beckley, WV 22.1 Country

48. KSYN-F Joplin, MO 21.8 CHR

49. WQID-F Biloxi, MS 21.6 CHR New South

50. KYYY-F Bismarck, ND 21.4 CHR Meyer

KLYV-F Dubuque, IA 21.4 CHR Comm. Properties

WQCR-F Burlington, VT 21.4 Contemp Hall

*Based on 12+ Metro Share, Mon -Sun, 6A -MID

Al

Page 7: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ABERDEEN, WA

MSA Rank/Pop: NA/55,600 (12+)

Average Person Rating: 13.3Market TSL: 18.10 hrs.

Diaries: 255/218/45.54%Sample Target: 250% Below Line: 14.29%

Retail $: NA

CSI: NA

CSI HH: NAStations: 5/8 % Not Listed: 14.86% FM Share: 55.56%

FA SPG FA SPG12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KAYO + 14/19.0 17.9 21.0 10.2 19.5 1. KGHO-F 15/172 1. KXRO 2082. KGHO-F 12/16.2 10.3 12.3 11.4 22.0 2. KAYO + 14/140 2. KGHO-F 151

KXRO 12/16.2 26.9 14.8 17.7 15.9 KDUX-F 14/172 3. KDUX 1504. KDUX-F 11/14.9 17.9 11.1 7.6 7.3 4. KXRO 12/213 4. KAYO + 1385. KISW-F 6/ 8.1 7.7 8.6 6.3 4.9 5. KISW-F 7/ 76 5. KGHO 786. KGHO 5/ 6.8 1.3 3.7 1.3 3.7 6. KGHO 5/ 79 6. KISW-F 667. KBRD-F 2/ 2.7 2.6 11.1 8.9 2.4 7. KBRD-F 3/ 63 7. KBRD-F 478. KRPM-F 1/ 1.4 1.3 2.5 6.3 8. KRPM-F 1/ 39 8. KRPM-F 38

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KXRO 1. KAYO + 1. KDUX-F 1. KAYO + 1. KAYO +2. KGHO-F KXRO KGHO-F 2. KGHO-F 2. KDUX-F

KAYO + 3. KDUX-F 3. KXRO 3. KDUX-F 3. KISW-F4. KDUX-F 4. KGHO-F 4. KAYO + KXRO 4. KGHO-F

KXRO

ADULTS 18-34 ADULTS 18-49

1. KDUX-F 1. KDUX-F2. KGHO-F 2. KAYO +3. KXRO 3. KGHO-F

KISW-F 4. KXRO

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KAYO+, 1450, 1KGHO , 1560, 1

KXRO , 1320, 5

KW/250 W , COUNTRYKW (DAYS) , CONTEMPKW/1 KW (DA -N), AC

ADULTS 25-54

1. KAYO -F+

2. KDUX-FKGHO-FKXRO

KDUX-F, 104.7, 48 KW @ 120, CHR (Drake -Chen)KGHO-F, 95.3, 1.2 KW @ 750, CHR

KBRD, KISW, KRPM - Seattle

ADULTS 35+

1. KAYO +2. KXRO3. KGHO4. KHGO-F

KBRD-F

ABC -I, $ 8.00, $11.00

UPI, $13.00

, $11.00, $11.00

(Savalli)(Masla)(Mc -Guild)

(Mc -Guild)

(Masla)

(HOQUIAM)

(HOQUIAM)

Jim ServinoSteve LarsonJoe Costello

Joe CostelloSteve Larson

Page 8: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ABILENE, TX

MSA Rank/Pop: 284/114,600Average Person Rating: 17.1

Market TSL: 22.90 hrs.

Diaries: 340/360/51.05%Sample Target: 300% Below Line: 6.84%

Retail $: .72 BilCSI: 1.2 BilCSI HH: $27,926

Stations: 10/14 % Not Listed: 9.52% FM Share: 73.68%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KEAN-F 48/22.9 23.0 19.1 1. KEAN-F 67/608 1. KEAN -F 4412. KFMN-F 44/21.0 21.9 15.6 2. KFMN-F 46/455 2. KFMN-F 3723. KRBC 24/11.4 9.3 10.4 3. KORQ-F 28/387 3. KRBC 3354. KORQ-F 20/ 9.5 9.8 11.6 4. KRBC 25/383 4. KORQ-F 2715. KTYE-F 18/ 8.6 5. KVRP-F 23/204 5. KTYE-F 1856. KDWT 8/ 3.8 2.3 6. KTYE-F 18/197 6. KWKC 1757. KWKC 7/ 3.3 6.0 9.2 7. WBAP 9/144 7. KEAN 928. KVRP-F 6/ 2.9 4.4 2.9 KDWT 9/ 89 8. KDWT 739. KEAN 3/ 1.4 8.2 9.2 9. KWKC 8/186 KVRP-F 73

KFMN 3/ 1.4 8.1 10. KZEW-F 5/ 66 10. KMIO-F 61KRQX 3/ 1.4 1.1 .6

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KEAN-F+ 1. KFMN-F 1. KEAN -F 1. KEAN-F 1. KFMN-F2. KRBC 2. KEAN -F 2. KFMN-F 2. KFMN-F 2. KEAN -F3. KFMN-F+ 3. KTYE-F 3. KTYE-F 3. KORQ-F 3. KTYE-F4. KORQ-F 4. KORQ-F 4. KORQ-F KTYE-F 4. KORQ-F

ADULTS 18-34

1. KFMN-F2. KEAN-F3. KORQ-F4. KTYE-F

ADULTS 18-49

1. KEAN -F

2. KFMN-F3. KORQ-F4. KRBC

OTHER RATED STATIONS/METRO SHARE

KZEW-FWBAP

97.9 Dallas820 Ft. Worth

RADIO STATIONS

KDWT, 1400, 1 KW/500 WKEAN, 1280, 500 W (DAYS)

KRBC, 1470, 5 KW/1 KW (DA -N),KWKC, 1340, 1 KW/250 W

KEAN-F, 105.1, 100 KW @ 808,

KFMN-F, 107.9, 100 KW @ 285,KORQ-F, 100.7, 100 KW @ 1280,KTYE-F, 99.3, 540 W @ 714,KVRP-F, 95.5, 100 KW @ 529,

1.0

1.0

COUNTRYCOUNTRY

COUNTRYCOUNTRY

COUNTRY

CHRAC

? ?

COUNTRY

KRQX, KZEW, WBAP, -

ADULTS 25-54

1. KEAN -F

2. KFMN-F3. KTYE-F4. KRBC

KMIO-F

, $ NA, $ NA

ABC-C,MBS, $ NA, $11.00

, $20.00

RKO,

APR,

Dallas

ADULTS 35+

1. KEAN-F2. KRBC3. KTYE-F4. KDWT

102.3 Merkel 1.0

(----) (STAMFORD) M. McGarvey(Selcom) Osborn -Reynolds

Baurdon Wooten(Mc -Guild) Bill Fox(Blair) Keith Adams

(Selcom) Osborn -ReynoldsBourdon Wooten

$20.00 (Masla)$11.00 (Blair) Ken French$ NA (----) (TYE)$15.00 (Weiss) (HASKELL) Gary Barrett

Page 9: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ALBANY, GA

MSA Rank/Pop: 276/116,200Average Person Rating: 16.7

Market TSL: 21.99 hrs.Stations: 10/10

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WJIZ-F 37/23.9 33.3 36.12. WKAK-F 25/16.1 14.5 11.6

3. WQDE 17/11.0 12.6 3.9WAZE-F 17/11.0 4.4

5. WJAD-F 15/ 9.7 6.9 12.96. WJAZ 14/ 9.0 5.7 9.7

7. WALG 10/ 6.5 5.0 7.1

8. WGPC-F 7/ 4.5 5.7 5.89. WGPC 3/ 1.9 3.8 1.9

10. WCUP-F 1/ .6 2.6

12+ AMD

1. WKAK-F2. WJIZ-F3. WAZE-F4. WJAD-F

ADULTS 18-34

1. WJIZ-F2. WAZE-F3. WJAD-F4. WALG

WJAZ-FWKAK-F

12+MID

1. WKAK-F2. WJIZ-F3. WAZE-F

WQDE

Diaries: 323/288/53.12%Sample Target: 260

% Below Line: - 0 -% Not Listed: 16.77%

12+ TSA

1. WJIZ-F2. WJAD-F3. WKAK-F4. WAZE-F5. WQDE6. WJAZ7. WGPC-F8. WALG9. WCUP-F10. WGPC

1/4/CUME

84/74664/753

41/35222/29018/20815/14313/170

11/161

8/1893/ 87

12+PMD 12+EVE

1. WJIZ-F2. WKAK-F3. WAZE-F4. WJAD-F

ADULTS 18-49 ADULTS 25-54

1. WJIZ-F2. WAZE-F

WKAK-F4. WJAD-F

WJAZWQDE

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

1. WJIZ-F2. WKAK-F3. WAZE-F

WQDE

RADIO STATIONS

WALG, 1590, 5 KW/1 KW (DA -2), AC (Drake -Chen)

WGPC, 1450, 1 KW/250 W , MOR

WJAZ, 960, 5 KW (DAYS,DA) , COUNTRY

WQDE, 1250, 1 KW (DAYS) , BLACK

WAZE-F,WGPC-F,WGPC-F,WJAD-F,

WJIZ-F,WKAK-F,

92.1,

100.3,

104.5,97.3,

3

100

43100

KW @ 300,KW @ 650,KW @ 140,KW @ 850,

CONTEMPCHRBTFL MUSCHR

1. WJIZ-F2. WAZE-F3. WJAD-F4. WKAK-F

ADULTS 35+

1. WKAK-F2. WJIZ-F3. WQDE4. WGPC-F

WJAZ

ABC -C, $ NACBS, $10.00NBC, $ NANBN, $ NA

, $ NA, $ 7.50

CBS -R, $12.00RKO, $15.00

96.3, 100 KW @ 470, BLACK SBN, $15.00

101.7, 3 KW @ 300, COUNTRY (Drake -Chen) ABC -I, $ NA

Retail $: .47 Bil

CSI: 1.0 Bil

CSI HH: $25,324FM Share: 76.06%

12+ METRO CUME

1. WJIZ-F 351

2. WKAK-F 245

3. WJAD-F 2404. WAZE-F 2165. WQDE 2006. WALG 148

7. WGPC-F 125

8. WJAZ 115

9. WGPC 83

10. WCUP-F 53

(Masla)(Southern)(T -N)

(Unirep)

SAT MID

1. WJIZ-F2. WKAK-F3. WJAD-F4. WQDE

Mark ShorLeonard GeorgeFred FinneyVirgie Landry

(Roslin) (DAWSON) John Thacker(----) (TIFTON) Bob Webb(Southern) Leonard George(Selcom) (BAINBRIDGE)

Charles Rowe(----) Betty Smith(Masla) Mark Shor

Page 10: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ALBANY - CORVALLIS - LEBANON, OR

MSA Rank/Pop: NA/137,600 (12+)Average Person Rating: 14.2Market TSL: 19.21 hrs.Stations: 10/25

SPG SPG12+ METRO 1/4/SHARE 83 82

1. KRKT-F+ 27/13.9 13.4 12.52. KZEL-F 15/ 7.7 5.1 5.03. KEJO-F 12/ 6.2 8.7 5.6

KIQY-F 12/ 6.2 5.1 5.05. KFAT-F 9/ 4.6 4.6 6.9

KPNW-F 9/ 4.6 3.1 3.8KSND-F 9/ 4.6 1.0 1.3

8. KGAL 7/ 3.6 3.1 6.3KSKD-F 7/ 3.6 7.7 6.3KXL -F 7/ 3.6 1.0 .6

12+ AMD

1. KRKT-F+2. KZEL-F3. KXL4. KFAT-F

ADULTS 18-34

1. KIQY-FKEJO-F

3. KZEL-F4. KGAL

KRCK-F

OTHER RATED

12+MID

1. KRKT-F+2. KEJO-F3. KPNW-F4. KFAT-F

ADULTS 18-49

1. KRKT-F+2. KIQY-F

KEJO-F4. KZEL-F

STATIONS/METRO SHARE

KFIR 1370KFLY 1240KHPE-F 107.9KLOO 1340KWIL 790KDVK-F 104.7KEX 1190KGON-F 92.3

RADIO STATIONS

Sweet HomeCorvallisAlbanyCorvallisAlbanyEugenePortlandPortland

1.5

2.1

1.0

2.1

3.1

.5

1.5

1.0

KFLY, 1240, 1 KW/250 W , CHRKGAL, 920, 1 KW (DA -1), ACKWIL, 790, 1 KW (DA -2), RELIGION

KEJO-F, 101.5, 28 KW @ 250, AC (TM)KFAT-F, 106.1, 28 KW @ 1140, ? ?

KIQY-F, 103.7, 53 KW @ 380, CHRKRKT-F+, 99.9, 100 KW @ 1075, COUNTRY

Diaries: 422/326/52.36%Sample Target: 330% Below Line: 46.91%% Not Listed: 16.92%

12+ TSA 1/4/CUME

1. KRKT-F+2. KZEL-F3. KFAT-F4. KEJO-F

KIQY-FKXL

7. KPNW-F8. KSND-F9. KWIL

10. KRCK-FKSKD-FKXL -F

28/30315/22713/16512/18012/15212/14011/12610/1059/1258/121

8/1778/ 81

12+PMD 12+EVE

1. KRKT-F+2. KEJO-F3 KPNW-F

KZEL-F

ADULTS 25-54

Other ranked stations

1. KRKT-F+2. KFAT-F3. KIQY-F4. KEJO-F

KGAL

are

1. KZEL-F2. KRKT-F3. KIQY-F4. KPNW-F

ADULTS 35+

Retail $: NACSI: NA

CSI HH: NA

FM Share: 73.46%

12+ METRO CUME

1. KRKT-F+ 271

2. KZEL-F 2133. KEJO-F 1804. KGAL 173

5. KFLY 1586. KIQY-F 1467. KFAT-F 136

8. KSKD-F 1339. KPNW-F 113

10. KGON-F 112

1. KRKT-F+2. KPNW-F3. KFAT-F4. KXL

KXL -F

KINK -F 101.9 PortlandKPNW 1120 EugeneKRCK-F 101.1 PortlandKOGN 590 EugeneKOGN-F 97.9 EugeneKOPL-F 98.5 PortlandKXL 750 Portland

ABC -C, $12.00APR, $10.50

, $ 9.00

ABC -F, $12.00

CBS, $11.00, $11.50

ABC -I, $15.50

SAT MID

1. KRKT-F+2. KEJO-F

KZEL-F4. KSKD-F

1.5

1.5

2.6.5

1.5

1.0

3.1

(S/R) (CORVALLIS) Bob Holt(Tacher) (LEBANON) Dick Eads(Sand -Glenn) (ALBANY) Larry Gordon

(----) (CORVALLIS)(Blair) (CORVALLIS)(Moore) (LEBANON) Von Johnson(Mc -Guild) (ALBANY) Gary Grossman

in Portland or Eugene

Page 11: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ALEXANDRIA, LA

MSA Rank/Pop: 243/140,100Average Person Rating: 18.2

Market TSL: 24.71 hrs.Stations: 9/9

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KRRV-F 62/26.6 29.6 15.5

2. KQID-F 40/17.2 14.8 24.53. KBCE-F 35/15.0 11.7 6.04. KTIZ-F 32/13.7 13.0 17.5

5. KALB 25/10.7 13.5 11.0

6. KSYL 12/ 5.2 4.9 5.0

7. KDBS 4/ 1.7 4.9 7.5

8. KISY-F 2/ .9

9. KPAL 1/ .4 .9 4.0

12+ AMD

1. KRRV-F2. KALB3. KQID-F4. KTIZ-F

ADULTS 18-34

1. KRRV-F2. KQID-F3. KTIZ-F

KBCE-F

12+MID

1. KRRV-F2. KQID-F3. KBCE-F4. KTIZ-F

ADULTS 18-49

1. KRRV-F2. KQID-F3. KTIZ-F4. KBCE-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KALB, 580, 5 KW?1 KW (DA -N),

KDBS, 1410, 1 KW (DAYS)KPAL, 1110, 500 W (DAYS)KSYL, 970, 1 KW (DA -N)

KBCE-F,KISY-F,KQID-F,KRRV-F,KTIZ-F,

L02.3,98.3,

93.1,

100.3,96.9,

3 KW @ 310,

3 KW @ 300,

100 KW @ 1008,100 KW @ 574,

100 KW @ 1450,

Diaries: 342/374/46.34%Sample Target: 300

% Below Line: - 0 -% Not Listed: 8.58%

12+ TSA 1/4/CUME

1. KQID-F2. KRRV-F3. KTIZ-F4. KBCE-F5. KALB6. KSYL7. KDBS8. KISY-F9. KPAL

85/92284/75762/56437/32232/52512/2254/107

3/ 552/107

12+PMD 12+EVE

1. KRRV-F2. KQID-F3. KBCE-F4. KTIZ-F

1. KQID-F2. KBCE-F3. KRRV-F4. KTIZ-F

ADULTS 25-54 ADULTS 35+

1. KRRV-F2. KBCE-F

KQID-F4. KTIZ-F

COUNTRYNOST (Al Ham)COUNTRYMOR

BLACK? ?

CHR (CenturyCOUNTRYBLACK (TM)

1. KRRV-F2. KALB3. KBCE4. KOID-F

KTIZ-F

Retail $: .53 BilCSI: 1.0 BilCSI HH: $21,607FM Share: 80.28%

12+ METRO CUME

1. KRRV-F 4732. KQID-F 3953. KALB 3484. KTIZ-F 2995. KBCE-F 279

6. KSYL 203

7. KDBS 107

8. KPAL 101

9. KISY-F 40

SAT MID

1. KRRV-F2. KQID-F3. KBCE-F4. KTIZ-F

CBS, $22.50 (Katz) LansfordABC -C, $12.00 (Savalli) I.

, $ 8.00 (HNWH)

, $ NA (Selcom)

SBN,

21)RKO,

ABC -E,

CBS -R,

$ NA$ NA$ NA$16.00$16.50

(Riley)(HNWH)(Selcom)(Savalli)(Katz)

(BOYCE)(TIOGA)

I.

Bruce RaineyWard -SteinmanRoger CavanessTaylor Thompson

Gus LewisKris PowellTaylor ThompsonWard -Steinman

Bill Lynch

Page 12: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ANN ARBOR, MI

MSA Rank/Pop: 154/270,800

Average Person Rating: 16.5

Market TSL: 21.96 hrs

Diaries: 474/486/49.95%Sample Target: 400

% Below Line: 84.18%

Retail $: 1.2 Bil

CSI: 3.0 Bil

CSI HH: $30,633

Stations: 5/27 % Not Listed: 17.06% FM Share: 72.47%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WJR 56/14.7 13.3 13.3 1. 1. WJR 762

2. WHYT-F 29/ 7.6 2.9 3.0 2. 2. WHYT-F 526

3. WIQB-F 24/ 6.3 7.8 12.7 3. 3. WRIF-F 502

WWWW-F 24/ 6.3 7.3 5.9 4. TSA AND 4. WIQB-F 456

5. WRIF-F 20/ 5.2 5.5 5.0 5. METRO 5. WCZY-F 353

6. WJLB-F 17/ 4.5 1.3 3.0 6. ARE THE 6. WLLZ-F 301

7. WCZY-F 15/ 3.9 2.9 2.1 7. SAME WMJC-F 301

8. WMJC-F 14/ 3.7 5.2 2.7 8. WNIC-F 301

WNIC-F 14/ 3.7 5.2 5.9 9. 9. WOMC 247

10. WOMC-F 12/ 3.1 2.3 .6 10. 10. WJLB-F 243

WJOI-F 12/ 3.1 4.4 2.4

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WJR 1. WJR 1. WHTY-F 1. WJR 1. WJR

2. WIQB-F 2. WWWW-F 2. WJR 2. WHYT-F 2. WHYT-F

3. WNIC-F+ 3. WIQB-F 3. WWWW-F 3. WIQB-F 3. WIQB-F

4. WHYT-F 4. WHYT-F 4. WIQB-F WJOI-F WWWW-FWNIC-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WIQB-F 1. WJR 1. WJR 1. WJR

2. WRIF-F 2. WIQB-F 2. WIQB-F 2. WWWW-F

3. WHYT-F 3. WHYT-F 3. WRIF-F 3. WJOI-F

4. WJLB-F WRIF-F WWWW-F 4. WPAG-F

WJR

OTHER RATED STATIONS/METRO SHARE

WAAM 1600 Ann Arbor 2.9 WDRQ-F 93.1 Detroit 2.1

WNRS 1290 Saline .5 WHND 560 Detroit 1.0

WPAG 1050 Ann Arbor 1.0 WIOT-F 104.7 Toledo, OH .5

WPAG-F 107.1 Ann Arbor 2.4 WJZZ-F 105.9 Detroit .8

CKLW 800 Windsor .5 WLLZ-F 98.7 Detroit 2.9

WCLS-F 99.5 Detroit 1.6 WNIC 1310 Dearborn .3

WCXI 1130 Detroit .8 WQRS-F 105.1 Detroit 1.0

WCXI-F 92.3 Detroit 1.3 WWJ 950 Detroit 1.0

RADIO STATIONS

KAAM, 1600, 5 KW (DA -2) , MOR ABC -E, $18.00 (Patt)

WPAG, 1050, 5 KW (DAYS,DA), NOSTALGIA ABC -I, $22.50 (Weiss)

WIQB-F, 102.9, 10 KW @ 500, AOR , $26.50 (Torbet)

WPAG-F, 107.1, 3 KW @ 260, BTFL MUS , $15.00 (Weiss)

Other ranked stations are in Detroit

Jim Baughn

Ernie WinnEd Baughn

Page 13: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

AUGUSTA - WATERVILLE, ME

MSA Rank/Pop: NA/94,100 (12+)Average Person Rating: 16.6Market TSL: 22.38 hrs.

Diaries: 305/309/59.57%Sample Target: 270% Below Line: 44.85%

Retail $: NA

CSI: NA

CSI HH: NAStations: 7/15 % Not Listed: 12.82% FM Share: 94.85%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WKCG-F 39/25.0 10.2 2.5 1. WKCG-F 65/476 1. WABK-F 3552. WIGY-F 28/17.9 18.5 16.3 2. WIGY-F 46/603 2. WIGY-F 3403. WABK-F 24/15.4 21.7 23.8 3. WABK-F 37/567 3. WKCG-F 2554. WBLM-F 12/ 7.7 8.3 13.1 4. WBLM-F 23/329 4. WBLM-F 1755. WHOM -F 8/ 5.1 3.8 1.9 5. WPOR-F 19/199 5. WHOM -F 1156. WABK 3/ 1.9 4.5 5.6 6. WHOM -F 17/203 6. WTVL-F+ 101

WTVL-F+ 3/ 1.9 4.4 4.4 7. WTOS-F 12/201 7. WRDO-F+ 98WCLZ-F 3/ 1.9 .6 1.3 8. WWMR-F+ 10/229 8. WWMR-F+ 92WKZS-F 3/ 1.9 9. WCLZ-F 8/132 9. WABK 89WTOS-F 3/ 1.9 1.9 1.9 10. WABK 5/140 WGAN-F 89

WKZS-F 5/ 95

12+ AMID 12+MID 12+PMD 12+EVE SAT MID

1. WKCG-F 1. WKCG-F 1. WKCG-F 1. WIGY-F I. WILY -F

2. WABK-F 2. WABK-F 2. WABK-F 2. WKCG-F 2. WKCG-F3. WIGY-F 3. WIGY-F WIGY-F 3. WBLM-F 3. WABK-F4. WBLM-F 4. WHOM -F 4. WBLM-F 4. WABK-F 4. WBLM-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WIGY-F 1. WKCG-F2. WABK-F 2. WABK-F

WKCG-F 3. WIGY-F4. WBLM-F 4. WBLM-F

OTHER RATED STATIONS/METRO SHARE

1.

2.

3.

4.

WKCG-FWABK-FWIGY-FWBLM-F

1. WKCG-F2. WABK-F3. WHOM -F

4. WIGY-F

WFAU 1340 Augusta 1.3 WGAN-F 102.9 Portland 1.3WRDO-F+ 92.3 Augusta 1.3 WPOR-F 101.9 Portland 1.3WWMR-F+ 96.3 Augusta 1.3

RADIO STATIONS

WABK , 1280, 5 KW (DA -N), COUNTRY , $ 9.50 (Weiss) (GARDINER) Dick Walsh

WTVL+, 1490, 1 KW/250 W , AC ABC -E, $11.00 (----) (WATERVILLE) Dave Brown

WABK-F, 104 .3, 50 KW @ 400, CONTEMP ABC -I, $20.00 (Weiss) (GARDINER) Dick Walsh

WKCG-F, 101 .3, 50 KW @ 315, COUNTRY (TM) CBS, $17.00 (NE Spot) (AUGUSTA) J. Bent

WRDO-F+, 92 .3, 3 KW 0 300, AC NBC, $13.50 (Savalli) (AUGUSTA) Dick Hyatt

WWMR-F, 96 .3, 48 KW @ 1440, CHR , $14.50 (Masla) (RUMFORD)Michael Rayleigh

Other ranked stations are in Portland area

Page 14: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BANGOR, ME

MSA Rank/Pop: 324/86,000Average Person Rating: 16.9

Market TSL: 22.21 hrs.

Diaries: 318/194/53.63%Sample Target: 250

% Below Line: 2.88%

Retail $: .44 Bil

CSI: .66 BilCSI HH: $22,508

Stations: 8/9 % Not Listed: 7.69% FM Share: 65.63%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WBGW-F 18/17.3 15.7 1. WBGW-F 51/559 1. WZON 243

2. WZON 17/16.3 13.9 2. WWMJ-F 43/615 2. WWMJ-F 182

3. W4MJ-F 16/15.4 5.6 WKSQ-F 43/560 3. WABI. 162

4. WPBC-F 12/11.5 16.7 4. WPBC-F 38/357 WBGW-F 162

5. WABI 11/10.6 14.8 5. WZON 35/578 5. WGUY-F 146

6. WGUY-F 9/ 8.7 13.0 6. WTOS-F 28/350 6. WPBC-F 134

7. WMLI 5/ 4.8 .9 7. WGUY-F 26/382 7. WKSQ-F 86

WTUS-F 5/ 4.8 4.6 8. WABI 16/279 8. WMLI 68

9. WSKQ-F 3/ 2.9 1.9 9. WMLI 6/ 80 9. WTOS-F 49

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WZON 1. WWMJ-F 1. WBGW-F 1. WBGW-F 1. WBGW-F

2. WABI 2. WBGW-F 2. WZON WZON WWMJ-F

3. WBGW-F 3. WZON 3. WWMJ-F 3. WPBC-F 3. WPBC-F

4. WPBC-F 4. WPBC-F 4. WPBC-F 4. WWMJ-F 4. WABI

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WWMJ-F 1. WWMJ-F 1. WBGW-F 1. WBGW-F

2. WZON 2. WZON 2. WWMJ-F 2. WPBC-F

3. WGUY-F 3. WBGW-F 3. WZON 3. WABI

4. WABI 4. WGUY-F 4. WABI 4. WMLI

WBGW-F WWMJ-FWZON

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WABI, 910, 5 KW (DA -N), MORWMLI, 1250, 5 KW (DAYS), NOST (Al Ham)WZON, 620, 5 KW (DA -N), CONTEMP

WBGW-F,WGUY-F,WPBC-F,WTOS-F,WWNJ-F,WKSQ-F,

100.9, 1 KW @ 484, CHR92.9, 15 KW @ 781, BTFL MUS

105.1, 50 KW @ 2420, AOR95.7, 8 KW @ 1029, AC94.5, 50 KW @ 430, CHR

ABC -I, $14.38

ABC -C, $11.00NBC, $17.00

(Torbet)(Masla)(Savalli)

George GonyarCharles StoneChris Spruce

97.1, 5 KW @ 1228, COUNTRY (Concept) ABC -E, $15.00 (Torbet) George Gonyar, $12.00 (Masla) Charles Stone

, $21.00 (Groskin) Jim Goff

Source, $24.50 (Roslin) (SKOWHEGAN) Bob MacDonald

CBS -R, $14.50 (HNWH) (ELLSWORTH) Helen Dudman

, $ 9.50 (----) (ELLSWORTH) Mark Osborn

Page 15: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BATTLE CREEK, MI

MSA Rank/Pop: 237/141,800

Average Person Rating: 16.5

Market TSL: 21.52 hrs.

Diaries: 409/375/58.35%Sample Target: 310% Below Line: 69.41%

Retail $: .52 BilCSI: 1.3 BilCSI HH: $24,429

Stations: 7/23 % Not Listed: 13.44% FM Share: 73.97%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WNWN-F 46/18.2 21.0 3.4 1. WNWN-F 91/ 861 1. WBCK 453

2. WBCK 39/15.4 17.4 18.1 2. WKFR-F 80/1075 2. WNWN-F 402

3. WJXQ-F 23/ 9.1 15.7 15.6 3. WKZO 49/ 711 3. WKFR-F 344

4. WKFR-F 21/ 8.3 5.0 10.5 4. WJXQ-F 43/ 587 4. WJXQ-F 277

5. WOOD -F 16/ 6.3 4.3 6.3 5. WBCK 39/ 488 5. WOOD -F 265

6. WLAV-F 9/ 3.6 1.4 2.1 6. WOOD -F 34/ 502 6. WKNR 198

WKNR 9/ 3.6 4.3 6.8 7. WLAV-F 26/ 297 7. WQLR-F 160

8. WQLR-F 8/ 3.2 2.5 5.1 8. WQLR-F 24/ 486 8. WJFM-F 130

9. WBCII-F 7/ 2.8 1.8 3.0 9. WGRD-F 21/ 371 9. WVIC-F 114

WDFP-F 7/ 2.8 .7 .8 10. WJFM-F 16/ 352 10. WBCH-F 113

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WBCK 1. WNWN-F 1. WNWN-F 1. WBCK 1. WNWN-F2. WNWN-F 2. WBCK 2. WJXQ-F 2. WNWN-F 2. WBCK3. WKFR-F 3. WKFR-F 3. WKFR-F 3. WJXQ-F 3. WKFR-F4. WJXQ-F 4. WJXQ-F 4. WBCK 4. WKFR-F 4. WJXQ-F

WOOD -F WOOD -F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WJXQ-F 1. WNWN-F 1. WNWN-F 1. WBCK2. WNWN-F 2. WJXQ-F 2. WBCK 2. WNWN-F3. WKFR-F 3. WKFR-F 3. WKFR-F 3. WOOD -F

4. WLAV-F 4. WBCK 4. WKNR 4. WQLR-FWOOD -F

OTHER RATED STATIONS/METRO SHARE

WBCH 1220 Hastings .8 WJFM-F 93.7 Grand Rapids 1.6

WELL 1260 Albion -- WJR 760 Detroit 1.6

WELL -F 104.9 Marshall 1.2 WKZO 590 Kalamazoo .4

WCUZ-F 101.3 Grand Rapids 2.0 WLHT-F 95.7 Grand Rapids .4

WGRD-F 97.9 Grand Rapids 1.6 WOOD 1300 Grand Rapids .8

WIBM-F 94.1 Lansing .8 WVIC-F 94.9 East Lansing 1.6

WITL-F 100.7 Lansing .8

RADIO STATIONS

NECK, 930, 5 KW/1 KW (DA -2), MOR NBC, $21.00 (Masla) Nat Sibbold

WKNR, 1400, 1 KW/250 W , OLDIES (Drake -Chen) ABC -C, $ NM (Eastman) Dave Hicks

WBCH-F, 100.1, 3 KW @ 294, AC

WDFP-F, 95.3, 3 KW @ 270, RELIGION

ABC -E, $ 8.00 (RSR) (HASTINGS) Ken Radant, $ NA (Patt) Don Price

Other ranked stations - See Kalamazoo or Grand Rapids in Spring 84 edition ofAmerican Radio

Page 16: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BECKLEY, WV

MSA Rank/Pop: NA/73,100 (12+)

Average Person Rating: 15.5Market TSL: 20.02 hrs.

Diaries: 259/282/48.68%Sample Target: 250

% Below Line: 7.62%

Retail $:CSI: NA

CSI HH:

NA

NA

Stations: 8/10 % Not Listed: 7.08% FM Share: 64.76%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WJLS 25/22.1 23.9 26.1 1. WHAJ-F 71/655 1. WJLS 326

2. WCIR-F 23/20.4 17.4 15.3 2. WTNJ-F 59/666 2. WCIR-F 292

3. WTNJ-F 19/16.8 22.0 16.2 3. WCIR-F 43/639 3. WTNJ-F 223

4. WOAY-F 15/13.3 5.5 5.4 4. WOAY-F 39/536 4. WOAY-F 180

5. WWNR 8/ 7.1 7.3 12.6 5. WJLS 32/482 5. WWNR 130

6. WHAJ-F 5/ 4.4 1.8 6. WBKW-F 11/285 6. WBKW-F 83

7. WBKW-F 3/ 2.7 4.6 5.4 WWNR 11/210 7. WHAJ-F 66

WBES-F 3/ 2.7 8. WBES-F 6/ 67 8. WJKK 41

9. WJKK 2/ 1.8 8.3 9.0 9. WOAY 5/ 61 9. WOAY 36

WOAY 2/ 1.8 10. WJKK 3/ 50 10. WBES-F 29

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WJLS 1. WTNJ-F 1. WCIR-F 1. WCIR-F 1. WCIR-F2. WTNJ-F 2. WOAY-F 2. WJLS 2. WJLS 2. WJLS3. WCIR-F 3. WCIR-F 3. WOAY-F 3. WOAY-F 3. WTNJ-F4. WOAY-F 4. WJLS 4. WTNJ 4. WHAJ-E 4. WOAY-F

WWNR

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WCIR-F 1. WCIR-F 1. WTNJ-F 1. WJLS2. WOAY-F 2. WOAY-F 2. WJLS 2. WTNJ-F

3. WJLS WTNJ-F 3. WCIR-F 3. WWNRWTNJ-F 4. WJLS 4. WOAY-F 4. WCIR-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WJKK, 1070, 10 KW (DAYS) COUNTRY (Century 21) NBC, $ NA (S. Katz) Jay Quesenberry

WJLS, 560, 5 KW/500 W (DA -N), COUNTRY (Musicworks) CBS, $1 0.00 (Savalli) Nancy Smith

WOAY, 860, 10 KW (DAYS) RELIGION , $7.00 (----) (OAK HILL) Leah Thomas

WWNR, 620, 1 KW/500 W (DA -N), AC ABC-C,MBS, $8.00 (Katz) Al Martine

WBKW-F, 99.5, 34 KW @ 1050, RELIGION CBS, $6.00 (Regional) Nancy Smith

WCIR-F, 103.7, 5 KW @ 1485, CHR $ NA (S. Katz) Jay Quesenberry

WOAY-F, 94.1, 25 KW @ 650, CHR RKO, $8.00 (----) (OAK HILL) Leah Thomas

WTNJ-F, 105.9, 50 KW @ 500, COUNTRY ABC -E, $ NA (----) (OAK HILL) Tony Gonzales

WHAJ-F, 104.5, 100 KW @ 1200, CHR RKO, $20.00 (----) (BLUEFIELD) Mike Shott

WBES is in Charleston

Page 17: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BIG SPRING, TX

MSA Rank/Pop: NA/26,200 (12+)

Average Person Rating: 11.8

Market TSL: 16.83 hrs.

Diaries: 287 /91.28/54.88%

Sample Target : 250

% Below Line: 33.33%

Retail $: NACSI: NACSI HH: NA

Stations: 3/7 % Not Listed: 3.23% FM Share: 30.00%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CLIME 12+ METRO CUME

I. KBST 12/38.7 27.0 1. KBST 12/105 1. KBST 104

2. KBYG 4/12.9 24.3 2. KBYG 4/ 72 2. KBYG 71

KWKI-F 4/12.9 24.3 KWKI-F 4/ 64 3. KWKI-F 64

KIOF -F 4/12.9 KIOF-F 4/ 57 4. KIOF -F 56

KWEL 4/12.9 KWEL 4/ 21 5. KWEL-F 19

6. KCRS 1/ 3.2 6. KCRS 1/ 15 6. KCRS 15

KRUX-F 1/ 3.2 KRUX-F 1/ 11 7. KRUX-F 10

12+ AMD 12+MID

1. KBST2. KBYG3. KWKI-F4. KIOF-F

ADULTS 18-34

1. KBST2. KWKI-F

KWEL4. KBYG

KIOF-F

1. KBST2. KBYG3. KWEL4. KWKI-F

KIOF-F

ADULTS 18-49

1. KBST2. KBYG

KWKI-FKWEL

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KBST, 1490, 1 KW/250 W, CONTEMPKBYG, 1400, 1 KW/250 W, COUNTRY

KWKI-F, 95.3, 1.8 KW @ 300, CHR

KRUX - See Lubbock in

Other ranked stations

12+PMD

1. KBST

KWEL3. KWKI-F

KIOF -F

ADULTS 25-54

Spring

1. KBST2. KBYG3. KWKI-F

KWEL

ABC -E, $12.00ABC -I, $ NA

MBS, $ 9.50

12+EVE

1. KBST

2. KWKI-F3. KBYG

KIOF-F

ADULTS 35+

1. KBST2. KBYG3. KRUX-F

KWEL

(Masla)(Savalli)

(Miller)

84 American Radio

- See Midland -Odessa

SAT MID

1. KBST2. KIOF-F3. KWKI-F4. KBYG

Dave WrinkleBob Taylor

David Trusty

Page 18: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BILOXI - GULFPORT, MS

MSA Rank/Pop: 194/189,600Average Person Rating: 17.9

Market TSL: 23.52 hrs.

Diaries: 382/427/43.07%Sample Target: 370

% Below Line: 25.0%

Retail $: .75 BilCSI: 1.4 BilCSI HH: 21,130

Stations: 9/16 % Not Listed: 13.7% FM Share: 61.11%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WQID-F 63/21.6 17.3 24.7 1. WQID-F 109/1180 1. WQID-F 660

2. WVMI 36/12.3 11.9 9.8 2. WVMI 46/ 441 2. WVMI 324

3. WLTS-F 24/ 8.2 12.9 7.2 3. WZKX-F 25/ 323 3. WZKX-F 264

4. WZKX-F 23/ 7.9 5.8 4.4 WPMO-F 25/ 339 4. WGCM-F 247

5. WGCM-F 19/ 6.5 8.6 2.8 5. WLTS-F 24/ 237 5. WLTS-F 213

6. WXGR 18/ 6.2 6. WGCM-F 20/ 266 6. WWL 191

7. WTAM 15/ 5.1 9.4 8.2 7. WXGR 18/ 113 7. WTAM 174

8. WWL 13/ 4.5 2.9 4.1 8. WWL 15/ 243 8. WROA 140

9. WROA 8/ 2.7 2.5 2.3 WTAM 15/ 177 9. WPMO-F 113

WOSM-F 8/ 2.7 1.5 10. WOSM-F 11/ 110 10. WBND 92

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WQID-F 1. WQID-F 1. WQID-F 1. WQID-F 1. WQID-F

2. WVMI 2. WVMI 2. WVMI-F 2. WLTS-F 2. WLTS-F

3. WLTS-F 3. WZKX-F 3. WLTS-F 3. WVMI-F 3. WVMI-F

4. WTAM 4. WGCM-F 4. WGCM-F 4. WZKX-F 4. WZKX-F

WZKX-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WQID-F 1. WQID-F 1. WVMI 1. WVMI

2. WZKX-F 2. WVMI-F 2. WQID-F 2. WXGR

3. WLTS-F 3. WZKX-F 3. WGCM-F 3. WWL

4. WCCM-F 4. WGCM-F 4. WZKX-F 4. WQID-FWLTS-F WOSM

OTHER RATED STATIONS/METRO SHARE

WBND 1490 Biloxi 1.4 WNOE-F 101.1 New Orleans, LA 1.0

WGUF-F 96.7 Gulfport 1.0 WPMO-F 99.1 Pascagoula 1.4

WBYU-F 95.7 New Orleans, LA 2.4 WTIX 690 New Orleans, LA 1.4

RADIO STATIONS

WBND, 1490, 1 KW/250 W NOSTALGIA $ 8.00 (----) Ray Saadi

WROA, 1390, 5 KW (DA -1) MOR NBC, $11.00 (----) Morgan Dowdy

WTAM, 1240, 1 KW/250 W BLACK NBN, $ NA (Weiss) Roden Mack Stevens

WVMI, 570, 5 KW/1 KW (DA -2), COUNTRY ABC -E, $ NA (Mc -Guild) New South Wayne Vowell

WXGR, 1190, 5 KW (DAYS) COUNTRY $ 5.50 (----) (BAY ST. LOUIS) Jim Odom

WGCM-F,WQID-F,WZKX-F,

102.3, 3 KW @ 300, COUNTRY (Century 21) ABC -I, $ NA (Weiss) Roden

93.7, 100 KW @ 400, CHR ABC -F, $ NA (Mc -Guild) New South

107.1, 3 KW @ 300, ROCK (Century 21) Source, $11.00 (----)

WOSM, WPMO - See Pascagoula

Other ranked stations - See New Orleans in Spring 84 American Radio

Mack StevensWayne VowellMorgan Dowdy

Page 19: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BISMARCK, ND

MSA Rank/Pop: 325/84,700Average Person Rating: 17.5Market TSL: 22.71 hrs.Stations: 6/7

SPG SPG12+ METRO 1/4/SHARE 83 82

1. KFYR 37/29.42. KYYY-F 27/21.43. KBMR 24/19.04. KLXX 13/10.35. KQDY-F 8/ 6.36. KNDR-F 4/ 3.27. KSJB 3/ 2.4

30.5

23.7

24.63.4

6.8

2.5

12+ AMD 12+MID

1. KFYR2. KYYY-F3. KBMR4. KLXX

ADULTS 18-34

33.3

17.1

27.9

4.5

11.7

.9

1. KFYR2. KYYY-F3. KLXX4. KBMR

Diaries: 279/258/58.61%Sample Target: 250% Below Line: 2.58%% Not Listed: 7.93%

12+ TSA 1/4/CUME

1. KFYR2. KBMR3. KYYY-F4. KSJB5. KLXX6. KQDY-F7. KNDR-F

12+PMD

1. KFYR2. KYYY-F3. KBMR4. KLXX

ADULTS 18-49 ADULTS 25-54

1. KYYY-F 1. KFYR 1. KFYR2. KFYR 2. KYYY-F 2. KBMR3. KBMR 3. KBMR 3. KLXX

KLZZ 4. KLXX 4. KYYY-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

125/146542/ 321

37/ 47231/ 35214/ 20811/ 1887/ 58

RADIO STATIONS

KBMR, 1130, 10 KW (DAYS), COUNTRY NBC, $29.00

KFYR, 550, 5 KW (DA -N), AC ST ABC -I, $58.00

KLXX, 1270, 1 KW/250 W , MOR (Drake-Chen)CBS, $10.25

KSJB, 600, 5 KW (DA -1), COUNTRY ABC -E, $18.00

KNDR-F, L04.9, 3 KW @ 290, RELIGION

KQDY-F, 94.5, 100 KW @ 1090, COUNTRYKYYY-F, 92.9, 100 KW @ 1180, CHR

, $ 6.00ABC -C, $17.00Source, $23.50

12+EVE

1. KFYR2. KYYY3. KLXX4. KNDR-F

KQDY-F

ADULTS 35+

1. KFYR2. KBMR3. KLXX4. KNDR-F

KYYY-F

(Mc -Guild)

(Blair)(Masla)(Torbet)

(----)(Mc -Guild)

(Blair) Meyer

Retail $: .45 BilCSI: .79 BilCSI HH: $26,622FM Share: 33.62%

12+ METRO CUME

1. KFYR2. KYYY-F3. KBMR4. KLXX5. KQDY-F6. KSJB7. KNDR-F

423

339

185

181

142

58

46

SAT MID

1. KFYR2. KYYY-F3. KBMR4. KQDY-F

Alvin AndersonMeyer Tom Barr

Jim Odney(JAMESTOWN) E. Crilly

Bertil JohnsonAlvin AndersonBob Denver

Page 20: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BOULDER, CO

MSA Rank/Pop: 186/203,800

Average Person Rating: 15.3Market TSL: 20.29 hrs.

