PowerPoint Presentation

Presented By:- Prosenjeeta Neog (F34/330)

What is ambush???Sudden attack #####9/2/20162

What is Ambush Marketing ?9/2/20163

Marketing and promotional activities that seek an association with a sponsored event without the authorization or consent of the organizer of the event or sponsor without paying for it.

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It is also called Parasite Marketing

Term first coined by marketing expert Jerry Welsh at American express9/2/20165

How Ambush Marketing Is Done???9/2/20166

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Types of ambush marketing..9/2/20169

PREDATORY AMBUSHING

SELF AMBUSHINGDistribution of free Carlsberg T-Shirts in UEFA 2008

EXAMPLESIn 1994 Olympics Official Sponsor Visa Was Outraged When Amex Aired A Commercial With The Tagline- If Your Travelling To Norway ,Youll Need A passport, but You Dont Need A Visa.

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EXAMPLESCoattial Ambush Marketing

Infringement of Trademark Ambush marketing

Athlete Lindford Christie In ATLANTA OLYMPICS

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EFFECTS OF AMBUSH MARKETING9/2/201612

PROS & CONS OF AMBUSH MARKETINGPROSAmbush marketing can be incredibly cheap, and a great way to get your brand seen.

It makes ordinary content more exciting. In isolation, you wonder whats so talk-worthy about the individual pieces of work.

Both the brands and their companies get lots of free media.

When there is an increase in competition the prices go down.CONSIt decreases commercial value of the event

It creates unhealthy competitive environment

It may adversely effect the funding of the event as it will be beneficial for the company to be an ambusher.9/2/201613

By Prosenjeeta Neog (F34/330)

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