#amecatwork Measurement Week w/c 15 th September, 2014

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#amecatwork Measurement Week w/c 15 th September, 2014 An AMEC Global Education Programme initiative

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#amecatwork Measurement Week w/c 15 th September, 2014. An AMEC Global Education Programme initiative. What is Measurement Week – and how can I be to involved!. The strategic direction. What is it? - PowerPoint PPT Presentation

Transcript of #amecatwork Measurement Week w/c 15 th September, 2014

Page 1: #amecatwork Measurement Week w/c 15 th  September, 2014

#amecatwork

Measurement Weekw/c 15th September, 2014

An AMEC Global Education Programme initiative

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What is Measurement Week – and how can

I be to involved!

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The strategic direction

What is it?• Key strategic initiative from AMEC

to fill the gap between understanding the value of PR measurement but doing something about it!

• Measurement Week will help fill that gap through an International week of AMEC member-led events unified via social media to raise awareness and excitement around the latest thinking in measurement.

• AMEC’s three International Chapters will co-ordinate Measurement Week activities.

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How to take part and the benefits

• Every AMEC member, whatever its size, can get involved by organising an event in their own country.

• Measurement Week benefits everyone- You because it identifies your company with

measurement.- Your clients – who see they are working with a

company who believes in best practice.- AMEC/the industry – because it raises awareness of

the importance of measurement.

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An idea from iSentia in Australia

• AMEC Member iSentia running breakfast seminar with two established measurement and evaluation experts.

• Gained support of national PR member trade body.

• Used as launch platform in Australia for Measurement Week.

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Other ideas

• Organise a local Measurement Week event in your city/country during September.

• Join with your public relations membership organisation in your country to run a Measurement Week event.

• Run a combined panel event with agency, measurement vendor, client.

• Hold a webinar on measurement for clients and prospects.• Hold Internal “town hall” meetings for all staff – training and

discussion around measurement.• Use Measurement Week as an employee communications initiative

within your offices – especially if you are part of an international network.

• Bring in social media vendors for an event – e.g.. Twitter, radian 6.

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Launch ideas

• Strategy is to target the groups who are most vested in the concept rather than promote too heavily among the wider marketing community.

• Year 1 objective is to build a solid but perhaps not spectacular foundation for future success and keep the concept slightly below the line until momentum has been generated.

• Creative save the date mailer – on and offline, using #amecatwork hashtag.

• Encourage AMEC members to spread the word through WoM and through their channels using #amecatwork.

• AMEC to provide content for publication as stand-alone or as part of broader measurement material to AMEC members at launch and during the week (& published to the Measurement Week holding page

 

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How to get the message out?

• Partner with key trade bodies – these logos are examples.

• Launch a teaser campaign using the hashtag #amecatwork.

• Run an event with your leading PR or marketing trade magazine.

• Partner with measurement vendors to offer free trials of platforms for clients or agencies signing up to Measurement Week.

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Next stepsHow will AMEC members be involved?• Each International Chapter to accept

responsibility for promoting Measurement Week within its geography.

• All Committees asked to come up with ideas.

• Each Chapter to look for one flagship property to run during Measurement Week – e.g. collaboration with PR membership group, trade partner, etc

• PLUS Special delegate creative session for delegates at International Summit in Amsterdam in June!

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Any questions

Please contact:

Barry LeggetterCEOAMEC+44 1268 [email protected]