Diaries: 371/482/48.24%Sample Target: 360% Below Line: 85.23%

Retail $: 1.1 BilCSI: 2.3 BilCSI HH: $29,047

Stations: 4/24 % Not Listed: 13.5% FM Share: 67.09%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KBCO-F 23/ 8.4 8.0 10.2 1. 1. KBCO-F 401

KOAQ-F 23/ 8.4 8.0 4.9 2. 2. KIMN 380KOSI-F 23/ 8.4 10.2 9.5 3. 3. KOAQ-F 291

4. KIMN 19/ 6.9 3.6 4.5 4. TSA AND 4. KBPI-F 2875. KPKE-F 16/ 5.8 3.3 2.3 5. METRO 5. KOA 2666. KYGO-F 15/ 5.5 3.3 4.9 6. ARE THE 6. KOSI-F 2657. KAZY-F 12/ 4.4 8.0 6.8 7. SAME 7. KAZY-F 2338. KBPI-F 11/ 4.0 6.9 9.1 8. 8. KYGO-F 225

KOA 11/ 4.0 6.2 7.6 9. 9. KPKE-F 22010. KHOW 10/ 3.6 3.3 6.1 10. 10. KHOW 217

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KIMN 1. KOSI-F 1. KOAQ-F 1. KOAQ-F 1. KBCO-F2. KOAQ-F 2. KBCO-F 2. KOSI-F 2. KOA 2. KOAQ-F

KYGO-F KOAQ-F 3. KYGO-F KOSI-F 3. KOSI-F4. KOSI-F 4. KIMN 4. KIMN 4. KPKE-F 4. KIMN

ADULTS 18-34 ADULTS 18-49

1. KBCO-F 1. KBCO-F2. KOAQ-F 2. KOAQ-F3. KIMN 3. KIMN4. KAZY-F 4. KYGO-F

OTHER RATED STATIONS/METRO SHARE

ADULTS 25-54

1. KBCO-FKIMNKOAQ-FKOSI-F

ADULTS 35+

1. KOSI-F2. KOA3. KVOD-F4. KLZ

KNUSKYGO-FKHOW

KADE 1190 Boulder 1.5 KLZ 560 Denver 3.3KBOL 1490 Boulder 1.8 KMJI-F 100.3 Denver 3.3KBVL-F 94.7 Boulder 1.1 KNUS 710 Denver 2.2KBRQ 1280 Denver .7 KPPL-F 107.5 Lakewood 2.6KEZW 1430 Aurora 1.1 KRZN 1150 Englewood 1.8KGBS-F 96.1 Greeley .4 KTCL-F 93.3 Fort Collins 2.6KKBB 1090 Aurora 1.5 KVO D -F 99.5 Denver 3.3

RADIO STATIONS

KBOL, 1490, 1 KW/250 W, AC

KBOC-F, 97.3, 33 KW @ 920, AOR

Other ranked stations -

ABC -I, $33.70 (Eastman)

, $112.00 (Masla)

See Denver in Spring 84 American Radio

Rusty Shaffer

Ray Skibitsky

Page 21: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BOZEMAN, MT

MSA Rank/Pop: NA/39,500 (12+)Average Person Rating: 13.9

Market TSL: 18.38 hrs.

Diaries: 248/159/53.91%Sample Target: 250% Below Line: - 0 -

Retail $:CSI: NACSI HH:

NA

NAStations: 6/6 % Not Listed: 14.55% FM Share: 44.68%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CLIME 12+ METRO CUME

1. KBOZ-F 13/23.6 16.9 6.7 1. KBOZ-F 17/261 1. KBOZ-F 2032. KBOZ 11/20.0 12.3 8.9 2. KBOZ 13/181 2. KBOZ 128

3. KCDQ-F 8/14.5 16.9 28.9 3. KCDQ-F 9/144 3. KBMN 118KXXL 8/14.5 21.5 20.0 KXXL 9/115 4. KCDQ-F 117

5. KBMN 5/ 9.1 7.7 8.9 5. KBMN 7/124 5. KXXL 108

6. KGVW 2/ 3.6 6.2 8.9 6. KGVW 2/ 42 6. KGVW 34

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KBOZ-F 1. KBOZ-F 1. KBOZ-F 1. KBOZ-F 1. KBOZ-F2. KBOZ 2. KBOZ 2. KBOZ 2. KCDQ-F 2. KXXL3. KXXL 3. KBMN 3. KXXL 3. KBOZ 3. KBOZ4. KCDQ-F KXXL 4. KCDQ-F 4. KBMN 4. KCDQ-F

KXXL

ADULTS 18-34

1. KBOZ-F2. KCDQ-F3. KBMN4. KXXL

ADULTS 18-49

1. KBOZ-F2. KCDQ-F3. KBOZ

KXXL

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

ADULTS 25-54 ADULTS 35+

1. KBOZ 1. KBOZ2. KBMN 2. KXXL

KBOZ-F 3. KGVWKXXL 4. KBMN

KBOZ-FKCDQ-F

KBMN, 1230, 1 KW/250 W , MOR ABC -I, $13.50 (Eastman) Len KehlKBOZ, 1090, 5 KW (DA -N), COUNTRY (Drake -Chen) NBC, $13.00 (McGuire) Bill ReierKGVW, 640, 10 KW RELIGION/TALK UPI, $ 7.00 (A/D) Enterprise Mark BrashearKXXL, 1450, 1 KW/250 W , COUNTRY APR, $17.00 (Market 4) John BronkenKBOZ-F, 93.7, 100 KW @ 248, CONTEMP (Drake -Chen) Source,CBS-R, $10.00 (Moore) Bill ReierKCDQ-F, 96.7, 3 KW @ 195, AC RKO, $ 8.50 (Mc -Guild) Jon Rand

Page 22: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

BURLINGTON, VT

MSA Rank/Pop: 272/119,700 Diaries: 301/334/49.10% Retail $: .6 Bil

Average Person Rating: 17.2 Sample Target: 280 CSI: 1.1 Bil

Market TSL: 22.47 hrs. % Below Line: 28.96% CSI HH: $26,501

Stations: 6/11 % Not Listed: 16.18% FM Share: 63.44%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WQCR-F 37/21.4 20.5 26.6 21.9 22.4 1. WQCR-F 58/869 1. WQCR-F 457

2. WJOY 21/12.1 8.6 13.0 10.2 11.9 2. WGFB-F 57/792 2. WVMT 314

3. WVMT 18/10.4 15.2 9.0 10.2 11.2 3. WEZF-F 37/554 3. WGFB-F 274

4. WEZF-F 17/ 9.8 11.9 12.4 11.8 11.2 4. CHOM-F 36/409 4. WJOY 223

5. WGFB-F 13/ 7.5 7.3 8.5 10.2 7.7 5. WLFE-F 32/356 5. WEZF-F 178

6. WLFE-F 10/ 5.8 4.0 2.3 3.2 1.4 6. WEAV 25/312 6. CHOM-F 149

7. CHOM-F 8/ 4.6 7.3 9.6 7.5 8.4 7. WJOY 24/259 7. WDOT 120

WEAV 8/ 4.6 .7 WVMT 24/518 8. WLFE-F 112

9. WIZN-F 7/ 4.0 --- 9. WIZN-F 10/126 9. WEAV 96

10. WDOT 3/ 1.7 2.6 4.0 3.7 2.8 10. WKDR 6/158 10. WIZN-F 93

WKDR 3/ 1.7 2.0 4.0 4.8 9.8

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WQCR-F 1. WQCR-F 1. WQCR-F 1. WQCR-F 1. WQCR-F2. WVMT 2. WJOY 2. WJOY 2. WGFB-F 2. WJOY3. WJOY 3. WVMT WVMT 3. WJOY 3,. WLFE-F4. WEZF-F 4. WEZF-F 4. WEZF-F 4. WVMT 4. WVMT

CHOM-F

ADULTS 18-34

1. WQCR-F2. WIZN-F3. WVMT

CHOM-FWGFB-F

ADULTS 18-49

1. WQCR-F2. WVMT3. WEZF-F

WLFE-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

ADULTS 25-54

1. WQCR-F2. WEZF-F

WVMT4. WLFE-F

WDOT, 1390, 5 KW (DA -N), CONTEMPWJOY, 1230, 1 KW/250 W , NOSTALGIA (Al Ham)

WVMT, 620, 5 KW (DA -2), MOR

WEZF-F, 92.9, 36 KW @ 2703, BTFL MUSWIZN-F, 106.3, 3 KW @ 300, ? ?

WQCR-F, 98.9, 50 KW @ 310, AC (TM)

ADULTS 35+

MBS, $11.00CBS, $ NANBC, $16.00

1. WJOY2. WEZF-F3. WVMT4. WQCR-F

(Savalli)(Christal)(Torbet)

Bill HunterHall Paul BattainiGoldman

George Cameron

, $ NA (Blair) Knight Tom Pierce$ NA (----)

CBS -R, $ NA (Christal) Hall Paul Battaini

Other ranked stations - See Plattsburgh

Page 23: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: NA/145,000 (12+)Average Person Rating: 19.5

Market TSL: 25.21 hrs.

Stations: 8/22

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. WQRC-F 48/17.0 18.8 13.7

2. WKPE-F 36/12.7 11.4 7.1

3. WCOD-F 29/10.2 5.9 7.5

4. WCIB-F 23/ 8.1 6.7 7.1

5. WRZE-F 20/ 7.1 7.5 12.9

6. WOCB 10/ 3.5 6.3 4.3

7. WBZ 8/ 2.8 1.2 3.1

WRKO 8/ 2.8 1.6 1.6

9. WGTF-F 7/ 2.5 1.6

WBCN-F 7/ 2.5 3.1 4.3

WHJY-F 7/ 2.5 4.7 5.5

12+ AMD

1. WQRC-F2. WKPE-F3. WCIB-F4. WCOD-F

ADULTS 18-34

1. WKPE-F2. WCOD-F3. WCIB-F4. WBCN-F

12+MID

1. WQRC-F2. WCOD-F3. WKPE-F4. WCIB-F

ADULTS 18-49

1. WKPE-F2. WCIB-F3. WCOD-F4. WQRC-F

OTHER RATED STATIONS/METRO SHARE

WVLC 1170

WCOZ-F 94.5WEEI 590

WHDH 850WHTT-F 103.3WJIB-F 96.9

RADIO STATIONS

OrleansBoston, MABoston, MABoston, MABoston, MABoston, MA

WOCB, 1240, 1 KW/250 W, MOR

WCIB-F,WCOD-F,WCTF-F,WKPE-F,WQRC-F,WRZE-F,

CAPE COD, MA

Diaries: 365/397/52.59%Sample Target: 320

% Below Line: 28.28%% Not Listed: 13.78%

12+ TSA 1/4/CUME

1. WQRC-F 53/5252. WKPE-F 36/3453. WCIB-F 32/3244. WCOD-F 29/3365. WRZE-F 20/2326. WOCB 10/209

WRKO 10/ 858. WGTF-F 9/1609. WBZ 8/13010. WBCN-F 7/113

WPLM-F 7/163

12+PMD 12+EVE

1. WQRC-F2. WKPE-F3. WCOD-F4. WRZE-F

ADULTS 25-54

.7

.4

1.8

1.4

1.8

1.8

1. WCIB-FWKPE-F

3. WCOD-F4. WQRC-F

1. WKPE-F2. WCOD-F3. WRZE-F4. WQRC-F

ADULTS 35+

1. WQRC-F2. WRZE-F3. WCOD-F4. WKPE-F

WMYS-F 98.1

WNBC 660WPLM 1390

WPLM-F 99.1WPRO-F 92.3

NBC, $ NA (----)

Retail $: NACSI: NACSI HH: NAFM Share: 82.79%

12+ METRO CUME

1. WQRC-F 501

2. WCOD-F 336

3. WKPE-F 333

4. WCIB-F 285

5. WRZE-F 232

6. WOCB 209

7. WEEI 160

8. WPLM-F 158

9. WGTF-F 135

WHJY-F 135

SAT MID

1. WQRC-F2. WKPE-F3. WCIB-F4. WCOD-F

New BedfordNew York, NYPlymouthPlymouthProvidence, RI

2.1

.7

1.1

2.1

.7

Sillerman (W. YARMOUTH)

101.9, 50 KW @ 280, CONTEMP ABC -D, $ NA (MMR) (FALMOUTH)

106.1, 50 KW @ 450, CONTEMP APR, $23.00 (Blair) (HYANNIS)

96.3, 36 KW @ 310, NOSTALGIA , $19.00 (Smithers) (NANTUCKET) Dave O'Leary

104.7, 50 KW @ 500, CHR MBS, $ NA (Kadetsky) Roth (ORLEANS) Jack Alix

99.9, 50 KW @ 445, BTFL/VARIETY (SRP) UPI, $24.75 (Torbet) (BARNSTABLE) John Miller

94.9, 50 KW @ 245, BTFL NBC, $ NA (----) (W. YARMOUTH)

Other ranked stations

Larry Justice

- See Boston or Providence in Spring 84 American Radio

Page 24: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CAPE MAY, NJ

MSA Rank/Pop: NA/78,400 (12+)Average Person Rating: 19.4Market TSL: 26.34 hrs.

Diaries: 243/323/47.37%Sample Target: 250% Below Line: 59.68%

Retail $: NA

CSI: NACSI HH: NA

Stations: 4/19 % Not Listed: 18.42% FM Share: 76.61%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WWOC-F 21/13.8 12.5 14.1 1. 1. WCMC 1712. WCMC 14/ 9.2 5.8 6.3 2. 2. WWOC-F 1533. WNBR-F 13/ 8.6 9.2 2.3 3. 3. WNBR-F 1514. WSLT-F 12/ 7.9 5.8 10.9 4. TSA AND 4. WCAU-F 1265. WAYV-F 11/ 7.2 2.5 1.6 5. METRO 5. WSLT-F 1156. WMGM-F 9/ 5.9 5.8 7.0 6. ARE THE 6. WAYV-F 1027. WCAU-F 7/ 4.6 4.2 2.3 7. SAME 7. WMGM-F 1018. WFPG-F 6/ 3.9 5.0 4.7 8. 8. WMID 91

9. WDSD-F 5/ 3.3 1.7 2.3 9. 9. KYW 8610. WEAZ-F 4/ 2.6 3.3 3.1 10. 10. WFPG-F 85

WMID 4/ 2.6 1.7 .8

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WWOC-F 1. WNBR-F 1. WWOC-F 1. WCMC 1. WWOC-F2. WCMC 2. WWOC-F 2. WAYV-F WCAU 2. WCMC3. WNBR-F 3. WAYV-F 3. WCMC 3. WAYV-F 3. WMGM-F4. WSLT-F 4. WCMC WNBR-F 4. WWOC-F 4. WEAZ-F

WSLT-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WMGM-F 1. WNBR-F 1. WAYV-F 1. WWOC-F2. WNBR-F 2. WAYV-F 2. WCMC 2. WSLT-F3. WCMC 3. WMGM-F 3. WSLT-F 3. WCMC4. WAYV-F 4. WCMC 4. WNBR-F 4. WAYV-F

WWOC -F

WMGM-F

OTHER RATED STATIONS/METRO SHARE

WSJL-F 102.3 Cape May 1.3 WLQE-F 99.3 Pleasantville 2.0KYW 1060 Philadelphia, PA 2.0 WMMR-F 93.3 Philadelphia, PA 1.3WCAU 1210 Philadelphia, PA 2.0 WOND 1400 Pleasantville .7

WIIN 1450 Atlantic City .7 WPEN 950 Philadelphia, PA 2.0

RADIO STATIONS

WCMC, 1230, 1 KW/250 W, CONTEMP MBS, $13.00 (Dome) (WILDWOOD) Wm. Wotring

WNBR-F, 100.7, 20 KW @ 330, AC MBS, $14.00 (Dome) (WILDWOOD) Wm. WotringWWOC-F, 94.3, 3 KW @ 300, BTFL MUS , $10.50 (S. Katz) (AVALON) Larry Keene

Other ranked stations - See Philadelphia, Atlantic City,Spring 84 American Radio

or Wilmington in

Page 25: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CHARLOTTESVILLE, VA

MSA Rank/Pop: 274/119,200Average Person Rating: 14.9Market TSL: 19.95 hrs.

Diaries: 280/314/57.61%Sample Target: 250% Below Line:

Retail $: .6 Bil

CSI: 1.1 BilCSI HH: $24,501

Stations: 7/8 % Not Listed: FM Share:

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CLIME 12+ METRO CUME

1. WCHV 17/13.0 16.9 19.3 1. WWWV-F 19/387 1. WWWV-FWINA 17/13.0 10.8 17.8 2. WINA 18/350 2. WINA

3. WWWV-F 14/10.7 15.4 15.6 3. WCHV 17/350 3. WCHV4. WKAV 13/ 9.9 3.1 5.2 4. WQMC-F 14/176 4. WUVA-F5. WPED-F+ 10/ 7.6 20.0 14.0 5. WKAV 13/121 5. WQMC-F6. WQMC-F 9/ 6.9 6.9 11.1 6. WPED-F+ 12/164 6. WPED-F+

WUVA-F 9/ 6.9 3.1 4.4 7. WRVQ-F 11/134 7. WKAV8. WRVQ-F 4/ 3.1 8. WUVA-F 9/231 8. WRVQ-F

12+ AND 12+MID

1. WINA2. WCHV3. WWWV-F4. WKAV

ADULTS 18-34

1. WWWV-F2. WCHV3. WUVA-F4. WINA

1. WCHV

2. WWWV-F3. WKAV4. WQMC-F

ADULTS 18-49

1. WCHV2. WWWV-F3. WINA4. WKAV

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

12+PMD 12+EVE

1. WCHVWKAVWWWV-F

4. WUVA-F

ADULTS 25-54

WCHV, 1260, 5 KW/1 KW (DA -2), MOR/ACWINA, 1070, 5 KW (DA -N) , MOR (RadioWKAV, 1400, 1 KW/250 W , COUNTRY

WPED-F+, 102.3, 2 KW @ 360, COUNTRY

WQMC-F,WUVA-F,WWWV-F,

95.3, 3 KW @ 190, BTFL (Bonne)92.7, 220 W @ 900, AOR97.5, 50 KW @ 450, CHR

WRVQ is in Richmond

1. WCHVWKAV

3. WINA4. WWWV-F

1. WINA2. WCHV3. WWWV-F4. WUVA-F

ADULTS 35+

1. WINA2. WPED-F+3. WKAV

WQMC-F

ABC -D, $25.20 (Masla)Arts)CBS, $17.50 (Market 4)

MBS, $14.00 (----)

NBC, $14.50 (Savalli)

, $14.50, $10.00

RKO, $25.20

(Market 4)

(----)(Masla)

SAT MID

1. WPED-F+2. WINA

WWWV-F4. WCHV

Michael LudgateColin RosseMark Wilson

Etting (CROZET)Joe BeailColin RosseAlan WagmanMichael Ludgate

Page 26: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CHEYENNE, WY

MSA Rank/Pop: 340/72,300

Average Person Rating: 17.8

Market TSL: 23.45 hrs.

Diaries: 325/182/62.62%Sample Target: 250

% Below Line: 12.24%

RetailCSI: .8

CSI RH:

$: .44 BilBil

$28,297

Stations: 7/16 % Not Listed: 6.67% FM Share: 64.29%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KKAZ-F 24/22.9 29.3 19.8 1. 1. KKAZ-F 252

2. KUUY 16/15.2 21.7 17.6 2. 2. KUUY 187

3. KFBC 14/13.3 8.7 13.2 3. 3. KLEN-F 124

KLEN-F 14/13.3 4. TSA AND 4. KFBC 108

5. KRQU-F 7/ 6.7 1.1 5. METRO 5. KFBQ-F 104

6. KCGY-F 6/ 5.7 6. ARE THE 6. KRQU-F 79

7. KFBQ-F 5/ 4.8 4.3 6.6 7. SAME 7. KIMN 69

8. KTCL-F 3/ 2.9 --- 2.2 8. 8. KLZ 50

9. KIMN 2/ 1.9 5.4 6.6 9. 9. KCGY-F 49

10. KAZY-F 42

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KKAZ-F 1. KKAZ-F 1. KKAZ-F 1. KKAZ-F 1. KKAZ-F

2. KUUY 2. KLEN-F 2. KUUY 2. KUUY 2. KUUY

3. KFBC-F 3. KUUY 3. KFBC-F 3. KLEN-F 3. KLEN-F

4. KLEN-F 4. KFBC-F KLEN-F 4. KRQU-F 4. KFBC

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKAZ-F 1. KKAZ-F 1. KKAZ-F 1. KFBC

2. KRQU-F 2. KUUY 2. KUUY 2. KLEN-F

KUUY 3. KLEN-F 3. KLEN-F 3. KUUY

4. KFBQ-F 4. KRQU-F 4. KCGY-F 4. KCGY-F

KFBC KKAZ-F

OTHER RATED STATIONS/METRO SHARE

KAZY-FKBPI-FKGBS-FKLZ

106.7

105.996.1560

RADIO STATIONS

KFBC, 1240, 1

KUUY, 1530, 10

KCGY-F,KFBQ-F,KKAZ-F,KLEN-F,KRQU-F,

95.1,

97.9,100.7,106.3,

102.9,

Denver, CODenver, COGreeley, CODenver, CO

1.0

1.0

1.0

1.0

KW/250 W , MORKW/1 KW (DA -N), COUNTRY

100 KW @ ? ? ,

100 KW @ 580,

100 KW @ 490,

3 KW @ ? ? ,

80 KW @ 1150,

KNUSKOAKOSI-F

710

850101.1

Denver, CODenver, COFt. Collins, CO

ABC -I, $12.50 (Eastman)

CBS, $ NA (Torbet) Mesa

NO INFORMATION AVAILABLECHR (Drake -Chen) ABC -C, $12.50 (Eastman)

AC CBS -R, $ NA (Torbet) Mesa

NO INFORMATION AVAILABLECONTEMP Source, $10.00 (Hix) (LARAMIE)

Other ranked stations - See Denver in Spring 84 American Radio

1.0

1.0

1.0

Larry BirleffiTerrell Metheny

Keith JonesTerrell Metheny

Page 27: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CHICO, CA

MSA Rank/Pop: 229/155,100Average Person Rating: 16.8

Diaries: 321/433/56.12%Sample Target: 310

Retail $: .7 BilCSI: 1.4 Bil

Market TSL: 22.73 hrs. % Below Line: 34.33% CSI HH: $21,263Stations: 9/20 % Not Listed: 14.10% FM Share: 59.70%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KNVR-F 27/11.5 11.1 11.6 1. KPAY-F 58/612 1. KPAY 315

2. KFMF-F 21/ 9.0 11.1 12.6 2. KFMF-F 38/364 2. KNVR-F 314

3. KPAY-F 18/ 7.7 12.4 10.1 3. KPAY 32/496 3. KPAY-F 285

KRIJ-F 18/ 7.7 4. KHSL 29/398 4. KHSL 269

5. KPAY 17/ 7.3 6.0 9.7 KNVR-F 29/338 5. KFMF-F 237

KHSL 17/ 7.3 13.4 12.1 KRAK 29/243 6. KRIJ-F 175

7. KGO 14/ 6.0 3.7 6.3 7. KRFD-F 28/391 7. KRFD-F 172

8. KRFD-F 12/ 5.1 .9 8. KZAP-F 22/230 8. KGO 112

9. KRAK 10/ 4.3 1.8 .5 9. KGO 21/266 9. KZAP-F 105

10. KZAP-F 9/ 3.8 1.8 3.9 10. KRIJ-F 20/194 10. KRAK 95

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KHSL 1. KNVR-F 1. KNVR-F 1. KFMF-F 1. KNVR-F

2. KPAY 2. KHSL 2. KRIJ-F 2. KNVR-F 2. KFMF-F

3. KNVR-F KPAY-F 3. KFMF-F 3. KRFD-F 3. KPAY4. KGO 4. KFMF-F KPAY 4. KRIJ-F 4. KRIJ-F

KRIJ-F KFBKKGOKZAP-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KNVR-F 1. KNVR-F 1. KFMF-F 1. KHSL2. KFMF-F 2 KFMF-F 2. KHSL 2. KPAY-F

3. KRFD-F 3. KPAY KPAY KGO

4. KPAY 4. KRIJ-F 4. KPAY-F 4. KPAY

KZAP-F KRIJ-FKRAK-F

OTHER RATED STATIONS/METRO SHARE

KEWE-F 97.7 Oroville 2.1 KFIA 710 Carmichael 1.3

KEWQ 930 Paradise 2.6 KFRC 610 San Francisco .9

KORV 1340 Oroville 1.3 KHYL-F 101.1 Auburn 1.3

KCTC-F 96.1 Sacramento 1.7 KNBR 680 San Francisco .9

KFBK 1530 Sacramento 3.0 KSFM-F 102.5 Woodland 1.3

RADIO STATIONS

KIISL, 1290, 5 KW (DA -N), COUNTRY CBS,

WPAY, 1060, 10 KW (DA -N), MOR (Drake -Chen) NBC,

$11.50$11.50

(Torbet) W. Corbin(Katz) Pacific NW Frank Mertz

KFMF-F, 93.7, 15 KW @ 290, CHR ABC -F, $15.00 (Weiss) Jeff Kragel

KNVR-F, 96.7, 3 KW @ 285, CHR Source, $12.00 (Masla) (PARADISE) Robb Cheal

KPAY-F, 95.1, 8 KW @ 1170, BTFL (SRP) $ 8.50 (Katz) Pacific NW Frank Mertz

KRIJ-F, 92.7, 3 KW @ 620, COUNTRY $ 9.50 (Radio Time) (PARADISE) Jim Flood

KRFD-F, 99.9, 10 KW @ 2118, ROCK Source, $14.00 (Mc -Guild) (MARYSVILLE) Les Crook

Other ranked stations - See San Francisco or Sacramento in Spring 84 American Radio

Page 28: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 295/105,900

COLUMBIA, MO

Retail $: .51 BilDiaries: 307/301/51.95%

Average Person Rating: 14.7 Sample Target: 270 CSI: .85 Bil

Market TSL: 19.34 hrs. % Below Line: 6.03% CSI HH: $22,349

Stations: 6/9 % Not Listed: 14.75% FM Share: 69.83%

FA SPG

12+ METRO 1/4/SHARE 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KCMQ-F 35/25.7 27.5 13.5 1. KCMQ-F 37/434 1. KCMQ-F 382

2. KFRU 19/14.0 11.3 16.8 2. KARO-F 22/176 2. KFRU 336

3. KFMZ-F 18/13.2 17.6 23.9 3. KFMZ-F 20/368 3. KFMZ-F 322

4. KARO-F 17/12.5 12.0 4. KFRU 19/341 4. KARO-F 158

5. KTGR 15/11.0 5.6 9.0 5. KTGR 15/117 5. KTXY-F 137

6. KTXY-F 5/ 3.7 2.8 7.7 6. KTXY-F 7/196 6. KTGR 111

KWWR-F 5/ 3.7 2.1 1.3 KWWR-F 7/119 7. KWWR-F 92

8. KJMO-F 1/ 1.7 8. KLIK 4/ 59 8. KJMO-F 37

KLIK 1/ 1.7 .6 9. KJMO-F 2/ 49 9. KLIK 32

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KCMQ-F 1. KCMQ-F 1. KCMQ-F 1. KCMQ-F 1. KCMQ-F

2. KFRU 2. KARO-F 2. KFMZ-F 2. KFRU 2. KFMZ-F

3. KARO-F 3. KTGR 3. KTGR 3. KFMZ-F 3. KFRU

4. KFMS-F 4. KFMZ-F 4. KFRU 4. KARO-F 4. KWWR-F

KFRU

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KCMQ-F 1. KCMQ-F 1. KFRU

2. KFMZ-F 2. KFMZ-F KTGR 2. KARO-F

3. KTGR 3. KTGR 3. KFRU 3. KTGR

4. KTXY-F 4. KARO-F 4. KARO-F 4. KWWR-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KFRU, 1400, 1 KW/250 W , MOR ABC -I, $17.50 (Weiss) Bill Weaver

KTGR, 1580, 250 W (DAYS) , COUNTRY $17.00 (Gray) McCrudden Tom Thies

KARO-F, 101.7, 3 KW @ 300, BTFL (Bonne) CBS, $21.00 (----) Al Germond

KCMQ-F, 96.7, 3 KW @ 150, CHR $19.20 (Gray) McCrudden Bill Early

KFMZ-F, 98.3, 2.4 KW @ 350, CONTEMP ABC -R, $15.75 (----) Contemp Media Norbert Hopfer

KTXY-F, 106.9, 100 KW @ 600, AC $32.00 (Roslin) (JEFF. CITY) Tom Thies

KJMO-F, 100.1, 3 KW @ 300, CONTEMP SOurce, $14.25 (Weiss) (JEFF. CITY) Frank Newell

KWWR-F, 95.7, 100 KW @ 305, COUNTRY UPI, $17.00 (----) (MEXICO) Jerry Johnson

Page 29: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

DANBURY, CT

MSA Rank/Pop: 272,119,600Average Person Rating: 18.4

Market TSL: 24.12 hrs.

Diaries: 370/341/61.77%Sample Target: 270

% Below Line: 55.22%

Retail $: .82 BilCSI: 1.3 BilCSI HH: $33,268

Stations: 4/24 % Not Listed: 13.73% FM Share: 46.27%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1 /4/CUME 12+ METRO CUME

1. WLAD 32/13.7 15.9 8.8 11.3 12.2 1. WEZN-F 33/321 1. WLAD 328

2. WRKI-F 26/11.2 10.8 13.3 13.5 13.6 2. WLAD 32/328 2. WRKI-F 291

3. WINE 18/ 7.7 5.6 5.8 3.5 8.2 3. WRKI-F 26/302 3. WKCI-F 233

4. WOR 16/ 6.9 2.2 3.5 .7 2.0 4. WOR 20/144 4. WINE 227

5. WKCI-F 15/ 6.4 6.0 5.3 5.7 6.1 5. WINE 19/245 5. WNBC 219

6. WDAQ-F 14/ 6.0 11.2 6.2 8.5 7.5 6. WEBE-F 18/172 6. WDAQ-F 185

7. WEZN-F 12/ 5.2 9.5 10.6 10.6 8.8 7. WKCI-F 15/251 7. WEZN-F 176

8. WEBE-F 10/ 4.3 1.3 2.2 2.1 1.4 8. WDAQ-F 14/217 8. WCBS 160

WCBS-F 10/ 4.3 6.0 6.2 5.0 5.4 WQXR-F+ 14/ 88 9. WHN 142

10. WHN 9/ 3.9 3.4 3.1 6.4 4.1 10. WCBS 10/179 10. WABC 108

WNBC 9/ 3.9 4.3 6.2 5.0 8.8 WHN 10/150

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WLAD 1. WRKI-F 1. WRKI-F 1. WRKI-F 1. WKCI-F

2. WRKI-F 2. WDAQ-F 2. WEZN-F 2. WKCI-F 2. WRKI-F3. WINE 3. WLAD 3. WNBC 3. WEZN-F 3. WLAD4. WDAQ-F 4. WEZN-F 4. WINE 4. WOR 4. WOR

WOR

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WRKI-F 1. WRKI-F 1. WLAD 1. WLAD

2. WKCI-F 2. WINE WEZN-F 2. WOR

3. WINE WLAD 3. WINE 3. WDAQ-F

4. WEBE-F WKCI-F 4. WEBE-F WINEWEZN-F

OTHER RATED STATIONS/METRO SHARE

WABC 770 New York, NY 1.7 WPLR-F 99.1 New Haven .9

WCBS-F 101.1 New York, NY .4 WQXR-F+ 96.3 New York, NY 1.3

WDRC-F 102.9 Hartford 1.3 WRKS-F 98.7 New York, NY .4

WICC 600 Bridgeport 2.1 WTIC-F 96.5 Hartford .4

WIOF-F 104.1 Hartford 1.3 WWYZ-F 92.5 Waterbury 1.3

WNEW 1130 New York, NY .9 WYNY-F 97.1 New York, NY .4

WPLJ-F 95.5 New York, NY .4

RADIO STATIONS

WINE, 940, 1 KW (DAYS), MOR/AC CBS -R, $24.00

WLAD, 800, 1 KW (DAYS), MOR , $36.00

WDAQ-F, 98.3, 1.3 KW @ 460, BTFL MUS (Kala) , $36.00

WRKI-F, 95.1, 50 KW @ 500, AOR (Vurk-Abr) Source, $53.00

Other ranked stations - See New York, Bridgeport,American Radio

(Roslin) Home News(Masla)

(Masla)(Roslin) Home News

or New Haven in Spring

Jim PrincipiBob Putnam

Bob PutnamJohn Fullam

84

Page 30: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

DANVILLE, IL

MSA Rank/Pop: 312/94,700Average Person Rating: 15.6

Market TSL: 20.18 hrs.

Diaries: 304/254/45.58%Sample Target: 260

% Below Line: 24.75%

Retail $: .38 BilCSI: 1.06 BilCSI HHr 29,737

Stations: 5/12 % Not Listed: 15.83% FM Share: 63.37%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUNE 12+ METRO CUME

1. WDNL-F 25/20.8 18.6 22.8 1. WIAI-F 27/286 1. WDNL-F 336

2. WIAI-F 23/19.2 16.1 16.7 2. WDNL-F 26/379 2. WIAI-F 207

3. WDAN 14/11.7 13.6 10.5 3. WDAN 16/189 3. WITY 195

4. WITY 12/10.0 6.8 6.1 4. WITY 12/213 4. WDAN 164

5. WDWS-F 9/ 7.5 13.6 9.6 5. WAZY-F 11/215 5. WLS 136

6. WLS 5/ 4.2 3.4 8.8 6. WDWS-F 9/ 82 6. WAZY-F 121

7. WAZY-F 3/ 2.5 3.4 .9 7. WLS 7/ 76 7. WDWS-F 80

8. WHPO-F 2/ 1.7 2.5 2.6 8. WHPO-F 2/ 28 8. WMAQ 77

WBBM 2/ 1.7 1.8 WBBM 2/ 73 9. WGN 59

WGN 2/ 1.7 3.5 WGN 2/ 81 10. WBBM 53

WLRW 2/ 1.7 WLRW-F 2/ 30

WMAQ 2/ 1.7 2.5 2.6 WMAQ 2/106

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WDNL-F 1. WDNL-F 1. WDNL-F 1. WDAN 1. WDNL-F

2. WIAI-F 2. WIAI-F 2. WIAI-F 2. WDNL-F 2. WIAI-F

3. WITY 3. WDAN 3. WDAN 3. WIAI-F 3. WITY

4. WDAN 4. WDWS-F 4. WDWS-F 4. WDWS-F 4. WDAN-FWLS

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WDNL-F 1. WDNL-F 1. WDNL-F 1. WIAI-F

2. WIAI-F 2. WIAI-F 2. WIAI-F 2. WITY

3. WLS 3. WDAN 3. WDAN 3. WDAN

4. WDAN 4. WLS 4. WDNS-F 4. WDWS-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WDAN, 1490, 1 KW/250 W , MOR/AC RKO II, $21.00 (Masla) Bob Taylor

WITY, 980, 1 KW (DA -2), MOR ABC-C,ABC-I, $23.00 (Unirep) Allan Thomann

WDNL-1, 102.1, 11 KW @ 380, CHR RKO, $21.00 (Masla) Bob Taylor

WHPO-F, 100.9, 3 KW @ 280, VARIOUS , $ 7.00 (----) (HOOPESTON) Dan Daugherty

WIAI-F, 98.1, 50 KW @ 500, COUNTRY UPI, $ NA (HNWH) John Wagner

WDWS-F, 97.5, 50 KW @ 424, BTFL , $47.00 (Me-Guild)(CHAMPAIGN) Jim Turpin

WLRW-F, 94.5, 27 KW @ 401, CHR ABC -E, $ NA (HNWH) (CHAMPAIGN)

Other ranked stations - See

WAZY - See Lafayette

Spring 84 American Radio for Chicago

Page 31: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

DOTHAN, AL

MSA Rank/Pop: 264/125,700

Average Person Rating: 15.8

Market TSL: 22.04 hrs.

Diaries: 241/268/44.62%Sample Target: 250

% Below Line: 1.12%

Retail $:

CSI: 1.02CSI HH:

.52 Bil

Bil$23,178

Stations: 8/9 % Not Listed: 12.74% FM Share: 79.77%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WTVY-F 25/24.5 27.4 21.6 1. WTVY-F 78/910 1. WTVY-F 2382. WLHQ-F 14/13.7 15.8 12.4 2. WKMX-F 58/651 2. WLHQ-F 1903. WOOF -F 13/12.7 7.4 15.5 3. WLHQ-F 36/594 3. WOOF -F 1654. WKMX-F 11/10.8 5.3 4.1 4. WXLE-F+ 31/283 4. WKMX-F 147

WOOF 11/10.8 9.5 6.2 5. WOOF -F 29/396 5. WOOF 1086. WXLE-F+ 7/ 6.9 12.6 11.3 6. WPFM-F 24/350 6. WXLE-F+ 867. WWNT 5/ 4.9 7.4 9.3 7. WOOF 13/194 7. WWNT 708. WDBM 2/ 2.0 2.1 8.2 8. WWNT 5/100 8. WDBM 529. WPFM-F 1/ 1.0 1.1 2.1 9. WDBM 3/ 64 9. WPFM-F 50

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WTVY-F 1. WTVY-F 1. WTVY-F 1. WKMX-F 1. WLHQ-F2. WLHQ-F 2. WOOF -F 2. WOOF -F 2. WXLE-F WTVY-F

WOOF -F WLHQ-F 3. WKMX-F 3. WTVY-F 3. WKMX-F4. WKMX-F 4. WKMX-F WLHQ-F 4. WWNT 4. WOOF -F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WLHQ-F 1. WTVY-F 1. WTVY-F 1. WTVY-F2. WTVY-F 2. WLHQ-F 2. WOOF -F 2. WOOF -F

3. WKMX-F 3. WKMX-F 3. WLHQ-F 3. WOOF4. WWNT WOOF -F 4. WXLE-F+ 4. WXLE-F+

WDBMWLHQ-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WDBM, 1320, 1

WOOF, 560, 5

WWNT, 1450, 1

KW (DA -N),

KW (DAYS),KW/250 W ,

NOSTALGIAAC

RELIGION

,

MBS,

ABC -E,

$ 6.50$10.00$ 7.00

(Rawlins)(----)

(----)

Clark JonesAgnes SimpsonLamar Trammell

WXLE-F+, 94.3, 3 KW @ 285, BLACK SBN, $ 8.75 (Rawlins) (ABBEVILLE) Clark Jones

WKMX-F, 106.7, 100 KW @ 432, CHR (Drake -Chen) , $16.00 (Roslin) (ENTERPRISE) Terry Duffie

WLHQ-F, 96.9, 100 KW @ 300, CONTEMP ABC -F, $10.00 (----) (ENTERPRISE) Jack Dickey

WOOF -F, 99.7, 100 KW @ 342, AC MBS, $13.00 (----) Agnes Simpson

WTVY-F, 95.5, 100 KW @ 1078, COUNTRY NBC, $ NA (Mc -Guild) Chris Bence

Page 32: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 313/94,500Average Person Rating: 19.0

Market TSL: 24.14 hrs.Stations: 9/18

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KLYV-F 57/21.4 26.1 5.7

2. KDTH 49/18.4 21.7 32.93. KATF-F 29/10.9 8.7 17.1

4. WDBQ 23/ 8.6 16.7 25.05. KLXL-F 14/ 5.3 5.1

6. WGLR 12/ 4.5

WMT 12/ 4.5 3.6 3.6

8. WTOQ 8/ 3.09. WMAQ 6/ 2.3 3.6

10. WKPL-F 4/ 1.5KIIK-F 4/ 1.5WLS 4/ 1.5 2.1

12+ AMD 12+MID

1. KDTH2. KLYV-F3. WDBQ4. WMT

ADULTS 18-34

1. KLYV-F2. KATF-F3. WDBQ4. KLXL-F

1. KDTH2. KLYV-F3. KATF-F4. WDBQ

ADULTS 18-49

1. KLYV-F2. KATF-F3. WDBQ4. KDTH

OTHER RATED STATIONS/METRO SHARE

WAXL-FKCTN-FWBBM

97.7

100.1

780

LancasterGarnavilloChicago, IL

1.1

.8

1.1

DUBUQUE, IA

Diaries: 417/335/58.49%Sample Target: 340

% Below Line: 16.03%% Not Listed: 10.9%

12+ TSA 1/4/CUME

1. KLYV-F 65/671

2. KDTH 53/5013. KATF-F 32/3294. WMT 29/3885. WDBQ 23/3526. KLXL-F 17/197

7. WMAQ 13/1728. WGLR 12/ 799. WTOQ 8/11210. KCTN-F 7/ 84

12+PMD

1. KLYV-F2. KDTH3. KATF-F4. WDBQ

ADULTS 25-54

1. KATF-F2. KLYV-F3. WDBQ4. KDTH

WEKZ-FWGNWMT

12+EVE

1. KLYV-F2. KDTH3. KATF-F4. WDBQ

ADULTS 35+

1. KDTH2. WGLR3. WDBQ

WMT

RADIO STATIONS

KDTH, 1370, 5 KW (DA -N) , MOR APR, $23.00 (HNWH)

WDBQ, 1490, 1 KW/250 W , AC ABC -C, $16.50 (Blair)

WGLR, 1280, 500 W (DAYS) , COUNTRY , $ 6.00 (----)

WTOQ, 1590, 1 KW/500 W (DA -N), MOR CBS, $ 7.00 (Masla)

KATF-F,KLXL-F,

KLYV-F,WKPL-F,

92.9, 100 KW @ 450, AC102.3, 2.4 KW @ 410, COUNTRY105.3, 50 KW @ 340, CHR107.1, 3 KW @ ???, CONTEMP CBS -R,

93.7

720

600

Retail $: .48 Bil

CSI: 85 Bil

CSI HH: $27,479

FM Share: 49.37%

12+ METRO CUME

1. KLYV-F 544

2. KDTH 453

3. WDBQ 347

4. KATF-F 2885. WMT 181

6. KLXL-F 179

7. WLS 113

WMAQ 113

9. WTOQ 91

10. WGLR 79

SAT MID

1. KLYV-F2. KDTH3. KATF-F4. WDBQ

Monroe, WI 1.1

Chicago, IL 1.1

Cedar Rapids .4

WoodwardComm Properties(LANCASTER, WI)

(PLATTEVILLE,WI)

$13.50 (HNWH) Woodward

$ (----) Tower Power$14.63 (Blair) Comm Properties$ 7.00 (Masla) (PLATTEVILLE,WI)

Ward McClearyLoras Saber9Bert PetersonEd Kramer

Ward McCleary

Loras Saber9Ed Kramer

Other ranked stations - See Davenport, Chicago or Cedar Rapids in Spring 84American Radio

Page 33: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 254/134,200Average Person Rating: 16.3

Market TSL: 22.01 hrs.Stations: 9/10

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WAXX-F 57/31.0 26.6 23.52. WBIZ-F 36/19.6 11.4 19.13. WEAQ 23/12.5 10.3 13.74. WIAL-F 20/10.9 18.5 9.35. WJJK 8/ 4.3 6.0 4.96. WCFW-F 7/ 3.8 1.1 2.77. WOKL 6/ 3.3 3.3 2.78. WWIB-F 5/ 2.7 6.5 3.89. WAYY 4/ 2.2 6.0 4.910. WCCO 2/ 1.1 .5 1.1

12+ AMD

1. WAXX-F2. WBIZ-F3. WEAO4. WIAL-F

ADULTS 18-34

1. WRIZ-F2. WAXX-F3. WIAL-F4. WEAQ

WOKL

12+MID

1. WAXX-F2. WBIZ-F3. WIAL-F4. WEAQ

ADULTS 18-49

1. WAXX-F2. WBIZ-F3. WIAL4. WEAQ

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WAYY, 1150, 5 KW (DAYS)WEAQ, 790, 5 KW (DA -N)

WJJK, 1400, 1 KW/250 WWOKL, 1050, 1 KW (DAYS)

WAXX-F,WBIZ-F,WCFW-F,WIAL-F,WWIB-F,

104.5,

100.7,105.5,94.1,

103.7,

100

1003

84

50

EAU CLAIRE, WI

Diaries: 361/313/60.26%Sample Target: 290% Below Line: 1.19%% Not Listed: 8.69%

12+ TSA 1/4/CUME

1. WAZZ-F 160/13712. WBIZ-F 61/ 9113. WIAL-F 39/ 5714. WEAQ 26/ 3505. WWIB-F 16/ 1766. WJJK 10/ 1767. WOKL 7/ 131

WCFW-F 7/ 969. WAYY 6/ 148

WCCO 6/ 182

12+PMD

1. WAXX-F2. WBIZ-F3. WIAL-F4. WEAQ

ADULTS 25-54

1. WAXX-F2. WBIZ-F3. WEAQ4. WIAL

, NOSTALGIA ABC -I,

, MOR (Drake-Chen)NBC,, COUNTRY MBS,

9 9 Source,? ?

