AMBIENT

LOCATION

APPS AND

GEOLOQI

Amber Case // Aaron Parecki

case@geoloqi.com // aaronpk@geoloqi.com

http://geoloqi.com

MOBILE PORTLAND

JANUARY 24TH, 2010

THE

LOCATION

MARKET

WHERE IT IS NOW AND FUTURE PROJECTIONS.

LOCATION-BASED APPS GROWING

IN SMART PHONES AND BEYOND

• A surge in application storefronts

and engagement by users of mobile

apps.

• Opportunity for advertisers and

mobile app publishers.

• A 2010 Juniper research suggests

that location-based mobile apps and

services could take in over $12.5

billion by 2014.

LOCATION-BASED SERVICES

MARKET READY FOR TAKEOFF

• Technology is affordable and

increasingly ubiquitous

• Very interesting space for investors

• Advertisers ready to embrace the

technology

• Marketplace and storefronts are

fully developed

• Current apps have high visibility

and engagement

CURRENT MARKET

Only 4% of online adults use location-based applications.

A HISTORY

OF THE

FUTURE

• STEVE MANN'S REMEMBER THE MILK

• AUGMENTED REALITY

• DIMINISHED REALITY

• WEARABLE COMPUTING

Self-Portrait

of Steve Mann

with Wearable

Computing

Apparatus

1981.

REMEMBER THE MILK

Contextual Notification Systems

Virtual Post-It Notes with

Image Processing in 1995.

DIMINISHED REALITY

• Adding your own layer onto reality

• Replacing public messages with your own

EVOLUTION OF PROSTHESIS

• Over time computing technology gets lighter and lighter

• Components become almost invisible

STEVE MANN TODAY

• Extremely lightweight equipment

• Everyone will have this in their pocket

2006

Functional Location-Based

Reminder Applications

LOCATION IS

JUST BEGINNING

TO BE FEASIBLE.

• Timing

• Hardware

• Affordability

SPARKFUN HARDWARE GPS

• Expensive

• Not real-time

• Another device to

charge and carry

PHONES WITH GPS HARDWARE

• One of a small subset of smartphones with GPS capability.

• Now, most smartphones have this capability.

• Doesn’t update as often as desired

• Another device to charge every day

Boost Mobile Phone – Running Instamapper

GPS noise makes points stack up over time, colored by time of day.

STAYING IN ONE LOCATION

GPS TRAILS

• Location tracking with a Boost Mobile phone.

• Leaving the tracker on at destinations.

RAW GPS LOGS

JOGGING AND HIKING

THE

CURRENT

PLAYERS

• WHAT THEY’RE DOING

• WHERE THEY FALL SHORT

ISSUES REMAIN

BEFORE LOCATION

IS FULLY ADOPTED

SOCIAL PUNCTUATION

• Check-in exhaustion

• Interruption of social flow

Flickr: @MSG

FOURSQUARE

• Manually check in to venues

• Broadcast your location to your

friends on the network

• See notes people have left at

locations

• Become the “mayor” if you checked

in to a venue the most times

http://pleaserobme.com

GOWALLA

• Very nicely designed

• Manual checkins like Foursquare

• Leave virtual items at venues

and pick up things other people

have left

slideshare.net/padday/the-real-life-social-network-v2 @padday UX at Google

real life relationships

are temporal, not

permanent

GOOGLE LATITUDE

• Tracks your exact position in the

background.

• Shows your location and your

friends’ locations on a map.

• Once you allow a connection,

your friend can always see your

location.

• No manual checkins or venues.

ECHOECHO

• Request a friend to tell you

where they are.

• You can choose to reply with

your location or not.

Noise in

GPS data

from cell

tower

triangulation

LOCATION LABS

• They've made deals with

carriers to locate any device on

the network.

• It's not super granular, but it's

available on all phones.

• Cell tower triangulation is not

very accurate.

SCVNGR

• Location based gaming platform.

• Developers can create games in

scvngr with challenges, treks

and rewards.

• Games are tied to the scvngr

brand.

WAZE

• Real-time maps and traffic

information

• Free turn-by-turn navigation based

on the live conditions of the road.

• An application of location data

besides check-ins and sharing

WHAT WE’RE

TRYING TO

SOLVE.

YOU SCHEDULE A MEETING

You say 3pm.

You think

he’ll show up

precisely at 3.

UNCERTAINTY ENSUES

15 minutes

before, you

start getting

anxious.

He could show

up any time

between now

and 3:30!

CO-LOCATION NEGOTIATION

These redundant

messages can

be eliminated if

you know where

someone is.

PROXIMAL NOTIFICATION

THE

INTERFACE

DISAPPEARS

• ACTIONS ARE REDUCED

• QUERIES ARE ELIMINATED

Autosubscribing Geo-local RSS feeds

Notifications when you enter a quadrant of Portland

WHERECAMP 2008

AUTOMATIC CHECKINS

Based on a list of predefined areas. When you enter one

of the areas, you are checked in.

AUTOMATIC

CHECK-IN

HOME AUTOMATION

When you check in

to your house, your

lights turn on!

When you leave the

house, your lights

turn off!

your phone becomes

a remote control for

reality.

GEONOTES

Location-Based Reminders

GEONOTES

CONTEXTUAL NOTES

Send messages to your future self!

Flickr: awnisALAN

TRANSIT

Case is in San Francisco, California

Flickr: GenoDM

• Send an address as a Geonote.

• It will arrive where you need it.

PROXIMAL ADDRESS NOTIFICATION

OTHER COOL

THINGS YOU

CAN DO WITH

AMBIENT

LOCATION

Geoloqi API

geoloqi.com/api

iPhone SDK

info@geoloqi.com

GEOCODED WIKIPEDIA ARTICLES

USING THE GEOLOQI API

SCIENCE TRIVIA WALK

• Location-based questions and answer game

• Players signed in with Twitter and responded

by SMS

APP ARCHITECTURE AND LEADERBOARD

• Real-time alerts of 911 calls near your current location

• Built in 6 hours at the Tropo open government hackathon in Seattle, WA.

CHATTERCAST

• Made by Reid Beels at Geoloqi Hackathon

• Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness.

DON’T EAT THAT!

THE FUTURE

IS GOING TO

BE AWESOME

SEE YOU THERE!

THANK YOU.

QUESTIONS?

info@geoloqi.com

http://geoloqi.com

http://geoloqi.com/blog

http://geoloqi.com/help

Twitter: @geoloqi