T H E P O R T F O L I O O F

Amera-Rime Lulu

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B r o o k l y n , N Y C

A m e r a . r i m e @ g m a i l . c o m

w w w . b e h a n c e . n e t / A m e r a L u l u

A m e r a - R i m e L u l u

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Hi I’m Amera, I’m a Senior at New York City College of Technology and I lives in New York City. In the Fall of 2016 I will receive my Bachelors in Communication Design with a concentration in Advertising Design. During my time at CityTech I have worked closely with the Art Directors Club and is vice president of the club, a student design led group that designs a yearly design publication CMD+J. My work has been fea-tured in multiple galleries across NYC including the Brooklyn Historical Society: 2014 Exhibit Wonder: First Encounters with Green-Wood and the Grace Gallery Design Shows at City tech.

I have recently the CUNY Service Corps Spirit award to represent New York City Col-lege of Technology for my work as a graphic design intern at the City University of New York, for embodying the program values, and emerging as one of the strongest program ambassadors, and making a significant contribution to New York City. I have also received the Joseph Lento scholarship for Academic achievement. I’m also a member of the National Society of Leadership and Success as of Spring 2015 semes-ter and was a panellist for the CUNY service corps 2015-2016 Kick-off event.

A B O U T M E

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P R O J E C T O N E

I n s i g h t The History of Coffee -- Modern roasted coffee originated in Arabia. During the 13th century, coffee was extremely popular with the Muslim community for its stimulant powers, which proved useful during long prayer sessions. By parching and boiling the coffee beans, rendering them infertile, the Arabs were able to corner the market on coffee crops. Tradition says that not a single coffee plant existed outside of Arabia or Africa until the 1600s, when Baba Budan left Mecca with fertile beans. Arabica beans produce the most common type of coffee in the world. In fact, the Coffee Research Institute estimates that up to 80 percent of the world’s coffee is produced from Arabica coffee plants. Arabic coffee is one type of bever-age made from these coffee beans, which offer numerous nutritional benefits.

T a r g e t25-45 New Yorkers, who work in office settings, and prefer taxi transportation and are always are on the go. but they perfer use organic and fresh products. They are also traveler and love trying new things , and that’s why they would the new product extension to the flavors they already offer.

C o n c e p tConcept: My concept was introducing to New York a new type of coffee that is widely popular in the middle east. By sharing a cul-ture and sharing a type of coffee that is good for the soul, leading to an enrich there life. because we all know life is to short for bland and tasteless coffee.

Client : Roasting Plant Class: Advertising Design 2Purpose : Class Project

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T H E S O L U T I O NPrint Full-Page Taxi Advertising Bus Shelter Advertising

More of this project can be viewed at https://goo.gl/T4DPPz

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P R O J E C T T W O Melancholy Greetings cards are not your typical greeting cards that you would buy for your grandma. Melancholy Greetings are cards designed to show the sad true humor of life, by embracing the depressionist within you. The following campaign was designed for my Advertising Design 2 class, focuses on the sad truth of beloved disney characters; Elsa from Frozen, Ariel from The Little Mermaid, and Snow White from Snow White & the Seven dwarfs. Dissecting their fairy tale life from the famous movies and presenting them in a Melancholy Greetings cards manner, giving the campaign the tagline “Where you dreams are just that”.

Since Melancholy Greetings is soley a print greeting card that is sold at Barnes and noble stores as well as on their Etsy shop, I have designed the App, where fans of the greeting card can send electronic version of the cards to their loved ones or the ones they hate, in a click of a button anytime and anywhere.

Client : Melancholy Greetings Class: Advertising Design 2Purpose : Class Project

T H E S O L U T I O NPrint Full-Page Poster App Design

7 More of this project can be viewed at https://goo.gl/7EFMTx

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P R O J E C T T H R E E

Purpose of the adTo evoke inspiration and admiration to young women to follow dreams no matter of their color, race, ethnicity or disability, and look at society and redefine the definition of beauty to themselves.