KW @ 1830,KW @ 733,

KW @ 300,

KW @ 341,

KW @ 708,

$ NA$13.66$ 9.00$ 8.00

12+EVE

1. WAXX-F2. WBIZ-F3. WEAQ4. WIAL-F

ADULTS 35+

1. WAXX-F2. WEAQ3. WBIZ-F4. WCFW-F

WJJK

(Torbet)(Ewing)(Masla)(Market 4)

Retail $: .57 BilCSI: 1.0 BilCSI HH: $21,380FM Share: 74.40%

12+ METRO CUME

1. WBIZ-F2. WAXX-F3. WIAL-F4. WEAQ5. WJJK6. WOKL7. WAYY8. WWIB-F9. WCFW-F10. WCCO

488

419

292

269

163

111

105

79

66

61

SAT MID

1. WAXX-F2. WBIZ-F3. WIAL-F4. WEAQ

Post Clark WidemanCharles Dickoff

Sentry Wayne Phillips

COUNTRY ABC -I, $ NA (Torbet) Post Clark WidemanCHR (Century 21) ABC -C, $20.00 (Masla) Sentry Wayne Phillips? ? APR, $ 8.50 (----) (CHIPPEWA FALLS)AC , $15.61 (Ewing) Charles DickoffRELIG/VARIETY UPI, $8.00 (----) (LADYSMITH)

WCCO is in Minneapolis

Page 34: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 299/104,800Average Person Rating: 15.6Market TSL: 20.90 hrs.

FAYETTEVILLE - SPRINGDALE, AR

Retail $: .5 Bil

CSI: .84 BilCSI H1-1 $21,290

Diaries: 358/452/51.07%Sample Target: 330

% Below Line: 5.17%Stations: 15/20 % Not Listed: 8.30% FM Share: 70.69%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KKIX-F 42/16.6 1.9 5.2 1. KKIX-F 49/541 1. KKIX-F 4792. KMCK-F 28/11.1 13.1 19.8 2. KMCK-F 37/474 2. KMCK-F 3853. KEZA-F 20/ 7.9 14.2 3. KEZA-F 24/272 3. KKEG-F 2724. KFAY 19/ 7.5 11.9 11.8 KFAY 24/214 4. KCIZ-F 2585. KAMO-F 18/ 7.1 7.3 6.6 5. KAMO-F 20/252 5. KHOG 2246. KKEG-F 17/ 6.7 9.6 10.4 6. KKEG-F 17/274 6. KAMO-F 2147. KBCV-F 16/ 6.3 7. KBCV-F 16/164 7. KEZA-F 2088. KAMO 13/ 5.1 1.2 2.8 8. KAMO 13/139 8. KFAY 2009. KCIZ-F 12/ 4.7 8.1 9.9 9. KCIZ-F 12/261 9. KBRS 16310. KHOG 11/ 4.3 6.2 .9 10. KHOG 11/258 10. KBCV-F 151

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KKIX-F 1. KKIX-F 1. KKIX-F 1. KKIX-F 1. KKIX-F2. KMCK-F 2. KEZA-F 2. KMCK-F 2. KEZA-F 2. KMCK-F3. KAMO-F 3. KMCK-F 3. KKEG-F 3. KMCK-F 3. KAMO-F+4. KAMO 4. KKEG-F 4. KFAY 4. KAMO-F 4. KCIZ-F

KBCV-F KHOG KBCV-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKIX-F 1. KKIX-F 1. KKIX-F 1. KKIX-F2. KMCK-F 2. KMCK-F 2. KFAY 2. KEZA-F3. KKEG-F 3. KKEG-F 3. KMCK-F KFAY4. KCIZ-F 4. KAMO-F 4. KAMO-F 4. KAMO

KCIZ-F KBCV-F KAMO-F

OTHER RATED STATIONS/METRO SHARE

KBRS 1340 Springdale 4.0 KAJJ-F 106.3 Greenwood 1.2

KJEM 1190 Bentonville .8 KCFO-F 98.5 Tulsa, OK .8

KQXK 1590 Springdale 1.6 KCMA-F 106.1 Owasso, OK 1.6

KUOA 1290 Silcum Springs 1.6 KISR-F 93.7 Ft. Smith, AR .8

KURM 790 Rogers 1.6 KV00 1170 Tulsa, OK .4

RADIO STATIONS

KAMO, 1390, 1 KW (DAYS) , GOSPEL CBS, $11.00 (----) (ROGERS) Harvey GravesKFAY, 1250, 1 KW (DAYS) , COUNTRY APR, $18.00 (Bunchez)KHOG, 1030, 10 KW/1 KW (DA -2), COUNTRY , $15.00 (RSR) Randall Caselman

KAMO-F, 94.3, 3 KW @ 300, COUNTRY CBS, $11.00 (----) (ROGERS) Harvey GravesKBCV-F, 98.3, 3 KW @ 300, RELIGION , $ NA (----) (BWNTONVILLE) John HalchinsonKCIZ-F, 104.9,KEZA-F, 107.9,

3 KW @ 137,

100 KW @ 1259,CHR (Drake -Chen) UPI, $8.00 (----) (SPRINGDALE)BTFL (Bonne) , $ NA (----)

Dewey JohnsonKim Hendren

KKEG-F, 92.1, 1 KW @ 460, CHR APR, $18.00 (Bunchez)KKIX-F, 103.9, 3 KW @ 300, COUNTRY , $15.00 (----)KMCK-F, 105.7, 100 KW @ 415, CHR , $24.00 (Selcom) (SILOAM SPGS) Jess Smith

Page 35: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

FT. MYERS - CAPE CORAL, FL.

MSA Rank/Pop: 170/231,800

Average Person Rating: 17.9

Market TSL: 23.68 hrs.

Diaries: 394/539/50.19%Sample Target: 380% Below Line: - 0 -

Retail $: 1.28 Bil

CSI: 2.1 Bil

CSI HH: $22,518Stations: 12/12 % Not Listed: 8.40% FM Share: 83.09%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WINK -F 74/19.4 13.3 17.9 1. WCVU-F 130/1087 1. WINK -F 7322. WCVU-F 72/18.9 20.7 25.7 2. WINK -F 108/1084 2. WCVU-F 6603. WQEZ-F 39/10.2 3. WOOJ-F+ 51/ 479 3. WHEW -F 3964. WOOJ-F+ 33/ 8.7 14.4 4.6 4. WQEZ-F 39/ 385 4. WINK 3755. WHEW -F 32/ 8.4 11.0 7.2 5. WHEW -F 37/ 473 5. WQEZ-F 3716. WINK 30/ 7.9 11.2 13.4 6. WINK 30/ 424 6. WOOJ-F+ 3517. WRCC-F 23/ 6.0 7.8 4.2 7. WRCC-F 24/ 371 7. WRCC-F 3438. WKZY 15/ 3.9 8. WLEQ-F 22/ 356 8. WSOR-F 2059. WSOR-F 12/ 3.1 4.3 1.6 9. WKZY 15/ 180 9. WMYR 17710. WMYR 8/ 2.1 5.5 3.9 10. WSOR-F 13/ 237 10. WKZY 170

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WCVU-F 1. WCVU-F 1. WINK -F 1. WINK -F 1. WCVU-F2. WINK -F 2. WINK -F 2. WCVU-F 2. WCVU-F 2. WINK -F3. WINK 3. WQEZ-F 3. WQEZ-F 3. WQEZ-F 3. WQEZ-F4. WHEW -F 4. WINK 4. WOOJ-F+ 4. WOOJ-F+ 4. WHEW -F

WHEW -F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WINK -F 1. WINK -F 1. WINK -F 1. WCVU-F2. WOOJ-F+ 2. WOOJ-F+ 2. WRCC-F 2. WQEZ-F3. WHEW -F 3. WHEW 3. WOOJ-F+ 3. WINK4. WRCC-F 4. WRCC-F 4. WCVU-F 4. WHEW -F

WQEZ-F WKZY

OTHER RATED STATIONS/METRO SHARE

WCAI 1350 Ft. Myers 1.3

WLEQ-F 95.9 Bonita Springs 1.6

RADIO STATIONS

WINK, 1240, 1 KW/250 W , NOSTALGIA CBS, $52.63 (Mc -Guild) Joe SchwartzelWKZY, 770, 10 KW/1 KW (DA -2), ? ? ABC -I, $ NA (----)WMYR, 1410, 5 KW (DA -N) , CONTEMP , $16.00 (----) Bob Hecksher

WCVU-F, 94.5, 100 KW @ 689, BTFL (SRP) , $51.88 (Blair) Palmer (NAPLES)Homer Dixon

WHEW -F, 101.9, 71 KW @ 175, COUNTRY $35.00 (----) Bob HechsherWINK -F, 96.9, 100 KW @ 833, CHR (TM) $62.63 (Mc -Guild) Bob Doty)

WLEQ-F, 95.9, 1.1 KW @ 490, AC RKO II, $30.00 (Selcom) (BONITA SPG) Jan Kantor

WOOJ-F+, 107.1, 3 KW @ 300, AOR (Klemm) Source, $57.50 (Eastman) (LEHIGH ACRES) Bob Dwyer

WQEZ-F, 99.3, 3 KW @ 300, BTFL (Bonne) APR, $ NA (HNWH) Ron Pierce

WRCC-F, 103.9, 3 KW @ 300, AC $ NA (HNWH) (CAPE CORAL)

WSOR-F, 95.3, 3 KW @ 170, RELIGION $ 8.50 (----) Bill Simon

Page 36: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

FT. PIERCE, FL

MSA Rank/Pop: 214/168,100Average Person Rating: 16.5

Market TSL: 21.80 hrs.

Diaries: 295/296/57.39%Sample Target: 250

% Below Line: 39.37%

Retail $: .74 BilCSI: 1.33 BilCSI HH: $20,192

Stations: 5/10 % Not Listed: 11.81% FM Share: 79.53%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WAVW-F 28/19.4 16.1 13.7 1. WOVV-F 53/576 1. WOVV-F 280

2. WRIT -F 22/15.3 17.5 17.1 2. WAVW-F 52/432 2. WKGR-F 205

3. WOVV-F 19/13.2 17.5 14.4 3. WKGR-F 50/579 3. WAVW-F 178

4. WKGR-F 18/12.5 10.2 16.4 4. WRIT -F 48/419 WRIT -F 178

5. WIRA 16/11.1 7.3 3.4 5. WGYL-F 36/338 5. WFTP 165

6. WFTP 10/ 6.9 3.6 9.6 6. WEAT-F 27/317 6. WIRA 157

7. WEAT-F 5/ 3.5 6.6 1.4 7. WIRA 16/163 7. WGYL-F 101

8. WGYL-F 4/ 2.8 2.9 2.1 WIRK-F 16/210 8. WEAT-F 93

WIRK-F 4/ 2.8 1.4 9. WFTP 11/224 9. WIRK-F 74

10. WHLG-F 1/ .7 3.6 1.4 10. WHLG-F 6/148 10. WHLG-F 58

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WAVW-F 1. WAVW-F 1. WAVW-F 1. WKGR-F 1. WAVW-F

2. WRIT -F 2. WRIT -F 2. WKGR-F 2. WIRA 2. WOVV-F

3. WIRA 3. WIRA 3. WOVV-F 3. WAVW-F 3. WRIT -F

4. WOVV-F 4. WOVV-F 4. WIRA WOVV-F 4. WIRA

WKGR-F WKGR-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WKGR-F 1. WAVW-F 1. WAVW-F 1. WRIT -F

2. WAVW-F 2. WKGR-F 2. WKGR-F 2. WIRA

3. WOVV-F 3. WOVV-F 3. WOVV-F 3. WAVW-F

4. WIRK-F 4. WFTP-F 4. WFTP-F 4. WFTP-F

WIRK-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WFTP, 1330, 1 KW/500 W (DA -N), COUNTRY ABC -E, $13.00 (Masla) Ron Kight

WIRA, 1400, 1 KW/250 W , NOSTALGIA (Al Ham) NBC, $16.00 (Roslin) Jim Chaplin

WAVW-F, 105.5, 3 KW @ 300, COUNTRY ABC -D, $16.00 (Weiss) (VERO BEACH) Bob Rowland

WGYL-F, 93.5, 3 KW @ 300, BTFL UPI, $19.00 (----) (VERO BEACH) Chris Hubbard

WOVV-F, 95.5, 100 KW @ 518, CHR (Century 21) RKO II, $24.00 (Roslin) Roth Jim Chaplin

WHLG-F, 102.3, 3 KW @ 300, ? ? CBS, $ ? ? (----) (STUART)

WRIT -F, 92.7, 3 KW @ 300, BTFL APR, $21.00 (----) (STUART) Fred Nettere

Other ranked stations - See West Palm Beach in Spring 84 American Radio

Page 37: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

FT. SMITH, AR

MSA Rank/Pop: 209/170,900

Average Person Rating: 14.8Market TSL: 20.15 hrs.

Diaries: 370/477/51.25%Sample Target: 370% Below Line: 8.23%

Retail $: .52 Bil

CSI: 1.03 BilCSI HH: $19,919

Stations: 16/19 % Not Listed: 6.9% FM Share: 83.54%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KISR-F 101/38.7 27.0 31.8 1. KISR-F 128/1193 1. KISR-F 7562. KTCS-F 27/10.3 24.3 14.4 2. KINB-F 41/ 475 2. KTCS-F 3333. KINB-F 23/ 8.8 5.7 6.9 3. KTCS-F 33/ 378 3. KINB-F 2764. KEZA-F 15/ 5.7 3.0 4. KV00 31/ 463 4. KEZA-F 2105. KAJJ-F+ 13/ 5.0 1.2 5. KEZA-F 24/ 283 5. KFSA 1926. KFPW 9/ 3.4 4.9 3.2 6. KLUP-F 22/ 253 6. KFPW 1737. KFDF 8/ 3.1 1.1 7. KAJJ-F+ 16/ 196 7. KAJJ-F+ 1628. KFPW-F 7/ 2.7 2.7 6.9 8. KMAG-F 14/ 314 8. KTCS 159

KFSA 7/ 2.7 6.5 4.7 9. KFPW 9/ 176 9. KMAG-F 14510. KMAG-F 6/ 2.3 2.7 3.6 10. KFDF 8/ 99 10. KFPW-F 115

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KISR-F 1. KISR-F 1. KISR-F 1. KISR-F I. KISR-F2. KTCS-F 2. KTCS-F 2. KTCS-F 2. KTCS-F 2. KTCS-F3. KINB-F 3. KINB-F 3. KINB-F 3. KEZA-F 3. KINB-F4. KAJJ-F+ 4. KEZA-F 4. KEZA-F 4. KAJJ 4. KFDF

KFPW KFPWKMAG-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KISR-F 1. KISR-F 1. KISR-F 1. KISR-F2. KAJJ-F+ 2. KINB-F 2. KINB-F 2. KTCS-F

KXXI-F 3. KAJJ-F+ KEZA-F 3. KINB-F4. KFSA KEZA-F 4. KAJJ-F+ 4. KEZA-F

KTCS-fKEZA-F

OTHER RATED STATIONS/METRO SHARE

KAYR 1060 Van Buren 1.1 KWHN 1320 Ft. Smith 1.5KAZZ-F 95.9 Sallisaw, OK .8 KXXI-F 102.3 Van Buren 1.9KKID 1560 Sallisaw, OK .4 KRLQ-F 97.1 Muskogee, OK 1.1KLUP-F 97.9 Poteau, OK 1.1 KV00 1170 Tulsa, OK .8KTCS 1410 Ft. Smith 1.5

RADIO STATIONS

KFDF, 1580, 1 KW (DAYS) 1 ? ? $ 3.50 (----) (VAN BUREN)KFPW, 1230, 1 KW/250 W (DA -1), NOSTALGIA CBS, $ 9.00 (Unirep) Gordon BrownKFSA, 950, 1 KW/500 W (DA -2), AC ABC -I, $13.00 (----) Fred BakerKTCS, 1410, 1 KW (DAYS) COUNTRY $13.25 (----) Larry Ruth

KAJJ-F+, 106.3, 1.3 KW @ 300, COUNTRY $ 8.00 (----) (GREENWOOD) Dave HaghesKFPW-F, 100.9, 3 KW @ 300, COUNTRY APR, $ 9.00 (Unirep)KINB-F, 107.3, 70 KW @ 1810, COUNTRY ABC -E, $ NA (----) (POTEAU, OK) V. NowlinKISR-F, 93.7, 100 KW @ 1200, CONTEMP ABC -F, $22.00 (----) Fred BakerKMAG-F, 99.1, 100 KW @ ? ? , BTFL (TM) $10.00 (Savalli) Glenn O'NealKTCS-F, 99.9, 36 KW @ 225, COUNTRY $13.50 (----) Larry Ruth

KEZA-F - See Fayetteville

Page 38: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

FT. WALTON BEACH, FLA

MSA Rank/Pop: 280/116,000Average Person Rating: 16.2

Diaries: 253/376/47.20%Sample Target: 260

Retail $: .52 Bil

CSI: 1.03 BilMarket TSL: 21.72 hrs. % Below Line: 41.22% CSI HH: $25,196Stations: 7/11 % Not Listed: 14.93% FM Share: 89.31%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WMMK-F 29/18.8 14.7 10.9 1. WMMK-F 33/262 1. WTKX-F 294

2. WFTW-F 27/17.5 14.0 15.6 2. WFTW-F 27/298 2. WFTW-F 291

3. WTKX-F 26/16.9 21.0 16.4 3. WTKX-F 26/314 3. WJLQ-F 261

4. WJLQ-F 14/ 9.1 11.2 12.5 4. WJLQ-F 14/266 4. WMMK-F 217

5. WMEZ-F 10/ 6.5 9.8 3.9 5. WMEZ-F 10/149 5. WMEZ-F 144

6. WAAZ-F 7/ 4.5 3.5 2.3 6. WAAZ-F 7/ 77 6. WNUE 134

7. WFTW 6/ 3.9 2.1 1.6 7. WFTW 6/ 71 7. WXBM-F 93

8. WNUE 4/ 2.6 7.7 12.5 8. WNUE 4/139 8. WFSH 69

WXBM-F 4/ 2.6 2.8 5.5 WXBM-F 4/ 98 9. WFTW 68

10. WFSH 3/ 1.9 1.4 3.1 10. WFSH 3/ 74 10. WAAZ-F 67

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WFTW-F 1. WMMK-F 1. WMMK-F 1. WTKX-F 1. WFTW-F2. WMMK-F 2. WFTW-F 2. WFTW-F 2. WMMK-F WMMK-F3. WTKX-F 3. WTKX-F 3. WTKX-F 3. WFTW-F 3. WTKX-F4. WJLQ-F 4. WJLQ-F 4. WJLQ-F 4. WJLQ-F 4. WJLQ-F

ADULTS 18-34

1. WTKX-F2. WFTW-F3. WJLQ-F4. WMMK-F

ADULTS 18-49

1. WTKX-F2. WMMK-F3. WFTW-F4. WJLQ-F

OTHER RATED STATIONS/METRO SHARE

WJSB 1050

RADIO STATIONS

Crestview .6

ADULTS 25-54

1. WMMK-F2. WFTW-F3. WTKX-F4. WAAZ-F

WFSH, 1340, 1 KW/250 W , RELIG/COUNTRYWFTW, 1260, 2.5 KW (DAYS), NOSTALGIAWNUE, 1400, 1 KW/250 W , CONTEMP

WAAZ-F, 104.9, 3 KW @ 300, COUNTRY

WFTW-F, 99.3, 3 KW @ 209, AC (MusicWMMK-F, 92.1, 3 KW @ 294, COUNTRY

Other ranked stations

ADULTS 35+

1. WMMK-F2. WMEZ-F3. WFTW-F4. WAAZ-F

WFTW

ABC -E, $ 7.25 (----)APR, $10.50 (Dora)

UPI, $15.00 (Masla)

CBS, $ 5.00 (----)

Dir) APR, $16.00 (Dora)NBC, $13.50 (----)

- See Pensacola

(VALPARAISO)

(CRESTVIEW)

in Spring 84 American Radio

Red GilsonZola RowleyM. Smith

Jim WhitakerZola Rowley

Page 39: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: NA/103,700 (12+)Average Person Rating:Market TSL: 22.49 hrs.Stations: 4/18

16.7

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WFRE-F 33/19.1 10.5 10.92. WFMD 27/15.6 17.0 17.7

3. WZYQ-F+ 19/11.0 12.0 16.64. WMZQ-F 15/ 8.7 6.5 1.7

5. WLTT-F 9/ 5.2 2.0 1.7

WRQX-F 9/ 5.2 5.5 4.07. WXCS-F 8/ 4.6 2.5 4.08. WTHU 5/ 2.9 3.5 2.9

WAVA-F 5/ 2.9 3.0 3.4WWDC-F 5/ 2.9 3.5 4.0

12+ AMD

1. WFMD-F2. WFRE-F3. WZYQ-F+4. WMZQ-F

ADULTS 18-34

1. WZYQ-F+WMZO-F

3. WLTT-FWRQX-F

OTHER RATED

12+MID

1. WFRE-F2. WMZQ-F3. WFMD-F

WRQX-F

ADULTS 18-49

1. WMZQ-F2. WZYQ-F+3. WFMD-F4. WLTT-F

WRQX-F

STATIONS/METRO SHARE

WASH -F 97.1

WGRX-F 100.7WIYY-F 97.9

WKYS-F 93.9

RADIO STATIONS

Washington, DCWestminsterBaltimoreWashington, DC

FREDERICK, MD

Diaries: 308/337/58.67%Sample Target: 270

% Below Line: 44%% Not Listed: 13.29%

12+ TSA 1/4/CUME

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

TSA ANDMETROARE THESAME

12+PMD 12+EVE

1. WFRE-F2. WZYQ-F+3. WMZQ-F4. WFMD-F

ADULTS 25-54

1. WFMD-FWMZQ-F

3. WZYQ-F+4. WFRE-F

WLTT-F

1. WFMD2. WFRE-F3. WAVA-F

WLTT-F

ADULTS 35+

1. WFRE-F2. WFMD-F3. WTHU

WZYQ-F+

1.7 WLIF-F 101.9.6 WPGC-F 95.5

1.2 WPOC-F 93.11.7 WWMD-F 104.7

Retail $:CSI: NACSI HH: NAFM Share: 76.67%

NA

12+ METRO CUME

1. WFMD 381

2. WZYQ-F+ 3523. WFRE-F 2094. WMZQ-F 149

5. WRQX-F 139

6. WWDC-F 106

7. WAVA-F 105

8. WLTT-F 101

9. WXCS-F 98

10. WTHU 62

SAT MID

1. WFRE-F2. WZYQ-F+3. WFMD4. WMZQ-F

BaltimoreMorningsideBaltimoreHagerstown

1.2

.6

1.2

.6

WFMD, 930, 5 KW/1 KW (DA -2), MOR CBS, $ NA (----) F. VeihmeyerWTHU, 1450, 500 W/100 W , COUNTRY , $ 9.00 (----) (THURMONT) Dean Aubol

WFRE-F, 99.9, 9 KW @ 1123, BTFL MUS (Kala) , $NA (----)WZYQ-F+, 103.9, 350 W @ 912, CHR ABC -C, $27.06 (Market 4)

WXCS - See Hagerstown

Other ranked stations - See Washington in Spring 84 American Radio

F. VeihmeyerHoward Johnson

Page 40: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

GAINESVILLE, FL

MSA Rank/Pop: 199/185,500

Average Person Rating: 16.1

Market TSL: 21.27 hrs.

Diaries: 379/375/52.13%Sample Target: 320

% Below Line: 14.53%

Retail $: .86 BilCSI: 147 BilCSI HH: $21,521

Stations: 8/14 % Not Listed: 24.89% FM Share: 59.30%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WRUF-F 34/14.8 14.2 16.0 14.1 16.0 1. WRUF-F 41/602 1. WRUF-F 487

2. WDVH 27/11.8 11.2 21.0 19.7 19.7 2. WJRQ-F 33/289 2. WYKS-F 471

3. WYKS-F 24/10.5 11.6 11.8 18.3 16.4 3. WDVH 28/280 3. WGGG 286

4. WMGI 19/ 8.3 12.5 4.2 1.4 .9 WYKS-F 28/514 4. WDVH 230

5. WGGG 13/ 5.7 6.5 7.6 5.6 11.7 5. WKAE-F 21/195 5. WRUF 222

6. WRUF 11/ 4.8 4.3 3.8 5.2 8.5 6. WMGI 19/176 6. WMGI 176

7. WMFM-F 10/ 4.4 9.5 5.9 6.6 4.2 7. WQIK-F 15/203 7. WMFM-F 172

8. WKAE-F 9/ 3.9 8. WRUF 13/252 8. WKAE-F 129

9. WJAX-F 6/ 2.6 3.0 --- 2.3 1.9 WGGG 13/286 9. WJAX-F 128

WJRQ-F 6/ 2.6 10. WAIV-F 12/179 10. WJRQ-F 105

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WYKS-F 1. WRUF-F 1. WRUF-F 1. WRUF-F 1. WRUF-F

2. WRUF-F 2. WDVH 2. WDVH 2. WYKS-F 2. WYKS-F

3. WDVH 3. WYKS-F 3. WYKS-F WJAX-F 3. WDVH

WRUF 4. WGGG 4. WMGI 4. WRUF 4. WMGI

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WRUF-F 1. WRUF-F 1. WDVH 1. WDVH

2. WYKS-F 2. WYKS-F 2. WMGI 2. WRUF

3. WMGI 3. WMGI 3. WYKS-F 3. WMFM-F

4. WGGG 4. WDVH 4. WGGG 4. WGGGWKAE-FWJRQ-F

OTHER RATED STATIONS/METRO SHARE

WAIV-F 96.9WDIZ-F 100.3

RADIO STATIONS

Jacksonville 2.2 WIVY-F 102.9 Jacksonville .9

Orlando .4 WQIK-F 99.1 Jacksonville 2.2

KW (DAYS), COUNTRY ABC -E, $19.35 (Ochs) Larry Edwards

KW/250 W , CHR , $14.00 (Weiss) Tom Calato

KW (DAYS), URBAN RKO II, $18.45 (Selcom) Sunshine D. Paustian

KW (DA -N), MOR CBS, $11.50 (Smith) Univ of Fla Bob Leach

WDVH, 980, 5WGGG, 1230, 1

WMGI, 1390, 5WRUF, 850, 5

WKAE-F, 104.9, 1.2 KW @ 450, COUNTRY , $ NA (----) (HIGH SPGS) Ray Forrester

WMFM-F, 100.9, 3 KW @ 300, BTFL (Century 21) , $ NA (Masla) Bill WIlliams

WRUF-F, 103.7, 100 KW @ 344, CHR/AOR (Pollack) CBS -R, $19.00 (Smith) Univ of Fla Bob Leach

WYKS-F, 105.5, 3 KW @ 300, CONTEMP RKO, $18.45 (Selcom) Sunshine D. Paustian

WJRQ-F, 92.1, 3 KW @ 300, COUNTRY ABC -I, $10.00 (----) (WILLISTON) Jim Johnson

Other ranked stations - See Jacksonville in Spring 84 American Radio

Page 41: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

GRAND FORK, ND - MN

MSA Rank/Pop: 347/67,400Average Person Rating: 16.4Market TSL: 22.20 hrs.

Diaries: 315/267/57.48%Sample Target: 260% Below Line: 4.96%

Retail $: .34 BilCSI: .63 BilCSI HH: $27,106

Stations: 8/11 % Not Listed: 12.32% FM Share: 59.50%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1 /4/CUME 12+ METRO CUME

1. KKXL-F 29/21.0 17.0 9.0 1. KKXL-F 43/508 1. KKXL-F 3392. KYCK-F 20/14.5 12.8 10.4 2. KYCK-F 29/295 2. KNOX 2233. KKXL 15/10.9 7.1 7.5 3. KYTN-F 21/291 3. KYTN-F 213

KYTN-F 15/10.9 12.8 11.9 KFGO 21/269 4. KKXL 2115. KNOX 12/ 8.7 13.5 11.9 5. KNOX 19/350 5. KYCK-F 179

KROX 12/ 8.7 3.5 8.2 KROX 19/189 6. KRRK + 1457. KRRK + 10/ 7.2 13.5 11.9 7. KKXL 18/282 7. KROX 1188. KFGO 3/ 2.2 4.3 4.5 8. KRRK + 12/175 8. KFGO 869. KEHG 2/ 1.4 .7 .7 9. WDAY-F 9/185 9. WDAY-F 81

KQWB-F 2/ 1.4 10. KQWB-F 7/103 10. KQWB-F 37

12+ AMID 12+MID 12+PMD 12+EVE SAT MID

1. KNOX 1. KKXL-F 1. KKXL-F 1. KKXL-F 1. KKXL-F2. KKXL-F 2. KYTN-F 2. KYCK-F 2. KYTN-F 2. KYCK-F3. KROX 3. KYCK-F 3. KYTN-F 3. KYCK-F 3. KRRK-F+4. KKXL 4. KKXL 4. KKXL 4. KRRK-F+ 4. KKXL

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKXL-F 1. KKXL-F 1. KYCK-F 1. KROX2. KYCK-F 2. KYCK-F 2. KKXL-F 2. KRRK +3. KYTN-F 3. KTYN-F 3. KKXL 3. KNOX4. KKXL-F 4. KKXL 4. KYTN-F 4. KYCK-F

OTHER RATED STATIONS/METRO SHARE

WDAY-F 93.7 Fargo, ND .7

RADIO STATIONS

KEHG, 1480, 5 KW (DAYS) COUNTRY NBC, $ 6.70 (----) (FOSSTOWN,MN) E. DeLaHuntKKXL, 1440, 1 KW/500 W (DA -N), MOR RKO II, $23.00 (Selcom) Ingstad D. CariveauKNOX, 1310, 5 KW (DA -N) AC ABC -E, $29.00 (Katz) Bill FowlerKROX, 1260, 1 KW/500 W (DA -N), MOR MBS, $ 8.00 (Smith) (CROOKSTON, MN)KRRK+, 1590, 5 KW/1 KW (DA -2), COUNTRY MBS, $22.00 (Weiss) Mike Bryan

KKXL-F, 92.9, 100 KW @ 210, CHR RKO, $16.50 (Selcom) Ingstad D. CariveauKYCK-F, 97.1, 100 KW @ 403, COUNTRY ABC -D, $13.00 (HNWH) (CROOKSTON,MN) Mike LeightonKYTN-F, 94.7, 100 KW @ 300, CHR $15.50 (Torbet) Bill Fowler

Other ranked stations - See Fargo in Spring 84 American Radio

Page 42: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

GRAND JUNCTION, CO

MSA Rank/Pop: 322/88,100Average Person Rating: 14.9

Market TSL: 20.52 hrs.

Diaries: 278/278/59.02%Sample Target: 250

% Below Line: - 0 -

Retail $: .53 BilCSI: .76 BilCSI HH: $23,082

Stations: 7/7 % Not Listed: 8.69% FM Share: 34.28%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KQIL 36/31.3 23.0 26.1 1. KQIX-F 54/492 1. KQIL 330

2. KQIX-F 30/26.1 34.4 28.7 2. KQIL 38/357 2. KQIX-F 297

3. KSTR 17/14.8 7.4 6.1 3. KSTR 25/289 3. KEXO 160

4. KEXO 12/10.4 9.8 12.2 4. KWDE-F 14/205 4. KSTR 150

5. KILO 4/ 3.5 6.6 5.2 5. KEXO 12/171 5. KWDE-F 90

KWDE-F 4/ 3.5 6. KVEE-F 10/115 6. KVEE-F 85

7. KVEE-F 2/ 1.7 9.0 7.0 7. KII0 4/112 7. KII0 84

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KOIL 1. KQIL 1. KQIL 1. KQIL 1. KQIX-F

2. KQIX-F 2. KQIX-F 2. KQIX-F KQIX-F 2. KQIL

3. KEXO 3. KEXO 3. KSTR 3. KEXO 3. KSTR

4. KSTR KSTR 4. KEXO 4. KII0 4. KEXOKVEE-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KQIX-F 1. KQIL 1. KQIL 1. KQIL

2. KQIL 2. KQIX-F 2. KSTR 2. KEXO

3. KSTR 3. KSTR 3. KQIX-F 3. KSTR4. KWDE-F 4. KEXO 4. KEXO 4. KIM

KWDE-F KQIX-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KEXO, 1230, 1 KW/250 W , NOSTALGIA ABC -I, $15.25 (Mc -Guild) Donrey

KII0, 1100, 50 KW/10 KW (DA -2), MOR/TALK CBS, $17.00 (Weiss)

KQIL, 1340, 1 KW/250 W , COUNTRY (Drake -Chen) NBC, $ NA (Torbet)

KSTR, 620, 5 KW (DAYS) , AC , $19.00 (Mountain)

KQIX-F, 93.1, 25 KW @ 495, CHR (Drake -Chen) APR, $ NA

KVEE-F, 92.3, 30 KW @ -42, BTFL (Century 21) CBS, $14.00KWDE-F, 96.1, 65 KW @ 1679, ? ? (Radio Arts) MBS, $ NA

(Torbet)(Weiss)(----) (MONTROSE)

Mesa Jim TerLoew

Mesa Jim Terloew

Dan Robbins

Page 43: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 328/80,600Average Person Rating: 14.9

Market TSL: 19.91 hrs.Stations: 8/9

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KNUW-F 19/19.4 9.1 17.7

2. KEIN 18/18.4 21.8 18.6

3. KMON 15/15.3 12.7 12.4

4. KAAK-F 11/11.2 15.5 10.6

5. KQDI 10/10.2 11.8 14.2

6. KLFM-F 9/ 9.2 10.9 7.1

KOOZ-F 9/ 9.2 13.6 15.0

8. KARR 2/ 2.0 1.8 1.8

9. KOPR-F 1/ 1.0

12+ AND 12+MID

1. KEIN2. KMON3. KNUW-F4. KAAK-F

KODI

ADULTS 18-34

1. KNUW-F2. KQDI3. KAAK-F4. KLFM-F

ADULTS 18-49

GREAT FALLS, MT

Diaries: 258/255/55.36%Sample Target: 250

% Below Line: 1.06%

% Not Listed: 4.08%

12+ TSA 1/4/CUME

1. KMON 50/5192. KEIN 28/262

3. KNUW-F 22/3144. KAAK-F 15/2105. KOOZ-F 11/1576. KLFM-F 10/147

KQDI 10/161

8. KARR 4/ 699. KOPR-F 1/ 44

12+PMD 12+EVE

1. KMON 1. KNUW-F2. KEIN 2. KEIN3. KNUW-F 3. KAAK-F

KOOZ-F 4. KLFM-FKO'

ADULTS 25-54

1. KEIN 1. KEINKNUW-F 2. KAAK-F

3. KAAK-F 3. KMONKQDI 4. KODI

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KARR, 1400, 1 KW/250 W , CHR (?) (Century 21) CBS, $ 9.00

KEIN, 1310, 5 KW/1 KW , COUNTRY NBC, $26.63

KMON, 560, 5 KW (DA -N), COUNTRY ABC -I, $29.00

KQDI, 1450, 1 KW/250 W , AC (Burk-Abr) RKO II, $17.00

KAAK-F, 98.9,

KLFM-F, 92.9,

KNUW-F, 94.5,

KOOZ-F, 106.3,

1. KNUW-F2. KOOZ-F3. KEIN4. KLFM-F

KMON

ADULTS 35+

1. KEIN2. KMON3. KOOZ-F4. KLFM-F

(----)(Masla)(Mc -Guild)

(Weiss)

Retail $: .50 BilCSI: .74 BilCSI HH: $24,089FM Share: 52.12%

12+ METRO CUME

1. KNUW-F 250

2. KMON 186

3. KEIN 182

4. KAAK-F 170

5. KOOZ-F 151

6. KQDI 137

7. KLFM-F 104

8. KARR 45

9. KOPR-F 26

100 KW @ 500, AC ABC -D, $14.25 (Eastman)

100 KW @ 500, COUNTRY (Century 21) Source, $15.00 (Masla)

36 KW @ 486, CHR RKO, $11.00 (Mc -Guild)

3 KW @ 300, BTFL MUS (Bonne) , $20.00 (Weiss)

SAT MID

1. KNUW-F2. KEIN3. KMON4. KQDI

Tim TaylorBill LuzmoorGary StevensBob Lockhart

Dave StilliBill LuzmoorGary StevensBob Lockhart

KOPR-F, 94.1, 100 KW @ 1840, CONTEMP ABC -C, $ 8.05 (Eastman) (BUTTE) Shag Miller

Page 44: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 282/115,400Average Person Rating:Market TSL: 24.64 hrs.

HAGERSTOWN - CHAMBERSBURG - WAYNESBORO, MD - PA

.56 Bil

Bil18.6

Diaries: 445/439/53.60%Sample Target: 390

% Below Line: 15.72%

Retail $:

CSI: .94

CSI HH: $22,323

Stations: 14/24 % Not Listed: 12.64% FM Share: 74.84%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1 /4/CUME 12+ METRO CUME

1. WYII-F 46/12.6 12.0 12.5 1. WYII-F 52/446 1. WQCM-F 437

2. WIKZ-F 35/ 9.6 8.3 11.4 2. WQCM-F 42/578 2. WIKZ-F 392

3. WQCM-F 30/ 8.2 10.6 12.0 3. WIKZ-F 41/486 3. WYII-F 346

4. WAYZ-F+ 28/ 7.6 10.0 7.4 4. WWMD-F 36/294 4. WAYZ-F+ 321

5. WWMD-F 26/ 7.1 6.0 6.0 5. WAYZ-F+ 28/334 5. WJEJ 268

6. WJEJ 21/ 5.8 8.3 6.0 6. WXCS-F 24/294 6. WXCS-F 218

7. WXCS-F 20/ 5.5 3.7 3.4 7. WFRE-F 23/293 7. WFRE-F 217

8. WFRE-F 17/ 4.7 4.0 4.8 8. WJEJ 21/279 8. WWMD-F 205

9. WCBG 16/ 4.4 3.7 3.7 9. WCBG 16/199 9. WCBG 199

10. WCHA 10/ 2.7 3.2 1.7 10. WCHA 10/150 10. WGLL-F 186

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WYII-F 1. WWMD-F 1. WIKZ-F 1. WYII-F 1. WYII-F

2. WJEJ 2. WYII-F 2. WQCM-F 2. WIKZ-F 2. WQCM-F

3. WIKZ-F 3. WAYZ-F+ 3 WYII-F 3. WQCM-F 3. WIKZ-F

4. WWMD-F 4. WJEJ 4. WWMD-F 4. WXCS-F 4. WFRE-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WIKZ-F 1. WYII-F 1. WYII-F 1. WYII-F

2. WXCS-F 2. WIKZ-F 2. WAYZ-F+ 2. WJEJ

3. WQCM-F 3. WAYZ-F+ 3. WWMD-F 3. WAYZ-F+

4. WYII-F 4. WQCM-F 4. WQCM-F WWMD-F

WIKZ-F

OTHER RATED STATIONS/METRO SHARE

WARK 1490 Hagerstown, MD 1.6 WHYL-F+ 102.3 Carlisle, PA 1.1

WEED 1130 Waynesboro, PA .8 WKMZ -F 97.5 Martinsburg, WV .3

WGLL-F 92.1 Mercersburg, PA 2.5 WMZQ-F 98.7 Washington, DC 1.4

WHAG 1410 Halfway, MD 2.5 WSHP 1480 Shippensburg, PA .8

WKSL-F 94.3 Greencastle, PA 2.5 WTPA-F 104.1 Harrisburg, PA 1.9

WASH -F 971 Washington, DC .5 WWDC-F 101.1 Washington, DC 1.4

WFMD 930 Frederick, MD 1.4 WZYQ-F 103.9 Braddock Hgts., MD .3

RADIO STATIONS

WHAG, 1410, 1 KW (DAYS,DA) , NEWS/TALK ABC -I, $ 8.00 (Dome) Interstate Gary Portness

WCBG, 1590, 5 KW/1 KW (DA -N), MOR NBC, $ 7.00 (Masla) (CHAMBERSBURG) Molly Messner

WCHA, 800, 1 KW (DAYS) AC , $16.00 (----) (CHAMBERSBURG) Tom Boock

WJEJ, 1240, 1 KW/250 W CONTEMP , $ 8.80 (----) John Staub

WAYZ-F+, 101.5 , 3 KW @ 300, COUNTRY APR, $12.50 (----) (WAYNESBORO) Marge Martin

WQCM-F, 96.7 , 3 KW @ 165, CONTEMP ABC -F, $10.00 (Dome) Interstate Gary Portness

WIKZ-F, 95.1, 50 KW @ 265, CHR , $17.00 (----) (CHAMBERSBURG) Tom Boock

WWMD-F, 104.7, 75 KW @ 1320, BTFL (Churchill) , $ 9.50 (----) John Staub

WXCS-F, 106.9, 14 KW @ 840, AOR , $ 9.00 (Masla) Gene Manning

WY1I-F, 95.9, 3 KW @ 300, COUNTRY NBC, $11.00 (Market 4) (WILLIAMSPORT) Ken Smith

WFRE - See Frederick

Page 45: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: NA/78,900 (12+)

Average Person Rating: 15.5

Market TSL: 20.71 hrs.Stations: 6/11

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. WOKW-F 19/15.6 22.5 10.0

WTKO 19/15.6 19.2 21.0

3. WVBR-F 12/ 9.8 10.0 14.0

4. WQNY-F 11/ 9.0 6.7 1.0

5. WHCU-F 10/ 8.2 5.8 11.0

6. WPCX-F 9/ 7.4 8.3 9.0

7. WHCU 8/ 6.6 4.2 8.0

8. WHEN 3/ 2.5 .8 1.0

9. WKRT 2/ 1.6 1.7

WMJQ-F 2/ 1.6

12+ AMD 12+MID

1. WHCU-F+2. WTKO3. WOKW-F4. WVBR-F

ADULTS 18-34

1. WOKW-F2. WVBR-F3. WQNY-F4. WTKO

ITHACA, NY

Diaries: 298/265/60.45%Sample Target: 250

% Below Line: 17.71%% Not Listed: 21.31%

12+ TSA

1. WOKW-F2. WTKO3. WKRT4. WPCX-F5. WVBR-F6. WHCU-F

WQNY-F8. WHCU9. WHEN10. WMJQ-F

1/4/CUME

48/46722/27619/21413/16012/22911/163

11/1759/141

8/1912/ 43

12+PMD 12+EVE

1. WTKO 1. WTKO2. WOKW-F 2. WOKW-F3. WVBR-F WVBR-F4. WPCX-F 4. WQNY-F

ADULTS 18-49

1. WOKW-F2. WVBR-F3. WQNY-F

WTKO

OTHER RATED STATIONS/METRO SHARE

WYLF-F 95.1 Bristol Center .8

RADIO STATIONS

1. WTKO2. WOKW-F3. WVBR-F4. WQNY-F

ADULTS 25-54 ADULTS 35+

1. WTKO2. WOKW-F

WVBR-F4. WQNY-F

1. WTKO2. WHCU-F3. WHCU

WPCX-F

Retail $: NACSI: NACSI HH: NAFM Share: 66.67%

12+ METRO CUME

1. WTKO 2452. WOKW-F 226

3. WVBR-F 2064. WQNY-F 165

5. WHCU-F 152

6. WPCX-F 122

7. WHCU 110

8. WKRT 63

9. WHEN 54

10. WMJQ-F 43

SAT MID

1. WOKW-F2. WPCX-F3. WVBR-F4. WTKO

WHCU, 870, 5 KW (DAYS) , MOR CBS, $15.00 (Market 4) Cornell

WTKO, 1470, 5 KW/500 W (DA -2), AC ABC-E,ABC-I, $17.00 (----) Wendy Paternite

WKRT, 920, 1 KW/500 W (DA -N), NOST (Al Ham) , $ NA (----) Burbach (CORTLAND) Bill McMartin

WHCU-F,WOKW-F,WQNY-F,WVBR-F,WPCX-F,

97.3, 52 KW @ 730,99.9, 20 KW @ 730,103.7, 12 KW @ 890,93.5, 3 KW @ 250,

106.9, 45 KW @ 530,

VARIETYCHR? ?

