AMBER LOUNGE MONACO 2016

POST-EVENT REPORT

EVENT SUMMARY

Amber Lounge Monaco took place on 27th to 29th May 2016 over the F1 weekend

Exclusive live performances by Jasmine Thompson, Parson James & Nico and Vinz

3,000 guests attended over the three nights of the GP weekend composed of

Monaco based and international affluent individuals, top corporate management,

wealthy entrepreneurs, Ultra HNW and HNW individuals as well as F1 team

management and sponsors

17 Formula 1 drivers, including Nico Rosberg, Daniel Ricciardo, Kimi Räikkönen and

Fernando Alonso to name a few

Akon, H.R.H. Duchess of Castro, Liam Cunningham, Jazmin Grace Grimaldi, JC

Chasez, Nico & Vinz and numerous other international and local celebrities

AMBER LOUNGE FASHION

The 10th anniversary Amber Lounge Charity Fashion Show included its one-of-a-kind, F1

driver fashion show featuring 9 drivers; Daniel Ricciardo, Jolyon Palmer, Marcus Ericsson

amongst others; Osman creations alongside international music acts and dance

performers. This year the Amber Lounge Charity event benefited the Amber Foundation,

a Charity spearheaded by Eddie Jordan.

• Parson James opened the Fashion Show and performed in the club on Friday night

• Jasmine Thompson closed the Fashion show and sang live at Amber Lounge on

Friday and Saturday

• Nico and Vinz closed celebrations on Sunday at the F1 drivers’ after party.

LIVE PERFORMANCES: JASMINE THOMPSON, PARSON JAMES

AND NICO & VINZ

CELEBRITIES AND F1 DRIVERS AT AMBER LOUNGE MONACO 2016

Akon

Brittany Ward

Camilla de Bourbon des Deux-Siciles

Caroline Carter

David Coulthard & Karen Minier

Eddie Irvine

Eddie Jordan

Elin Nordgren

Eric Boullier & Samantha Gibbins

Gennady Golovkin

Gene Haas Gu ̈nther Steiner Haas

Harry Roselmack

Celebrity/Royalty/Drivers Guestlist:

F1 Drivers Guestlist:

Jolyon Palmer

Pascal Wehrlein

Rio Haryanto

Felipe Nasr

Marcus Ericsson

Esteban Ocon

Marc Gené

Pierre Gasly

Carmen Jorda

Nico Rosberg

Daniel Ricciardo

Kimi Räikkönen

Fernando Alonso

Jenson Button

Valtteri Bottas

Sergio Pérez

Carlos Sainz

Niko Hulkenberg

Esteban Gutierrez

Hofit Golan

Jazmine Grace Grimaldi

JC Chacez

Lady Victoria Hervey

Liam Cunningham

Michael Carrick

Nico & Vinz

Osman

Pedro & Maria De La Rosa

Roberto Merhi

Spencer Matthews

Victoria Bonya

Victoria Silvstedt

SOME OF THE F1 DRIVERS AT AMBER LOUNGE

MONACO 2016

Nico Rosberg Daniel Ricciardo Jenson Button Felipe Nasr

Sergio Perez Valtteri Bottas Nico Hülkenberg Marcus Ericsson

Jolyon Palmer Pascal Wehrlein Esteban Ocon Carlos Sainz

PORSCHE display on Amber Lounge chill out terrace

KORMARAN luxury watercraft display at Amber Lounge front entrance

ROBUSTO HOUSE cigar humidor display and point of sale on Amber Lounge chill out terrace

PADRE AZUL exclusive pouring rights & product placement

HYPE Energy Official Energy drink at Amber Lounge Monaco

HYPE Energy Official Energy drink at Amber Lounge Monaco

FJORD France Amber Lounge guest tender transportation

EXAMPLES OF SPONSOR BENEFITS AND ACTIVATION

Examples of Brand activations – we’re open to discuss other creative ideas!

1.On event

•Logo on Front entrance “Red Carpet” Media Photo Wall

•Logo and specific screen content inclusion on all video mapped walls

•Dual branded bars

• Showcases

2.Collaterals

•A specific Branded E-letter

•Logo inclusion on:

• E-Letter (digital distribution to Amber Lounge database)

•Printed Flyers

•Amber lounge Official Drinks menu

3.Media & PR

•Brand Announcement on Amber Lounge Website News Section

•Logo on Amber Lounge website with Hotlink

•Inclusion on Social Media Platforms

•Inclusion in Media Coverage

•Press Releases (logo inclusions & mentions)

EXAMPLES OF AMBER LOUNGE MEDIA COVERAGE:

Approximately 300 International media attended the Amber Lounge Fashion

Show including sports, luxury and fashion publications, sixteen TV crews as

well as other influential media across the most key European and overseas

markets.

EXAMPLES OF MEDIA COVERAGE:

EXAMPLES OF AMBER LOUNGE MEDIA BROADCASTS:

Some examples of media highlights;

• Amber Lounge Fashion Show broadcast on Canal+ F1 reaching over 10 million

viewers in Francophone countries

• Live broadcast of approx. 25 mins on Sky Sports News HQ; 2 million viewers in UK

• Canal F1 Latin America, live broadcast with 500,000 viewership

We look forward collaborating with you 2017!