American Dream Incentives Survey
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Transcript of American Dream Incentives Survey
American Dream Incentives Survey
Mike Fletcher Contributing Editor
Barcelona | 4 Dec 2010
Stateside Guide Launch: Stand F270
•Corporate: 37.8%
•Agency: 32.4%
•Association: 5.4%
•Other: 21.6% *
What type of organisation do you work for?
Corporates:BBC, Canon Europe, Rolls Royce, Abbey Life Assurance, Indesit, Pfizer, Hallmark Cards, Canon UK, Aviva, ExperianAgencies:Zibrant, Banks Sadler, Line Up, WorldEvents, Euro RSCG Skybridge, TRO, Oxford International, * DMCs, representation, consultants, hospitality agents,
venues
Do you organise US incentive programmes?
Most popular destinations:New York; Miami; San Francisco; Washington DC; San Diego; Texas; Las Vegas; Scottsdale AZ; Florida; Atlanta; Detroit; Boston
48.6%51.4%
Where in the US would you host your American Dream incentive programme?
Other destinations received one vote including: Denver, Nashville, Washington DC, San Diego, Seattle, Houston
Top 10 American Dream incentive activities
•“Rooftop tour of the John Hancock Observatory”
•“Whale watching”
•“Climb the Golden Gate Bridge”
•“A broadway show & dinner with the stars”
•“Be cast as an extra in an American TV show”
•“Sightseeing with a difference”
•“Meet politicians, FBI, broadway actors, cowboys”
•“Gastronomic city tours / gala dinners / fine dining”
•das
Our survey said:
•“Horse riding and cowboy experiences”
•“Personal shopping experience at Bloomingdales”
•“Back-stage tours of TV, theatre, sports stadia”
•“Learn to surf, fish, play baseball, kite-surf, jet-ski”
•“Sex & the City, Alcatraz, Grand Canyon, Mardi Gras”
•“Learn to play poker, blackjack, roulette, craps”
•“Driving: Off-road, ATV, Speedway, road-trip”
•“Spas, relaxation, cycling tours, the beach”
•das
Our survey also said:
•Las Vegas, CVB, Russell Meara
•Boston, Open the Door, Christina Pappas
•New York, NYC & Company, Jerry Cito
•Texas, CVB, Julie Chase
•Houston, Greater Houston CVB, Daniel Palomo
The Panel: Chairman | AIBTM, Steve Knight