CHRCOUNTRY

CBS, $15.00RKO, $ NAMBS, $10.00NBC, $13.00

, $ NA

Other ranked stations - See Syracuse or

(Market 4) Cornell(----) Burbach (CORTLAND) Bill McMartin(Roslin)(S. Katz) Ralph Robbins(Market 4) (AUBURN) Dick Ducayne

Rochester in Spring 84 American Radio

Page 46: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 258/131,100

Average Person Rating: 13.6

Market TSL: 19.19 hrs.

Stations: 7/9

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KSYN-F 22/21.8 18.8 3.5

2. KKUZ-F 17/16.8 10.7 19.8

3. KODE 10/ 9.9 8.0 16.3

4. KKDW 9/ 8.9 7.1 5.8

5. WMBH 7/ 6.9 13.4 11.6

KDMO 7/ 6.9 5.4 3.5

7. KFSB 6/ 5.9 10.7 15.1

8. KBLT-F 5/ 5.0 7.1 2.3

9. KRGK-F 2/ 2.0 2.7 8.1

12+ AMD 12+MID

1. KSYN-F2. KKOW3. KKUZ-F4. KDMO

KFSB

ADULTS 18-34

1. KKUZ-F2. KSYN-F3. KFSB4. KRGK-F

WMBHKBLT-FKKOW

1. KKUZ-F2. KSYN-F3. KODE4. WMBH

ADULTS 18-49

1. KKUZ-F2. KSYN-F3. KFSB4. KBLT-F

KKOW

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KDMO, 1490,KFSB, 1310,KODE, 1230,WMBH, 1450,KKOW, 860,

JOPLIN. MO

Diaries: 324/230/51.34%Sample Target: 250

% Below Line: 16.47%

% Not Listed: 15.84%

12+ TSA 1/4/CUME

1. KSYN-F 39/4722. KKOW 37/417

3. KKUZ-F 34/4674. KBLT-F 22/2165. KODE 16/2176. WMBH 13/176

7. KDMO 8/ 86KFSB 8/185

9. KRGK-F 2/ 46

12+PMD 12+EVE

1. KKUZ-F2. KSYN-F3. KODE

KKOW

ADULTS 25-54

1. KKUZ-F2. KSYN-F3. KFSB4. KKOW

1 KW/250 W , MOR5 KW/1 KW (DA -2), AC1 KW/250 W , NOSTALGIA1 KW/250 W , COUNTRY10 KW/5 KW (DA -N), COUNTRY

ABC -I,

ABC -E,

CBS,

CBS,

1. KSYN-F2. KKUZ-F3. KODE4. KKOW

ADULTS 35+

1. KODE2. KKOW3. KDMO4. KSYN-F

WMBH

Retail $: .65 Bil

CSI: .91 Bil

CSI HH: $18,153FM Share: 54.11%

12+ METRO CUME

1. KSYN-F 246

2. KKUZ-F 212

3. KFSB 112

4. KKOW 110

5. KODE 101

6. WMBH 85

7. KBLT-F 74

8. KDMO 72

9. KRGK-F 30

$10.00 (----) (CARTHAGE)

$ 8.00 (Weiss)$11.00 (Selcom)

$10.00 (Bunchez) Gary Exline$48.25 (Mc -Guild) (PITTSBURGH,KS) Bob Freeman

SAT MID

I. KSYN-F2. KKUZ-F3. KODE4. KDMO

WMBHKBLT-F

KRGK-F, 104.9, 3 KW @ 155, BTFL ABC -I, $10.00 (----) (CARTHAGE)

KKUZ-F, 102.5, 100 KW @ 440, CONTEMP (Century 21) RKO, $13.00 (Bunchez)

KSYN-F, 92.5, 100 KW @ 420, CHR ABC -R, $16.00 (----)

KBLT-F, 107.1, 3 KW @ 300, COUNTRY , $ 5.00 (----) (BAXTER SPG)

Chris BeyerJohn David

Chris BeyerGary ExlineW. NealJack Maxton

Page 47: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

KILLEEN - TEMPLE, TX

MSA Rank/Pop: 171/229,700Average Person Rating: 18.6Market TSL: 24.45 hrs.

Diaries: 392/479/51.31%Sample Target: 380% Below Line: 26.52%

Retail $: .84 BilCSI: 1.88 BilCSI HH: $24,336

Stations: 7/15 % Not Listed: 10.32% FM Share: 72.20%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KIIZ 68/19.5 8.5 14.3 1. KIIZ 69/352 1. KIXS-F 6132. KIXS-F 63/18.1 16.4 16.7 2. KIXS-F 66/659 2. KOOV-F 3863. KOOV-F 34/ 9.7 16.7 16.0 3. KWTX-F 39/488 3. KWTX-F 3734. KPLE-F 31/ 8.9 6.9 6.5 4. KOOV-F 38/415 4. KIIZ 3355. KWTX-F 28/ 8.0 7.2 4.8 5. KPLE-F 36/289 5. KPLE-F 2726. KLBJ-F 18/ 5.2 3.8 2.7 6. KLBJ-F 19/256 6. KTON-F+ 2397. KTON-F+ 17/ 4.8 7.6 10.9 7. KTON-F+ 17/247 7. KLBJ-F 2378. KPEP-F 12/ 3.4 2.5 8. KA SE -F 15/187 8. WBAP 2089. KHOO-F 11/ 3.2 1.6 3.1 9. WBAP 14/302 9. KTEM 17410. WBAP 10/ 2.9 2.5 4.4 10. KHOO-F 12/191 10. KHOO-F 145

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KIXS-F 1. KIXS-F 1. KIIZ 1. KIXS-F 1. KIIZ2. KIIZ 2. KIIZ 2. KIXS-F 2. KPLE-F 2. KIXS-F3. KOOV-F 3. KOOV-F 3. KPLE-F 3. KWTX-F 3. KOOV-F4. KPLE-F 4. KWTX-F 4. KOOV-F 4. KLBJ-F 4. WBAP

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KIIZ 1. KIIZ 1. KIIZ 1. KPLE-F2. KIXS-F 2. KIXS-F 2. KOOV-F 2. KOOV-F3. KOOV-F 3. KOOV-F 3. KPLE-F 3. KIIZ4. KLBJ-F 4. KPLE-F 4. KIXS-F 4. KTON-F+

KWTX-F KWTX-F

OTHER RATED STATIONS/METRO SHARE

KTEMKASE -F

KRL D

1400100.1

1080

TempleAustinDallas

1.4

1.7

.9

KRQXKWTX

570 Dallas 1.1

1230 Waco .9

RADIO STATIONS

KIIZ, 1050, 250 W (DAYS), BLACK (TM) APR, $ NA (Selcom)

KTEM, 1400, 1 KW/250 W , AC APR, $18.60 (HNWH) Formby

KIXS-F, 93.3, 100 KW @ 520,KOOV-F, 103.1, 3 KW @ 300,KPEP-F, 98.3, 3 KW @ 300,KYLE -F, 104.9, 2.9 KW @ 345,KTON-F+, 106.3, 1 KW @ 400,

CHRCOUNTRYCOUNTRYCOUNTRYCOUNTRY

APR, $ NA (Selcom)ABC -E, $15.50 (Riley) (COPPERAS COVE)

, $ 6.00 (----) (GATESVILLE)(Drake -Chen) MBS, $18.60 (HNWH) FormbyABC -I, $14.00 (Smith)

Doug RaabClint Formby

Doug RaabGaylon ChristieDon MaplesClint FormbyJim Sims

Other ranked stations - See Waco, Dallas and Austin in Spring 84 American Radio

Page 48: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LA CROSSE, WI

MSA Rank/Pop: 316/93,300Average Person Rating:Market TSL: 22.43 hrs.

Diaries: 274/291/60.75%Sample Target: 250% Below Line: 2.89%

Retail $: .48 BilCSI: .75 BilCSI HH: $21,436

Stations: 7/9 % Not Listed: 10.86% FM Share: 51.22%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WKTY 27/19.6 19.2 18.0 1. WIZM-F 54/737 1. WLXR-F 3112. WLXR-F 23/16.7 17.1 16.5 2. WKTY 38/459 2. WKTY 2953. WLXR 16/11.6 6.2 7.5 3. WCOW-F 37/359 3. WIZM-F 251

WIZM 16/11.6 6.2 8.3 4. WLXR-F 36/458 4. WIZM 2285. WIZM-F 15/10.9 26.0 24.8 5. WIZM 27/354 5. WLXR 1806. WSPL-F 12/ 8.7 7.5 7.5 6. WSPL-F 25/221 6. WISQ-F 1527. WISQ-F 10/ 7.2 4.8 2.3 7. WLXR 18/227 7. WSPL-F 1398. WCOW-F 3/ 2.2 4.1 1.5 8. WIXQ-F 16/233 8. WCOW-F 669. WCOW 1/ .7 .7 .8 9. WCOW 4/ 94 9. WCOW 32

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WKTY 1. WKTY 1. WLXR-F 1. WLXR-F 1. WLXR-F2. WLXR-F 2. WIZM-F 2. WKTY 2. WKTY 2. WKTY3. WIZM-F 3. WLXR-F 3. WIZM-F 3. WIZM 3. WLXR4. WLXR 4. WLXR WLXR 4. WCOW-F 4. WIZM

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WIZM-F 1. WLXR-F 1. WIZM 1. WKTY2. WLXR-F 2. WIZM-F WLXR 2. WSPL-F3. WIXQ-F 3. WLXR 3. WISQ-F 3. WIZM

WIZM 4. WIZM 4. WLXR-F WLXRWLXR

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WIZM, 1410, 5 KW (DA -2) , MOR/AC (Radio Arts) NBC, $23.00 (HNWH) Midwest Fam

WKTY, 580, 5 KW/1 KW (DA -2), MOR ABC -E, $21.00 (Mc -Guild)

WLXR, 1490, 1 KW/250 W , COUNTRY , $20.00 (Weiss)

Dick Record

Rolf Pepple

WISQ-F, 100.1, 1.8 KW @ 390, CONTEMP (TM) RKO II, $13.00 (Masla) (WEST SALEM) Ron LaPorteWIZM-F, 93.3, 100 KW @ 1000, CHR (Radio Arts)RKO, $28.00 (HNWH) Midwest Family Dick Record

WLXR-F, 104.9, 1.4 KW @ 430, CHR CBS -R, $24.00 (Weiss) Ingstad Rolf PeppleWSPL-F, 95.9, 1.7 KW @ 410, BTFL (Bonne) ABC -F, $10.00 (Mc -Guild)

WCOW-F, 97.1, 50 KW @ 500, COUNTRY MBS, $ 8.00 (----) (SPARTA)

Page 49: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 268/124,300

LAFAYETTE, IN

Retail $: .56 BilDiaries: 289/367/47.77%

Average Person Rating: 14.2 Sample Target: 280 CSI: 1.0 Bil

Market TSL: 18.96 hrs. % Below Line: 17.56% CSI HH: $23,566

Stations: 4/11 % Not Listed: 13.25% FM Share: 83.97%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WAZY-F 48/31.8 22.5 18.7 15.9 13.5 1. WAZY-F 103/1024 1. WAZY-F 488

2. WASK-F 30/19.9 17.6 15.5 13.8 12.8 2. WASK-F 78/656 2. WASK 319

3. WASK 16/10.6 17.6 14.8 18.6 17.3 3. WASK 19/387 3. WASK-F 291

4. WXUS-F 14/ 9.3 6.3 16.8 13.1 16.5 4. WXTZ-F 18/178 4. WXUS-F 258

5. WFBQ-F 9/ 6.0 4.9 7.1 4.8 3.0 5. WFBQ-F 15/167 5. WLS 121

6. WSHW-F 4/ 2.6 4.9 6.5 6.2 3.8 6. WXUS-F 14/278 6. WFBQ-F 99

WXTZ-F 4/ 2.6 2.1 7. WLS 9/330 7. WXTZ-F 65

8. WLS 3/ 2.0 3.5 3.2 3.4 3.0 8. WSHW-F 8/173 8. WSHW-F 58

9. WBBM 1/ .7 9. WWET-F 4/152 9. WMAQ 55

WMAQ 1/ .7 10. WMAQ 2/121 WBBM 55

WWET-F 1/ .7 1.4

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WASK-F 1. WAZY-F 1. WAZY-F 1. WAZY-F 1. WAZY-F

2. WASK 2. WASK-F 2. WASK-F 2. WASK-F 2. WASK-F

3. WAZY-F 3. WXUS-F 3. WXUS-F 3. WFBQ-F 3. WASK

4. WXUS-F 4. WASK 4. WASK 4. WXUS-F 4. WFBQ-F

WFBQ-F

ADULTS 18-34 ADULTS 18-49

1. WAZY-F2. WASK-F3. WXUS-F4. WFBQ-F

1. WAZY-F2. WASK-F3. WXUS-F4. WFBQ-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WASK, 1450, 1 KW/250 W, AC

WASK-F,WAZY-F,WXUS-F,WSIIW-F,

WWET-F,

105.3, 50 KW @ 375,96.5, 50 KW @ 500,92.7, 3 KW @ 215,99.7, 50 KW @ 460,95.3, 3 KW @ 300,

ADULTS 25-54

1. WASK-F2. WAZY-F3. WXUS-F4. WASK-F

ADULTS 35+

1. WASK-F2. WASK3. WAZY-F4. WXUZ-F

WXTZ-F

NBC, $21.50 (Weiss)

COUNTRY (MusicWorks) , $17.50 (Weiss)

CHR ABC -C, $17.50 (----)

AC APR, $19.00 (Masla)

CONTEMP , $19.00 (Weiss)

? ? , $ 9.00 (Pates)

(FRANKFORT)(MONTICELLO)

Hal Youart

Hal YouartRoger BauerJim BrickerVern KasperBill Deibel

Page 50: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LAKE CHARLES, LA

MSA Rank/Pop: 207/173,000Average Person Rating: 15.1

Market TSL: 20.05 hrs.

Diaries: 386/369/55.22%Sample Target: 320

% Below Line: 24.01%

Retail $: .84 BilCSI: 1.62 BilCSI HH: $26,390

Stations: 8/13 % Not Listed: 5.55% FM Share: 78.92%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KBIV-F 44/20.4 13.7 4.7 1. KBIU 82/809 1. KBIU-F 463

2. KTQQ-F 34/15.7 18.0 22.1 2. KYKZ-F 60/662 2. KTQQ-F 402

3. KHYS-F 29/13.4 19.0 10.2 3. KHYS-F 37/339 3. KYKZ-F 340

4. KYKZ-F 28/13.0 7.6 10.2 4. KTQQ-F 35/436 4. KHYS-F 271

5. KEZM 16/ 7.4 8.5 14.9 5. KEZM 17/232 5. KEZM 223

6. KLCL 12/ 5.6 5.7 7.2 6. KAJN-F 15/197 6. KLCL 194

7. KHEZ-F 10/ 4.6 5.7 8.5 7. KLCL 14/251 7. KAOK 158

KAJN-F 10/ 4.6 1.9 .9 8. KHEZ-F 11/219 8. KHEZ-F 156

9. KAOK 9/ 4.2 1.4 1.7 9. KAOK 10/193 9. KLOU 135

10. KLVI 4/ 1.9 2.1 KLVI 10/160 10. KAJN-F 116

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KBIU-F 1. KBIU-F 1. KBIU-F I. KHYS-F 1. KBIU-F

2. KTQQ-F KTQQ-F 2. KTQQ-F 2. KBIU-F 2. KTQQ-F

3. KYKZ-F 3. KYKZ-F 3. KHYS-F 3. KTQQ-F 3. KHYS-F

4. KHYS-F 4. KHYS-F 4. KYKZ 4. KYKZ-F 4. KYKZ-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KBIU-F 1. KBIU-F 1. KTQQ-F 1. KTQQ-F

2. KAYS -F 2. KYKZ-F 2. KYKZ-F 2. KYKZ-F

3. KYKZ-F 3. KTQQ-F 3. KBIU-F 3. KLCL

4. KEZM 4. KHYS-F 4. KHYS-F 4. KHEZ-F

OTHER RATED STATIONS/METRO SHARE

KLOU 1580 Lake CharlesKIOC -F 106.1

RADIO STATIONS

.9 KZZB-FOrange, TX 1.4

KAOK, 1400, 1 KW/500 W , COUNTRY ABC -C, $10.00

KEZM, 1310, 500 W (DAYS,DA), BLACK SBN, $13.00

KLCL, 1470, 5 KW (DA -N) , COUNTRY NBC,RKO, $ NA

951 Beaumont, TX 1.4

(Smith)(Weiss) (SULPHUR)(Torbet) Perry

Ed PrendergastPat ManuelLes Samuels

KBIU-F, 103.7, 100 KW @ 471, CHR , $19.00 (Weiss) Albert Johnson

KIIEZ-F, 99.5, 35 KW @ 400, BTFL MUS (Bonne) NBC, $ NA (Torbet) Perry Les Samuels

KTQQ-F, 100.9, 3 KW @ 300, COUNTRY (Century 21) RKO II, $ NA (----) (SULPHUR)Kinnon Thomas

KYKZ-F, 96.1, 100 KW @ 427, COUNTRY , $16.50 (Selcom) Mike Mitchell

KAJN-F, 102.9, 100 KW @ ???, RELIGION , $ 9.30 (Miller) (CROWLEY) Barry Thompson

Other ranked stations - See Spring 84 edition of American Radio

Page 51: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: NA/91,800 (12+)

LAWTON, OK

Diaries: 337/272/51.14% Retail $: NA

Average Person Rating: 15.0

Market TSL: 19.98 hrs.

Sample Target: 290

% Below Line: 5.69%CSI: NACSI HH: NA

Stations: 5/10 % Not Listed: 10.87% FM Share: 82.11%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KLAW-F 41/29.7 26.5 37.6 1. KLAW-F 49/455 1. KMGZ-F 382

2. KMGZ-F 37/26.8 25.0 2. KMGZ-F 37/407 2. KLAW-F 379

3. KRLG-F 17/12.3 12.1 18.0 3. KRLG-F 17/324 3. KRLG-F 289

4. KCCO 11/ 8.0 4.5 3.8 4. KCCO 15/121 4. KSWO 212

5. KSWO 10/ 7.2 11.4 21.1 5. KSWO 11/240 5. KCCO 95

6. KATT-F 2/ 1.4 2.3 6. KNIN-F 10/131 6. KOMA 80

KKQV-F 2/ 1.4 .8 3.8 7. KATT-F 7/ 65 7. KKQV-F 60

8. KLUR-F 1/ 1.7 1.5 8. KKQV-F 6/109 8. KNIN-F 56

KNIN-F 1/ 1.7 3.8 2.3 9. KLUR-F 3/ 59 9. KATT-F 31

KOMA 1/ 1.7 3.8 3.0 10. KOMA 2/120 10. KLUR-F 30

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KLAW-F 1. KLAW-F 1. KLAW-F 1. KMGZ-F 1. KMGZ-F2. KMGZ-F 2. KMGZ-F 2. KMGZ-F 2. KLAW-F 2. KLAW-F3. KSWO 3. KRLG-F 3. KRLG-F 3. KRLG-F 3. KCCO4. KRLG-F 4. KCCO 4. KCCO 4. KSWO 4. KRLG-F

KKQV-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KMGZ-F 1. KMGZ-F 1. KLAW-F 1. KLAW-F2. KLAW-F 2. KLAW-F 2. KMGZ-F 2. KCCO3. KRLG-F 3. KRLG-F 3. KRLG-F 3. KSWO4. KSWO 4. KCCO 4. KCCO 4. KMGZ-F

KATT-FKKQV-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KCCO, 1050, 250 W (DAYS,DA), MOR , $ 9.00 (HNWH) Mike Russell

KSWO, 1380, 1 KW (DA -2) , CHR ABC -C, $14.00 (Weiss) Ron Kirby

KLAW-F, 101.5, 100 KW @ 600, COUNTRY ABC -I, $17.00 (Masla) Bill Shoemate

KMGZ-F, 95.3, 3 KW @ 295, CHR RKO, $15.00 (Roslin) Rick Fritsch

KRLG-F, 98.1, 100 KW @ 202, AC , $ 9.00 (HNWH) Mike Russell

KOMA, KATT-F - See Oklahoma City in Spring 84 edition

KKQV, KLUR, KNIN - See Wichita Falls

of American Radio

Page 52: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LONG BRANCH - ASBURY PARK, NJ

MSA Rank/Pop: NA/433,800Average Person Rating: 16.9

Market TSL: 22.2 hrs.

Stations: 5/30

SPG SPG

12+ METRO 1/4/SHARE 83 82

Diaries: 493/880/42%

Sample Target: 400

% Below Line: 86.2%

% Not Listed: 9.3%

12+ TSA 1/4/CUME

Retail $: NA

CSI: NACSI HH: NAFM Share: 62.67%

12+ METRO CUME

1. WHIZ -F 50/6.8 .7 1. WNBC 64/1363 1. WHTZ-F 989

2. WNBC 48/6.5 4.0 6.3 2. WCBS 63/1165 2. WNBC 971

3. WAPP-F 41/5.6 1.1 .9 3. WOR 62/1040 3. WPLJ-F 868

4. WPLJ-F 39/5.3 9.9 10.9 4. WADB-F 58/ 709 4. WAPP-F 681

5. WOR 36/4.9 6.7 5.7 5. WAPP-F 54/ 956 5. WOR 631

6. WNEW-F 35/4.8 4.6 3.4 6. WHTZ-F 52/1059 6. WCBS 622

7. WCBS 33/4.5 2.5 5.2 7. WPLJ-F 51/1118 7. WJLK-F 605

8. WCBS-F 26/3.5 2.8 1.9 8. WNEW-F 42/ 772 8. WABC 550

WNEW 26/3.5 3.5 4.4 9. WNEW 40/ 483 9. WRFM-F 549

10. WYNY-F 25/3.4 2.0 3.6 WHN 40/ 798 10. WNEW-F 544

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WNBC 1. WNBC 1. WNBC 1. WHTZ-F 1. WHTZ-F

2. WCBS 2. WNEW-F 2. WHTZ-F 2. WAPP-F 2. WOR

3. WHTZ-F 3. WPLJ-F 3. WAPP-F 3. WPLJ-F 3. WCBS-F

4. WOR 4. WPIX-F 4. WPLJ-F 4. WNEW-F WNEW-F

WRFM-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WNEW-F2. WHTZ-F3. WAPP-F

WPLJ-F

1. WNBCWPLJ-FWNEW-FWHTZ-F

1. WNBC2. WCBS-F3. WPIX-F

WPLJ-F

1.

2.

4.

WORWRFM-FWCBSWNEW

OTHER RATED STATIONS/METRO SHARE

WADB-F 95.9 South Belmar 1.5 WMCA 570 New York, NY 1.4

WHTG-F 106.3 Eatontown 2.0 WNCN-F 104.3 New York, NY .8

WJLK 1310 Asbury Park 2.9 WNEW 1130 New York, NY 3.5

WMJY-F 107.1 Long Branch 3.0 WOBM 1170 Lakewood .8

WBLS-F 107.5 New York, NY .4 WPAT 930 Paterson 1.5

WCBS-F 101.1 New York, NY 3.5 WPAT-F 93.1 Paterson 3.0

WHN 1050 New York, NY 3.0 WPIX-F 101.9 New York, NY 2.7

WINS 1010 New York, NY 2.0 WQXR-F+ 96.3 New York, NY 1.1

WKTU-F 92.3 New York, NY 1.2 WRKS-F 98.7 New York, NY 2.4

WLTW-F 106.7 New York, NY 2.4 WYNY-F 97.1 New York, NY 3.4

RADIO STATIONS

WJLK, 1310, 2.5 KW/1 KW (DA-D), NOST/MOR (TM)

WADB-F, 95.9, 3 KW @ 240, BTFLWHTG-F, 106.3, 3 KW @ ???, BTFL/NOST

WJLK-F, 94.3, 3 KW @ 300, ACWMJY-F, 107.1, 3 KW @ 265, CONTEMP

, $ NA (Masla) Press

, $26.00 (P/W)

, $11.60 (----) (EATONTOWN)

, $26.00 (Masla) Press

, $ NA (Roslin)

Bob McAllan

Adam BrownFaye GadeDick LewisJon Hoffman

Page 53: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LONGVIEW - MARSHALL, TX

MSA Rank/Pop: 222/160,400

Average Person Rating: 14.6

Diaries: 312/439/41.82%Sample Target: 300

Retail $: 1.02 BilCSI: 1.52 Bil

Market TSL: 19.96 hrs. % Below Line: 18.50% CSI HH: $26,393

Stations: 9/17 % Not Listed: 20.00% FM Share: 80.00%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KYKX-F 45/22.5 22.0 24.5 1. KYKX-F 116/1105 1. KYKX-F 444

2. KKTX-F 42/21.0 11.0 9.2 2. KKTX-F 53/ 549 2. KKTX-F 379

3. KMHT-F 9/ 4.5 2.0 3.6 3. KNUE-F 25/ 296 3. KFRO 185

KNIF-F 9/ 4.5 2.5 .5 4. KMBQ-F 19/ 224 4. KMHT 149

KTYL-F 9/ 4.5 7.5 3.6 5. KTYL-F 18/ 355 5. KNUE-F 148

6. KNVE-F 8/ 4.0 4.0 5.1 KNIF-F 18/ 153 6. KMHT-F 145

7. KFRO 7/ 3.5 4.0 6.1 7. KRMD-F 12/ 229 7. KTYL-F 136

KMBQ-F 7/ 3.5 1.5 1.0 8. KMHT 9/ 149 8. KROK-F 129

9. KZEY 6/ 3.0 6.0 5.1 KWKH 9/ 201 9. KMBQ-F 122

10. KMHT-F 5/ 2.5 4.5 3.6 10. KFRO 7/ 203 10. KWKH 86

KSEY 7/ 108

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KYKX-F 1. KYKX-F 1. KKTX-F 1. KKTX-F 1. KKTX-F

2. KKTX-F 2. KKTX-F 2. KYKX-F 2. KYKX-F 2. KYKX-F

3. KFRO 3. KNIF-F 3. KNIF-F 3. KMBQ-F 3. KNUE-F

4. KMHT-F 4. KMHT-F KTYL-F 4. KMHT-F 4. KMBQ-FKNIF-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKTX-F 1. KYKX-F 1. KTKX-F 1. KYKX-F

2. KTKX-F 2. KKTX-F 2. KKTX-F 2. KMHT-F

3. KTYL-F 3. KTYL-F 3. KTYL-F 3. KNIF-F

4. KMBQ-F 4. KMBQ-F 4. KNIF-F 4. KFRO

KNUE-F KMBQ-FKNUE-FKZEY

OTHER RATED STATIONS/METRO SHARE

KCUL 1410 Marshall 2.0 KRMD-F 101.1 Shreveport, LA .5

KEES 1430 Gladewater .5 KROK-F 94.5 Shreveport, LA 1.0

KLUE 1280 Longview .5 KWKH 1130 Shreveport, LA 1.5

KEEL 710 Shreveport, LA .5

RADIO STATIONS

KFRO, 1370, 1 KW (DA -N), CONTEMP ABC -I, $13.00 (Miller)

KMHT, 1450, 1 KW/250 W , COUNTRY (Drake -Chen) APR, $9.60 (HNWH)

KKTX-F,KNIF-F,KNIF-F,KYKX-F,

95.9, 850 W @ 510, CHR MBS, $14.25

95.3, 3 KW @ 300 , AC (Drake -Chen) APR, $9

95.3, 3 KW @ 300, BTFL , $10.50

105.7, 100 KW @ 950, COUNTRY , $26.00

KNUE, KTYL, KZEY - See Tyler, TX

(Milam) (KILGORE)60 (HNWH)

(Miller) (GILMER)(Selcom) Osborn -Reynolds

Jim CurtisGeorge Franz

Dick MartinGeorge FranzJack DanielsRusty Reynolds

KMBQ, KRMD, KROK, KWKH - See Shreveport in Spring 84 edition of American Radio

Page 54: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

LUFKIN - NACOGDOCHES, TX

MSA Rank/Pop: 345/68,200 (Lufkin only)Diaries:

Average Person Rating: 17.7 Sample Target:

Market TSL: 23.60 hrs. % Below Line: 3.82%

Retail $: .34 Bil*

CSI: .49 Bil*CSI HH: $20,472*

Stations: 10/12 % Not Listed: 11.29% FM Share: 76.43%

SPG SPG* (Lufkin only)

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KYKS-F 46/26.0 21.5 21.7 1. KYKS-F 73/790 1. KYKS-F 408

2. KJCS-F 34/19.2 25.4 19.4 2. KJCS-F 43/444 2. KJCS-F 341

3. KTBC-F 19/10.7 7.7 6.2 3. KTBC-F 23/309 3. KTBC-F 264

4. KSFA 17/ 9.6 4.6 3.1 4. KIPR-F 21/303 4. KIPR-F 187

5. KIPR 10/ 5.6 3.9 5. KSFA 18/127 5. KSFA 118

KIPR-F 10/ 5.6 7.7 8.5 6. KIPR 10/ 84 6. KEEE 117

7. KDEY-F 5/ 2.8 6.2 7.0 7. KOOI-F 7/ 93 7. KIPR 84

KEEE 5/ 2.8 1.6 8. KDEY-F 6/ 83 8. KRBA 75

KOOI-F 5/ 2.8 9. KEEE 5/117 9. KDEY-F 70

10. KRBA 3/ 1.7 3.8 7.0 10. KLNX 3/ 65 10. KLNX 46

KRBA 3/ 75

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KYKS-F 1. KYKS-F 1. KYKS-F 1. KYKS-F 1. KYKS-F

2. KJCS-F 2. KJCS-F 2. KJCS-F 2. KTBC-F 2. KJCS-F

3. KSFA 3. KTBC-F 3. KTBC-F 3. KJCS-F 3. KTBC-F

4. KTBC-F 4. KSFA 4. KSFA 4. KIPR-F 4. KSFA

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KYKS-F 1. KYKS-F 1. KYKS-F 1. KJCS-F

2. KTBC-F 2. KJCS-F 2. KJCS-F 2. KSFA

3. KIPR 3. KTBC-F 3. KIPR 3. KYKS-F

KJCS-F 4. KIPR-F 4. KIPR-F 4. KEEE

OTHER RATED STATIONS/METRO SHARE

KLNX 1420

RADIO STATIONS

Lufkin 1.1 KEGL-F 97.1 Ft. Worth .6

KEEE, 1230, 1 KW/250 W CONTEMP ABC -E, $10.00 (----) Jimmy Rucker

KIPR, 1260, 1 KW (DAYS) COUNTRY , $ 3.00 (Masla) (DIBOLL) Hal Davis

KLNX, 1420, 5 KW/1 KW (DA -N) , COUNTRY , $ 8.00 (Riley) Ty Turner

KRBA, 1340, 1 KW/250 W (DA -1), COUNTRY MBS, $ 9.00 (Milam) Darrell Yates

KSFA, 860, 1 KW (DAYS) COUNTRY MBS, $12.00 (----) Bob Dunn

KDEY-F, 99.3, 1.9 KW @ 360, AOR MBS, $ 9.00 (Milam)

KIPR-F, 95.5, 50 KW @ 450, COUNTRY , $ 9.00 (Masla) (DIBOLL) Hal Davis

KJCS-F, 103.3, 100 KW @ ???, COUNTRY (TM) , $14.00 (----) Jimmy Rucker

KTBC-F, 92.1, 3 KW @ 300, CHR MBS, $11.00 (Miller) Bob Dunn

KYKS-F, 105.1, 100 KW @ 660, COUNTRY , $17.00 (Selcom) Larry Gunter

KOOI - See Tyler

Page 55: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 332/64,700

Average Person Rating: 17.8

Market TSL: 24.27 hrs.Stations: 6/7

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. WALT 29/25.2 3.9 6.5

2. WJDQ-F 27/23.5 30.1 30.4

3. WOKK-F 26/22.6 26.2 18.5

4. WMOX 12/10.4 10.7 13.0

5. WFEZ 8/ 7.0 1.9 2.2

6. WQIC 4/ 3.5 17.5 22.87. WSLY-F 1/ 1.9

12+ AMD 12+MID

1. WOKK-F2. WJDQ-F3. WALT4. WMOX

ADULTS 18-34

1. WALT2. WJDQ-F3. WOKK-F4. WQIC

1. WOKK-F2. WJDQ-F3. WALT4. WMOX

ADULTS 18-49

1. WJDO-FWOKK-F

3. WALT4. WMOX

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WALT, 910, 5

WFEZ, 1390, 5

WMOX, 1010, 10WQIC, 1450, 1

WJDQ-F, 101.3,WOKK-F2 97.1,

WSLY-F, 99.3,

MERIDIAN. MS

Diaries: 266/243/45.55%Sample Target: 250

% Below Line: .87%

% Not Listed: 6.96%

12+ TSA 1/4/CUME

1. WJDQ-F 88/10132. WOKK-F 70/ 6723. WALT 40/ 2784. WMOX 14/ 2165. WFEZ 9/ 60

6. WQIC 7/ 147WSLY-F 7/ 103

12+PMD 12+EVE

1. WALT2. WJDQ-F3. WOKK-F4. WFEZ

WMOX

ADULTS 25-54

1. WOKK-F2. WJDQ-F3. WALT4. WMOX

KW/1 KW , BLACK ABC -E, $ 9.00

KW (DAYS) , NOST (Al Ham) ABC -D, $ NA

KW/1 KW (DA -2), COUNTRY RKO, $ 8.00

KW/250 W , BLACK SBN, $14.00

100 KW @ 580, CHR100 KW @ 330, COUNTRY3 KW @ 300, AOR

2 $16.50ABC -E, $14.75

2 $ 5.00

1. WALT2. WJDQ-F3. WOKK-F4. WMOX

ADULTS 35+

1. WOKK-F2. WMOX3. WALT4. WJDQ-F

Retail $: .40 BilCSI: .57 BilCSI HH: $20,396FM Share: 50.47%

12+ METRO CUME

1. WJDQ-F 303

2. WOKK-F 227

3. WMOX 191

4. WALT 175

5. WQIC 94

6. WFEX 58

7. WSLY-F 28

(HNWH) New South(Midsouth) Charisma(Savalli)(Weiss)

(Masla)(HNWH) New South(----) (YORK)

SAT MID

1. WALT2. WJDQ-F3. WOKK-F4. WMOX

Ken RaineyCharles CooperEddie SmithStan Torgenson

Don PartridgeKen RaineyBill Grant

Page 56: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MINOT, ND

MSA Rank/Pop: 350/583,00

Average Person Rating: 17.5

Market TSL: 23.24 hrs.

Diaries: 277 /171/58.68%

Sample Target : 250

% Below Line: 2.40%

Retail $: .36 BilCSI: .53 BilCSI HH: $24,686

Stations: 7/8 % Not Listed: 3.61% FM Share: 57.50%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KIZZ-F 37/44.6 39.1 36.0 1. KIZZ-F 47/356 1. KIZZ-F 265

2. KCJB 22/26.5 35.6 36.0 2. KCJB 41/371 2. KCJB 209

3. KBQQ-F 8/ 9.6 3. KHRT 13/ 90 3. KBQQ-F 116

4. KHRT 4/ 4.8 5.7 2.7 4. KFYR 11/195 4. KKOA 68

KTYN 4/ 4.8 8.0 8.0 5. KBQQ-F 9/147 5. KTYN 59

6. KKOA 2/ 2.4 2.3 4.0 6. KYND-F 6/ 90 6. KFYR 55

KFYR 2/ 2.4 3.4 1.3 7. KKOA 5/124 7. KYND-F 51

8. KYND-F 1/ 1.2 3.4 10.7 8. KTYN 5/ 85 8. KHRT 39

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KIZZ-F 1. KIZZ-F 1. KIZZ-F 1. KIZZ-F 1. KIZZ-F

2. KCJB 2. KCJB 2. KCJB 2. KCJB 2. KCJB

3. KBQQ-F+ 3. KBQQ-F 3. KBQQ-F 3. KBQQ-F 3. KKOA

4. KHRT 4. KHRT 4. KHRT 4. KFYR 4. KTYN

KTYN

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KIZZ-F 1. KIZZ-F 1. KIZZ-F 1. KCJB

2. KBQQ-F 2. KCJB 2. KCJB 2. KHRT

3. KCJB 3. KBQQ-F 3. KBQQ-F 3. KIZZ-F

4. KTYN 4. KTYN 4. KTYN 4. KBQQ-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KCJB, 910, 5 KW/1 KW (DA -2), COUNTRY (Burk-Abr) CBS, $25.00 (Katz) Rod Romine

KHRT, 1320, 2.5 KW (DAYS) RELIGION ABC -I, $ 6.00 (----) Dick Leavitt

KKOA, 1390, 5 KW/1 KW COUNTRY MBS, $22.00 (----) Jerry Gutensohn

KTYN, 1430, 5 KW (DAYS) CONTEMP APR,RKO, $12.00 (Torbet)

KIZZ-F, 93.7, 100 KW @ 600, CHR ABC -C, $30.00 (Masla) Meyer Bob Betz

KBQQ-F, 99.9, 100 KW @ 500, AC , $ NA (Torbet)

KYND-F, 97.1, 50 KW @ 830, BTFL (Bonne) NBC, $25.00 (Katz) Rod Romine

KFYR - See Bismarck

Page 57: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 233/145,600

Average Person Rating: 17.5

Market TSL: 23.11 hrs.Stations: 8/12

SPG SPG12+ METRO 1/4/SHARE 83 82

1. KYEA-F 48/23.5 24.6 21.42. KNOE-F 40/19.6 18.4 23.1

3. KNAN-F 26/12.7 5.0 2.24. KNOE 25/12.3 17.3 14.35. KWEZ-F 18/ 8.8 11.7 10.4

6. KTRY-F 9/ 4.4 4.5 2.2

7. KLIC 8/ 3.9 3.4 6.6

8. KTRY 5/ 2.59. KMLB 4/ 2.0 2.8 6.610. KUZN 3/ 1.5 3.4 2.2

KXKZ-F 3/ 1.5 1.7 2.2

12+ AMD

1. KYEA-F2. KNOE3. KNAN-F4. KNUE-F

ADULTS 18-34

1. KYEA-F2. KNOE-F3. KNAN-F4. KNOE

12+MID

1. KNOE-F2. KNAN-F3. KNOE4. KYEA-F

ADULTS 18-49

1. KYEA-F2. KNOE-F3. KNAN-F4. KNOE

OTHER RATED STATIONS/METRO SHARE

KCTO-F 103.1 Columbia 1.0

RADIO STATIONS

KLIC, 1230, 1 KW/250 W (DA -1),

KMLB, 1440, 5 KW/1 KW (DA -N) ,

KNOE, 540, 5 KW/1 KW (DA -N) ,

KUZN, 1310, 1 KW (DAYS)KTRY, 730, 250 W (DAYS)

KNAN-F,KNOE-F,KWEZ-F,KYEA-F,KCTO-F,KTRY-F,KXKZ-F,

106.1,101.9,

104.1,

98.3,

103.1,

94.3,

107.5,

30

100

100

1

3

3

100

KW @ 190,

KW @ 1650,KW @ 1000,KW @ 647,

KW @ 290,

KW @ 420,

KW @ 500,

MONROE, LA

Diaries: 377/310/46.42%Sample Target: 290% Below Line: 10.91%% Not Listed: 14.70%

12+ TSA 1/4/CUME

1. KNOE-F 124/14362. KYEA-F 55/ 4653. KNOE 50/ 6624. KWEZ-F 45/ 4685. KNAN-F 39/ 4546. KXKZ-F 33/ 4987. KTRY-F 15/ 2498. KTRY 12/ 1089. KCTO-F 10/ 137

KLIC 10/ 216

12+PMD 12+EVE

1. KNOE-F2. KYEA-F3. KNOE4. KNAN-F

ADULTS 25-54

1. KNAN2. KNOE-F3. KYEA-F4. KNOE

COUNTRY RKO,

AC Source,

COUNTRY ABC -E,

COUNTRYGOSPEL NBN,

$13.00$12.00$35.00$11.00$ NA

CONTEMP RKO II, $ 8.00CHR ABC -D, $35.00

BTFL (TM) NBC, $18.50BLACK , $18.00RELIGION , $ 6.00BLACK NBN, $ NACOUNTRY APR, $15.00

1. KYEA-F2. KNOE-F3. KNAN-F4. KNOE

KWEZ-F

ADULTS 35+

1. KNOE2. KWEZ-F3. KYEA-F4. KNOE-F

(Weiss)(Roslin)(Mc -Guild)

(Weiss)

(HNWH)

(P/W)(Mc -Guild)

(Roslin)(Weiss)(----)

(HNWH)(----)

(COLUMBIA)(BASTROP)(RUSTON)

Retail $: .65 BilCSI: 1.20 BilCSI HH: $22,861FM Share: 83.90%

12+ METRO CUME

1. KNOE-F 512

2. KYEA-F 370

3. KNOE 2994. KNAN-F 262

5. KWEZ-F 192

6. KLIC 169

7. KTRY-F 140

8. KMLB 84

9. KXKZ-F 81

10. KUZN 55

Noe

(BASTROP)

SAT MID

1. KYEA-F2. KNOE-F3. KNOE4. KNAN-F

Dan SivilsLarry RobinsonJim NoeChuck MorganBill Hendrix

Roger PintonNoe Jim Noe

Larry RobinsonChuck MorganTom GayBill Hendrix

Dan Hollingsworth

Page 58: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MORRISTOWN, NJ

MSA Rank/Pop: NA/350,800Average Person Rating: 16.7

Market TSL: 21.66 hrs.

Diaries: 557/630/49%Sample Target: 400

% Below Line: 88.14%

Retail $:CSI: NACSI HH: NA

NA

Stations: 3/28 % Not Listed: 6.64% FM Share: 65.51%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WHTZ-F 58/9.9 5.6 2.8 1. WHTZ-F 58/818 1. WHTZ-F 818

2. WPAT-F 52/8.9 7.3 5.4 2. WPAT-F 52/588 2. WPLJ-F 716

3. WPLJ-F 36/6.1 9.7 7.3 3. WPLJ-F 36/716 3. WPAT-F 588

4. WMTR 32/5.5 3.3 5.6 4. WMTR 32/317 4. WABC 503

5. WOR 31/5.3 7.0 13.3 5. WOR 31/457 5. WNBC 480

6. WAPP-F 30/5.1 2.7 1.0 6. WAPP-F 30/416 6. WOR 457

7. WCBS-F 29/4.9 4.5 2.8 7. WCBS-F 29/335 7. WYNY-F 450

8. WNBC 26/4.4 4.6 6.3 8. WNBC 26/480 8. WNEW-F 433

WPIX-F 26/4.4 6.4 5.2 WPIX-F 26/390 9. WAPP-F 416

10. WNEW-F 24/4.1 3.5 5.9 10. WNEW-F 24/433 10. WDHA-F 413

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WOR 1. WPAT-F 1. WPAT-F 1. WHTZ-F 1. WHTZ-F

2. WHTZ-F 2. WHTZ-F 2. WHTZ-F 2. WAPP-F 2. WCBS-F

3. WPAT-F+ 3. WCBS-F 3. WAPP-F 3. WPLJ-F 3. WPLJ-F

4. WNBC 4. WPIX-F 4. WPIX-F 4. WNEW-F 4. WPAT-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WHTZ-F 1. WHTZ-F 1. WPAT-F 1. WPAT-F

2. WPLJ-F 2. WPLJ-F 2. WCBS-F 2. WOR

3. WDHA-F 3. WPAT-F 3. WHTZ-F 3. WMTR

4. WAPP-F WPIX-F 4. WNBC 4. WRFM-F

WNEW-F

OTHER RATED STATIONS/METRO SHARE

WDHA-F 105.5 Dover 3.7 WLTW-F 106.7 New York, NY 3.4

WRAN 1250 Morristown 1.9 WMCA 570 New York, NY .7

WABC 770 New York, NY 3.9 WNCN-F 104.3 New York, NY .9

WCBS 880 New York, NY 2.7 WNEW 1130 New York, NY 1.9

WFME-F 94.7 Newark .7 WPAT 930 Paterson 1.9

WHN 1050 New York, NY 1.9 WQXR-F+ 96.3 New York, NY .5

WINS 1010 New York, NY 2.2 WRFM-F 105.1 New York, NY 3.9

WIXL-F 103.7 Newton .5 WRKS-F 98.7 New York, NY .3

WKTV-F 92.3 New York, NY 1.2 WYNY-F 97.1 New York, NY 2.6

RADIO STATIONS

WMTR, 1250, 5 KW/1 KW (DA -2), MOR

WDHA-F, 105.5, 3 KW @ 300, AOR

Other ranked stations - See

APR, $39.00 (Groskin)

, $39.00 (Groskin)

New York in Spring 84 edition of American

Peter Arnow

Bob Linder

Radio

Page 59: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MUSKEGON, MI

MSA Rank/Pop: 224/158,300

Average Person Rating: 16.2Market TSL: 21.85 hrs.

