Amd product launch event oem presentation

download Amd product launch event oem presentation

of 32

  • date post

    14-Sep-2014
  • Category

    Technology

  • view

    1.125
  • download

    2

Embed Size (px)

description

 

Transcript of Amd product launch event oem presentation

  • 1 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    AMD A-SERIES APU LAUNCH

    How we plan to be successful in the market

    Arno Hegemann van Loo

    Head of OEM Marketing Alliance EMEA

    June 15, 2011

    AMD Confidential

  • 2 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    AGENDA

    AMDs view on the market

    Success of the AMD C and E Series APUs in the EMEA market

    AMD in Retail prepared to sell AMD APU-based systems

    AMD in SMB pushing sell through of APU-based systems

    AMD A-Series APUs were designed to meet endcustomers needs

  • 3 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    AMDS VIEW ON THE MARKET

  • 4 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    AMDs share in higher price bands

    increased since the launch of VISION

    Potential AMD A-Series APU volumes

    CC- EMEA-16 | GROWTH IN MAINSTREAM MOBILE

    3% 2% 2% 2% 2% 2%

    14% 17% 18% 19%22% 24%

    24% 20% 22%28%

    29% 23%

    22% 22% 20%

    25%26%

    19%

    16% 15% 15%

    19%18%

    14%

    9%9% 8%

    10%10%

    10%5%

    3% 5%

    7%7%

    6%

    Q4'09 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11

    0-299 300-399 400-499 500-599 600-699 700-799 800-899 >=900

    Source: GfK Monthly data March 2011

    * Q1/11 contains data till March 2011

  • 5 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    NOTEBOOKS HAVE OUTNUMBERED DESKTOPS

    Desktop; 16.896.172

    Portable; 36.530.483

    5 M

    10 M

    15 M

    20 M

    25 M

    30 M

    35 M

    40 M

    20

    05

    20

    06

    20

    07

    20

    08

    20

    09

    20

    10

    20

    11

    20

    12

    20

    13

    20

    14

    20

    15

    20

    16

    NB/DT trend Commercial EMEA

    Desktop; 14.793.571

    Portable; 133.004.367

    20 M

    40 M

    60 M

    80 M

    100 M

    120 M

    140 M

    20

    05

    20

    06

    20

    07

    20

    08

    20

    09

    20

    10

    20

    11

    20

    12

    20

    13

    20

    14

    20

    15

    20

    16

    NB/DT trend Consumer EMEA

    Source: Greenbook EMEA May 2011

  • 6 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    DISCRETE GRAPHICS AS BECOME A CONSUMER PLAY IN EMEA

    35%

    36%

    37%

    38%

    39%

    40%

    41%

    42%

    43%

    44%

    45%

    Q2

    09

    Q3

    09

    Q4

    09

    Q1

    10

    Q2

    10

    Q3

    10

    Q4

    10

    Q1

    11

    Share of discrete graphic in Consumer notebook | EMEA

    More & more consumers chose a notebook with a discrete graphic

    With the new Discrete-Class andDual-Graphics nomenclature on the 2011 platforms AMD adresses consumers needs

    42%

    Source: GfK Monthly data EMEA

  • 7 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    EXPECTED ASP IN EURO | EMEA NOTEBOOK

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    500

    Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412 Q113 Q213 Q313 Q413

    ASP EUR EMEA Notebook

    Source: AMDs Greenbook May 2011

    Ongoing price decrease of Notebooks

    BOM price needs to be efficiant to maintain healthy margins

    AMDs platforms offer competitive pricing in each segment to meet tough margin goals

    432

    323

  • 8 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    FORECAST PER INCH SIZE/FORM FACTOR IN ABSOLUTE VOLUMES FOR WESTERN

    EUROPE. GREAT POTENTIAL FOR AMD APU PLATFORMS

    11.496.58414.095.452 13.163.319

    16.426.80817.547.746

    20.296.01321.836.595

    24.371.477

    25.658.528

    2.997.898

    4.369.270 4.916.009

    4.637.0185.297.655

    6.645.631

    7.810.332

    9.454.64410.777.420

    0

    0

    0

    5.725.249

    13.201.258

    20.262.189

    25.613.728

    27.991.282

    30.275.375

    0

    10.000.000

    20.000.000

    30.000.000

    40.000.000

    50.000.000

    60.000.000

    70.000.000

    80.000.000

    90.000.000

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    Media Tablets, like the I pad

    Tablet Slate

    Tablet Convertible

    Mobile Workstation

    Mini Notebook

    7-10-inch Ultra Portable PC

    6-inch and Smaller Ultra Portable PC

    16+inch Notebook PC

    15-inch Notebook PC

    14-inch Notebook PC

    13-inch Notebook PC

    11-12-inch Ultra Portable PC

    Source: IDC Sub Formfactor Forecast March 2011

  • 9 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    SUCCESS OF THE AMD C AND E

    SERIES APUS IN THE EMEA MARKET

  • 10 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    The current status of published benchmarks reveals that the

    chips strengths lie in the GPU area. Compared to the

    extremely slow Atom

    graphics, its all plain sailing for the chips.