Target audienceFemale18-2525-35Urban , suburbanCollege studentsEntry level jobs

The big idea (Concept)From a young age, girls are exposed to the term what is beautiful, but are put in a box if they do not fit the standards society puts them in. but what if you are different, and what if you have a disability to a genetic disease.. what if you are missing an arm or leg, or your skin is not one color.. what if you are paralyzed but still can put on make up. Everybody is beautiful even if you are different.The supporting and rational and emotional reasons to believe to buy the product.With the knowledge that sephora supports young womens with disabilities, Sephora will be making a bond with the consumer be-cause of their admiration and support to disabled and handicapped women, they will become more likely to shop at sephora.

Client : Sephora Class: Campaign DevelopmentPurpose : Class Project

Now That’s Beautiful

Kelly Knox is the UK’s leading disabled model. She is an English model who

challenges the beauty ideal and is an advocate for diversity in the fashion industry.

KELLY KNOX

Gorgeous is

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headline

subhead

body copy

logo & tagline

Now That’s Beautiful

Model Debbie van der Putten is an amputee who lost her arm at 19 in a bus crash, but that isn’t stopping her from conquering the modeling world.

DEBBIE VAN DER PUTTEN

Admirable is

Now That’s Beautiful

Aside from the fact that Winnie Harlow is a gorgeous young woman, her condition has marked her as a pioneer—a thriving new icon and an inspiring spokesperson for celebrating (and flaunting) the skin she’s in.

Beautiful is

T H E S O L U T I O NPrint Full-Page Ambient Advertising (Comming Soon!)

More of this project can be viewed at https://goo.gl/8ggBCP

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P R O J E C T F O U R

Client : PotatotopiaClass: Advertising Design 2 Purpose : Class Project

InsightAs I was explaining the product to my partner for this project, as he never been to the store. I told him ..... Potatoetopia is basically a diy potato place where you can get your potatoes done they way you love from proteins, , the way the potato is cooked, the cheese and sauces.

One is able to choose to there own perfect ingredients , making there own idea of the perfect meal. And there was how our concept was born. “Make your own perfection”

Target audienceWe decided for our campaign. We will be promoting the manhattan location. 18-25 college students 25-45 corporate offices workers at near MillenniumsPeople who love trying new things and they move experiment with their food, And of course at some degree they must love eating potatoes.

The big idea (Concept)Like the perfect couple with the perfect chemistry ... Potatotopia can offer the customers the perfect meal , customized to their meas-ure of perfection. But putting the ingredients in wedding scenes and letting them think of the meal possibilities available to them to make.

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T H E S O L U T I O NSubway and Bus AdvertisingAmbient AdvertisingVideo / Commercial

More of this project can be viewed at https://goo.gl/kEBIyZ

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P R O J E C T F I V E

Client : Coca ColaClass: ONE Club Purpose : Creative Boot Camp

More of this project can be viewed at https://goo.gl/yNclm9

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P R O J E C T S I X

Client : Personal Pranding Class: Advertising Design 1Purpouse : Class Project

I Got Your Design Covered

Lulu Designs

One Starry NightA B C D E F G H I J K a b c d e f g h i j k l m n o p q r sAileronA B C D E F G H I J K a b c d e f g h i j k l m n o p q

BiographyAmera-Rime Lulu is a Sophomore at New York City College Of Technology, originally from Palestine and Puerto Rican descendent and currently lives in New York City. In the Spring of 2017 she will receive her Bachelors in Communi-cation design with a concentration in Advertising design. During her time at City Tech she worked closely with the Art Directors Club and is vice president of the club , a student design led group that designs a yearly design publication CMD+J. Amera’s work has been featured in multiple galleries across NYC including the Brooklyn Historical Society: 2014 Exhibit Wonder: First Encounters with Green-Wood and the Grace Gallery Design Shows at City tech.

When Amera is not on her Mac designing, she enjoys sew-ing, reading books, taking Photographs of her family and friends and taking fashion design and art classes at the Fash-ion Institute of Technology.

Lulu Designs mission is create creative and unique pieces of art, design & Photography work; to empower girls and women all over the world and make the world a better place one Project at a time.

Mission

View my site live at http://amerarime.brinkster.net/

G E T I N T O U C H

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/AmeraLulu

/Amera-Rime Lulu

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