Diaries: 435/333/55.77%Sample Target: 350% Below Line: 22.58%

Retail $: .57 BilCSI: 1.14 BilCSI HH: $20,407

Stations: 10/25 % Not Listed: 7.66% FM Share: 75.58%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WMUS-F 42/17.9 15.5 17.3 1. WMUS-F 64/660 1. WKBZ 3932. WQWQ-F 34/14.5 12.4 15.0 2. WQWQ-F 46/460 2. WMUS-F 3843. WCXT-F 24/10.2 3. WCXT-F 38/386 3. WRNF-F 343

WKBZ 24/10.2 10.4 9.7 4. WLAV-F 35/456 4. WQWQ-F 3045. WRNF-F 23/ 9.8 8.3 1.3 5. WGRD-F 29/581 5. WCXT-F 2296. WTRU 11/ 4.7 7.3 9.7 6. WKBZ 27/453 6. WGRD-F 1907. WGRD-F 10/ 4.3 8.3 11.1 WRNF-F 27/390 7. WLAV-F 1588. WLAV-F 6/ 2.6 11.9 10.2 8. WLHT-F 17/297 8. WJFM-F 1159. WGN 5/ 2.1 1.0 1.3 9. WOOD -F 15/287 9. WMUS 103

WLHT-F 5/ 2.1 .5 .9 10. WCUX-F 12/201 WLHT-T 103

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WMUS-F+ 1. WMUS-F 1. WMUS-F 1. WKBZ 1. WMUS-F2. WQWQ-F 2. WQWQ-F 2. WQWQ-F 2. WRNF-F 2. WQWQ-F3. WKBZ 3. WCXT-F 3. WRNF-F 3. WCXT-F 3. WRNF-F4. WCXT-F 4. WRNF-F 4. WCXT-F 4. WMUS-F 4. WKBZ

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WCXT-F 1. WMUS-F 1. WMUS-F 1. WQWQ-F2. WMUS-F 2. WCXT-F 2. WCXT-F 2. WMUS-F3. WRNF-F 3. WRNF-F 3. WQWQ-F 3. WKBZ4. WTRU 4. WQWQ-F 4. WTRU 4. WTRU

WTRU

OTHER RATED STATIONS/METRO SHARE

WABM-F 101.7 Muskegon Hgts. 1.3 WKLA-F 106.3 Ludington .4WFMM-F 98.3 N. Muskegon .9 WKLQ-F 94.5 Holland 1.7WKJR 1520 Muskegon Hgts. .4 WLS 890 Chicago, IL .4WMUS 1090 Muskegon 1.7 WMAQ 670 Chicago, IL 1.7WBBM 780 Chicago, IL 1.3 WOOD -F 105.7 Grand Rapids .4WCUZ-F 101.3 Grand Rapids .4 WSHN-F+ 1550 Fremont 1.7WFUR-F 102.9 Grand Rapids .4 WYXX-F 96.1 Holland .4WJFM-F 93.7 Grand Rapids .9

RADIO STATIONS

WKBZ, 850, 1 KW (DA -1), NOST (TM) ABC -E, $10.00 (Weiss) Reams George CorwinWTRU, 1600, 5 KW (DA -N), AC ABC -I, $10.60 (Masla) Fred Tascone

WCXT-F, 105.3, 100 KW @ 650, AOR , $19.00 (Mich) (HART) Nancy WatersWMUS-F, 106.9, 50 KW @ 480, COUNTRY , $23.00 (Masla) Tim AchterhoffWQWQ-F, 104.5, 50 KW @ 375, BTFL (Bonne) ABC -I, $15.30 (Masla) Fred TasconeWRNF-F, 95.3, 2 KW @ 350, CHR (TM) ABC -F, $10.50 (Weiss) Reams (WHITEHALL)

George Corwin

Other ranked stations - See Spring 84 edition of American Radio

Page 60: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

NEW BEDFORD - FALL RIVER, MA

MSA Rank/Pop: 94/482,800 (county)

Average Person Rating: 20.5

Market TSL: 27.13 hrs.

Diaries: 484/841/53.25%Sample Target: 400

% Below Line: 65.81%

Retail $ : 2.4

CSI: 4.1 BilCSI HH:$23,559

Bil

Stations: 8/37 % Not Listed: 7.19% FM Share: 63.48%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WHJY-F 93/11.1 8.1 9.7 9.2 9.0 1. 1. WHJY-F 843

2. WPRO-F 63/ 7.5 5.3 5.9 6.9 7.4 2. 2. WPRO-F 794

3. WLKW-F 62/ 7.4 7.8 8.1 8.6 7.4 3. TSA AND 3. WSNE-F 563

4. WBSM 60/ 7.2 5.2 8.2 12.8 8.4 4. METRO 4. WLKW-F 557

5. WSNE-F 57/ 6.8 1.6 2.7 3.2 3.0 5. ARE 5. WBSM 544

6. WMYS-F 40/ 4.8 11.7 8.0 6.7 4.8 6. THE SAME 6. WPRO 477

7. WALE 37/ 4.4 4.9 3.5 2.3 1.5 7. 7. WHTT-F 458

8. WPEP 33/ 4.0 1.6 .8 3.3 2.5 8. 8. WBZ 445

WHTT-F 33/ 4.0 4.7 1.7 1.9 1.0 9. 9. WSAR 430

10. WBZ 26/ 3.1 4.5 2.0 2.9 3.6 10. 10. WALE 302

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WBSM 1. WSNE-F 1. WHJY-F 1. WHJY-F 1. WHJY-F

2. WHJY-F 2. WLKW-F 2. WPRO-F 2. WLKW-F 2. WBSM

3. WPRO-F 3. WHJY-F 3. WSNE-F 3. WPRO-F 3. WLKW-F

4. WSNE-F 4. WPRO-F 4. WLKW-F 4. WALE 4. WMYS-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WHJY-F 1. WHJY-F

2. WPRO-F 2. WSNE-F

3. WSNE-F 3. WPRO-F

4. WMYS-F 4. WMYS-F

OTHER RATED STATIONS/METRO SHARE

1. WSNE-F2. WHJY-F3. WMYS-F4. WLKW-F

1.

2.

3.

4.

WLKW-FWBSMWALEWPEP

WARA 1320 Attleboro .7 WHIM 1110 Providence, RI 2.0

WNBH 1340 New Bedford 1.6 WHJJ 920 Providence, RI .7

WSAR 1480 Fall River 2.3 WHVE-F 100.7 Boston .6

WBCN-F 104.1 Boston 1.7 WJIB-F 96.9 Boston .4

WBOS-F 92.9 Brookline .5 WLKW 990 Providence, RI 1.3

WBRV-F 95.5 Providence, RI 2.6 WPJB-F 105.1 Providence, RI 1.3

WCAV-F 97.7 Brockton 1.0 WPLM-F 99.1 Plymouth 2.6

WCIB-F 101.9 Falmouth .6 WPRO 630 Providence, RI 2.9

WCOZ-F 94.5 Boston 1.4 WRKO 680 Boston 1.3

WEAN 790 Providence, RI .4 WROR-F 98.5 Boston .7

WEEI-F 590 Boston .4 WSSH-F 99.5 Lowell .4

WERI-F 103.7 Westerly, RI 1.0 WVBF-F 105.7 Framingham 1.3

WGNG 550 Pawtucket, RI .6 WXKS-F 107.9 Medford 1.2

WHDH 850 Boston 1.1

RADIO STATIONS

WALE, 1400,WBSM, 1420,WPEP, 1570,WSAR, 1480,

1 KW/250 W , MOR MBS, $25.00 (Market 4)

5 KW/1 KW (DA -1), TALK ABC-I,MBS, $24.00 (Market

1 KW (DAYS) , TALK $12.00 (Kadetsky)

5 KW (DA -1) , TALK , $ NA (Blair)

WMYS-F, 98.1, 50 KW @ 589, AC (Drake -Chen), $ NA (Torbet)

4)

(TAUNTON)Knight

Hall

Ray CheneyGeorge GrayJohn CrohanBob Fay

Chris Lodge

Other ranked stations - See Providence and Boston in Spring 84American Radio

edition of

Page 61: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

NORTHWEST MICHIGAN, MI(TRAVERSE CITY, PETOSKEY, CHARLEVOIX)

MSA Rank/Pop: NA/101,400 (12+)

Average Person Rating: 16.9

Market TSL: 22.42 hrs.

Diaries: 329/308/53.15%Sample Target: 290% Below Line: - 0 -

Retail $: NACSI: NACSI HH: NA

Stations: 13/13 % Not Listed: 12.28% FM Share: 90.66%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WKHQ-F 49/28.7 21.3 1. WKHQ-F 78/804 1. WKHQ-F 405

2. WMBN-F 20/11.7 5.3 2. WTCM-F 64/660 2. WJML-F+ 234

3. WKLT-F 15/ 8.8 8.0 3. WMBN-F 39/373 3. WTCM-F 205

4. WJML-F+ 14/ 8.2 11.7 4. WJML-F+ 34/541 4. WMBN-F 189

5. WTCM-F 13/ 7.6 12.8 5. WMKC-F 29/222 5. WTCM 165

6. WLDR-F 9/ 5.3 6.9 6. WKJF-F 25/340 6. WLDR-F 161

7. WCCW 8/ 4.7 6.9 7. WKLT-F 17/204 7. WKLT-F 142

8. WTCM 6/ 3.5 3.2 8. WLDR-F 15/264 8. WCCW 99

9. WCLX-F 4/ 2.3 4.3 9. WCCW 12/122 9. WKJF-F 67

WMKC-F 4/ 2.3 3.2 10. WTCM 11/252 10. WWPZ 65

WMZK-F 4/ 2.3 3.2

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WKHQ-F 1. WKHQ-F 1. WKHQ-F 1. WKHQ-F 1. WKHQ-F

2. WTCM-F+ 2. WJML-F+ 2. WMBN-F 2. WTCM 2. WTCM-F+

3. WJML-F+ WMBN-F 3. WTCM-F+ 3. WKLT-F 3. WMBN-F

4. WLDR-F 4. WTCM-F+ 4. WJML-F+ 4. WMBN-F 4. WJML-F+WKLT-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WKHQ-F 1. WKHQ-F 1. WKHQ-F 1. WMBN-F

2. WKLT-F 2. WJML-F+ 2. WJML-F+ 2. WLDR-FWTCM-F 3. WKLT-F WMBN-F 3. WCCW

4. WJML-F+ 4. WTCM-F 4. WKLT-F WJML-F+WTCM-F WKHQ-F

OTHER RATED STATIONS/METRO SHARE

WKJF-F 92.9

RADIO STATIONS

Traverse City .6 WWPZ 1340 Petoskey 1.8

KW (DAYS) , NOST ABC -I, $12.00 (S. Katz) (TRAY CITY)

KW/500 W (DA -2), COUNTRY NBC, $ NA (Torbet) (TRAY CITY)Paul BinsfeldRoss Biederman

WCCW, 1310, 5

WTCM, 580, 2.5

WCLX-F, 93.5, 1.2 KW @ 460, COUNTRY ABC -I, $ 6.00 (----) (BOYNE CITY) Bill Gipperich

WJML-F+, 98.9, 100 KW @ 800, CONTEMP ABC -E, $19.50 (Masla) (PETOSKEY) Dave Williams

WKHQ-F, 105.9, 100 KW @ 922, CONTEMP (TM)ABC-C, $16.00 (Weiss) (CHARLEVOIX) Tim Moore

WKJF-F, 92.9, 100 KW 0 895, AC CBS -R, $ NA (Mc -Guild) Fetzer (CADILLAC)Jim MacFarlane

WKLT-F, 97.7, 1 KW @ 500, AOR (Burk-Abr) Source, $ NM (Unirep) (KALKASKA) Charles McCain

WLDR-F, 101.9, 50 KW @ 590, MOR/AC , $17.00 (Masla) (TRAY CITY) Don Witala

WMBN-F, 96.3, 100 KW @ 900, BTFL (Kala) , $ NA (Christal) (PETOSKEY) Trish MacDonald

WMKC-F, 102.9, 100 KW @ 370, COUNTRY (TM) RKO II, $12.00 (Unirep) (ST. IGNACE) Paul Doman ski

WMZK-F, 92.1, 840 W @ 251 , CONTEMP ABC -I, $12.00 (S. Katz) (TRAY CITY) Paul Binsfeld

WTCM-F, 103.5, 100 KW @ 678, COUNTRY (Drake -Chen) NBC, $20.00 (Torbet) (TRAY CITY)Ross Biederman

Page 62: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ODESSA - MIDLAND, TX

MSA Rank/Pop: 183/209,000 (approx)

Average Person Rating: 18.4

Market TSL: 24.92 hrs.

Diaries: 401 /448/46.68%Sample Target : 360

% Below Line: - 0 -

Retail $: 1.5 BilCSI: 2.4 BilCSI HH: $32,100

Stations: 16/16 % Not Listed: 7.85 FM Shara: 60.33%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KWES-F 47/14.2 1. KWES-F 95/782 1. KWES-F 516

2. KJJT 41/12.4 4.0 6.0 2. KJJT 45/189 2. KBAT-F 378

3. KWMJ-F 34/10.3 8.3 8.4 3. KWMJ-F 42/474 3. KWMJ-F 375

4. KYXX 30/ 9.1 13.5 12.1 KBAT-F 42/506 4. KNFM-F 339

5. KBAT-F 29/ 8.8 6.1 6.4 5. KYXX 37/374 5. KYXX 285

6. KNFM-F 28/ 8.5 12.9 11.4 6. KUFO-F 35/318 6. KQIP-F 275

7. KUFO-F 26/ 7.9 13.8 12.4 7. KNFM-F 32/394 7. KUFO-F 255

8. KWEL 14/ 4.2 3.4 1.7 8. KWEL 18/138 8. KJJT 165

9. KQIP-F 12/ 3.6 10.1 5.0 9. KIOF-F 16/208 9. KCRS 142

10. KOZA 11/ 3.3 2.8 4.7 10. KCRS 14/235 10. KOZA 137

KQIP-F 14/297

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KWES-F 1. KWMJ-F 1. KWES-F 1. KWES-F 1. KNFM-F

2. KYXX 2. KWES-F 2. KWMJ-F 2. KUFO-F 2. KJJT

3. KWMJ-F 3. KYXX 3. KJJT 3. KBAT-F 3. KBAT-F

4. KBAT-F 4. KJJT 4. KUFO-F KYXX 4. KUFO-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KWES-F 1. KWES-F 1. KYXX 1. KWMJ-F

2. KUFO-F 2. KYXX 2. KWMJ-F 2. KYXX

3. KJJT 3. KJJT 3. KWES-F 3. KNFM-F

4. KBAT-F KUFO-F 4. KJJT 4. KBAT-FKBAT-F

OTHER RATED STATIONS/METRO SHARE

KCRS 550 Midland 3.0 KKKK-F 99.1 Odessa .6

KIOF-F 104.7 Midland 1.8 KMND 1510 Midland 1.2

KJBC 1150 Midland 1.8 KRIG 1410 Odessa 1.5

RADIO STATIONS

KCRS, 550, 5 KW/1 KW (DA -2 ,

KJJT, 1000, 250 W (DAYS) ,

KOZA, 1230, 1 KW/250 WKWEL, 1070, 2.5 KW (DAYS) ,

KYXX, 920, 1 KW/500 W (DA -N)

ACSPANISHAC APR,

SPANISH ,

, COUNTRY ,

$21.00$14.00$14.00$ NA$19.00

(Mc -Guild)

(Caballero(Weiss)(Lotus)(Saloom)

Mayes (MIDLAND)(ODESSA)(ODESSA)(MIDLAND)(ODESSA)

Parker HumesBob CabajalBob RussellBob HicksJerry Lovell

KBAT-F, 93.3, 100 KW @ 500, COUNTRY , $ NA (Savalli) (MIDLAND) Bob Hicks

KIOF-F, 104.7. 100 KW @ 795, CHR , $ NA (Savalli) (LAMESA) Dick Fields

KNFM-F, 92.3, 100 KW @ 490, COUNTRY ABC -E, $ NA (Blair) (MIDLAND) George Bakke

KQIP-F, 96.9, 100 KW @ 493, AC RKO, $18.50 (P/W) (ODESSA) Roy Elsner

KUFO-F, 97.9, 100 KW @ 360, AOR , $21.00 (Masla) (ODESSA) Frank Hull

KWES-F, 102.1, 100 KW @ 970, CHR , $20.00 (Christal) (MONAHANS) Mike Deardorff

KWMJ-F, 103.3, 100 KW @ 923, BTFL (Bonne) , $21.00 (Mc -Guild) Mayes (MIDLAND) Parker Humes

Page 63: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 323/88,000Average Person Rating: 16.5.Market TSL: 22.39 hrs.Stations: 2/8

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WBKR-F 40/33.9 22.2 31.02. WSTO-F 36/30.5 27.3 15.53. WVJS 17/14.4 15.2 20.24. WIKY-F 7/ 5.9 7.1 3.65. WKDQ-F 5/ 4.2 7.1 15.56. WHKC-F 2/ 1.7 1.0 1.2

WKYA-F 2/ 1.78. WYNG-F 1/ .8

12+ AND 12+MID

1. WBKR-F2. WSTO-F3. WVJS4. WIKY

ADULTS 18-34

1. WSTO-F2. WBKR-F3. WVJS-F4. WKDQ-F

1. WBKR-F2. WSTO-F3. WVJS4. WIKY-F

WKYA-F

ADULTS 18-49

1. WSTO-F2. WBKR-F3. WVJS4. WKDQ-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WVJS, 1420, 5 KW/1 KW (DA -2), MOR

WBKR-F, 92.5, 77 KW @ 427, COUNTRYWKYA-F, 101.9, 100 KW @ 215, CHR

Other ranked stations -

OWENSBORO, KY

Diaries: 288/248/44.65%Sample Target: 250

% Below Line: 48.18%% Not Listed: 6.78%

12+ TSA 1/4/CUME

1. WSTO-F 141/13032. WBKR-F 85/8133. WIKY-F 36/3424. WKDQ-F 29/5005. WVJS 17/3016. WHKC-F 16/270

WYNG-F 16/1838. WKYA 10/170

12+PMD 12+EVE

1. WBKR-F

2. WSTO-F3. WVJS4. WKDQ-F

ADULTS 25-54

1. WBKR-F2. WSTO-F3. WVJS4. WIKY

WKDQ-FWYNG-F

1. WSTO-F2. WBKR-F3. WIKY4. WKDQ-F

ADULTS 35+

1. WBKR-F2. WVJS3. WIKY4. WSTO-F

Retail $: .49 BilCSI: .72 BilCSI HH: $22,994FM Share: 84.55%

12+ METRO CUME

1. WSTO-F 3532. WBKR-F 321

3. WVJS 2494. WKDQ-F 104

5. WHKC-F 55WIKY-F 55

7. WKYA-F 34

8. WYNG-F 21

SAT MID

1. WSTO-F2. WBKR-F3. WVJS4. WIKY

WKDQ-F

ABC -C, $16.75 (Masla) Ray Wettstain

(TM) NBC, $40.25 (HNWH) Paul Daniel, $10.00 (----) (CENTRAL CITY) Andy Anderson

See Evansville in Spring 84 edition of American Radio

Page 64: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

PALM SPRINGS, CA

MSA Rank/Pop: NA/114,000 (12+)

Average Person Rating: 14.8

Market TSL: 20.32 hrs.

Diaries: 254/449/40.06%Sample Target: 300

% Below Line: 3.08%

Retail $: NACSI: NACSI HH: NA

Stations: 11/12 % Not Listed: 23.08% FM Share: 68.46%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KPSI-F 28/16.6 19.3 15.6 17.6 19.4 1. 1. KPSI-F 431

2. KEZN-F 21/12.4 2.8 4.9 4.0 2.5 2. 2. KDES-F 336

3. KWXY-F+ 18/10.7 13.8 8.7 15.4 6.9 3. 3. KWXY-F+ 179

4. KDES-F 16/9.5 13.3 16.6 13.6 18.1 4. TSA AND 4. KDES 142

5. KCMJ 14/8.3 3.9 7.3 7.4 4.4 5. METRO 5. KEZN-F 129

6. KPLM-F 8/4.7 2.2 3.4 6. ARE THE 6. KPSI 124

7. KGUY 7/4.1 5.0 2.9 4.5 4.4 7. SAME 7. KPLM-F 121

KPSI 7/4.1 3.3 4.4 3.4 1.9 8. 8. KCMJ 94

9. KVIM 4/2.4 2.8 .6 6.3 9. 9. KVIM 84

KKHR 4/2.4 10. 10. KGVY 70

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KPSI-F 1. KPSI-F 1. KPSI-F 1. KPSI-F 1. KPSI-F

2. KDES-F 2. KWXY-F+ 2. KEZN-F 2. KEZN-F 2. KDES-F

3. KEZN-F 3. KEZN-F 3. KCMJ 3. KDES-F KWXY-F+

4. KWXY-F+ 4. KDES-F 4. KDES-F 4. KCMJ-F 4. KCMJ

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KPSI-F 1. KPSI-F 1. KCMJ 1. KEZN-F

2. KDES-F 2. KDES-F 2. KDES-F 2. KWXY-F+

3. KVIM 3. KCMJ 3. KPSI-F 3. KCMJ

4. KCMJ 4. KVIM 4. KVIM 4. KPLM-F

OTHER RATED STATIONS/METRO SHARE

KDES 920

RADIO STATIONS

Palm Springs 1.8

KCMJ, 1010, 1 KW/500 W (DA -2), COUNTRY CBS, $13.00 (HNWH) Rick Murphy

KDES, 920, 5 KW/1 KW (DA -2) , MOR RKO II, $28.69 (Mc -Guild) Joe Tourtelot

KGUY, 1270, 1 KW (DAYS,DA) , NEWS MBS, $11.00 (Selcom) Mary Neiswender

KPSI, 1450, 1 KW/250 W TALK NBC-T,ABC-I,ABC-T, $ NA (Christal) Rozene Supple

KVIM, 970, 5 KW/1 KW (DA -2) , SPANISH , $14.00 (Lotus) (COACHELLA) G. Esquivel

KDES-F, 104.7, 42 KW @ 540, CONTEMP (TM) , $28.69 (Mc -Guild) Joe Tourtelot

KEZN-F, 103.1, 640 W @ 590, BTFL MBS, $14.00 (HNWH) Jon Harmon

KPLM-F, 106.1, 50 KW @ 370, NOSTALGIA , $ NA (Selcom) Rose Casalan

KPSI-F, 100.9, 3 KW @ 300, CHR , $ NA (Christal) Rozene Supple

KWXY-F+, 98.5, 50 KW @ 500, BTFL , $26.00 (Eastman) Glen Barnett

Page 65: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 301/104,000Average Person Rating: 15.6Market TSL: 21.33 hrs.Stations: 7/7

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WPAP-F 33/24.3 24.5 25.82. WJST-F 31/22.83. WPFM-F 22/16.2 30.8 29.74. WGNE-F 19/14.0 20.3 10.95. WDLP 5/ 3.7 6.3 12.56. WPCF 4/ 2.9 2.1 6.3

WWWQ 4/ 2.9 7.7 5.5

12+ AMD 12+MID

1. WPAP-F2. WJST-F3. WGNE-F4. WPFM-F

ADULTS 18-34

1. WJST-F2. WPFM-F3. WPAP-F4. WDLP

1. WJST-F2. WPAP-F3. WGNE-F4. WPFM-F

ADULTS 18-49

1. WJST-F2. WPAP-F3. WPFM-F4. WGNE-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

PANAMA CITY, FL

Diaries: 282/309/50.81%Sample Target: 250% Below Line: - 0 -% Not Listed: 13.23%

12+ TSA 1/4/CUME

1. WPAP-F 84/8582. WPFM-F 49/5813. WJST-F 36/3394. WGNE-F 31/3045. WDLP 6/132

WWWQ 6/1577. WPCF 4/ 52

12+PMD 12+EVE

1. WJST-F2. WPAP-F3. WPFM-F4. WGNE-F

ADULTS 25-54

1. WPAP-F2. WJST-F3. WGNE-F4. WPFM-F

1. WPFM-F2. WPAP-F3. WJST-F4. WGNE-F

ADULTS 35+

1. WPAP-F2. WGNE-F3. WJST-F4. WDLP

WPCFWPFM-FWWWQ

Retail $: .57 BilCSI: .78 BilCSI HH: $20,360FM Share: 88.98%

12+ METRO CUME

1. WPAP-F2. WPFM-F3. WJST-F4. WGNE-F5. WWWQ6. WDLP7. WPCF

WDLP, 590, 1 KW (DA -N) , AC ABC -C, $17.56 (Torbet)WPCF, 1290, 500 W (DAYS), RELIGION , $ 5.00 (----)WWWQ, 1430, 5 KW (DA -2) , COUNTRY ST RKO II, $12.00 (Christal) Culpepper

WGNE-F, 98.5, 100 KW @ 300, BTFL (?) ABC -I, $17.56WJST-F, 94.5, 100 KW @ 530, CONTEMP APR, $16.00WPAP-F, 92.5, 100 KW @ 1230, COUNTRY , $ NAWPFM-F, 107.9, 100 KW @ 800, CUR , $27.00

(Tor bet)

(----) (PORT ST. JOE)(Mc -Guild)

(Christal) Culpepper

357

286

269

211

132

125

45

SAT MID

1. WPFM-F2. WJST-F3. WPAP-F4. WGNE-F

Fred LindholmKen WinstanleyJim Broaddus

Fred LindholmJerry PattonBo BowmanJim Broaddus

Page 66: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

PARKERSBURG - MARIETTA, WV - OH

MSA Rank/Pop: 221/161,400Average Person Rating: 15.3

Market TSL: 21.49 hrs.

Stations: 10/12

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. WNUS-F 47/22.4 23.4 14.6

2. WXIL-F 44/21.0 25.7 23.4

3. WKYG 34/16.2 10.6 18.8

4. WIBZ-F 12/ 5.7 6.0 13.5

WQAW-F 12/ 5.7 11.5 7.3

6. WMOA 11/ 5.2 8.7 3.6

7. WADC 10/ 4.8 3.7 2.1

8. WEYQ-F 8/ 3.8

WIKS 8/ 3.8 1.4 2.6

10. WBRJ 4/ 1.9 1.8 2.1

12+ AMD 12+MID

1. WNUS-F2. WKYG3. WXIL-F4. WMOA

ADULTS 18-34

1. WXIL-F2. WNUS-F3. WIBZ-F4. WEYQ-F

WIKS

1. WNUS-F2. WKYG3. WXIL-F4. WQAW-F

ADULTS 18-49

1. WNUS-F2. WXIL-F3. WKYG4. WIBZ-F

OTHER RATED STATIONS/METRO SHARE

WRRR-F 101.7 St. Mary

RADIO STATIONS

WADC,

WBRJ,WIKS,

WKYG,

1050,

910,

1450,

1230,

5 KW (DAYS) ,

5 KW (DAYS,DA),1 KW/250 W ,

1 KW/250 W ,

WMOA, 1490, 1 KW/250 W ,

WEYQ-F, 94.3, 3 KW @

WIBZ-F, 99.3, 3 KW @WNUS-F, 107.1, 2 KW @

WQAW-F,WXIL-F,WRRR-F,

103.1, 730 W95.1, 50 KW101.7, 3 KW

Diaries: 419/328/62.07%Sample Target: 330

% Below Line: 2.06%% Not Listed: 7.61%

12+ TSA 1/4/CUME

1. WXIL-F 81/10412. WNUS-F 53/ 561

3. WKYG 35/ 3774. WQAW-F 19/ 2075. WIBZ-F 14/ 208

6. WADC 13/ 146

7. WMOA 11/ 140WWVA 11/ 153

9. WRRR-F 10/ 113

10. WEYQ-F 9/ 168

12+PMD 12+EVE

1. WNUS-F2. WXIL-F3 WKYG4. WIBZ-F

WQAW-F

ADULTS 25-54

1. WNUS-F2. WKYG3. WXIL-F4. WQAW-F

1. WXIL-F2. WNUS-F3. WKYG4. WIBZ-F

ADULTS 35+

1. WNUS-F2. WKYG3. WQAW-F4. WADC

WMOA

Retail $: .80 BilCSI: 1.38 BilCSI HH: $22,936FM Share: 65.46%

12+ METRO CUNE

1. WXIL-F 483

2. WNUS-F 412

3. WKYG 362

4. WIBZ-F 181

5. WIKS 168

6. WEYQ-F 142

7. WMOA 140

8. WQAW-F 135

9. WADC 116

10. WBRJ 107

SAT MID

1. WNUS-F2. WXIL-F3. WKYG4. WIBZ-F

1.4 WWVA 1170 Wheeling .5

COUNTRY ABC -C, $10.00 (S. Katz) (PARKERS.) John Demeter

AC RKO II, $ 8.50 (Savalli) (MARIETTA) Carl Clovis

MOR NBC, $ 7.00 (Dome) Composite (PARKERS.) Dick Glaser

COUNTRY (Klemm) ABC -I, $ NA (Savalli) Jacor (PARKERS.)Bob Mitchell

NEWS/TALK CBS,MBS,NBC-T, $ 8.00 (Regional) (MARIETTA) Dan Lathram

200, CONTEMP (Drake -Chen) CBS -R, $ 8.00 (Savalli) (MARIETTA)Carl Clovis

210, AOR ABC -F, $10.00 (S, Katz) (PARKERS.) John Demeter

370, COUNTRY (Musicworks) MBS, $14.00 (Dome) Composite (BELPRE)John Patten

550, BTFL (Bonne) , $ NA (Savalli) Jacor (PARKERS.) Bob Mitchell

500, CHR , $15.00 (----) Burbach (PARKERS.) Larry Lewis

300, ? ? , $ NA (----) (ST. MARY)

WWVA - See Wheeling in Spring 84 edition of American Radio

Page 67: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

PASCAGOULA-MOSS POINT, MS

MSA Rank/Pop: 266/124,600 Diaries: 323/307/50.55% Retail $: .40 BilAverage Person Rating: 14.0 Sample Target: 280 CSI: 1.11 BilMarket TSL: 18.77 hrs. % Below Line: 56.25% CSI HH: $26,651Stations: 6/15 % Not Listed: 7.91% FM Share: 71.09%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WQID-F 37/26.6 17.1 1. 1. WQID-F 4522. WPMO-F 17/12.2 11.4 2. 2. WPMO-F 1943. WGUD-F 12/ 8.6 10.8 3. 3. WABB-F 155

WPMP 12/ 8.6 2.5 4. TSA AND 4. WJKX 1475. WJKX 10/ 7.2 8.2 5. METRO 5. WBLX-F 1446. WBLX-F 9/ 6.5 13.9 6. ARE THE 6. WGUD-F 1267. WABB-F 7/ 5.0 3.8 7. SAME 7. WVMI 109

WVMI 7/ 5.0 5.7 8. 8. WPMP 1069. WROA 4/ 2.9 9. 9. WKKY-F 9510. WKKY-F 3/ 2.2 5.7 10. 10. WROA 63

WKSJ-F 3/ 2.2 3.2

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WQID-F 1. WQID-F 1. WQID-F 1. WQID-F 1. WQID-F2. WGUD-F 2. WPMP 2. WPMO-F 2. WPMO-F 2. WVMI3. WPMO-F 3. WPMO-F 3. WPMP WBLX-F 3. WJKX4. WVMI 4. WGUD-F 4. WJKX 4. WGUD-F 4. WPMO-F

WABB-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WQID-F 1. WQID-F 1. WQID-F 1. WGUD-F2. WPMO-F 2. WPMO-F 2. WPMO-F 2. WPMO-F3. WABB-F 3. WJKX 3. WVMI 3. WQID-F4. WJKX 4. WPMP 4. WGUD-F 4. WPMP

WPMP WABB-F WPMP WVMIWBLX-F

OTHER RATED STATIONS/METRO SHARE

WOSM-F 103.1 Ocean Springs 1.4WTIX 690 New Orleans, LA 1.4

RADIO STATIONS

WWL 870 New Orleans, LA 1.4WZKX-F 107.1 Gulfport .7

WJKX, 1460, 500 W (DAYS,DA), BLACK NBN, $11.00 (Masla) Glen MurphyWPMP, 1580, 5 KW (DAYS,DA) , URBAN ABC -C, $ NA (Torbet) Page Dew

WGUD-F, 106.3, 2.3 KW @ 350, COUNTRY , $13.00 (Masla) Glen MurphyWKKY-F, 104.9, 3 KW @ 223, CONTEMP Source, $ 8.00 (----) Sam FarnhamWPMO-F, 99.1, 100 KW @ 380, COUNTRY ABC -I, $ NA (Torbet) Page Dew

WVMI, WQID-F - See Biloxi

Other ranked stations - See Mobile in Spring 84 edition of American Radio

Page 68: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

PLATTSBURGH, NY

MSA Rank/Pop: NA/69,500 (12+)

Average Person Rating: 16.1

Market TSL: 20.93 hrs.

Diaries: 296/235/52.48%Sample Target: 250

% Below Line: 20.79%

Retail $:CSI: NACSI HH: NA

NA

Stations: 5/8 % Not Listed: 9.82% FM Share: 63.36%

FA SPG FA SPG

12+ METRO 1/4/SHARE 83 83 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WGFB-F 32/28.6 16.5 21.6 17.4 22.4 1. WGFB-F 57/750 1. WIRY 314

2. WIRY 25/22.3 22.6 16.4 23.9 21.6 2. WQCR-F 52/741 2. WGFB-F 304

3. WEAV 11/ 9.8 9.6 7.5 1.8 6.9 3. CHOM-F 36/355 3. WQCR-F 177

WLFE-F 11/ 9.8 13.0 12.7 9.2 9.5 4. WEZF-F 35/418 4. WEAV 153

5. WQCR-F 9/ 8.0 5.2 7.5 9.2 5.2 5. WLFE-F 31/349 5. WLFE-F 114

6. CHOM-F 8/ 7.1 10.4 4.5 10.1 10.3 6. WIRY 26/319 6. CHOM-F 93

7. WEZF-F 4/ 3.6 6.1 9.0 4.6 5.2 7. WEAV 24/295 7. WEZF-F 81

8. WKDR 1/ .9 5.2 12.7 16.5 12.9 8. WKDR 5/129 8. WKDR 56

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WIRY 1. WGFB-F 1. WGFB-F 1. WGFB-F 1. WGFB-F

2. WGFB-F 2. WIRY 2. WIRY 2. CHOM-F 2. WIRY

3. WEAV 3. WLFE-F 3. CHOM-F 3. WIRY 3. WEAV

4. WLFE-F 4. WEAV 4. WLFE-F 4. WLFE-F 4. WLFE-FCROM-F

ADULTS 18-34

1. WGFB-F2. WIRY3. WQCR-F4. CHOM-F

ADULTS 18-49

1. WGFB-F2. WIRY3. WLFE-F

WQCR-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WEAV, 960, 5 KW (DA -2),

WIRY, 1340, 1 KW/250 W ,

WKDR, 1070, 5 KW (DAYS),

ADULTS 25-54 ADULTS 35+

1. WGFB-F 1. WIRY

2. WIRY 2. WEAV3. WEAV 3. WLFE-F

WLFE-F 4. WGFB-F

? ? (Century 21) CBS, $ NA

? ? MBS, $14.50

TALK ABC-E,ABC-T, $14.00

(Roslin)(Masla)(Weiss)

WGFB-F, 99.9, 10 KW @ 780, CHR (Century 21) , $ NA (Roslin)

WLFE-F, 102.3, 300 W @ 800, COUNTRY (Drake -Chen) , $11.00 (S. Katz)

CIIOM-F, 97.7, 41 KW @ ? ?, AOR

Other ranked stations - See

, $ NA

Burlington, VT.

George BissellDon Pelkey

George Bissell(ST. ALBANS,VT)

Dave Kimel

(Major Market) (MONTREAL) T. Forsythe

Page 69: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

POUGHKEEPSIE, NY

MSA Rank/Pop: 164/251,200Average Person Rating: 15.9Market TSL: 20.96 hrs.

Diaries: 369/583/46.65%Sample Target: 400% Below Line: 42.91%

Retail $: 1.18 BilCSI: 2.21 BilCSI HH: $26,065

Stations: 8/19 % Not Listed: 19.59% FM Share: 68.36%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WSPK-F 49/14.3 8.3 9.5 1. WHUD-F 118/1185 1. WSPK-F 6442. WHUD-F 40/11.7 16.1 15.2 2. WSPK-F 82/1226 2. WPDH-F 5673. WPDH-F 36/10.5 10.8 11.2 3. WPDH-F 76/1075 3. WHUD-F 5234. WKIP 22/ 6.4 9.4 9.8 4. WJJB-F 43/631 4. WKIP 3695. WBNR 15/ 4.4 2.8 2.6 5. WHN 40/761 5. WNBC 261

WRKI-F 15/ 4.4 1.1 1.1 6. WNBC 35/794 6. WEOK 2607. WEOK 13/ 3.8 5.3 6.0 7. WFMN-F 33/399 7. WJJB-F 2238. WAPP-F 12/ 3.5 8. WBNR 29/213 8. WHN 202

WHN 12/ 3.5 3.6 1.7 WKIP 23/396 9. WCBS 14410. WJJB-F 10/ 2.9 3.6 6.3 10. WABC 20/343 10. WHVW 143

WRKS-F 10/ 2.9 1.9 2.0

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WHUD-F 1. WSPK-F 1. WSPK-F 1. WPDH-F 1. WPDH-F2. WSPK-F 2. WHUD-F 2. WPDH-F 2. WHUD-F 2. WHUD-F3. WKIP 3. WPDH-F 3. WHUD-F 3. WSPK-F 3. WKIP4. WPDH-F 4. WKIP 4. WAPP-F 4. WAPP-F 4. WJJB-F

WRKI-F WHN

ADULTS 18-34

1. WSPK-F2. WPDH-F3. WBNR

WRKI-FWRKS-F

ADULTS 18-49

1. WSPK-F2. WPDH-F3. WHUD-F4. WHN

OTHER RATED STATIONS/METRO SHARE

WHVW-F 950WRVH-F 105.5WABC 770WBPM-F 94.3

RADIO STATIONS

Hyde ParkPawlingNew York, NYKingston

2.31.2

1.5

1.2

ADULTS 25-54

1. WSPK-F2. WHUD-F3. WPDH-F4. WHN

ADULTS 35+

1. WHUD2. WKIP3. WSPK-F4. WEOK

WCBS 880WFMN-F 103.1WNBC 660WPAT-F 93.1

New York, NYNewburghNew York, NYPaterson

.9

1.5

2.6.9

WBNR, 1260, 1 KW (DAYS,DA) , MOR ABC -E, $17.65 (Masla) (BEACON) Alford LessnerWEOK, 1390, 5 KW (DAYS,DA) , MOR ABC -D, $27.05 (----) DKM Michael HarrisWHVW, 950, 500 W (DAYS)WKIP, 1450, 1 KW/250 W (DA -D),

WJJB-F, 97.7, 3 KW @ 300,

NOSTALGIA ,

AC ABC -C,

CHR ,

$15.00$19.00

$20.00

(----)(Masla)

(Masla) (HYDE PARK)

Edd NeilsonLen Kinney

Bruce MorrowWPDH-F, 101.5, 50 KW @ 1540, AOR ABC -R, $38.80 (----) DKM Michael HarrisWRVH-F, 105.5, 1.1 KW @ 460,

WSPK-F, 104.7, 50 KW @ 1250,BTFLCHR

,

MBS,$20.00 (Roslin) (PATTERSON) Ed Valentine$24.70 (Weiss) Alford Lessner

WHUD-F, 100.7, 50 KW @ 500,

WFMN-F, 103.1, 3 KW @ 275,

BTFLBTFL

MUS (Bonne)(?) ,

, $45.00 (Masla) (PEEKSKILL) Gary Pease$22.00 (----) (NEWBURGH) C. Thompson

Other ranked stations - See New York or Bridgeport in Spring 84 edition of

American Radio

Page 70: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

RAPID CITY, SD

MSA Rank/Pop: 338/72,800

Average Person Rating: 16.0

Market TSL: 20.94 hrs.