    They even manage to

    outperform the Core-i CPUs.Zdnet.de

    http://www.zdnet.de/arbeitsplatz

    rechner_peripherie_in_unterneh

    men_amd_ontario_muss_sich_i

    ntels_atom_geschlagen_geben

    _story-20000002-41543987-

    1.htm

    AMD BRAZOS PRESS REVIEW SUCCESS | EXAMPLES

    Emphasis added by AMD

  • 11 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    OEMS ARE DESIGNING AMD C-SERIES & E-SERIES APU

    5M+ AMD C-Series and E-Series APUs

    AMD APU AIO DT Tablet 10 11-12 13 14-15 16+ Total

    OEM 18 10 2 4 14 4 54 9 115

    Channel 4 30 3 3 7 1 48

    Total 22 40 2 4 17 7 61 10 163

    PLATFORMS IN RECORD NUMBERS!

  • 12 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    TotalQ4/10 Q1/11

    Desktop

    MSH/AMD SUCCESS STORY | EMEA BRAZOS INCREASED SHARE AT MSH

    Mobile

    Media Markt

    Saturn

  • 13 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    MSH/AMD SUCCESS STORY EMEA | HUGE BRAZOS COVERAGE IN MSH FLYER

  • 14 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    PUSHING EMERGING

    MARKETS

  • 15 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    Win with the Winners Focus on top 2 and gaining share in the rest of the market

    Solid progress with MSH and DNS

    AMD Phenom II X4 acceleration program increased share of Phenom

    Great Vision Mix for high opportunities for Sabine Platform withAMD Radeon Dual Graphics

    1.5C AMD C and E series APU entry, plan attacking volume price-points for 2C

    RUSSIA: GREAT SUCCESS IN RETAIL | 1.5C 2011

    2009 Q1'10 Q2'10 Q3'10 Q4'10 Q1'11

    AMD NB MS progress in major retail partners

    DNS

    M-Video

    Eldorado

    OLDI

    MSH

  • 16 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    March April May June

    Social media activities, cooperation with bloggers, more then 4500 fans in 3 months

    Search & display media program with top e-tailers

    June August with link to amd.com/apu

    Demo zones at the universities: more then

    400 people in database, 650 new facebook

    fans. Where to buy info on leaflets

    Regional retailers acceleration May-June

    Evangelist search and support, trip to US.

    And Co-branding activity with Megafon. May-June

    March 12th kick off night club party

    HoReCa coverage 60000 cards distributedFly cards with Notic.ru

    RUSSIA | H2 2011 HIGH GROWTH YOUTH PROGRAM

  • 17 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    AMD IN RETAIL

    PREPARED TO SELL A-SERIES

    APU-BASED SYSTEMS

  • 18 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    WW feedback (customers and partners)

    Continuity of look and feel, evolution of brand

    Graphics sticker needed

    Increase quality of sticker

    Simplified messaging is crucial

    One value proposition per VISION Technology Tier

    One sample usage per VISION Technology Tier

    Tag line and value proposition should leverage HD

    Core counts matter for training and merchandising

    New brand tiers AMD A4/A6/A8 APU is a big improvement for RSAs and customers

    HIGHLIGHTS OF RETAIL FEEDBACK

  • 19 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    INCREASING AMDS RETAIL EXTENDED SALES FORCE 3Q11 - PLANNEDExtended sales force &

    Merchandiser in numbers

    Their mission

    COVERAGE : Top xxx Retailers in EMEA +xxxx Stores in EMEA

    SALES TEAM Q310 Q311ESF 0 xxMerchandisers xx xxTotal xx xx

    Quarterly In-Store trainings of +20000 RSAs POS Visibility

    Visit Frequency : A Stores (coverage %) : 2 visits / month B Stores (coverage %) : 1 visit / month C Stores (coverage %) : 1 visit / Quarter

    UK&I

    35

    FRANCE

    57

    ES/PT

    810

    DACH

    1010

    BENELUX

    23

    ITALY

    98

    CEE

    05

    NORDICS

    57

    META

    010

    RUSSIA

    1222

    EMEA

    xx xxQ310 Q311

    Source: AMD internal estimate

  • 20 | AMD EMEA A-Series APU Launch | June 15-16, 2011 | AMD Confidential

    FACE TO FACE

    SEEING IS BELIEVING

    xxx AMD ESF/Merchandiser

    Xx