Diaries: 323/238/56.96%Sample Target: 250

% Below Line: - 0 -

Retail $: .43 Bil

CSI: .61 BilCSI HH: $21,961

Stations: 10/10 % Not Listed: 6.50% FM Share: 39.13%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KIMM 23/18.7 15.4 17.5 1. KIMM 48/402 1. KOTA 261

KKLS-F 23/18.7 10.1 2.2 2. KKLS-F 25/276 2. KKLS-F 252

3. KOTA 19/15.4 11.4 13.9 3. KBHB 23/237 3. KGGG-F 246

4. KGGG-F 14/11.4 15.4 22.6 4. KOTA 22/315 4. KIMM 213

5. KTOQ 12/ 9.8 8.1 4.4 5. KGGG-F 18/300 5. KTOQ 144

6. KBHB 11/ 8.9 3.4 8.0 KSQY-F 18/228 6. KSQY-F 126

7. KKLS 5/ 4.1 21.5 24.8 7. KKLS 13/231 7. KBHB 125

KSQY-F 5/ 4.1 8.1 8. KTOQ 12/152 8. KKLS 116

9. KVSR-F 2/ 1.6 9. KRCS-F 6/ 89 9. KRCS-F 57

10. KRCS-F 1/ .8 2.0 1.5 10. KVSR-F 2/ 37 10. KVSR-F 23

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KOTA 1. KIMM 1. KKLS-F 1. KOTA 1. KKLS-F

2. KKLS-F 2. KKLS-F 2. KIMM 2. KKLS-F 2. KGGG-F

3. KIMM 3. KOTA 3. KGGG-F 3. KGGG-F 3. KOTA

4. KBHB 4. KGGG-F 4. KTOQ 4. KTOQ-F 4. KIMM

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKLS-F 1. KKLS-F 1. KIMM 1. KOTA

2. KGGC-F 2. KIMM 2. KOTA 2. KIMM

KIMM 3. KGGG-F 3. KKLS-F 3. KTOQ

4. KKLS 4. KOTA KTOQ 4. KBHB

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KBHB, 810, 25KIMM, 1150, 5

KKLS, 920, 5

KOTA, 1380, 5

KTOQ, 1340, 1

KW (DAYS)KW (DAYS) ,

KW (DAYS,DA),KW (DA -N) ,

KW/250 W ,

COUNTRY UPI, $16.50 (Masla) (STURGIS)

COUNTRY (Musicworks) ABC -E, $18.00 (Eastman)

AC RKO II, $21.75 (Mc -Guild) So. Minn

MOR NBC-T,MBS,CBS, $ NA (Katz)

COUNTRY NBC, $10.00 (Masla)

Les KlevenJim TaylorKeith TilkensBill DuhamelTom Kearns

KGGG-F, 100.3, 100 KW @ 450, AOR (Century 21) ABC -F, $18.00 (Eastman) Jim Taylor

KKLS-F, 93.9, 60 KW @ 200, CONTEMP (Century 21) RKO, $21. 75 (Mc -Guild) So. MinnKeith Tilkens

KRCS-F, 93.1, 100 KW @ 1060, COUNTRY (Drake -Chen) , $16.50 (Masla) (STURGIS) Les Kleven

KSQY-F, 95.1, 100 KW @ 1707, CHR SOurce, $14.00 (----) (DEADWOOD) Ken Mills

KVSR-F, 97.9, 100 KW @ 150, RELIGION , $ NA (----) Don Swanson

Page 71: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 263/126,100Average Person Rating: 16.7

Market TSL: 22.74 hrs.Stations: 9/14

12+ METROSPG SPG

1/4/SHARE 83 82

1. KEWB-F 44/24.02. KPAK 22/12.03. KQMS 18/ 9.8

KSHA-F 18/ 9.8

5. KCLM 14/ 7.76. KALF-F 10/ 5.5

KSXO 10/ 5.58. KFMF-F 6/ 3.39. KVIP-F 5/ 2.710. KPAY-F 4/ 2.2

KABL-F 4/ 2.2

10.9

7.7

12.2

7.7

6.4

4.513.5

5.1

1.9

3.2

2.6

12+ AND 12+MID

1. KEWB-F2. KQMS3. KPAK4. KSHA-F

KSXO

ADULTS 18-34

1. KEWB-F2. KSHA-F3. KSXO4. KFMF-F

5.7

13.9

20.9

13.9

1.9

14.6

1.9

1.9

2.5

1. KEWB-F2. KPAK3. KSHA-F4. KQMS

ADULTS 18-49

1. KEWB-F2. KSHA-F3. KPAK4. KSXO

OTHER RATED STATIONS/METRO SHARE

KVIPKGOKNBR

540 Redding .5

810 San Francisco 1.1

680 San Francisco 1.6

RADIO STATIONS

KCLM,

KPAK,KQMS,

KSXO,

1330, 5 KW (DAYS), COUNTRY1230, 1 KW/250 W , COUNTRY1400, 1 KW/250 W , TALK/MOR600, 1 KW (DA -1), AC

KALF-F,KEWB-F,KSHA-F,WVIP-F,

REDDING, CA

Diaries: 286/384/55.32%Sample Target: 260

% Below Line: 11.8%

% Not Listed: 12.02%

12+ TSA 1/4/CUME

1. KEWB-F 50/4402. KSHA-F 33/2703. KPAK 22/2424. KQMS 19/217

5. KALF-F 18/1926. KPAY-F 17/1857. KCLM 14/124

8. KSXO 11/314

KFMF-F 11/ 8910. KVIP-F 6/142

12+PMD 12+EVE

1. KEWB-F2. KPAK3. KSHA-F4. KQMS

ADULTS 25-54

1. KEWB-F2. KPAK3. KSHA-F4. KALF-F

, $13.00ABC -E, $21.00NBC, $12.00

RKO II, $15.00

1. KEWB-F2. KPAK

KSHA-F4. KVIP-F

ADULTS 35+

1. KPAK2. KQMS3. KCLM4. KALF-F

(Masla)

(Eastman)(Selcom)(Christal)

Retail $: .70 BilCSI: 1.14 BilCSI HH: $24,004FM Share: 56.52%

12+ METRO CUME

1. KEWB-F2. KSXO3. KPAK4. KSHA-F5. KQMS6. KALF-F7. KCLM8. KVIP-F9. KGO

10. KPAY-F

95.9, 280 W @ 1080, COUNTRY ABC -D, $ NA (HNWH) (RED BLUFF)

94.3, 3 KW @ 300, CHR (Drake -Chen) , $16.00 (Weiss)

104.3, 100 KW @ 1560, AC (Concept) , $15.00 (Mc -Guild)

98.1, 30 KW @ 1710, RELIGION , $ NA (----)

KPAY, KFMF - See Chico

KABL - See San Francisco in Spring 84 edition of American Radio

378

269

228

215

189

138

119

110

106

70

SAT MID

1. KEWB-F2. KPAK3. KSHA-F4. KSXO

Russ OlsenBernard ClarkHarry BakerJeff Martin

Gary KatzBob BreckGene HillEddie Hash

Page 72: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 315/94,000

Average Person Rating: 14.9

Market TSL: 19.97 hrs.

Stations: 6/12

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KROC-F 19/16.2 15.2 10.8

2. KRCH-F 16/13.7 22.3 10.8

KNXR-F 16/13.7 15.2 6.5

4. KWWK-F+ 11/ 9.4 9.8 3.2

5. KWEB 10/ 8.5 8.0 16.1

6. KROC 7/ 6.0 3.6 10.8

7. WCCO 6/ 5.1 1.8 4.3

8. KQRS-F+ 5/ 4.3 1.8 2.2

9. WAY ---F 4/ 3.4

10. KAUS-F 3/ 2.6 1.8 7.5

12+ AMD

1. KWEB2. KROC-F3. KNXR-F

KWWK-F+

ADULTS 18-34

1. KROC-F2. KRCH-F3. KWEB

KQR S -F

12+MID

ROCHESTER, MN

Diaries: 254/308/51.52%Sample Target: 250

% Below Line: 21.00%

% Not Listed: 14.53%

12+ TSA 1/4/CUME

1. KROC-F2. KAUS-F3. WCCO4. KNXR-F5. KRCH-F6. KQRS-F+7. KWEB

KWWK-F+9. KSTP-F10. KROC

89/90240/50839/42931/28123/34913/18412/27312/2089/1238/167

12+PMD 12+EVE

1. KROC-F 1. KRCH-F

2. KRCH-F KROC-F

3. KNXR-F 3 KNXR-F

4. KWEB 4. KWEB

ADULTS 18-49 ADULTS 25-54

1. KROC-F 1. KROC-F

2. KRCH-F 2. KNXR-F

3. KWWK-F+ KWWK-F+

4. KWEB 4. KRCH-F

OTHER RATED STATIONS/METRO SHARE

KDWB-F 101.3 Richfield

RADIO STATIONS

KROC, 1340, 1 KW/250 W

KWEB,

.9

, MOR (Radio

KSTP-F

Retail $: .55 Bil

CSI: 1.0 BilCSI HH: $28,848FM Share: 77.00%

12+ METRO CUME

1. KROC-F 320

2. KRCH-F 273

3. KWEB 2044. KWWK-F+ 169

5. KNXR-F 139

6. KROC 107

KQRS-F 107

8. KAUS-F 84

9. WCCO 83

10. KDWB-F 50

1. KROC-F2. KNXR-F3. KRCH-F4. KQRS-F+

ADULTS 35+

1. KNXR-F2. KWWK-F+3. KROC-F4. KWEB

WCCO

SAT MID

1. KWWK-F+2. KNXR-F3. KROC-F4. KRCH-F

94.5 St. Paul 1.7

Arts) NBC,NBC-T, $26.75

1270, 5 KW/1 KW (DA -2), MOR/AC , $30.56

KNXR-F, 97.5, 93 KW @ 625,

KWWK-F, 96.7, 3 KW @ 300,

KRCH-F, 101.7, 710 W @ 560,

KROC-F, 106.9, 100 KW @ 1110,KAUS-F, 99.9, 100 KW @ 1000,

VARIETY ABC -E, $14.00

COUNTRY MBS, $15.50CHR (TM) ABC -F, $30.56

CHR Source, $26.75

COUNTRY MBS, $24.00

(Torbet)

(Market 4)(Mc -Guild)

(Torbet)(Weiss) So. Minn(Masla) (AUSTIN)

(Wiess) So. MinnGreg GentlingJim Giebel

Tom JonesHoward BillJim GiebelGreg GentlingPhil Nolan

Other ranked stations - See Minneapolis in Spring 84 edition of American Radio

Page 73: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ST. CLOUD, MN

MSA Rank/Pop: 210/170,000Average Person Rating: 18.6Market TSL: 24.22 hrs.

Diaries: 485/291/52.49%Sample Target: 340% Below Line: 39.75%

Retail $: .94 BilCSI: 1.27 BilCSI HH: $23,502

Stations: 8/20 % Not Listed: 8.78% FM Share: 58.58%

SPG12+ METRO 1/4/SHARE 83 12+ TSA 1/4/CUME 12+ METRO CUME

1. KCLD-F 34/13.0 12.3 1. WCCO 77/939 1. KCLD-F 4542. WJON 31/11.8 7.9 2. WWJO-F 46/459 2. WCCO 3403. WWJO-F 28/10.7 11.9 3. KCLD-F 44/638 3. WJON 3294. KASM 26/ 9.9 4.0 4. WJON 35/385 4. WWJO-F 3085. WCCO 22/ 8.4 10.7 5. KASM 32/210 5. KQRS-F+ 2496. KQRS-F+ 20/ 7.6 7.1 6. KSTP-F 31/395 6. KSTP-F 2107. KSTP-F 12/ 4.6 6.7 7. KQRS-F+ 25/341 7. WLOL-F 1588. KNSI 10/ 3.8 3.2 8. KEEY-F 17/223 8. WLTE-F 1519. KEEY-F 8/ 3.1 5.1 9. WLTE-F 14/255 WHMH-F 151

WLTE-F 8/ 3.1 .4 10. KCMT-F 13/157 10. KASM 127WDWB-F 13/212WLOL-F 13/345

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. WJON 1. WJON 1. KCLD-F 1. WWJO-F 1. KCLD-F2. WWJO-F 2. KCLD-F 2. WJON 2. WJON 2. WWJO-F3. KCLD-F 3. WWJO-F 3. KQRS-F+ 3. KCLD-F 3. WCCO4. WCCO 4. KASM 4. WWJO-F KORS-F+ 4. KQRS-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KCLD-P 1. KCLD-F 1. KCLD-F 1. KASM2. KQRS-F+ 2. WWJO-F WWJO-F WJON3. WWJO-F 3. KQRS-F+ 3. WJON 3. WCCO4. KSTP-F 4. KSTP-F 4. WCCO 4. WWJO-F

OTHER RATED STATIONS/METRO SHARE

KKCM 1390 Waite Park 1.5 KGBB-F 107.9 Anoka 1.1WVAL 800 Sauk Rapids 1.5 KQIC-F 102.5 Willmar .4KCMT-F 100.7 Alexandria .4 WAYL-F 93.7 Minneapolis 2.3KDWB 630 St. Paul .8 WLOL-F 99.5 Minneapolis 2.7KDWB-F 101.3 Richfield 1.9

RADIO STATIONS

KASM, 1150, 1 KW (DAYS), POLKAKNSI, 1450, 1 KW/250 W , NOSTALGIAWJON, 1240, 1 KW/250 W , MOR

KCLD-F,WHMH-F,WWJO-F,

, $ NAABC -I, $22.00

ABC -E, $34.00

(Clifford)(Weiss)(----)

(ALBANY)

104.7, 100 KW @ 500, CHR , $32.00 (Weiss)101.7, 3 KW @ 297, AOR (?) Source, $13.00 (Wayne)98.1, 100 KW @ 420, COUNTRY ABC -E, $34.00 (----)

Other ranked stations - See Minneapolis in the SpringAmerican Radio

84 edition

Clyde JohnsonAndy Hilger

Clyde JohnsonHerb HoppeAndy Hilger

of

Page 74: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 320/88,900Average Person Rating: 18.2

Market TSL: 25.86 hrs.

Stations: 8/9

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KIXY-F 46/32.9 26.9 24.6

2. KGKL-F 24/17.1 14.3 7.6

3. KBIL-F 23/16.4 11.8 13.6

4. KHOS 14/10.0 7.6 7.6

5. KQSA 9/ 6.4 10.1 11.9

6. KGKL 8/ 5.7 6.7 11.0

7. KTEO 6/ 4.3 7.6 5.1

8. KZEW-F 3/ 2.1 2.5 5.1

9. KWLW-F 1/ .7 3.4 5.1

12+ AND 12+MID

1. KIXY-F2. KBIL-F3. KGKL-F4. KHOS

ADULTS 18-34

1. KIXY-F2. KBIL-F3. KGKL-F4. KHOS-F

1. KIXY-F2. KGKL-F3. KBIL-F4. KHOS

ADULTS 18-49

1. KIXY-F2. KBIL-F3. KGKL-F4. KHOS

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KGKL, 960, 5 KW/1 KW (DA -N),

KHOS, 1420, 1 KW (DAYS)KQSA, 1260, 1 KW (DAYS)KTEO, 1340, 1 KW/250 W

KBIL-F,KGKL-F,KIXY-F,KWLW-F,

SAN ANGELO, TX

Diaries: 275/279/52.38%Sample Target: 250

% Below Line: 2.14%

% Not Listed: 4.29%

12+ TSA

1. KIXY-F2. KBIL-F3. KGKL-F4. KHOS5. KGKL6. KQSA7. KTEO8. KZEW-F9. KWLW-F

1/4/CUME

49/36825/30924/211

17/12812/21210/109

6/1133/ 272/ 52

12+PMD 12+EVE

1. KIXY-F2. KBIL-F3. KGKL-F4. KHOS

ADULTS 25-54

1. KBIL-F2. KGKL-F3. KIXY-F4. KHOS

1. KIXY-F2. KBIL-F3. KGKL-F4. KTEO

ADULTS 35+

1. KGKL-FKQSA

3. KHOS4. KTEO

Retail $: .58 BilCSI: .87 BilCSI HH: $27,047FM Share: 72.39%

12+ METRO CUME

1. KIXY-F 310

2. KBIL-F 277

3. KGKL-F 200

4. KGKL 156

5. KHOS 111

6. KTEO 110

7. KOSA 97

8. KWLW-F 39

9. KZEW-F 27

AC ABC -I, $ NA (Katz)

COUNTRY (Century 21) APR, $ NA (Masla)

NOST (Al Ham) MBS, $ 8.00 (Selcom) Abaris

COUNTRY , $11.00 (Riley)

KBIL-F, 92.9, 100 KW @ 729,97.5, 34 KW @ 100, COUNTRY94.7, 100 KW @ 140, CONTEMP93.9, 100 KW @ 415, COUNTRY

KZEW - See Dallas in Spring 84

CHR (Drake -Chen) , $18.00 (Miller)

(TM) , $ NA (Katz)

MBS, $12.00 (Selcom) Abaris

, $12.00 (Riley)

edition of American Radio

SAT MID

1. KIXY-F2. KGKL-F3. KBIL-F4. KGKL

Dave ShepherdRudy HaggardKen FrenchO.P. Bobbitt

Steve EverettDave ShepherdKen FrenchO.P. Bobbitt

Page 75: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

SANTA BARBARA, CA

MSA Rank/Pop: 133/309,200*Average Person Rating: 16.4Market TSL: 21.93 hrs.Stations: 9/20

* With Santa Maria adn LompocFA SPG

12+ METRO 1/4/SHARE 83 83

FA82

Diaries: 387/400/48.38%Sample Target: 340% Below Line: 23.85%% Not Listed: 14.17%

SPG

82 12+ TSA 1/4/CUME

Retail $: 1.81 BilkCSI: 3.38 Bil*CSI HH: $28,943*FM Share: 75.69%

12+ METRO CUME

1. KTYD-F 37/14.6 10.3 12.1 9.4 8.6 1. KRUZ-F 63/639 1. KTYD-F 4222. KRUZ-F 33/13.0 8.7 13.3 9.1 10.8 2. KTYD-F 38/446 2. KRUZ-F 3543. KMGQ-F 26/10.2 12.5 9.4 11.3 10.8 3. KTMS-F 36/435 3. KMGQ-F 3304. KDB-F+ 19/ 7.5 8.8 7.8 10.2 7.3 4. KMGQ-F 26/330 4. KCAQ-F 2905. KCAQ-F 17/ 6.7 5.3 3.1 5. KDB-F+ 21/268 5. KTMS-F 2576. KTMS-F 14/ 5.5 6.8 8.2 4.5 8.1 6. KCAQ-F 17/304 6. KDBF-F+ 2487. KIST 13/ 5.1 3.4 3.5 4.9 6.3 7. KTMS 13/254 7. KNX 2378. KNX 11/ 4.3 5.7 3.9 6.8 6.8 KIST 13/178 8. KTMS 2189. KBLS 10/ 3.9 6.1 4.3 5.7 5.4 KNX 13/274 9. KIST 178

10. KTMS 10/ 3.9 6.5 7.8 5.3 3.2 10. KBLS 10/ 89 10. KMET-F 140

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KTYD-F 1. KRUZ-F 1. KRUZ-F 1. KTYD-F 1. KTYD-F2. KRUZ-F 2. KTYD-F 2. KTYD-F 2. KRUZ-F 2. KMGQ-F3. KMGQ-F 3. KMGQ-F 3. KMGQ-F 3. KCAQ-F 3. KRUZ-F4. KTMS 4. KDB-F+ 4. KCAQ-F 4. KMGQ-F 4. KCAQ-F

KNX

ADULTS 18-34

1. KTYD-F2. KMGQ-F3. KTMS-F4. KCAQ-F

ADULTS 18-49

1. KTYD-F2. KMGQ-F3. KRUZ-F4. KTMS-F

OTHER RATED STATIONS/METRO SHARE

KGFT-F 101.7KFI 640KHAY-F 100.7KKGO 105.1KKHR-F 93.1

RADIO STATIONS

CarpinteriaLos AngelesVenturaLos AngelesLos Angeles .8

ADULTS 25-54

1. KMGQ-F2. KTYD-F3. KDB-F+

KRUZ-F

ADULTS 35+

1. KRUZ-F2. KDB-F+3. KNX4. KTMS-F

1.6 KLOS-F 95.5.4 KMET-F 94.7.8 KRTH-F 101. 1

.4 XTRA 690

Los AngelesLos AngelesLos AngelesTijuana, MX

KBLS, 990, 1 KW (DAYS,DA), NOST (Al Ham) ABC -I, $17.25 (Selcom)KIST, 1340, 1 KW/250 W , AC , $20.00 (Mc -Guild)KTMS, 1250, 1 KW (DA -1) , NEWS/TALK WSJ,MBS,ABC-T,NBC-T, $13.50 (Weiss)

KDB-F ,

KMGQ-F,KRUZ-F,KTMS-F,KTYD-F,

93.7, 13 KW @ 870, CLASSICAL , $ NA106.3, 365 W @ 879 , AC (TM) , $ NA103.3, 105 KW @ 2980, BTFL (Bonne) , $31.0097.5, 17 KW @ 2900, CHR Source, $17.5099.9, 34 KW @ 2550, AOR ABC -R, $34.00

Other ranked stations

(HNWH)(Torbet) (GOLETA)(Katz) Schule(Weiss)(Selcom)

1.2

2.0.4

.8

Claudia BrattonSteve EmersonMalcolm Morehouse

Robertson ScottSteve ShipmanCarl SchueleMalcolm Morehouse

Liggitt Edd Hoyt

- See Oxnard or Los Angeles in Spring 84 edition ofAmerican Radio

Page 76: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 328/80,600Average Person Rating: 17.1

Market TSL: 22.64 hrs.

Stations: 8/18

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KNMQ-F 19/16.5

2. KVSF 8/ 7.0 4.8 13.3

3. KAFE 7/ 6.1 7.2 8.3

KDCE 7/ 6.1 5.6 15.0

KRST-F 7/ 6.1 9.6 5.0

KZZX-F 7/ 6.1 6.4 2.5

7. KNYN-F 6/ 5.2 4.0 4.2

KKJY-F 6/ 5.2 8.8 10.0

KOB -F 6/ 5.2 9.6 2.5

KWXL-F 6/ 5.2 10.4 10.0

12+ AMD 12+MID

1. KNMQ-F2. KVSF3. KTRC4. KAFE

KZZX-F

ADULTS 18-34

1. KNMQ-F2. KZZX-F3. KNYN-F

KFMG-FKOBFKWXL-F

1. KNMQ-F2. KVSF3. KKJY-F4. KAFE

KNYN-FKHFM-FKRST-F

ADULTS 18-49

1. KNHQ-F2. KZZX-F3. KAFE

KR ST -F

OTHER RATED STATIONS/METRO SHARE

KAFE-F 97.3

KLSK-F 104.1KTRC 1400

KFMG-F 107.9

RADIO STATIONS

Santa FeSanta FeSanta FeAlbuquerque

KAFE, 810, 5 KW (DAYS)KDCE, 970, 1 KW (DAYS)KTRC, 1400, 1 KW/250 WKVSF, 1260, 5 KW/1 KW (DA -1),

KLSK-F, 104.1, 100 KW @ 1970,KNMQ-F, 105.9, 100 KW @ 1936,KNYN-F, 95.5, 100 KW @ ? ? ,

SANTA FE, NM

Diaries: 284/237/50.53%Sample Target: 250

% Below Line: 44.76%

% Not Listed: 8.70%

12+ TSA

1. KNMQ-F2. KDCE3. KFMG-F4. KWXL-F

KZZX-F6. KKJY-F

KVSFKOBFKRST-F

10. KAFE

1/4/CUME

25/30015/18213/201

11/18011/171

10/13310/18610/18910/14410/117

12+PMD 12+EVE

1. KNMQ-F2. KDCE3. KTRC

KZZX-F

ADULTS 25-54

1. KNMQ-F2. KAFE

KRST-FKZZX-F

1.7

3.54.34.3

1. KNMQ-F2. KLSK-F3. KKJY-F4. KZZX-F

ADULTS 35+

1. KAFEKDCE

3. KVSFKKJY-F

KHFM-F 96.3

KOB 770

KRKE 610KRSN-F 98.5

COUNTRY CBS, $ 6.50SPANISH MBS, $11.00MOR/SPANISH ABC-I,RKO, $AC (?) NBC,RKO II, $17.00

CLASS/JAZZ WSJ, $14.00CHR , $17.00COUNTRY (TM) , $12.00

Retail $: .43 BilCSI: .70 BilCSI HH: $24,169FM Share: 70.48%

12+ METRO CUME

1. KNMQ-F 200

2. KVSF 139

3. KFMG-F 130

4. KOBF 116

5. KWXL-F 107

6. KDCE 106

7. KZZX-F 105

8. KTRC 99

9. KKJY-F 85

KOB 85

SAT MID

1. KNMQ-F2. KRST-F3. KKJY-F4. KAFE

AlbuquerqueAlbuquerqueAlbuquerqueLos Alamos

(Hix)(Lotus) (ESPANOLA)9.00 (----)

(Weiss)

(Roslin)(HNWH)

(Miller)

4.32.6

.9

.9

Dale WoodRichard GarciaBill HanrahanAlfredo Sena

Bill SimsRon Sack

Other ranked stations - See Albuquerque in Spring 84 edition of American Radio

Page 77: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

SANTA ROSA, CA

MSA Rank/Pop: 129/324,600*

Average Person Rating: 18.1Market TSL: 24.25 hrs.Stations: 7/28

* With PentalumaFA

12+ METRO 1/4/SHARE 83

SPG

83

FA82

Diaries: 440/647/50.81%Sample Target: 400% Below Line: 65.67%% Not Listed: 8.75%

SPG

82 12+ TSA 1/4/CUME

Retail $: 1.69 Bil*CSI: 3.0 Bil*CSI HH: $23,459*FM Share: 44.78%

12+ METRO CUME

1. KREO-F 65/12.6 8.1 10.4 7.6 3.5 1. 1. KREO-F 7992. KGO 61/11.9 10.6 8.7 10.9 11.5 2. 2. KGO 6093. KABL 34/ 6.6 5.7 5.4 6.0 7.4 3. 3. KZST-F 4864. KNEW 31/ 6.0 8.7 12.4 6.6 9.1 4. TSA AND 4. KCBS 4235. KZST-F 30/ 5.8 4.9 6.6 7.6 5.2 5. METRO 5. KFRC 4116. KQTE 28/ 5.4 4.5 2.9 3.1 6. ARE 6. KNEW 3897. KABL-F 23/ 4.5 2.6 5.0 2.5 1.6 7. THE SAME 7. KSRO 3508. KCBS 22/ 4.3 5.5 6.0 5.6 6.2 8. 8. KABL 3409. KRQR-F 19/ 3.7 4.3 2.5 3.5 4.3 9. 9. KNBR 339

10. 10. KABL-F 281

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KGO 1. KGO 1. KREO-F 1. KGO 1. KREO-F2. KABL-F+ 2. KREO-F 2. KGO 2. KREO-F 2. KNEW -F3. KREO-F 3. KZST-F 3. KNEW 3. KABL-F 3. KZST-F4. KCBS 4. KABL 4. KQTE 4. KABL KGO

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KREO-F 1. KREO-F 1. KGO 1. KGO2. KZST-F 2. KZST-F 2. KREO-F 2. KABL3. KRQR-F 3. KNEW 3. KNEW 3. KATE4. KVRE-F 4. KGO 4. KZST-F 4. KABL-F

KNEW

OTHER RATED STATIONS/METRO SHARE

KPLS 1150 Santa Rosa .6 KITS -F 105.3 San Francisco .8KTOB 1490 Petaluma .8 KKHI-F+ 95.7 San Francisco 1.0KVRE-F 101.7 Santa Rosa 2.3 KMEL-F 106.1 San Francisco .8KBLX-F 102.9 Berkeley 1.2 KSAN-F 94.9 San Francisco 1.6KDIA 1310 Oakland 1.0 KSFO 560 San Francisco 1.9KFAX 1100 San Francisco 1.4 KYAF 93.3 San Francisco .8KFRC 610 San Francisco 2.7 KYVV-F 99.7 San Francisco 1.2KIOI-F 101.3 San Francisco .4 KQAK-F 98.9 San Francisco 1.8

RADIO STATIONS

KQTE, 1460, 1 KW (DAYS,DA), NOST (Al Ham) , $24.53 (Roslin)KSRO, 1350, 5 KW (DA -N) , CONTEMP ABC -D, $28.00 (HNWH)

KREO-F, 92.9, 2.3 KW @ ???, CHRKZST-F, 100.1, 3 KW @ 240, AC

, $35.00 (Torbet), $23.00 (Selcom)

Other ranked stations - See San Francisco in Spring

John DetzFrank McLaurin

George MoodyGordon Zlot

84 edition of American Radio

Page 78: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 275/117,600Average Person Rating: 16.8

Market TSL: 21.88 hrs.

SIOUX CITY, IA

Retail $: .55 Bil

CSI: 1.08 BitCSI HH: $23,774

Diaries: 337/285/52.57%Sample Target: 290

% Below Line: 2.67%

Stations: 7/10 % Not Listed: 6.83% FM Share: 56.67%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KSEZ-F 44/27.3 25.3 23.6 1. KSEZ-F 64/741 1. KSEZ-F 447

2. KMNS 23/14.3 12.0 10.8 2. KGLI-F 41/536 2. KSCJ 289

3. KSCJ 22/13.7 12.0 19.7 3. KMNS 34/382 3. KGLI-F 263

4. KGLI-F 20/12.4 6.3 9.6 4. KZZL-F 33/361 4. KMNS 252

KZZL-F 20/12.4 16.5 11.5 5. KSCJ 28/359 5. KZZL-F 219

6. KWSL 16/ 9.9 11.4 14.6 6. WNAX 25/277 6. KWSL 213

7. WOW 2/ 1.2 1.9 7 KWSL 23/372 7. WOW 57

8. KTFC-F 1/ .6 1.3 8. WOW 13/207 8. WNAX 49

KFAB 1/ .6 .6 9. KTFC-F 3/ 61 9. KTFC-F 40

WNAX 1/ .6 2.5 .6 KFAB 3/103 10. KFAB 30

12+ AND 12+MID 12+PMD 12+EVE SAT MID

1. KSCJ 1. KSEZ-F 1. KSEZ-F 1. KSEZ-F 1. KSEZ-F

2. KSEZ-F 2. KZZL-F 2. KGLI-F 2. KGLI-F 2. KZZL-F

3. KMNS 3. KGLI-F KZZL-F 3. KMNS 3. KMNS

4. KGLI-F 4. KMNS 4. KMNS KWLS-F 4. KSCJ

ADULTS 18-34

1. KSEZ-F2. KGLI-F3. KWSL4. KMNS

ADULTS 18-49

1. KSEZ-F2. KGLI-F3. KMNS4. KWSL

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KMNS, 620, 1 KW (DA -2), COUNTRYKSCJ, 1360, 5 KW (DA -N), MOR (TM)KWSL, 1470, 5 KW (DA -2), COUNTRY

KGLI-F,KSEZ-F,KTFC-F,KZZL-F,

ADULTS 25-54

1. KSEZ-F2. KGLI-F3. KMNS

KWSL

MBS, $ NAABC -I, $15.00

RKO, $ NA

95.5, 100 KW @ 898, AC RKO II, $ NA

97.9, 62 KW @ 280, CHR (TM) ABC -F, $ NA

103.3, 93 KW @ 280, RELIGION , $ 7.00

99.5, 100 KW @ 794, BTFL , $12.25

ADULTS 35+

1. KSCJ2. KZZL-F3. KMNS4. KSEZ-F

KWSL

(Mc -Guild)

(Masla)(Roslin)

(Weiss)(Mc -Guild)

(----)(S. Katz)

Sentry

Sentry

WOW, KFAB - See Omaha in Spring 84 edition of American Radio

Jim ShieldsLarry MagnusonTed Mann

Ted MannJim ShieldsDon SwansonPaul Olson

Page 79: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 193/191,100Average Person Rating: 18.4Market TSL: 24.03 hrs.Stations: 7/11

SPG SPG12+ METRO 1/4/SHARE 83 82

1. WDBR-F 62/20.9 9.9 14.72. WNNS-F 39/13.1 10.5 5.33. WFMB-F 33/11.1 18.8 10.94. WMAY 32/10.8 8.9 13.2

WTAX 32/10.8 13.5 16.96. WVEM-F 27/ 9.1 11.2 8.67. WCVS 20/ 6.7 8.6 9.08. KMOX 6/ 2.0 3.3 3.8

WLS 6/ 2.0 3.3 4.510. KMJM 5/ 1.7

12+ AND 12+MID

1. WDBR-F2. WTAX3. WMAY4. WFMB-F

ADULTS 18-34

1. WDBR-F2. WNNS-F3. WFMB-F4. WCVS

1. WDBR-F2. WNNS-F3. WMAY4. WFMB-F

ADULTS 18-49

1. WDBR-F2. WNNS-F3. WFMB-F4. WMAY

SPRINGFIELD, IL

Diaries: 385/418/51.20Sample Target: 360% Below Line: 6.847.

% Not Listed: 11.45%

12+ TSA 1/4/CUME

1. WDBR-F 73/7922. WFMB-F 56/5413. WNNS-F 50/6194. WMAY 43/4645. KMOX 40/4346. WTAX 34/4007. WVEM-F 30/2918. WCVS 27/4379. WSMI-F 11/204

10. WLS 10/407

12+PMD 12+EVE

1. WDBR-F2. WNNS-F3. WFMB-F4. WMAY

ADULTS 25-54

1. WDBR-F2. WNNS-F3. WFMB-F4. WMAY

1. WDBR-F2. WTAX3. WFMB-F4. WMAY

WNNS-F

ADULTS 35+

1. WTAX2. WVEM-F3. WMAY4. WFMB-F

Retail $: .98 BilCSI: 1.92 BilCSI HH: $25,195FM Share: 63.5%

12+ METRO CUME

1. WDBR-F 5262. WNNS-F 4553. WCVS 3884. WFMB-F 3735. WTAX 3556. WMAY 3257. WVEM-F 2548. WLS 1969. KMOX 91

10. WMJM-F 86

OTHER RATED STATIONS/METRO SHARE

WSMI-F 106.1 Litchfield .3

RADIO STATIONS

WCVS, 1450, 1 KW/250 W , MOR/AC ABC -D, $ NA (Mc -Guild) EasternWMAY, 970, 1 KW/500 W (DA -2), COUNTRY NBC, $ NA (HNWH) Midwest FamWTAX, 1240, 1 KW/250 W , MOR (Drake -Chen) CBS, $46.60 (Eastman) Sentry

WDBR-F,WFMB-F,WNNS-F,WVEM-F,WSMI-F,

103.7, 50 KW @ 318, CHR/AOR , $46.00104.5, 43 KW @ 427, COUNTRY ABC -I, $ NA98.7, 50 KW @ 500, AC (Radio Arts) RKO, $ NA101.9, 50 KW @ 300, BTFL ABC -E, $15.00106.1, 50 KW @ 500, COUNTRY/AOR MBS, $22.00

SAT MID

1. WDBR-F2. WNNS-F3. WFMB-F4. WMAY

G. NeuhoffTom KushakS. Harbison

(Eastman) Sentry S. Harbison(Mc -Guild) Eastern G. Neuhoff(HNWH) Midwest Fam Tom Kushak(Masla) Don Monghini(Weiss) (LITCHFIELD) H. Talley

WLS - See Chicago in Spring 84 edition of American Radio

KMJM, KMOX - See St. Louis in Spring 84 edition of American Radio

Page 80: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

STAMFORD - NORWALK, CT

MSA Rank/Pop: 125/335,000 (approx) Diaries: 561/503/43.52% Retail $: 2.24 Bil

Average Person Rating: 17.6 Sample Target: 400 CSI: 6.13 Bil

Market TSL: 23.11 hrs. % Below Line: 76.84% CSI HH: $49,700

Stations: 7/36 % Not Listed: 7.23% FM Share: 61.26%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WEZN-F 39/7.8 8.1 1. 1. WCBS 577

2. WHTZ-F 31/6.2 2. 2. WNBC 554

WSTC 31/6.2 9.6 3. 3. WEZN-F 440

4. WNBC 28/5.6 7.5 4. TSA AND 4. WHTZ-F 420

5. WCBS 27/5.4 6.4 5. METRO 5. WSTC 390

6. WPLJ-F 21/4.2 5.2 6. ARE THE WPLJ-F 390

7. WNLK 18/3.6 2.3 7. SAME 7. WAPP-F 349

WAPP-F 18/3.6 5.0 8. 8. WLYQ-F 285

WOR 18/3.6 1.5 9. 9. WCBS-F 260

10. WLYQ-F 17/3.4 3.3 10. 10. WNLK 258

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WSTC 1. WEZN-F 1. WNBC 1. WOR 1. WEZN-F

2. WNBC 2. WHTZ-F 2. WEZN-F 2. WAPP-F 2. WHTZ-F

3. WEZN-F 3. WNBC 3. WHTZ-F 3. WHTZ-F 3. WLTW-F

4. WCBS 4. WSTC 4. WCBS 4. WCBS 4. WLYQ-F

WPLJ-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WNBC 1. WNBC

2. WPLJ-F 2. WHTZ-F

3. WRKS-F 3. WEZN-F

4. WCBS-F 4. WPLJ-F

WHTZ-F

OTHER RATED STATIONS/METRO SHARE

1. WEZN-FWHTZ-FWNBC

4. WSTC

1.

2.

3.

4.

WEZN-FWSTCWCBSWOR

WEBE-F 107.9 Westport 2.4 WLIR-F 92.7 Nassau, NY 1.2

WGCH 1490 Greenwich 1.2 WLTW-F 106.7 New York, NY 3.0

WMMM 1260 Westport 1.6 WMCA 570 New York, NY 1.0

WYRS-F 96.7 Stamford 3.0 WNCN-F 104.3 New York, NY 1.6

WABC 770 New York, NY 2.2 WNEW 1130 New York, NY .6

WALK -F 97.5 Patchogue, NY .4 WNEW-F 102.7 New York, NY 2.4

WBAB-F 102.3 Babylon, NY .4 WPAT-F 93.1 Paterson, NJ 2.2

WBLS-F 107.5 New York, NY 1.0 WPIX-F 101.9 New York, NY 2.0

WCBS-F 101.1 New York, NY 2.6 WQXR-F+ 96.3 New York, NY .6

WHN 1050 New York, NY 2.4 WRFM-F 105.1 New York, NY 2.2

WICC 600 Bridgeport 1.0 WRKI-F 95.1 Brookfield, CT .8

WINS 1010 New York, NY 1.2 WRKS-F 98.7 New York, NY 3.2

WKTU-F 92.3 New York, NY 1.6 WYNY-F 97.1 New York, NY 1.0

RADIO STATIONS

WNLK, 1350, 1 KW/500 W (DA -N), AC ABC -E, $ NA (Roslin)

WSTC, 1400, 1 KW/250 W , NOST (Al Ham) ABC -I, $ NA (Roslin)

WEBE-F, 107.9, 50 KW @ 245, AC (?)

WLYQ-F, 95.9, 3 KW @ 130, CHR

Other ranked stations -

, $50.00 (Roslin)

ABC -F, $ NA (Roslin)

Michael HansonA. Donahue

Michael Hanson

See New York or Bridgeport in Spring 84 edition of

American Radio

Page 81: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: NA/78,600 (12+)Average Person Rating: 16.5

Market TSL: 22.19 hrs.Stations: 6/14

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. WKDW 45/34.62. WSGM-F 25/19.2

3. WTON 15/11.54. WWWV-F 6/ 4.6

5. WAYB 5/ 3.86. WNLR 4/ 3.1

7. WANV 3/ 2.3WRXL-F 3/ 2.3

9. WSVA 2/ 1.510. WTVR-F 2/ 1.5

12+ AND

1. WKDW-F2. WSCM-F3. WTON4. WAYB

ADULTS 18-34

1. WKDW2. WSGM-F3. WWWV-F4. WAYB

WTONWRXL-F

27.7

20.8

13.1

.8

1.5

3.8

3.8

3.1

12+MID

39.1

10.1

21.7

.7

2.9

2.2

1.4

5.1

1. WKDW-F2. WSGM-F3. WTON4. WWWV-F

ADULTS 18-49

1. WKDW2. WSGM-F3. WWWV-F4. WTON

OTHER RATED STATIONS/METRO SHARE

WJSY-FWKCY

104.3 Harrisonburg1300 Harrisonburg

RADIO STATIONS

WANV, 970, 5

WAYB, 1490, 1

WKDW, 900, 2.5WNLR, 1150, 1

WTON, 1240, 1

WSGM-F,

KW/1 KW (DA -2),

KW/250 WKW (DAYS)KW (DAYS)KW/250 W

STAUNTON - WAYNESBORO, VA

.8

.8

Diaries: 309

Sample Target% Below Line:% Not Listed:

12+ TSA

/254/65.32%: 250

14.91%12.30%

1/4/CUME

1. WKDW2. WSGM-F3. WTON4. WWWV-F5. WAYB6. WNLR7. WANV

WRXL-F9. WQPO-F

WSVAWTVR-F

12+PMD

1. WKDW-F2. WSGM-F3. WTON4. WWWV-F

ADULTS 25-54

1. WKDW2. WSGM-F3. WTON4. WWWV-F

WPVR-FWQPO-F

45/31225/31615/246

6/1055/1014/ 48

3/1133/ 482/ 682/ 952/ 41

12+EVE

1. WSGM-F2. WAYB

WTONWWWV-F

ADULTS 35+

1. WKDW2. WTON3. WNLR

WSGM-F

Retail $: NACSI: NACSI HH: NAFM Share: 34.21%

12+ METRO CUME

1. WSGM-F 3152. WKDW 308

3. WTON 246

4. WANV 113

5. WWWV-F 105

6. WAYB 101

7. WSVA 89

8. WQPO-F 62

9. WRXL-F 4810. WNLR 47

SAT MID

1. WKDW-F2. WSGM-F3. WTON4. WTVR-F

94.9 Roanoke .8

100.7 Harrisonburg .8

CONTEMP RKO, $10.00 (----) (WAYNESBORO) Gary Ratcliff

CONTEMP APR,MBS, $ 9.50 (Bolton) (WAYNESBORO) Dennis Royer

COUNTRY ST APR, $10.55 (----) Brice Miller

RELIGION APR, $ 7.00 (----) (CHURCHVILLE) Russ Ashby

AC ABC -E, $ 8.00 (Dora) Chuck Neer

93.5, 3 KW @ 300, CHR

WWWV - See Charlottesville

WQPO, WSVA - See Harrisonburg Birch

WRXL, WTVR - See Richmond in Spring

APR, $ 8.50 (----) Norm Brooks

Report

84 edition of American Radio

Page 82: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 276/116,200Average Person Rating: 16.2

Market TSL: 21.47 hrs.Stations: 7/12

SPG SPG

12+ METRO 1/4/SHARE 83 82

1. KADO-F 46/26.4 20.0 20.8

2. KCMC 33/19.0 16.7 14.9

3. KOSY-F 24/13.8 18.9 15.5

4. KADO 16/ 9.2 10.6 10.7

5. KTFS 13/ 7.5 3.3 8.3

6. KMLA-F 6/ 3.4 5.6 4.8

7. KOSY 5/ 2.9 3.3 4.8

8. KRMD-F 4/ 2.3 1.7 4.8

9. KMBQ-F 3/ 1.7 1.2

KTAL-F 3/ 1.7 3.3 3.6

12+ AMD 12+MID

1. KADO-F2. KCMC3. KOSY-F4. KTFS

ADULTS 18-34

1. KADO-F2. KOSY-F3. KTFS4. KCMC

1. KCMC

2. KADO-F3. KOSY-F4. KADO

KTFS

ADULTS 18-49

1. KADO-F2. KOSY-F3. KCMC4. KADO

KTFS

OTHER RATED STATIONS/METRO SHARE

KPYN-F 99.3 Atlanta, TX 1.1

RADIO STATIONS

KADO, 940, 2.5KCMC, 740, 1

KOSY, 790, 1

KTFS, 1400, 1

KADO-F,KMLA-F,KOSY-F,

TEXARKANA, TX

Diaries: 285/376/52.10%Sample Target: 280

% Below Line: 8.33%

% Not Listed: 11.54%

12+ TSA 1/4/CUME

1. KADO-F 48/3252. KCMC 33/3673. KOSY-F 29/4174. KADO 17/217

5. KTFS 13/208

6. KMLA-F 9/1507. KOSY 5/176

8. KMBQ-F 4/ 67KRMD-F 4/ 91

KTAL-F 4/153

12+PMD 12+EVE

1. KADO-F2. KCMC3. KOSY-F4. KTFS

ADULTS 25-54

1. KADO-F2. KCMC

3. KOSY-F4. KADO

1. KADO-F2. KOSY-F3. KCMC4. KOSY

KTFS

ADULTS 35+

1. KCMC2. KADO-F3. KADO4. KMLA-F

KOSY-F

Retail $: .57 BilCSI: .92 BilCSI HH: $20,731FM Share: 57.05%

12+ METRO CUME

1. KOSY-F 372

2. KCMC 358

3. KADO-F 315

4. KTFS 208

5. KADO 201

6. KOSY 176

7. KMLA-F 128

8. KTAL-F 113

9. KRMD-F 91

10. KMBQ-F 59

SAT MID

1. KADO-F2. KOSY-F3. KCMC4. KADO

KYKX-F 105.7 Longview .6

KW (DAYS) , BLACK (Century 21)KW (DA -1) , COUNTRY (TM) MBS,

KW/500 W (DA -N), COUNTRYKW/250 W , ? ? ABC -I,

107.1, 1 KW @ 490, COUNTRY (TM) ABC -C,

103.9, 3 KW @ 201, COUNTRY MBS,

102.5, 94 KW @ 235, AC

KADO-F has recently changed calls to KTWN-F

ABC -E,

$13.00$ 9.50$12.00

$14.50$ 4.00$10.50

$14.50 (Lazar)(Masla)(Savalli)(Selcom)

(Roberts)(Miller)(Savalli)

John BellDoug DavisJim SmithJim Nicholas

John BellSteve PearceJim Smith

KYKX - See Longview

Other ranked stations - See Shreveport in Spring 84 edition of American Radio

Page 83: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

TRENTON, NJ

MSA Rank/Pop: 134/309,200 Diaries: 433/604/44.55% Retail $: 1.6 BilAverage Person Rating: 17.6 Sample Target: 400 CSI: 3.6 BilMarket TSL: 22.79 hrs. % Below Line: 65.06% CSI HH: $32,256Stations: 7/34 % Not Listed: 14.13% FM Share: 64.05%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WMMR-F 28/6.1 3.4 4.7 1. WPST-F 40/703 1. WPST-F 515

WPST-F 28/6.1 4.3 5.4 2. WMMR-F 28/456 2. WKXW-F 4463. WHWH 27/5.9 6.5 8.1 3. WHWH 27/404 3. WMMR-F 429

WIMG 27/5.9 5.8 .4 WIMG 27/191 4. WHWH 404

5. WUSL-F 24/5.2 5.8 .9 WOR 27/363 5. WCAU-F 3506. WKXW-F 23/5.0 6.7 7.6 6. WKXW-F 24/480 6. WCAU 3097. WDAS-F 21/4.6 4.0 9.2 WUSL-F 24/235 7. WDAS-F 286

8. WCAU 18/3.9 4.0 2.7 8. WDAS-F 21/286 8. WMGK-F 2649. WBUD 17/3.7 5.2 3.4 9. WCAU 18/322 9. WTTM 26010. WOR 15/3.3 2.0 3.8 WPAT-F 18/163 10. WNBC 237

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WHWH 1. WPST-F 1. WPST-F 1. WUSL-F 1. WDAS-F2. WBUD 2. WMMR-F 2. WUSL-F 2. WIMG 2. WMMR-F3. WKXW-F 3. WHWH 3. WMMR-F 3. WMMR-F 3. WHWH4. WMMR-F 4. WBUD 4. WKXW-F 4. WDAS-F WPST-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WMMR-F 1. WNMR-F 1. WIMG 1. WHWH2. WPST-F 2. WPST-F 2. WPST-F 2. WIMG

WDAS-F WDAS-F 3. WMMR-F 3. WCAU4. WKXW-F 4. WIMG 4. WTTM 4. WBUD

WOR

OTHER RATED STATIONS/METRO SHARE

WPRB-F 103.3 Princeton .7 WMGK-F 102.9 New York, NY 1.7

WTTM 920 Trenton 2.8 WMGQ-F 98.3 New Brunswick, NJ .7

WABC 770 New York, NY 1.3 WNBC 660 New York, NY 2.0WBLS-F 107.5 New York, NY 1.5 WPAT-F 93.1 Paterson, NJ 1.3

WCAU-F 98.1 Philadelphia, PA 2.8 WPLJ-F 95.5 New York, NY 1.3

WCBS 880 New York, NY .9 WQXR-F 96.3 New York, NY .7

WEAZ-F 101.1 Philadelphia, PA 2.6 WRKS-F 98.7 New York, NY .7

WFIL 560 Philadelphia, PA 1.3 WSNI-F 104.5 Philadelphia, PA 2.4

WFLN-F 95.7 Philadelphia, PA .7 WWDB-F 96.5 Philadelphia, PA 2.2

WFMZ-F 100.7 Allentown, PA 1.3 WWSH-F 106.1 Philadelphia, PA 2.6WIOQ-F 102.1 Philadelphia, PA .9 WXTV-F 92.5 Philadelphia, PA .9

WKTV-F 92.3 New York, NY 1.3 WYSP-F 94.1 Philadelphia, PA 2.0

RADIO STATIONS

WBUD, 1260, 5 KW/1 KW (DA -1), MOR NBC, $16.00 (----) Fidelity Terry Watts

WHWH, 1350, 5 KW (DA -2) , MOR ABC -E, $41.25 (Masla) Nassau (PRINCETON) John Morris

WING, 1300, 5 KW/1 KW (DA -2), MOR ABC -I, $30.00 (----) Jeanne Greenberg

WTTM, 920, 1 KW (DA -1) , COUNTRY MBS, $21.50 (Mc -Guild) Scott Marc Scott

WKXW-F, 101.5, 18 KW @ 868, AC , $43.75 (----) Fidelity Terry Watts

WPST-F, 97.5, 50 KW @ 450, CHR , $51.50 (Masla) Nassau John Morris

Other ranked stations - See Philadelphia andAmerican Radio

New York in Spring 84 edition of

Page 84: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

TUSCALOOSA, AL

MSA Rank/Pop: 235/142,700

Average Person Rating: 16.4

Market TSL: 21.72 hrs.

Diaries: 312/380/49.60%Sample Target: 310

% Below Line: 30.17%

Retail $: .6 Bil

CSI: 1.0 Bil

CSI HH: $20,351

Stations: 8/14 % Not Listed: 8.21% FM Share: 69.83%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WTUG-F 30/15.4 17.1 18.6 1. WTUG-F 38/392 1. WFFX-F 315

2. WFFX-F 23/11.8 12.1 12.1 2. WFFX-F 28/405 2. WTUG-F 284

3. WACT-F 20/10.3 11.1 8.5 3. WTSK 27/238 3. WACT-F 241

WTSK 20/10.3 15.6 10.6 4. WZZK-F 21/272 4. WKXX-F 217

5. WAPI-F 16/ 8.2 4.5 2.0 5. WACT-F 20/269 5. WJRD 216

6. WKXX-F 12/ 6.2 1.5 4.0 6. WAPI-F 18/240 6. WTSK 197

WZZK-F 12/ 6.2 2.5 4.5 7. WACT 14/174 7. WAPI-F 191

WACT 12/ 6.2 2.5 3.5 WKXX-F 14/269 8. WZZK-F 173

9. WJRD 10/ 5.1 11.6 8.0 9. WJRD 10/230 9. WACT 160

10. WNPT-F 8/ 4.1 2.0 4.0 10. WENN-F 9/214 10. WNPT 156

WENN-F 8/ 4.1 3.5 3.0

12+ AND 12+MID

1. WACT-F+2. WFFX-F

WTSK4. WTUG

ADULTS 18-34

1. WTUG-F2. WFFX-F3. WAPI-F4. WKXX-F

1. WFFX-F2. WTUG3. WACT-F4. WJRD-F

WKXX-F

ADULTS 18-49

1. WFFX-FWTUG-F

3. WAPI-F4. WTSK

OTHER RATED STATIONS/METRO SHARE

WIGL 1230

WDJC-F 93.7

WVOK 690

RADIO STATIONS

TuscaloosaBirminghamBirmingham

1.0

2.1

1.0

12+PMD

1. WFFX-FWTUG

3. WAPI-FWKXX-F

ADULTS 25-54

1. WFFX-F2. WTSK

WTUG-F4. WZZK-F

12+EVE

1. WTUG2. WAPI-F3. WKXX-F4. WFFX-F

ADULTS 35+

1. WACT-F2. WTSK3. WACT4. WZZK-F

WACT, 1420, 5 KW (DAYS) , COUNTRY APR, $ 9.00 (Weiss)

WJRD, 1150, 5 KW/1 KW (DA -N), COUNTRY CBS, $13.00 (Torbet)

WNPT, 1280, 5 KW/500 W (DA -1), MOR/AC ABC-I,ABC-E, $ 9.00 (---

WTSK, 790, 2.5 KW (DAYS) , GOSPEL , $ 7.00 (----)

WACT-F, 105.5, 3 KW @ 300, COUNTRYWFFX-F, 95.7, 100 KW @ 500, CONTEMP (TM)WTUG-F, 92.7, 3 KW @ 300, BLACK

, $ 9.00, $13.00

SBN, $11.00

(Weiss)(Busby)(Weiss)

Other ranked stations - See Birmingham in Spring 84 edition

SAT MID

1. WTSK2. WTUG-F3. WFFX-F4. WAPI-F

WXXK-F

of American

Clyde PriceJim SmithEdna HarrisJimmy Shaw

Clyde PriceGeorge O'RearJimmy Shaw

Radio

Page 85: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 249/136,400Average Person Rating: 15.7

Market TSL: 21.36 hrs.

Stations: 9/14

SPG SPG

12+ METRO 1/4/SHARE 83 82

TYLER, TX

Diaries: 382/306/51.76%Sample Target: 310

% Below Line: 15.66%

% Not Listed: 9.78%

12+ TSA 1/4/CUME

Retail $: .9 BilCSI: 1.3 BilCSI HH: $26,724FM Share: 63.86%

12+ METRO CUME

1. KNUE-F 31/16.8 1. KYKX-F 81/904 1. KTYL-F 360

2. KZEY 29/15.8 2. KNUE-F 68/672 2. KTBB 306

3. KTYL-F 28/15.2 3. KTYL-F 55/770 3. KNUE-F 260

4. KTBB 19/10.3 4. KZEY 35/303 4. KZEY 237

5. KROZ-F 11/ 6.0 5. KTBB 22/372 5. KROZ-F 175

KKDA-F 11/ 6.0 6. KOOL-F 20/231 6. KKDA-F 143

7. KOOL-F 9/ 4.9 7. WBAP 18/366 7. KEYP-F 123

KYKX-F 9/ 4.9 8. KEGL-F 14/213 8. KYKX-F 118

9. KEYP-F 6/ 3.3 9. KRLD 13/267 9. KDOK 108

10. KDOK 4/ 2.2 10. KROZ-F 12/212 10. KOOL-F 106

KKDA-F 12/148

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KTBB 1. KNUE-F 1. KNUE-F 1. KNUE-F 1. KZEY

2. KTYL-F+ 2. KTYL-F 2. KZEY 2. KKDA-F 2. KTYL-F

3. KNUE-F 3. KZEY 3. KTYL-F 3. KTYL-F 3. KTBB

4. KZEY 4. KTBB 4. KTBB 4. KROZ-F 4. KOOL-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KTYL-F 1. KNUE-F 1. KNUE-F 1. KNUE-F

2. KZEY 2. KTYL-F 2. KTYL-F 2. KTBB

3. KNUE-F 3. KZEY 3. KZEY 3. KZEY

4. KKDA-F 4. KTBB 4. KTBB 4. KOOL-F

OTHER RATED STATIONS/METRO SHARE

KTYL 1330 Tyler 1.6

KEGL-F 97.1 Ft. Worth .5

KRLD-F 1080

WBAP 820

DallasFt. Worth

1.6

1.1

RADIO STATIONS

KDOK, 1490, 1 KW/250 W , COUNTRY CBS, $16.00 (Masla) Bob BarnettKTBB, 600, 5 KW/2.5 KW (DA -2), AC ABC -I, $18.00 (Blair) Don ChaneyKZEY, 690, 1 KW (DAYS,DA) , BLACK , $14.00 (HNWH) Gibson Rick Reynolds

KEYP-F, 99.3, 3 KW @ 300, AC CBS -R, $16.50 (Masla) (WHITEHOUSE) Mike ConnorKNUE-F, 101.5, 100 KW @ 402, COUNTRY , $22.00 (Blair) Bob BarnettKOOI-F, 106.5, 100 KW @ 690, BTFL ABC -E, $ NA (Riley) Dudley WalkerKROZ-F, 92.1, 3 KW @ 280, COUNTRY , $17.00 (HNWH) Gibson Rick ReynoldsKTYL-F, 93.1, 100 KW @ 375, CHR MBS, $35.00 (Weiss)

KYKX - See Longview

Other ranked stations - See Dallas in Spring 84 edition of American Radio

Page 86: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

VICTORIA, TX

MSA Rank/Pop: 338/72,800

Average Person Rating: 16.4

Market TSL: 22.36 hrs.

Diaries: 265/232/49.07%Sample Target: 250

% Below Line: 30.23%

Retail $: .5 Bil

CSI: .7 BilCSI HH: $26,957

Stations: 5/10 % Not Listed: 14.85% FM Share: 50.00%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KVIC-F 29/28.7 23.5 24.4 1. KVIC-F 50/505 1. KVIC-F 292

2. KGUL 18/17.8 10.2 7.0 2. KZEU-F 23/316 2. KNAL 173

3. KNAL 13/12.9 17.3 14.0 3. KGUL 22/105 3. KZEU-F 148

4. KZEU-F 7/ 6.9 10.2 18.6 4. KNAL 20/260 4. KCWM 120

5. KCWM 6/ 5.9 10.2 11.6 5. KKYX 18/184 5. KTXN-F 95

6. KTXN-F 5/ 5.0 5.1 2.3 6. KCWM 9/172 6. KGUL 90

7. KKYX 4/ 4.0 1.0 7. KTXN-F 7/118 7. KTSA 55

8. KTSA 2/ 2.0 3.1 2.3 8. KTSA 6/142 KLOL-F 55

9. KLOL-F 1/ 1.0 9. KLOL-F 4/ 83 9. KKYX 34

KMJQ-F 1/ 1.0 10. KMJQ-F 1/ 36 10. KMJQ-F 28

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KVIC-F 1. KVIC-F 1. KVIC-F 1. KVIC-F 1. KVIC-F

2. KNAL 2. KNAL 2. KGUL 2. KNAL 2. KGUL

3. KZEU-F 3. KGUL 3. KNAL 3. KZEU-F 3. KNAL

4. KGUL 4. KTXN-F 4. KZEU-F 4. KTXN-F KTXN-F

KKYX-FKTSA

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KVIC-F 1. KVIC-F 1. KVIC-F 1. KGUL

2. KZEU-F 2. KGUL-F 2. KGUL 2. KNAL

KGUL 3. KNAL 3. KNAL 3. KTXN-F

4. KCWM KZEU-F 4. KCWM KVIC-F

KNAL

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KCWM, 1340, 1 KW/250 W , COUNTRY (Drake -Chen) ST , $ NA (Mc -Guild) Mayes

KNAL, 1410, 500 W (DA -N), COUNTRY MBS, $13.00 (Riley)

KGUL, 1560, 500 W (DAYS), SPANISH , $10.00 (Lotus) (PORT LAVACA)

KTXN-F,KVIC-F,KZEU-F,

98.7, 40 KW @ 341, BTFL NBC, $ 8.50 (Smith)

95.1, 57 KW @ 500, CHR , $ NA (Mc -Guild) Mayes

107.9, 49 KW @ 438, COUNTRY (Century 21) , $11.50 (----)

KKYX, KTSA - See San Antonio in Spring 84 edition of American Radio

KLOL, KMJQ - See Houston in American Radio

Bob MartinPaul Spurlock

Don Freed

Harry Smith

Page 87: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

WATERBURY, CT

MSA Rank/Pop: 177/221,200Average Person Rating: 19.0Market TSL: 24.74 hrs.

Diaries: 509/385/53.92%Sample Target: 400% Below Line: 74.01%

Retail $: 1.0 Bil

CSI: 2.2 Bil

CSI HH: $29,024Stations: 5/23 % Not Listed: 12.33% FM Share: 62.69%

SPG SPG12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WKCI-F 43/11.5 11.3 9.4 1. WTIC 368/4300 1. WKCI-F 5552. WKSS-F 38/10.2 10.1 7.7 2. WKCI-F 231/3439 2. WDRC-F 4443. WATR 34/19.1 8.0 9.4 3. WEZN-F 193/2036 3. WATR 3914. WTIC 26/ 7.0 6.1 11.1 4. WTIC-F 185/3092 4. WTIC 3375. WQQW 22/ 5.9 4.9 4.6 5. WRCH-F 148/1792 5. WHCN-F 3316. WDRC-F 21/ 5.6 6.1 3.7 6. WHCN-F 145/2388 6. WKSS-F 327

WHCN-F 21/ 5.6 5.2 7.1 7. WKSS-F 142/1769 7. WPLR-F 3258. WPLR-F 19/ 5.1 3.4 4.6 8. WPLR-F 134/2609 8. WIOF-F 3209. WIOF-F 14/ 3.8 3.7 1.7 9. WDRC-F 127/2887 9. WQQW 23810. WNVR 12/ 3.2 4.9 2.3 10. WIOF-F 116/1868 10. WNVR 219

WTIC-F 12/ 3.2 2.1 2.0

12+ AMD 12+MID

1. WTIC 1. WATR2. WKCI-F 2. WKCI-F3. WATR WKSS-F4. WQQW 4. WQQW

ADULTS 18-34

1. WKCI-F2. WHCN-F3. WPLR-F4. WDRC-F

ADULTS 18-49

1. WKCI-F2. WDRC-F

WHCN-FWPLR-F

OTHER RATED STATIONS/METRO SHARE

WWCO 1240WWYZ-F 92.5WABC 770WBLS 107.5WCBS 880WCCC-F 106.9

RADIO STATIONS

WaterburyWaterburyNew York, NYNew York, NYNew York, NYHartford

2.91.6

.5

.5

1.6

1.1

12+PMD 12+EVE

1. WKSS-F2. WKCI-F3. WATR4. WHCN-F

ADULTS 25-54

WATR, 1320, 5 KW/1 KW (DA -2) , MORWNVR, 1380, 5 KW/500 W (DA -2), CONTEMPWQQW, 1590, 5 KW (DA -1) , NOSTALGIA

Other ranked stations

1. WKCI-F2. WKSS-F3. WATR

WDRC-FWIOF-F

CBS,

MBS,

1. WKCI-F

2. WHCN-F3. WKSS-F4. WATR

ADULTS 35+

1. WKSS-F2. WATR3. WTIC4. WQQW

WELL 960WEZN-F 99.9WHN 1050WNBC 660WRCH-F 100.5WRKI-F 95.1

$ NA$35.00$29.00

(CBS/FM)(Roslin)

- See Bridgeport, New Haven oredition of American Radio

New HavenBridgeportNew York, NYNew York, NYNew BritainBrookfield

SAT MID

1. WKSS-F2. WKCI-F3. WQQW4. WATR

WDRC-F

(NAUGATUCK)

.5

2.9

.3

1.6

2.1

1.6

Fred Erwin

Marshall Pite

Hartford in Spring 84

Page 88: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

WATERTOWN, NY

MSA Rank/Pop: NA/72,600 (12+)Average Person Rating: 16.7

Market TSL: 22.62 hrs.

Diaries: 267/272/55.51%Sample Target: 250% Below Line: 6.32%

Retail $:CSI: NACSI H11:

NA

NA

Stations: 4/7 % Not Listed: 21.49% FM Share: 38.95%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WTNY 49/40.5 36.1 32.0 I. WTNY 54/520 1. WTNY 436

2. WNCQ-F 31/25.6 23.0 25.0 2. WNCQ-F 45/366 2. WNCQ-F 261

3. WOTT 6/ 5.0 3.3 10.9 3. WOTT 8/130 3. WOTT 111

4. WKFM-F 4/ 3.3 4.9 4. WKFM-F 4/ 87 4. WATN 92

5. WATN 3/ 2.5 9.8 8.6 5. WATN 3/ 95 5. WKFM-F 76

6. CFLY-F 1/ .8 1.6 3.9 6. CFLY-F 2/ 88 6. CFLY-F 61

WYYY-F 1/ .8 5.7 3.9 7. WYYY-F 1/ 80 7. WYYY-F 55

12+ AND 12+MID 12+PMD 12+EVE SAT MID

I. WTNY 1. WTNY 1. WTNY 1. WTNY I. WTNY

2. WNCQ-F 2. WNCQ-F 2. WNCQ-F 2. WNCQ-F 2. WNCQ-F

3. WOTT 3. WOTT 3. WOTT 3. WATN 3. WKFM-F4. WATN 4. CFLY-F 4. WATN 4. WKFM-F 4. WOTT

ADULTS 18-34

I. WTNY2. WNCQ-F3. WOTT4. WATN-F

WKFM-FWYYY-F

ADULTS 18-49

I. WTNY2. WNCQ-F3. WOTT4. WATN

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WAIN, 1240, 1 KW/250 W , MORWOTT, 1410, 5 KW/1 KW (DA -N), CONTEMPWTNY, 790, 1 KW (DA -N) , AC

WNCQ-F, 97.5, 41 KW @ 285, COUNTRY

ADULTS 25-54 ADULTS 35+

I. WTNY I. WTNY2. WNCQ-F 2. WNCQ-F3. WOTT 3. WATN4. WATN 4. WOTT

CFLY-F CFLY-FWYYY-F

NBC, $12.00 (S. Katz), $12.00 (----)

CBS,RKO, $22.00 (Selcom)

Tony NataliJ. GrahamD. Alexander

, $11.50 J. Graham

Other ranked stations - See Syracuse in Spring 84 edition of American Radio

Page 89: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

WENATCHEE, WA

MSA Rank/Pop: NA/58,600 (12+)Average Person Rating: 13.7Market TSL: 18.59 hrs.

Diaries: 426/138/58.12%Sample Target: 250% Below Line: 4.35%

Retail $:CSI: NACSI HH:

NA

NAStations: 7/9 % Not Listed: 13.75% FM Share: 39.13%

FA SPG12+ METRO 1/4/SHARE 82 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KPQ 18/22.5 25.5 27.7 1. KPQ-F 31/279 1. KPQ 2822. KYJR-F 14/17.5 14.9 12.0 2. KPQ 23/391 2. KYJR-F 1543. KPQF 13/16.3 19.1 20.5 3. KYJR-F 14/176 3. KPQ-F 1264. KVEN 11/13.8 12.8 16.9 4. KOMW 13/115 4. KWWW 1125. KWWW 6/ 7.5 13.8 7.2 5. KVEN 12/117 5. KVEN 1076. KOZI 4/ 5.0 5.3 1.2 6. KWWW 7/120 6. KOZI 567. KOMW 2/ 2.5 7. KOZI 4/ 58 7. KOZI-F 278. KTBI 1/ 1.3 8. KTBI 2/ 33 8. KTBI 25

9. KOZI-F 1/ 33 9. KOMW 15

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. KPQ 1. KPQ 1. KPQ 1. KYJR-F 1. KPQ2. KPQ-F 2. KPQ-F 2. KYJR-F 2. KPQ 2. KPQ-F3. KYJR-F 3. KYJR-F 3. KPQ-F 3. KPQ-F 3. KVEN4. KOZI + 4. KVEN-F 4. KVEN 4. KOZI + 4. KYJR-F

KWWW

ADULTS 18-34

1. KYJR-F2. KWWW3. KPQ4. KVEN

ADULTS 18-49

1. KYJR-F2. KPQ3. KVEN4. KWWW

OTHER RATED STATIONS/METRO SHARE

KOZI-F 93.5 Chelan

RADIO STATIONS

ADULTS 25-54 ADULTS 35+

1. KPQ 1. KPQ2. KVEN KPQ-F3. KYJR-F 3. KVEN4. KPQ-F 4. KOZI

KOZI, 1230, 1 KW/250 W , MOR MBS, $ 5.50 (S/R) (CHELAN)KPQ , 560, 5 KW (DA -N), MOR (Drake -Chen) ABC -I, $ NA (Mc -Guild)KUEN, 900, 1 KW (DAYS), COUNTRY MBS, $ 9.50 (Gillis)KWWW, 1340, 1 KW/250 W , AC RKO, $12.50 (Market 4)KOMW, 680, 5 KW (DAYS), MOR , $10.00 (Masla) (OMAK)KTBI, 810, 10 KW (DAYS), REL/NOST NBC, $ NA (----) (EPHRATA)

KOZI-F, 93.5,KPQ-F , 102.1,KYJR-F, 104.9,

165 W @ 1040, MOR MBS, $ 5.50 (S/R) (CHELAN)35 KW @ 2655, BTFL (Bonne) CBS, $ NA (Mc -Guild)105 W @ 1330, CHR (TM) , $ 9.50 (Gillis)

Jerry IsenhartJim WallaceSteve DahlJim CorcoranCharles KingTom Reed

Jerry IsenhartJim WallaceSteve Dahl

Page 90: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

WICHITA FALLS, TX

MSA Rank/Pop: 272/121,200Average Person Rating: 17.6

Market TSL: 23.22 hrs.

Diaries: 284/391/47.25%Sample Target: 300

% Below Line: 8.67%

Retail $:CSI: 1.3CSI HH:

.8 Bil

Bil

$27,956

Stations: 6/9 % Not Listed: 11.28% FM Share: 67.63%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. KLUR-F 56/28.7 27.5 25.3 1. KLUR-F 80/785 1. KLUR-F 453

2. KNIN-F 31/15.9 17.0 15.7 2. KNIN-F 49/664 2. KNIN-F 391

3. KKQV-F 30/15.4 25.3 25.3 3. KKQV-F 41/574 3. KKQV-F 348

4. KWFT 17/ 8.7 6.0 7.9 4. WBAP 35/444 4. KWFT 212

5. KGTM 14/ 7.2 7.1 5.6 5. KWFT 27/446 5. KTRN 164

6. KTRN 10/ 5.1 4.9 6.7 6. KTRN 20/313 6. KGTM 162

7. KRQX 8/ 4.1 1.1 2.2 7. KGTM 19/255 7. WBAP 106

8. WBAP 5/ 2.6 3.8 1.7 8. KRQX 12/179 8. KRQX 91

9. KRLD 2/ 1.0 9. KRLD 5/154 9. KRLD 54

12+ AHD 12+MID 12+PMD 12+EVE SAT MID

1. KLUR-F 1. KLUR-F 1. KLUR-F 1. KKQV-F 1. KLUR-F

2. KKQV-F 2. KNIN-F 2. KNIN-F 2. KLUR-F 2. KKQV-F

3. KNIN-F 3. KKQV-F 3. KKQV-F 3. KNIN-F KNIN-F

4. KWFT 4. KGTM 4. KGTM 4. KWFT 4. KTRN

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. KKQV-F 1. KLUR-F 1. KLUR-F 1. KLUR-FKNIN-F 2. KNIN-F 2. KNIN-F 2. KWFT

3. KLUR-F 3. KKQV-F 3. KKQV-F 3. KGTM

4. KRQX 4. KTRN 4. KTRN 4. KTRN

KRQX

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

KGTM, 990, 10KTRN, 1290, 5

KWFT, 620, 5

KKQV-F, 103.3,KLUR-F, 99.9,

KNIN-F, 92.9,

KW/1 KW (DA -2), AC (TM) ABC -C, $ NA

KW/1 KW (DA -N), COUNTRY , $ NA

KW (DA -N) , BTFL (Bonne)CBS, $12.00

100 KW @ 440, CHR100 KW @ 820, COUNTRY100 KW @ 930, CONTEMP

$ NAABC -I, $47.50

, $ NA

(Mc -Guild)

(Blair) Branden(Torbet)

Dick deButtsSteve ShoppaDon Whan

(Blair) Branden Steve Shoppa

(Katz) Sam Beard

(Mc -Guild)

Other ranked stations - See Dallas in Spring 84 edition of American Radio

Page 91: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

WILLIAMSPORT, PA

MSA Rank/Pop: 273/119,300Average Person Rating: 19.0

Market TSL: 24.75 hrs.

Diaries: 379/263/61.53%Sample Target: 280

% Below Line: 2.38%

Retail $: .5 BilCSI: .94 BilCSI HH: $21,213

Stations: 8/10 % Not Listed: 11.11% FM Share: 64.29%

SPG SPG

12+ METRO 1/4/SHARE 83 82 12+ TSA 1/4/CUME 12+ METRO CUME

1. WILQ-F 45/23.8 28.7 19.9 1. WILQ-F 71/680 1. WILQ-F 369

2. WLYC 25/13.2 15.2 9.4 2. WJKR-F 34/419 2. WJKR-F 285

3. WWPA 24/12.7 15.2 15.2 3. WOEZ-F 30/253 3. WWPA 266

4. WJKR-F 19/10.1 4. WLYC 27/182 4. WKSB-F 226

5. WKSB-F 18/ 9.5 7.9 10.5 5. WSQV-F 25/324 5. WFXX-F+ 219

6. WSQV-F 15/ 7.9 12.9 13.1 6. WWPA 24/266 6. WSQV-F 204

7. WFXX-F+ 10/ 5.3 2.3 8.4 7. WKSB-F 22/370 7. WLYC 154

8. WRAK 8/ 4.2 5.1 6.3 WHLM-F+ 22/259 8. WRAK 129

9. WHLM-F+ 2/ 1.1 1.1 9. WFXX-F+ 10/235 9. WOEZ-F 26

10. WOEZ-F 2/ 1.1 1.0 10. WRAK 9/164 10. WHLM-F+ 15

12+ AMD 12+MID 12+PMD 12+EVE SAT MID

1. WILQ-F 1. WILQ-F 1. WILQ-F 1. WILQ-F 1. WILQ-F2. WWPA 2. WLYC 2. WLYC 2. WKSB-F 2. WJKR-F3. WJKR-F 3. WWPA 3 WWPA 3. WJKR-F 3. WKSB-F4. WLYC 4. WKSB-F 4. WKSB-F 4. WSQV-F 4. WYLC

WSQV-F

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+

1. WKSB-F 1. WILQ-F 1. WILQ-F 1. WILQ-F2. WSQV-F 2. WKSB-F 2. WWPA 2. WLYC3. WJKR-F 3. WSQV-F 3. WKSB-F 3. WWPA4. WILQ-F 4. WJKR-F 4. WJKR-F 4. WRAK

WWPA

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

RADIO STATIONS

WLYC, 1050, 1 KW (DAYS), NOST (Al Ham) ABC -I, $17.60 (Weiss) Bob Cunnion

WRAK, 1400, 1 KW/250 W , NOST , $13.00 (HNWH) George Gilbert

WWPA, 1340, 1 KW/250 W , MOR CBS, $12.00 (RSR) Bill Ott

WFXX-F+, 99.3, 105 W @ 1230, CHR ABC -D, $10.00 (----) Warren Diggins

WILQ-F, 105.1, 4 KW @ 1300, COUNTRY ABC -I, $28.20 (Weiss) Bob Cunnion

WJKR-F, 103.9, 3 KW @ 429, CHR , $ 8.00 (S. Katz) Jack Kennedy

WKSB-F, 102.7, 53 KW @ 1300,WSQV-F, 97.7, 3 KW @ 300,

CONTEMP (Drake -Chen) Source, $11.00 (HNWH)

CHR ABC -R, $12.00 (----) (JERSEY SHORE)George GilbertTim Menowsky

WHLM-F+, 106.5, 10 KW @ 597, CHR NBC, $14.50 (----) (BLOOMSBURG) R. Sweppenheiser

WOEZ-F, 100.9, 410 W @ 760, BTFL (Bonne) , $ 9.00 (----) (MILTON) Doug Kesnow

Page 92: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MSA Rank/Pop: 310/98,900

Average Person Rating: 13.6Market TSL: 18.39 hrs.Stations: 4/6

SPG SPG12+ METRO 1/4/SHARE 83 82

1. KTTI-F 23/24.52. KBLU 22/23.43. KJOK-F 17/18.14. KVOY 10/10.65. KQYT-F 3/ 3.26. KDKB-F 1/ 1.1

24.2

15.9

22.012.1

12+ AMD 12+MID

1. KBLU2. KTTI-F3. KVOY-F4. KJOK-F

ADULTS 18-34

1. KJOK-F2. KBLU3. KTTI-F4. KVOY-F

KDKB-FKQYT-F

23.8

21.412.7

7.9

4.8

1.6

1. KTTI-F2. KBLU3. KJOK-F4. KYOY-F

ADULTS 18-49

1. KBLU2. KJOK-F3. KTTI-F4. KVOY-F

OTHER RATED STATIONS/METRO SHARE

NO OTHERS

YUMA, AZ

Diaries: 276/251/44.44%Sample Target: 250

% Below Line: 5.26%% Not Listed: 19.15%

12+ TSA 1/4/CUME

1.

2.

3.

4.

5.

6.

TSA ANDMETRO

ARE THESAME

12+PMD 12+EVE

1. KJOK-F2. KBLU3. KTTI-F4. KYOY-F

ADULTS 25-54

1. KBLU2. KTTI-F3. KJOK-F4. KVOY-F

1. KBLU2. KJOK-F3. KTTI-F4. KVOY-F

KDKB-F

ADULTS 35+

1. KTTI-F2. KBLU3. KVOY-F4. KQYT-F

Retail $: .4 Bil

CSI: .72 BilCSI HH: $21,541FM Share: 57.89%

12+ METRO CUME

1. KBLU2. KJOK-F3. KTTI-F4. KVOY5. KDKB-F6. KQYT-F

RADIO STATIONS

KBLU, 560, 1 KW (DA -N), AC RKO, $ NA (Torbet)KVOY, 1400, 1 KW/250 W , MOR (Music Director) ABC -I, $14.70 (HNWH)

KJOK-F, 93.1, 100 KW @ 80, CHR (Century 21) , $14.70 (HNWH)KTTI-F, 95.1, 25 KW @ 76, COUNTRY (Drake -Chen) RKO II, $ NA (Torbet)

KDKB, KQYT - See Phoenix in Spring 84 edition of American Radio

307

252

220161

37

27

SAT MID

1. KTTI-F2. KJOK-F3. KBLU4. KVOY-F

L. WarringtonJim Stowe

Jim StoweL. Warrington

Page 93: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

SECTION B

BIRCH NON MONTHLY REPORTS

The following pages feature Birch non monthly reports for 30 markets. The dates ofthe survey differ as does the information provided. Check each market carefully. Allmarkets are based on 12+ but the days and dayparts differ. Unless otherwise noted theperiod covered is Mon -Sun, 6A -Midnight.

Page 94: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

12+ METRO

1. KKDJ-F2. KFYE-F3. KSNN-F4. KHOT5. KYOS6. KMYT-F

1/4/SHARE

25/11.824/11.520/ 9.817/ 8.311/ 5.49/ 4.4

KHOT, 1250, 500 WKYOS, 1480, 5 KWKSNN-F, 104.7, 50KMYT-F, 97.5, 50

MERCED, CA

(24 Oct - 6 Nov, 1983)

12+ CUME/CUME RATING

1. KFYE-F 248/21.72. KKDJ-F 193/16.93. KSNN-F 163/14.34. KYOS 143/12.65. KHOT 98/ 8.66. KMYT-F 75/ 6.6

(DAYS), SPANISH(DA -N), CONTEMP

KW @ 495, ACKW @ 493, BTFL MUS

12+ METRO 1/4/SHARE

1. KLQZ-F 7/21.02. KDRS 6/19.6

KFIN-F 6/18.84. KDXY-F 3/ 9.4

WZXR-F 3/10.5

KDRS, 1490,KDXY-F, 104.KLQZ-F, 107.KFIN-F, 107.

, $ NAABC -C, $13.50

, $13.00, $13.50

KKDJ and KFYE are in Fresno.See Spring 84 edition of AmericanRadio

(Caballero)(Torbet)(Masla) (LOS BANOS)(Torbet)

GREENE COUNTY, AR

(10-23 Aug, 1983)

12+ CUME/CUME RATING

1. KDRS 112/42.22. KFIN-F 82/31.03. KLQZ-F 64/24.24. KDXY-F 52/19.55. WZXR-F 44/16.6

1 KW/250 W, VARIETY9, 3 KW @ 255, AC1, 3 KW @ 300, CHR9, 100 KW @ 600, COUNTRY

12+ METRO 1/4/SHARE

1. WGN 33/13.92. WMAQ 19/ 8.13. WLS 16/ 7.04. WLS-F 13/ 3.55. WBBM 12/ 5.0

WEBM-F 12/ 4.9

(13) WXRD-F 7/ 3.1(20) WIVS 4/ 1.6

, $ 7.25, $ 8.00, $ 6.00, $16.25

McHENRY COUNTY, IL

(17-31 Oct, 1983)

12+ CUME/CUME RATING

1. WLS 270/21.02. WGN 267/20.73. WMAQ 209/16.24. WBBM 156/12.1

WLS-F 156/12.16. WLUP-F 147/11.4

(10) WXRD-F 68/5.3(16) WIVS 46/3.5

WIVS, 850, 500 W (DAYS,DA), NEWS/TALKWXRD-F, 105.5, 3 KW @ 300, AC

B1

CNN, $28.94, $28.94

WZXR-F is in Memphis

(MADERA) Jean MeonoMaurice HillBonnie PonnerMaurice Hill

(PARAGOULD) Tim Rand(PARAGOULD) Fred Reagan

Reps) (PARAGOULD) Tim Rand(JONESBORO) Larry Duke

Stations ranked 1-6 are in Chicago

(----)(----)

(CRYSTAL LAKE) Dean Phelps(WOODSTOCK) Dean Phelps

Page 95: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

12+ METRO 1/4/SHARE

SAN LUIS OBISPO, CA

(26 Sep -9 Oct, 1983)

12+ CUME/CUME RATING

1. KZOZ-F 70/27.02. KDDB-F 29/11.1

1. KZOZ-F2. KUNA

423/28.7172/11.7

3. KKAL 17/ 6.4 3. KVEC 147/ 9.94. KUNA 16/ 6.2 4. KKAL 146/ 9.95. KIQO-F 14/ 5.4 5. KDDB-F 145/ 9.8

KVEC 14/ 5.4 6. KIQO-F 138/ 9.47. KBAI 10/ 4.1 7. KBAI 114/ 7.7

KSLY-F 10/ 3.8 8. KSLY-F 93/ 6.3

KBAI, 1150, 5 KW (DA -N) NOSTALGIA , $10.00 (Roslin) (MORRO BAY) Dino FuliroKKAL, 1280, 5 KW/2.5 KW (DA -2), COUNTRY MBS, $26.00 (Mc -Guild) Braden (ARROYO GRANDE)

Gary OwensKUNA, 1400, 1 KW/250 W , BTFL MUS , $17.00 (Selcom) Sandusky Guy HackmanKVEC, 920, 1 KW/500 W , AC , $14.40 (----) Don Clarkson

KDDB-F, 92.5, 17 KW @ 762, COUNTRY , $11.50 (HNWH) (PASO ROBLES) Don DavisKIQO-F, 104.5, 6 KW @ 1410, AC MBS, $17.00 (Masla) (ATASCADERO) Garry BrillKSLY-F, 96.1, 6 KW @ 1410, CHR , $18.00 (Selcom) Sandusky Guy HackmanKZOZ-F, 93.3, 30 KW @ 1430, AOR RKO, $30.00 (Mc -Guild)

12+ METRO 1/4/SHARE

FOREST AND JONES COUNTIES, MS

(10-30 Sep, 1983)

12+ CUME/CUME RATING

1. WNSL-F 56/33.4 1. WNSL-F 432/40.02. WBSJ-F 15/ 9.0 2. WHSY-F 175/16.23. WHSY-F 13/ 7.6 3. WFOR 141/13.14. WQIS 10/ 5.7 4. WBSJ-F 131/12.15. WFOR 9/ 5.3 5. WHER-F 92/ 8.56. WJMG-F 8/ 5.0 6. WBKH 84/ 7.8

WHER-F 8/ 4.6 7. WJMG-F 78/ 7.2

WFOR, 1400, 1 KW/250 W

WQIS, 1260, 5 KW (DAYS),

WBKH, 950, 5 KW (DAYS),

COUNTRY

BLACK

COUNTRY

NBC, $ 8.00

, $ 6.75

, $ 9.50

WBSJ-F, 102.3, 3 KW @ 300, COUNTRYWNSL-F, 100.3, 30 KW @ 400, CHR ABC -C,

WHSY-F,WJMG-F,WHER-F,

104.5,92.1,

103.7,

100 KW @ 714, CHR3 KW @ 300, AC (?)

100 KW @ 266, BTFL MUS

ABC -C,

(----) Gulf Central (HATTIESBURG)Doc Chasten

(HNWH) New South (LAUREL)Bob Holliday

(RSR) (HATTIESBURG) B. Blackridge

$ 6.50 (Bunchez) (ELLISVILLE) Herb Knotts$11.00 (HNWH) New South (LAUREL)

Bob Holliday$ 9.00 (Masla) (HATTIESBURG) Ted Tibbitt$ 7.35 (Dora) (HATTIESBURG) Vern Floyd$10.00 (----) Gulf Central (HATTIESBURG)

Doc Chasten

B2

Page 96: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

ST. JOSEPH, MO

12+ METRO 1/4/SHARE

(16-29 Nov, 1983)

12+ CUME/CUME RATING

1. KFEQ 13/11.0 1. KFEQ 218/25.4KYYS-F 13/10.9 2. KYYS-F 178/20.7KKCI-F 13/10.7 3. KKJO 161/18.8 KYYS, KKCI, KZZC, KCMO, WHB, and

4. KSFT-F 12/10.5 KSFT-F 161/18.8 WDAF are in Kansas City5. WHB 11/ 9.7 5. KKCI-F 155/18.16. KCMO 8/ 6.7 6. KZZC-F 150/17.57. KKJO 7/ 6.1 7. WDAF 123/14.3

KFEQ, 680, 5 KW (DA -2), COUNTRY CBS, $37.00 (Mc -Guild)

KKJO, 1550, 5 KW (DA -N), AC ABC -C, $28.00 (Torbet)KSFT-F, 105.1, 100 KW @ 582, COUNTRY , $28.00 (Torbet)

Gene MillardDick MarcellanDick Marcellan

12+ METRO 1/4/SHARE

FLORENCE/DIL/ROBENSON COUNTIES, SC/NC

(19 Sep -2 Oct, 1983)

12+ CUME/CUME RATING

1. WDSC-F 63/21.0 1. WDSC-F 382/19.22. WWDM-F 47/15.9 2. WWDM-F 317/15.93. WJMX 23/ 7.8 3. WJMX 208/10.44. WYNN 16/ 5.4 4. WYNN 184/ 9.25. WCIG-F 15/ 5.2 5. WJOT 182/ 9.1 WNOK, WWDM - See Columbia, SC in6. WDAR-F 13/ 4.3 6. WCIG-F 135/ 6.8 Spring 84 American Radio7. WDKD 12/ 3.9 WDAR-F 135/ 6.88. WNOK-F 10/ 3.3 8. WWKT-F 111/ 5.6

WJMX, 970, 5 KW/1 KW (DA -2), CONTEMP CBS, $15.00 (RSR) (FLORENCE) Paul BensonWYNN, 540, 250 W (DAYS) BLACK SBN, $ 8.00 (Weiss) (FLORENCE) Jim MaureeWDKD, 1310, 5 KW (DAYS) COUNTRY ABC -I, $ 6.00 (T -N) (KINGSTREE) Don LaDukeWJOT, 1260, 1 KW (DAYS) COUNTRY/AC , $ 5.00 (T -N) (LAKE CITY,SC) S. Green

WDSC-F, 92.9, 100 KW @ 607, CHR $16.00 (Roslin) (DILLON, SC) Dave PhillipsWCIG-F, 107.1, 3 KW @ 243, BLACK SBN, $ 6.00 (Southern) (MULLINS,SC) Jim RamseyWDAR-F, 105.5, 3 KW @ 280, COUNTRY ABC -I, $ 6.00 (Smith) (DARLINGTON) Bill WallsWWKT-F, 98.3, 3 KW @ 300, BLACK $ 6.00 (T -N) (KINGSTREE, SC) Don LaDuke

12+ METRO 1/4/SHARE

WASHINGTON COUNTY, MS (Greenville, MS)

See LaFlore County, MS.

(11-24 Oct, 1983)

12+ CUME/CUME RATING

1. WBAD-F 35/17.82. WESY 30/15.03. WDMS-F 25/12.64. WDDT 20/10.3

1. WBAD-F2. WESY3. WDMS-F4. WNIX

332/33.6293/29.7261/26.4 WCLD-F:236/23.9

5. WNIX 16/ 8.0 5. WGVM 208/21.16. WGVM 13/ 6.7 6. WCLD-F 123/12.57. WBAQ-F 11/ 5.5 7. WDDT 118/12.0

WDDT, 900, 1 KW (DAYS) COUNTRY $10.00 (Bunchez) Charlie RossWESY, 1580, 1 KW (DAYS) BLACK SBN, $ 6.00 (Lazar) (LELAND) Bill JacksonWGVM, 1260, 5 KW (DAYS) COUNTRY $15.00 (Jones) Joe RayWNIX, 1330, 1 KW/500 W (DA -N), AC CBS,RKO, $22.00 (Mc -Guild) Jim Karr

WBAD-F, 94.3, 3 KW @ 300, BLACK SBN, $ 8.25 (Southern) (LELAND) Bill JacksonWBAQ-F, 97.9, 27 KW @ 150, BTFL MUS ABC -I, $ 6.00 (----) Paul Artman

WDMS-F, 100.7, 51 KW @ 305, CONTEMP $18.00 (Jones) Segal Joe Ray

B3

Page 97: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MARQUETTE, MI

1983)(10-29 Nov, 21-26 Dec,

12+ METRO 1/4/SHARE 12+ CUME/CUME RATING

1. WMQT-F 29/29.2 1. WMQT-F 247/39.2

2. WGLQ-F 22/21.7 2. WJPD-F 222/35.4

3. WJPD-F 21/21.4 3. WGLQ-F 195/31.1

4. WUUN-F 7/ 7.4 4. WUUN-F 128/20.3

5. WHWL-F 6/ 5.9 5. WDMJ 77/12.2

6. WDMJ 4/ 4.3 6. WJPD 45/ 7.1

WDMJ, 1320, 1 KW (DA -N), MOR CNN,ABC-E, $ 9.00 (Mich Spot) (MARQUETTE) Lee Chappell

WMQT-F, 107.1, 580 W @ 630, CHR , $11.50 (----) (ISHPEMING) Joe Blake

WGLQ-F, 97.1, 100 KW @ 1066, CONTEMP ABC -C, $16.00 (Weiss) (ESCANABA) Rick Duerson

WJPD-F, 92.3, 100 KW @ 470, COUNTRY NBC, $10.25 (Masla) Halker (ISHPEMING) Ron Wales

WUUN-F, 100.1, 3 KW @ 370, AC RKO, $14.85 (Unirep) (MARQUETTE) Tom Brazil

WHWL-F, 95.7, 100 KW @ 530, RELIGION , $ NA (----) (MARQUETTE) Stuart Schaeffer

12+ METRO 1/4/SHARE

HANNIBAL, MO/QUINCY, IL

(21 Nov -4 Dec, 1983)

12+ CUME/CUME RATING

1. KGRC-F 26/17.5 1. KGRC-F 339/33.8

2. KQCA-F 25/17.2 2. KQCA-F 302/30.13. KIDS -F 18/12.0 3. WTAD 252/25.14. KHMO 15/10.4 WGEM 252/25.1

WGEM 15/10.4 5. KHMO 240/23.9WGEM-F 15/10.4 6. WGEM-F 204/20.3

7. WTAD 14/ 9.6 7. KIDS -F 144/14.4

KHMO, 1070, 5 KW/1 KW (DA -2), COUNTRY MBS, $29.00 (Masla) (HANNIBAL) R. Francis

WGEM, 1440, 5 KW (DA -2) MOR ABC -E, $22.50 (Mc -Guild) (QUINCY) Jack Vernier

WTAD, 930, 5 KW/1 KW (DA -N), MOR/TALK CBS, $ NA (Katz) Lee (QUINCY) John Phillips

KGRC-F, 92.9, 100 KW @ 490, CHR ABC -F, $27.50 (Weiss) (HANNIBAL) Burt Schell

KIDS -F, 98.3, 2 KW @ 356, COUNTRY , $13.00 (----) (PALMYRA, MO) Bud Janes

KQCA-F, 102.3, 3 KW @ 300, CONTEMP , $12.00 (Savalli) (CANTON,MO) Ann Priebe

WGEM-F, 105.1, 27 KW @ 640, COUNTRY ABC -I, $22.50 (Mc -Guild) (QUINCY) Jack Varnier

12+ METRO 1/4/SHARE

(21

12+

GARY-HAMMOND, IN

Nov -4 Dec, 1983)

CUME/CUME RATING

1. WGCI-F 117/24.5 1. WGCI-F 569/25.42. WBMX-F 57/12.0 2. WBMX-F 371/18.63. WWCA 27/ 5.7 3. WJOB 275/12.3 All other stations are in Chicago

4. WJOB 25/ 5.3 4. WWCA 216/ 9.75. WIND 20/ 4.1 5. WBBM-F 187/ 8.3

WUSN-F 20/ 4.1 6. WLS 162/ 7.2

7. WLTH 18/ 3.7 7. WLS-F 161/ 7.2

WBBM-F 18/ 3.7 8. WMAQ 154/ 6.99. WLTH 149/ 6.7

WJOB,

WLTH,WWCA,

1230,

1370,

1270,

1 KW/250 W ,

1 KW (DAYS),1 KW (DA -1),

MOR , $24.00BLACK SBN, $24.00RELIGION , $22.00

(HAMMOND)(GARY)

(GARY)

Julian ColbyJudith BurksWalt Brickhouse

Page 98: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

12+ METRO 1/4/SHARE

1. KRQK-F 31/22.72. KRUZ-F 20/14.83. KXFM-F 15/10.94. KSMA 12/ 8.75. KUHL 10/ 7.46. KSNI-F 8/ 6.1

KZOZ-F 8/ 6.1

LOMPOC/SANTA MARIA, CA

(24 Oct -6 Nov, 1983)

12+ CUME/CUME RATING

1. KRQK-F 216/32.82. KXFM-F 128/19.43. KSMA 89/13.64. KUHL 80/12.2

KRUZ-F 80/12.26. KZOZ-F 59/ 9.07. KSNI-F 49/ 7.5

KRUZ - See Santa Barbara Condensed

KSMA, 1240, 1 KW/250 W , NOST (Al Ham) CBS, $16.50 (Blair) Bayliss (SANTA MARIA)KUHL, 1440, 5 KW/1 KW (DA -N), NEWS/TALK ABC -I, $15.00 (Selcom) (SANTA MARIA) Jim Ranger

KRQK-F, 100.9, 510 W @ 800 , CHR

KXFM-F,KSNI-F,

KZOZ-F,

99.1, 2.5 KW @ 2000,102.5, 39 KW @ ? ? ,

93.3, 30 KW @ 1430,

12+ METRO 1/4/SHARE

1. WSWG-F 35/46.42. WABG 19/25.13. WCLD-F 5/ 6.64. WMSI-F 4/ 5.65. WGRM 3/ 3.56. WLIN-F 2/ 3.1

CONTEMP ABC -F, $15.00COUNTRY (Drake -Chen) CBS,

AOR RKO, $34.00

MBS, $23.00 (Masla) Sunchine Wireless (LOMPOC)Andy Reimer

(Selcom) (SANTA MARIA) Steve Stagnaro$16.50 (Blair) Bayliss (SANTA MARIA)(Mc -Guild) Branden (SAN LUIS OBISPO)

Gary Owens

LEFLORE COUNTY, MS (Greenwood)

(5-18 December, 1983)

12+ CUME/CUME RATING

1. WABG 148/46.32. WSWG-F 129/40.43. WCLD-F 30/ 9.34. WMSI-F 28/ 8.75. WGRM 28/ 8.66. WDIA 10/ 3.1

WABG, 960, 1 KW/500 W (DA -N), COUNTRYWGRM, 1240, 1 KW/250 W , MORWSWG-F, 99.1, 100 KW @ 250, AC/BLACKWCLD-F, 103.9, 3 KW @ 300, BLACK

, $15.00NBC, $ 5.25

, $ 6.00, $ 8.35

WMSI, WLIN - Jackson, MSWDIA - Memphis, TN

(Bunchez) (GREENWOOD, MS) Jerry Moore(----) (GREENWOOD) Tom Ewing(----) (GREENWOOD) Keith Warrell(Bunchez) (CLEVELAND) George Shurden

B5

Page 99: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CHARLOTTE COUNTY, FL (21 May -3 June, 84)

Mon -Fri, 6A -MID

12+ 1/4/CUME

1. WEEJ-F 27/1092. WINK- F 23/1043. WQLM-F 20/ 85 WYNF - Tampa4. IICCF 11/ 54 WINK - FT. Myers5. WOKD-F 10/ 426. WYNF-F 9/ 53

WCCF, 1580, 1 KW (DAYS,DA) MOR , $10.00 (----) (PUNTA GORDA) Larry DeBeauWEEJ-F, 100.1, 3 KW @ 135, NOST NBC-T,NBC, $10.00 (----) (PORT CHARLOTTE) Jack MessickWQLM-F, 92.7, 3 KW a 159, BTFL MUS , $10.00 (----) (PUNTA GORDA) Larry DeBeauWOKD-F, 98.3, 3 KW @ 195, COUNTRY , $ 6.50 (----) (ARCADIA) Dixie Dakos

ESCANABA-IRON MOUNTAIN, MI (23 May -12 June,

-Fri, 6A -7P

84)

Mon

12+ 1/4/SHARE/CUME

1. WGLQ-F 42/37.5/2472. WIMK-F 15/13.4/ 963. WDBC 14/12.5/ 934. WMIQ 10/ 8.9/1075. WYKX-F 9/ 8.0/ 516. WBDN 8/ 7.1/ 75

WJNR-F 8/ 7.1/ 75

WBDN, 600, 1 KW (DAYS,DA) , COUNTRY ABC -E, $14.00 (Unirep) (ESCANABA) Jim RuudWDBC, 680, 10 KW/1 KW (DA -2), AC CBS, $11.00 (Masla) (ESCANABA) Jim PinarWMIQ, 1450, 1 KW/250 W VARIETY $10.00 (Pearse) (IRON MT.) Dave Lee

WGLQ-F, 97.1, 100 KW @ 1066, AC , $12.00 (Weiss) (ESCANABA) Rick DuersonWYKX-F, 104.7, 100 KW @ 400, COUNTRY , $ NA (Masla) (ESCANABA) Jim PinarWIMK-F, 93.1, 100 KW @ 635, ? ? , $13.00 (Pearse) (IRON MT.) Dave LeeWJNR-F, 101.5, 47 KW @ 620, CHR , $ 9.75 (Mic. Spot)(IRON MT.) Tom Nemacheck

DOVER, DE (23 Apr -6 May, 84)Mon -Fri, 6A -MID

12+ 1/4/CUME

1. WDSD-F 24/1322. WUSL-F 18/ 843. WSTW-F 17/1084. WKEN 15/ 765. WDOV 13/ 97

WYSP-F 13/ 72

WSTW-F - Wilmington, DEWUSL-F, WYSP-F - Philadelphia

WDOV, 1410, 5 KW (DAYS) , AC MBS, $24.19

WKEN, 1600, 5 KW/1 KW (DA -2), MORWDSD-F, 94.7, 50 KW @ 400, COUNTRY

, $14.00MBS, $24.19

(Masla) Hartstone-DicksteinSteve Wodlinger

(S. Katz) Stu Wayne(Masla) Hartstone-Dickstein

Steve Wodlinger

B6

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NORTH PLATTE, NE (15 May -4 June, 1984)Mon -Fri, 6A -MID

12+ ADI 1/4/CUME

1. KRVN 29/1642. KELN-F 25/1143. KRVN-F 8/ 55

KXNP-F 8/ 425. KQKY-F 7/ 36

KODY 7/ 36KMCX-F 7/ 21

KODY, 1240, 1

KRVN, 880, 50

KELN-F,KRVN-F,KXNP-F,KQKY-F,KMCX-F,

KW/250 W , MOR NBC -T, $13.00 (Weiss)KW (DA -N), COUNTRY/FARM ABC -E, $55.00 (Katz)

97.1, 100 KW @ 460, CHR ABC -F, $ NA (Eastman)93.1, 100 KW @ 320, BTFL/MOR , $16.50 (Katz)103.5, 100 KW @ 479, COUNTRY ABC -I, $11.00 (Masla)105.9, 100 KW @ 1065, AOR/CHR , $20.00 (----)106.5, 100 KW @ 300, COUNTRY , $ 9.00 (----)

FOND DU LAC COUNTY, WI (19 Mar -2 Apr, 84)Mon -Fri, 6A -7P

12+ 1/4 HR/SHARE/CUME

1. KFIZ 24/16.7/2202. WFON-F 15/10.4/ 81

WAPL-F 15/10.4/1334. WIXX-F 9/ 6.3/ 575. WTMJ 7/ 4.9/ 55

WAHC-F 7/ 4.9/ 58

KFIC, 1450, 1 KW/250 W, MORWFON-F, 107.1, 3 KW @ 300, AC

WAPLWIXXWTMJ(See

GRAND ISLAND, NE (13 Mar -7 Apr,Mon -Fri, 6A -7P

12+ 1/4/HR/SHARE/CUME

1. KRGI-F2. KQKY-F3. KSYZ-F4. KRGI5. KGFW6. KRVN

34/21.0/19833/20.4/26423/14.2/22219/11.7/22213/ 8.0/ 6712/ 7.4/101

KRGI, 1430, 5 KW/1 KW (DA -N),KGFW, 1340, 1 KW/250 WKRVN, 880, 50 KW (DA -N)

(LEXINGTON)

(KEARNEY)(OGALLALA)

, WAHC - Appleton -Oshkosh- Green Bay- Milwaukee

Spring 84 edition of American Radio)

, $19.09 (Masla), $15.00 (Roslin)

84)

Randy OpitzEric Brown

M. KlineEric BrownNeil NelkinJohn McDonaldLarry Patrick

Bruce GrassmanPaul Chasteen

AC ABC -I, $18.00 (Masla) Stuart Jay VavricekMOR CBS, $14.15 (----) (KEARNEY) John McDonaldFARM/COUNTRY ABC -E, $45.00 (Katz) (LEXINGTON) Eric Brown

KRGI-F, 96.5, 100 KW @ 494, COUNTRY ABC -E, $13.00 (Masla)KSYZ-F, 107.7, 100 KW @ 899, CONTEMP RKO, $ NA (Roslin)KQKY-F, 105.9, 100 KW @ 1065, AOR/CHR , $18.85 (----)

Stuart

(KEARNEY)

Jay VavricekDoug ClementsJohn McDOnald

B7

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TUPELO, MS (12-18 Jan, 84)Mon- Fri, 6A -MID

12+ 1/4 HR/CUME

1. WZLQ-F 46/2832. WSEL 39/1153. WWKZ-F 32/1874. WELO 25/1975. WESE-F 12/ 636. WKXC 10/ 45

WCFB 10/ 46

WELO, 580, 1 KW/500 W , COUNTRY ABC -I, $12.00 (----) Mick HaffstetterWCFB, 1060, 250 W (DAYS), RELIGION $13.00 (----) Fred SmithWKXC, 1470, 500 W (DA -N), COUNTRY RKO II, $ 5.00 (Selcom) (NEW ALBANY) Russ WilsonWSEL, 1440, 1 KW (DAYS) , COUNTRY/REL MBS, $ 3.50 (----) (PONTOTOC) Ruth Bridges

WESE-F, 95.9, 3 KW @ 300, BTFL MUS $ 9.00 (Weiss) Raden (BALDWYN) Zane RodenWWKZ-F, 103.5, 100 KW @ 654, CHR $ 6.00 (Selcom) (NEW ALBANY) Russ WilsonWZLQ-F, 98.5, 100 KW @ 500, CONTEMP ABC -C, $12.00 (----) Mick Haffstetter

ROCKINGHAM COUNTY, VA (HARRISONBURG) (10-23 Feb, 84)Mon -Fri, 6A -MID

12+ 1/4 HR/CUME

1. WKCY2. WSVA3. WQPO-F

28/10522/25012/110

4. WKDW 11/ 49 WKDW - See Staunton Arbitron Condensed Report5. WBTX 6/ 37

6. WHBG 5/ 39

WJSY-F 5/ 50

WKCY, 1300, 5 KW (DAYS) COUNTRY NBC, $13.50 (----) Don MillerWSVA, 550, 5 KW/1 KW (DA -2), NOSTALGIA $18.00 (Selcom) Gilmore Alvin MullenoxWBTX, 1470, 5 KW (DAYS) RELIGION ABC -E, $ 7.50 (----) (BROADWAY) Dave EshlemanWHBG, 1360, 5 KW (DAYS) AC RKO, $ 9.25 (Savalli) Bill Kramer

WQPO-F, 100.7, 7 KW @ 500, AC , $ 9.50 (Selcom) Gilmore Bob RallWJSY-F, 104.3, 20 KW @ 359, CONTEMP SOurce, $ 9.25 (----) Don Miller

MISSOULA, MT (15-28 May, 84)

Mon -Fri, 6A -7P

12+ METRO 1/4/CUME

1. KDXT-F 25/1502. KZOQ-F 20/135

KGVO 20/1234. KGRZ 12/ 80

KYSS-F 12/ 72

6. KYLT 9/ 73

7. KYSS 6/ 43

KGRZ, 1450, 1 KW/250 W , AC NBC,NBC-T, $ 9.00 (Tacher) Steve BenedictKGVO, 1290, 5 KW (DA -N), COUNTRY CBS, $16.00 (Masla) Western Paul SprangerKYLT, 1340, 1 KW/250 W , CHR RKO, $10.50 (----) Gene PetersonKYSS, 930, 5 KW (DAYS), AC ABC -I, $ 9.50 (Eastman) Hatch Pete Kelly

KDXT-F, 93.3,

KYSS-F, 94.9,

KZOQ-F, 100.1,

43 KW @ 2470, CHR Source, $15.00 (Tacher)30 KW @ 2490, COUNTRY ABC -I, $ 9.50 (Eastman)

3 KW @ -300, AOR , $11.00 (----)

B8

HatchStevePeteGene

BenedictKellyPeterson

Page 102: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

JACKSON, TN (13-26 March, 84)

12+ 1/4 HR/CUME

Mon -Fri, 6A -MID

1. WFKX-F 23/ 94

2. WZDQ-F 22/1103. WKIR-F 14/ 69

4. WJHR-F 12/ 61

WDXI 12/ 78

6. WTJS 11/ 72

WDXI, 1310, 5 KW/1 KW (DA -N), COUNTRY ABC -D, $19.00 (HNWH) Comm. Service Betty MastickWTJS, 1390, 5 KW/1 KW (DA -N), NOSTALGIA ABC -E, $11.20 (----) Jim Hoppers

WFKX-F, 95.9, 3 KW @ 300, BLACK , $ NA (----) (HENDERSON)WJHR-F, 103.1, 3 KW @ 260, CHR , $21.00 (HNWH) Comm. Service Betty MastickWKIR-F, 104.1, 100 KW @ 640, COUNTRY ABC -F, $15.30 (----) Jerry VandwirWZDQ-F, 102.3, 2.8 KW @ 314, CHR , $12.00 (----) (HUMBOLDT) Fred Warmath

COLLIER COUNTY, FL (NAPLES) (13-27 March, 84)Mon -Fri, 6A -MID

12+ 1/4 HR/CUME

1. WCVU-F 35/1812. WNOG 28/1533. WRGI-F 27/1634. WSGL-F 19/ 765. WINK -F 16/ 966. WOOJ-F 9/ 55

WINK, WOOJ - See Fort Myers Arbitron Condensed

WNOG, 1270, 1 KW (DA -N), MOR WSJ,NBC-T,CBS,MBS,

WCVU-F, 94.5, 100 KW @ 689m BTFL MUS (SRP)WRGI-F, 93.5, 3 KW @ 300, CONTEMP ABC -E,

WSGL-F, 97.7, 2 KW @ 384, COUNTRY NBC,

MYRTLE BEACH, SC (19 Mar -6 Apr, 84)Mon -Fri, 6A -MID

12+ 1/4 HR/CUNE

1. WKZQ-F 38/2622. WJYR-F 20/ 893. WYAK-F 17/1084. WNMB-F 16/1255. WJXY 9/ 386. WLAT 7/ 45

$21.25 (Blair) Palmer

$51.88 (Blair) Palmer$18.00 (----)$15.30 (Masla)

Homer Dixon

Homer DixonArt ArkelianJohn Norman

WLAT, 1330, 5 KW/500 W (DA -N), COUNTRY MBS, $ 5.00 (T -N) (CONWAY) Jack HawleyWJXY, 1050, 5 KW (DAYS,DA) , COUNTRY , $ 7.00 (----) (CONWAY) T. Grainger

WKZQ-F, 101.7, 3 KW @ 300, CHR $24.67 (----) Bill HennecyWJYR-F, 92.1, 3 KW @ 326, BTFL MUS (SRP) , $20.00 (HNWH) Jim PostonWNMB-F, 105.5, 3 KW @ 300, AC RKO,ABC-C, $12.00 (Dora) Matt SedotaWYAK-F, 103.1, 3 KW @ 297, COUNTRY $18.00 (----) (SURFSIDE BCH) Bob Johnson

B9

Page 103: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

STERLING/ROCK FALLS/DIXON, IL (19 Mar -15 Apr, 84)Mon -Fri, 6A -MID)

12+ 1/4 HR/CUME

1. WSDR 20/1652. WMAQ 14/ 863. WLS 10/ 98

WXLP-F 10/ 645. WGN 6/ 31

WJVM-F 6/ 45

WXLP - Davenport -Rock Island -MolineWMAQ, WLS, WGN - Chicago

See Spring 84 edition of American Radio

WSDR, 1240, 500 W/250 W, COUNTRY/VARIETYWJVM-F, 94.3, 3 KW @ 300, AC

CLOVIS-PORTALES, NM (13 Mar -27 Mar, 84)Mon -Fri, 6A-12 MID

, $48.00 (Masla) (STERLING), $11.00 (----) (STERLING)

12+ 1/4 HR/CUME

1. KTQM-F 28/1462. KCLV-F 15/ 763. KWKA 14/ 84

KCPK-F 6/ 42

KCLV, 1240, 1 KW/250 W , AC ABC -C, $ 9.50 (Miller)KWKA, 680, 500 W (DA -1), COUNTRY , $13.50 (Weiss)

KCLV-F, 99.1, 50 KW @ 230, COUNTRY ABC -I, $11.25 (Miller)KCPK-F, 107.5, 100 KW @ 560, AC , $12.00 (Masla)KTQM-F, 99.9, 100 KW @ 360, CHR , $13.50 (Weiss)

PONCA CITY/BLACKWELL, OK (12-25 May, 1984)Mon -Fri, 6A -MID

12+ METRO 1/4/CUME

1. KLOR-F 34/1342. KPNC-F 19/ 743. WBBZ 13/ 94

KLOR-F, 99.3, 3 KW @ 300, CONTEMPKPNC-F, 100.9, 3 KW @ 285, COUNTRYWBBZ, 1230, 1 KW/250 W, MOR

Zia (CLOVIS)

Zia (CLOVIS)(CLOVIS)(CLOVIS)

UPI, $17.00 (----)ABC -I, $15.00 (----)

MBS, $ 7.00 (Savalli)

LAKE TAHOE, NV/CA (29 May -14 June, 1984)Mon -Fri, 6A -MID

12+ METRO 1/4/CUME

1. KOZZ-F 13/622. KOWL 7/473. KTHO 5/324. KHTX-F 4/31

KSRN-F 4/ 96. KRLT-F 3/17

KZFR-F 3/14

KOWL, 1490,KTHO, 590,

KRLT-F, 93.KZFR-F, 103

Lindsay DavisJohn Rohwer

Jimmy DavisC. Jones

Jimmy DavisBill WigginsC. Jones

Stan BivinRon Bryant

KOZZ, KHTX, KSRN - See Reno in Spring 84 edition ofAmerican Radio

1 KW/250 W, CONTEMP2.5 KW/500 W (DA -N), MOR

9, 6 KW @ -188, CHR.1, 3 KW @ -493, BTFL

, $14.00 (----)CBS, $15.75 (Weiss)

, $13.00 (Masla), $13.00 (Weiss)

Dave IsenbergOliver HaydenLarry BauerOliver Hayden

B10

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CHAMPAIGN/URBANA/RANTOUL, IL (4-24 June, 1984)Mon -Fri, 6A -7P)

12+ METRO 1/4/SHARE/CUME

1. WLRW-F 89/25.1/7662. WLS 31/ 8.8/4053. WDWS-F 30/ 8.5/1694. WDWS 28/ 7.9/246 WLS, WMAQ - See Chicago in Spring 84 editicn of

WPGU-F 28/ 7.9/262 American Radio6. WIAI-F 20/ 5.6/1457. WKIO-F 19/ 5.4/304 WIAI - See Danville condensed report8. WMAQ 14/ 4.0/1369. WJTX 10/ 2.8/131

WDWS, 1400, 1 KW/250 W, MOR CBS, $47.00 (Mc -Guild) Jim TurpenWJTX, 1580, 250 W (DAYS), ? ? , $12.00 (----)

WLRW-F, 94.5, 27 KW @ 401, CHR , $ NA (HNWH) Norm MacDonaldWDWS-F, 97.5, 50 KW @ 424, BTFL , $47.00 (Mc -Guild) Jim TurpinWPGU-F, 107.1, 3 KW @ 235, AOR Source, $ NA (Masla) Jay ShatzWKIO-F, 103.9, 3 KW @ 150, CONTEMP RKO, $35.00 (Seldom) Bill Earman

B11

Page 105: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

SECTION C

BIRCH CANADIAN MARKETS

I am pleased to include five Canadian markets in this special issue of American Radio.This was made possible by Tom Birch of Birch Radio. Birch Radio is quickly establishingitself in Canada as a worthy alternative and competitor to the Bureau of BroadcastMeasurement (BBM).

Birch will soon be surveying ten Canadian markets and I am pleased to include coverageof Montreal, Calgory, Ottawa, Quebec City, and Winnepig. These were the only marketsavailable to me as of my deadline. These and other markets will be featured in subsequenteditions of American Radio.

The tables are self-explanatory and they generally are the same as those for USAmarkets in this and other issues of American Radio. Note that share figures are given forthe demo and daypart breakdowns. All tables are based on Monday -Sunday, 6AM-Midnight exceptwhere noted. Average quarter hour (AQH) and cume numbers are in hundreds.

This data is based on the Birch report for the second quarter (April through June)of 1984. Previous quarterly shares are provided when they are available.

Spot rates for Canadian stations are not available.

Page 106: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

CALGARY, ALBERTA

12+ AQH/SHARE84

J/M 12+ CUME/CUME RATING

1. CFAC 126/12.9 17.0 1. CKXL 1671/31.32. CKXL 121/12.4 14.4 2. CJAY-F 1371/24.73. CFFR 115/11.8 10.4 3. CKIK-F 1255/23.54. CKIK-F 113/11.6 8.8 4. CFAC 1242/23.35. CJAY-F 99/10.2 9.7 5. CFFR 1178/22.16. CBR 71/ 7.3 6.9 6. CHQR 1055/19.87. CHFM-F 70/ 7.2 7.3 7. CHFM-F 978/18.38. CKRY-F 63/ 6.5 7.3 8. CFCN 953/17.9

CHQR 63/ 6.5 9.4 9. CBR 852/16.010. CFCN 61/ 6.3 5.1 10. CKRY-F 569/10.711. CBR-F 20/ 2.1 2.1 11. CBR-F 373/ 3.0

FM SHARE: 40.11% (377 of 940); APR 18.3

TEENS

1. CKXL 54.82. CKIK-F 15.13. CJAY-F 11.0

ADULTS 18-34

1. CKIK-F 18.52. CFFR 16.63. CJAY-F 16.24. CKXL 12.5

ADULTS 18-49

MEN 18-34 MEN 18-49 MEN 25-54 1. CFFR 15.7

1. CKIK-F 25.7 1. CKIK-F 19.5 1. CFFR 17.42. CKIK-F 14.2

2. CJAY-F 18.1 2. CFFR 15.8 2. CKIK-F 12.23. CJAY-F 12.5

3. CFFR 15.6 3. CJAY-F 14.2 3. CKRY-F 10.44. CKXL 10.3

4. CKXL 9.8 4. CKRY-F 9.6 4. CJAY-F 10.0ADULTS 25-54

WOMEN 18-34 WOMEN 18-49 WOMEN 25-54 1. CFFR 15.4

1. CFFR 17.8 1. CFFR-F 15.7 1. CFAC 14.82. CFAC 10.5

2. CKXL 15.7 2. CKXL 12.8 2. CFFR 13.33. CKRY-F 9.7

3. ClIFM-F 14.5 3. CHFM-F 11.6 3. CKXL 11.04. CHFM-F 8.8

4. CJAY-F 14.0 4. CJAY-F 10.7 4. CHFM-F 10.2

18+ AND 18+ MID 18+ PMD 18+ EVE

1. CFAC 14.1 1. CFFR 15.3 1. CJAY-F 12.9 1. CFAC 16.52. CFFR 13.4 2. CFAC 13.6 2. CFFR 12.1 2. CKIK-F 14.43. CBR 12.5 3. CKIK-F 11.2 3. CFAC 11.1 3. CJAY-F 13.64. CKXL 10.2 4. CJAY-F 9.9 4. CKIK-F 10.8 4. CHQR 9.9

RADIO STATIONS

CBR , 1010, 50 KW (DA -2), VARIETY CBC (----) T. NorthCFAC, 960, 50 KW , COUNTRY (All Canada) W. MachnyCFCN, 1060, 50 KW (DA -N), AC (Mulvihill) D. ThomasCFFR, 660, 50 KW (DA -2), AC (----)CHQR, 810, 50 KW (DA -2), MOR (Western) R. GunnCKXL, 1140, 50 KW (DA -2), CHR (Mutuelcom) Moffatt K. James

CBR-F , 102.1, 100 KW @ 788, CLASSICAL CBC (----) T. NorthCHFM-F, 95.9, 100 KW @ 354, BTFL (Mutuelcom) Moffatt K. JamesCJAY-F, 92.1, 100 KW @ ???, AOR (Mulvihill) V. DiMaggioCKIK-F, 107.3, 100 KW @ 638, AOR (Standard) R. WhyteCKO-F , 103.1, 100 KW @ 480, NEWS (----) N. HainesCKRY-F, 105.1, 100 KW @ ???, COUNTRY (Radio -TV Reps) R. Redmond

Page 107: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MONTREAL, QUEBEC

12+ AQH/SHARE

1. CKAC2. CKMF-F3. CKOI-F4. CHOM-F5. CJMS6. CKVL7. CITE -F

8. CJAD9. CJFM-F

10. CFQR-F

11.

12.

13.

14.

15.

16.

17.

CBF

CFGL-FCIEL-FCKLMCKGMCBF-FCFCF

MEN 18-34

607/10.9558/10.0511/ 9.1506/ 9.1487/ 8.7405/ 7.2402/ 7.2307/ 5.5258/ 4.6206/ 3.7

204/ 3.6195/ 3.5187/ 3.3186/ 3.3154/ 2.8132/ 2.4108/ 1.9

1. CHOM-F 24.7

2. CKMF-F 18.03. CKOI-F 15.4

4. CKAC 7.3

5. CJFM-F 6.2

WOMEN 18-34

1. CKMF-F 15.9

2. CKOI-F 13.03. CJFM-F 10.6

4. CITE -F 8.1

5. CIEL-F 5.9

CJMS 5.9

J/M 0/D84 84 12+ CUME/CUME RATING

11.2 10.7 1. CKAC 5391/22.212.5 10.6 2. CKOI-F 4400/18.1

6.9 6.3 3. CKMF-F 4194/17.38.7 8.6 4. CHOM-F 3891/16.0

6.5 6.3 5. CJMS 3565/14.77.6 7.4 6. CKVL 3485/14.46.4 6.5 7. CJAD 2823/11.66.1 6.8 8. CBF 2780/11.4

5.4 6.1 9. CITE -F 2701/11.12.9 3.5 10. CJFM-F 2027/ 8.3

4.1 4.7 11. CIEL-F 1782/ 7.33.8 3.1 12. CFQR-F 1750/ 7.23.3 2.0 13. CKGM 1718/ 7.14.9 4.0 14. CFCF 1390/ 5.74.3 2.9 15. CKLM 1312/ 5.42.3 3.0 16. CBF-F 1242/ 5.12.7 3.1 17. CFGL-F 1236/ 5.1

MEN 18-49

1. CHOM-F2. CKOI-F3. CKMF-F4. CKAC5. CJMS6. CITE -F

WOMEN 18-49

1. CJMS2. CKMF-F3. CITE -F

4. CKOI-F5. CJFM-F

17.212.912.810.45.8

5.7

10.910.09.2

8.9

7.2

MEN 25-54

1. CKAC 14.3

2. CKOI-F 10.73. CJMS 8.8

4. CHOM-F 8.6

5. CITE -F 8.5

WOMEN 25-54

1. CJMS 13.5

2. CITE -F 11.6

3. CKAC 8.9

4. CKVL 7.6

5. CJAD 7.0

TEENS

1. CKMF-F 30.02. CHOM-F 26.1

3. CKOI-F 22.24. CKGM 8.4

ADULTS 18-34

1. CKMF-F 16.92. CHOM-F 14.5

3. CKOI-F 14.1

4. CJFM-F 8.5

5. CITE -F 5.6

ADULTS 18-49

1. CKMF-F 11.32. CKOI-F 10.73. CHOM-F 10.24. CJMS 8.6

5. CKAC 8.2

ADULTS 25-54

1. CJMS 11.52. CKAC 11.23. CITE -F 10.34. CKOI-F 8.0

5. CKVL 6.6

FM Share: 54.91%(2994 of 5452); APR; 23.0

18+ AMD 18+ MID 18+ PMD 18+ EVE

1. CKAC 15.1 1. CKAC 14.4 1. CKAC 10.2 1. CHOM-F 13.5

2. CJMS 12.0 2. CJMS 10.0 2. CKOI-F 9.7 2. CKMF-F 13.3

3. CJAD 10.8 3. CKVL 9.1 3. CJMS 9.4 3. CKOI-F 10.4

4. CKVL 9.4 4. CJAD 7.4 4. CITE -F 8.8 4. CITE -F 8.3

5. CBF 7.5 5. CKOI-F 7.2 5. CKMF-F 8.7 5. CJFM-F 6.4

RADIO STATIONS

CBE , 690,

CFCF, 600,

CJAD, 800,

CJMS, 1280,CKAC, 730,

CKGM, 980,

CKLM, 1570,CKVL, 850,

50 KW5 KW (DA -1)

50 KW/10 KW (DA -2),50 KW (DA -2)

50 KW (DA -1)10 KW (DA -1)

50 KW (DA -1)

50 KW/10 KW (DA -2),

CBF-F , 100.7,

CFGL-F, 105.7,CFQR-F, 92.5,

CHOM-F, 97.7,

VARIOUS/TALKAC

MOR/AC/TALKMORMOR/TALKCHRACCOUNTRY/TALK

100 KW @ 823, CLASSICAL (French)100 KW @ 398, MOR43 KW @ 979, BTFL43 KW @ 979, AOR

CONTINUED ON NEXT PAGE

CBC (----)(Mulvihill)(Standard)(Mutualcom)(Opex) Telemedia(Major Market)(Standard)(All Canada)

CBC (----)(Standard)(Mulvihill)(Major Market)

J. BlaisA. SutherlandR. LucasG. StewartP. BeaulneP. ParkerR. BrunelleM. Scott

J. BlaisR. SaucierB. McKeanT. Forsythe

Page 108: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

MONTREAL RADIO STATIONS (CON'T)

CIEL-F, 98.5, 100 KW @ ???, MORCITE -F, 107.3, 100 KW @ 700, BTFLCJFM-F, 95.9, 41 KW @ 979, ACCKMF-F, 94.3, 41 KW @ 979, DANCE MUSIC (?)CKOI-F, 96.9, 307 KW @ 712, CHR

J/M 0/D12+ AQH/SHARE 84 83

1. CHEZ-F 138/15.4 15.6 15.42. CFRA 110/12.3 14.8 14.83. CKBY-F 86/ 9.6 11.0 8.84. CFGO 85/ 9.5 6.2 6.45. CKCH 75/ 8.4 6.8 6.46. CFMO-F 72/ 8.0 11.7 7.87. CBO 67/ 7.5 8.5

CIMF-F 67/ 7.5 8.5 7.79. CJRC 59/ 6.6 4.0 5.610. CBO-F 43/ 4.8 2.311. CKOY 29/ 3.2 3.9 4.3

(Western)(Opex) Telemedia(Standard)(Mutualcom)(All Canada)

OTTAWA, ONTARIO

12+ CUME/CUME RATING

1. CFRA 1948/31.32. CHEZ-F 1825/29.33. CFGO 1167/18.74. CKBY-F 963/15.55. CIMF-F 893/14.36. CJRC 870/14.07. CKCH 866/13.98. CBO 852/13.79. CFMO-F 790/12.7

10. CBO-F 650/10.411. CKOY 535/ 8.6

FM Share: 48.35% (425 of 879); APR:14.4

MEN 18-34 MEN 18-49

1. CHEZ-F 38.3 1. CHEZ-F 27.72. CFGO 11.1 2. CFRA 11.43. CFRA 9.9 3. CKBY-F 9.84. CKCH 6.2 4. CFGO 9.1

WOMEN 18-34 WOMEN 18-49

1. CFGO 21.4 1. CFGO 14.82. CHEZ-F 20.3 2. CHEZ-F 12.93. CKBY-F 11.5 3. CIMF-F 10.04. CFRA 9.3 4. CKBY-F 9.7

18+ AND 18+ MID

1. CFRA 16.5 1. CHEZ-F 15.62. CKCH 11.4 2. CKBY-F 10.33. CBO 10.9 3. CKCH 9.9

4. CHEZ-F 9.2 CFMO-F 9.9

5. CIMF-F 9.8

RADIO

CEO ,

CFGO,

CFRA,

CJRC,

CKCH,

CKOY,

STATIONS

920, 501440, 50580, 501150, 50970, 10

1310, 50

CBO-FCBOF-F,CFMO-F,

CHEZ-F,

CIMF-F,CKBY-F,

103.3,

102.5,

93.9,

106.1,

94.9,

105.3,

MEN 25-54

1. CHEZ-F2. CFRA3. CKBY

WOMEN 25-54

17.514.312.9

1. CIMF-F 11.82. CBO 11.4

CKCH 11.44. CKBY-F 10.35. CFRA 10.0

18+ PMD

1. CHEZ-F 1 .6

2. CIMF-F 10.63. CFGO 9.84. CFMO-F 9.7

KW (DA -2) , VARIETYKW (DA -1) , CONTEMPKW/10 KW (DA -2), CHRKW/5 KW (DA -2) , CONTEMPKW/5 KW (DA -1) , CONTEMPKW (DA -2) , MOR

70 KW @ ? ? , VARIETY70 KW @ 1077, CLASSICAL95 KW @ 1077, BTFL100 KW 0 998, AOR74 KW @ 1077, MOR/BTFL74 KW 0 1077, COUNTRY

(French)

18+ EVE

1. CHEZ-F 17.82. CKBY-F 13.83. CIMF-F 10.84. CFMO-F 8.5

CBC (----)

(Glen -Warren)

(Major Market)(Mutualcom)(Opex) Telemedia(Mulvihill)

P. ElieP. BelandG. StewartG. BanvilleM. Scott

TEENS

1. CFRA 32.92. CHEZ-F 26.03 CFGO 16.44 CJRC 9.6

ADULTS 18-34

1. CHEZ-F 28.82. CFGO 16.63. CFRA 9.6

4. CKBY-F 8.7

ADULTS 18-49

1. CHEZ-F 19.72. CFGO 12.23. CFRA 10.34. CKBY 9.8

ADULTS 25-54

1. CHEZ-F 12.12. CFRA 11.93. CKBY-F 11.54. CKCH 9.2

5. CEO 9.0

G.

P.

T.

C.

(HULL)H.

HuardNattallKieltyDufault

M. ParisBlackander

CBC (----) G. Huard(----) G. Huard(FM Canada) G. Atkinson(Mulvihill) C. Azzarello(Opex) Telemedia (HULL) M. Paris(Mulvihill) H. Blackadar

Page 109: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

12+ AQH/SHARE

QUEBEC CITY, QUEBEC

12+ CUME/CUME RATING

1. CJRP 218/26.0 1. CJRP 2453/50.0 TEENS2. CHOI-F 144/17.2 2. CHOI-F 1561/31.83. CITF-F 109/13.0 3. CFLS 1334/27.2

1. CFLS 35.7

4. CFLS 87/10.4 4. CHRC 952/19.42. CHOI-F 33.3

5.

6.

CHRC 71/ 8.5CKCV 45/ 5.4

5. CITF-F6. CKCV

805/16.4804/16.4

ADULTS 18-34

7. CBV 40/ 4.8 7. CBV 654/13.3 1. CHOI-F 32.78. CHIK-F 31/ 3.7 8. CHIK-F 377/ 7.7 2. CFLS 15.99. CBV-F 21/ 2.5 9. CBV-F 291/ 5.9 3. CJRP 15.0

4. CITF-F 8.9FM Share: 41.72% (330 of 791); APR: 17.1

MEN 18-34 MEN 18-49 MEN 25-54ADULTS 18-49

1. CJRP 22.11. CHOI-F 37.6 1. CHOI-F 25.3 1. CJRP 22.3 CHOI-F 22.12. CFLS 14.1 2. CJRP 18.1 2. CHOI-F 16.8 3. CITF-F 14.13. CJRP 11.4 3. CITF-F 12.0 3. CITF-F 16.4 4. CFLS 11.9

4. CFLS-F 10.8 4. CFLS 9.1

ADULTS 25-54WOMEN 18-34 WOMEN 18-49 WOMEN 25-54

1. CJRP 26.71. CHOI-F 28.7 1. WJRP 25.2 1. WJRP 30.2 2. CITF-F 17.42. WJRP 18.0 2. CHOI-F 19.5 2. CITF-F 18.2 3. CHOI-F 14.73. CFLS 17.4 3. CITF-F 15.7 3. CHOI-F 13.1 4. CFLS 9.14. CITF-F 11.8 4. CFLS 12.8 4. CHRC 9.5

18+ AMD 18+ MID 18+ PMD 18+ EVE

1. CJRP 51.4 1. CJRP 24.6 1. CJRP 19.6 1. CHOI-F 24.32. CHRC 8.2 2. CITF-F 15.0 2. CHOI-F 18.5 2. CITF-F 12.73. CITF-F 7.9 3. CHOI-F 14.9 3. CITF-F 16.1 3. CFLS 9.74. CBV 7.5 4. CHRC 11.3 4. CFLS 11.0 4. CJRP 9.5

RADIO

CBV ,

CFLS,

CHRC,CJRP,

CKCV,

STATIONS

980, 50920, 10800, 50

1060, 501280, 50

CBV-F , 95.3,

CHIK-F, 98.9,

CHOI--F, 98.1,CITF-F, 107.5,

KW (DA ,VARIETY (French)KW , ROCKKW (DA --1) , MORKW/10 KW (DA -2), MORKW (DA -1) , MOR

100 KW @ 541,41 KW @ ???,81 KW @ 250,38 KW @ 500,

VARIETY (French)BTFLCONTEMPMOR

CBC (----) M. Thivierge(All Canada) (LEVIS) P. Picard(All Canada) J. Herbert(Mutualcom) J. Duhamel(Opex) A. Gagnon

CBC (----) M. Thivierge(----)(All Canada) J. Herbert(Opex) A. Gagnon

Page 110: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

12+ AQH/SHARE

WINNIPEG, MANITOBA84

J/M 12+ CUME/CUME RATING

1. CJOB 186/25.1 28.5 1. CJOB 2499/49.4 TEENS2. CKRC 107/14.4 11.7 2. CITI-F 1445/28.53. CITI-F 100/13.5 14.5 3. CKY 1418/28.0

1. CFRW 45.2

4. CFRW 79/10.6 9.5 4. CKRC 1339/26.5 2. CITI-F 37.1

5.

6.

CHIQ-FCKY

68/ 9.267/ 9.0

9.99.9

5.

6.

CFRWCHIQ-F

1335/26.41048/20.7 ADULTS 18-34

7. CBW 45/ 6.1 7.0 7. CBW 720/14.2 1. CITI-F 23.38. CKWG-F 27/ 3.6 3.6 8. CKWG-F 413/ 8.2 2. CHIQ-F 19.19. CBW-F 17/ 2.3 1.2 9. CKIS-F 330/ 6.5 3. CKY 15.2

10. CKIS-F 16/ 2.2 1.4 CBW-F 330/ 6.5 4, CFRW 11.7

FM Share: 31.19% (228 of 731); APR: 14.7ADULTS 18-49

MEN 18-34 MEN 18-49 MEN 25-54

20.4

1. CITI-F 17.0CKRC 17.01. CITI-F 31.7 1. CITI-F 24.0 1. CKRC

2. CHIQ-F 15.5 2. CKRC 15.2 2. CJOB 19.83. CHIQ-F 14.1

3. CKY 14.8 3. CHIQ-F 12.4 3. CITI-F 12.64. CKY 12.1

4. CKRC 9.9 4. CKY 12.0 4. CBW 10.8ADULTS 25-54

WOMEN 18-34 WOMEN 18-49 WOMEN 25-54 1. CKRC 23.2

1. CHIQ-F 22.72. CFRW 16.33 CKY 15.6

1. CKRC 18.6 1.

2_ CHIQ-F 15.7 2.

3. CFRW 14.0

CKRCCJOB

25.423.0

2.

3.

CJOB 21.6

CKY 9.2

CITI-F 9.2

4. CITI-F 14.9 4. CKY 12.3

18+ AMD 18+ MID 18+ PMD 18+ EVE

1. CJOB 38.2 1. CJOB 26.7 1. CJOB 19.5 1. CITI-F 19.02. CKRC 16.1 2. CKRC 18.7 2. CKRC 17.0 CJOB 19.03. CBW 9.4 3. CHIQ-F 11.2 3. CITI-F 12.7 3. CKRC 11.04. CKY 8.1 4. CITI-F 9.8 4. CHIQ-F 11.1 4. CFRW 9.6

RADIO STATIONS

CBW , 990, 50 KW , VARIOUS CBC (----) J. CoutarcheCKY , 580, 50 KW (DA -2), CONTEMP (Mutualcom) R. HennessyCFRW, 1290, 10 KW (DA -2), CONTEMP (Major Market) B. LaineCJOB, 680, 50 KW (DA -N), MOR/NEWS/TALK (Western) J. CochraneCKRC, 630, 10 KW (DA -2), COUNTRY (All Canada) G. Miles

CBW-F , 98.3,CHIQ-F, 94.3,

CITI-F, 92.1,CKWG-F, 103.1,CKIS-F, 97.5,

354 KW @ ???, CLASSICAL100 KW @ 450, CONTEMP360 KW @ 388, AOR100 KW @ ???, MOR/BTFL310 KW @ ???, AC

CBC (----)(FM Canada)(Mutualcom) Moffat(All Canada)(NA)

J.

B.

R.

G.

CoutarcheLaineHennessyMiles

Page 111: American Radio Small Market Edition...We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring

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