Ambassador You: Jaggers Communications on Social Media for Business
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Ambassador You: Using Social Media to Build Business
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Transcript of Ambassador You: Jaggers Communications on Social Media for Business
Ambassador You: Using Social Media to
Build Business
Why Integrate Social Media?
• Brands that are the most engaged in social media saw their revenue grow during 2008 by 18 percent while the least engaged brands saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The State of Social Media Q3 2011
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• Social media has grown rapidly – today nearly 4 in 5 active internet users visit social networks and blogs.
• Americans spend more time on Facebook than they do on any other U. S. website.
• Close to 40% of social media users access social media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/
Social Media Tools; How They’re Used
PublishConnect Listen Engage
Ways to Use Social Media
1. Reputation Management – listen, engage2. Customer Service – listen, engage3. Public Relations – connect, engage, publish4. Customer Acquisition – connect, listen,
engage5. Customer Loyalty – connect, engage, publish6. Thought Leadership – engage, publish7. Networking – connect, engage
4 Disciplines in Social Media Usage
• Listening• Connecting• Engaging• Publishing 4!
Listen -- ToolsThe quickest way to monitor content on the social Web is to use a feed reader.
Connect• Find people like you and
expand your network• Read lots of content,
follow their blogs• Learn who makes up your
network; who are fans and followers?
• Enter contacts regularly into your social networks.
Ways to Use LinkedIn
• Increase your visibility– By adding connections, you increase the likelihood
that people will see your profile first when they’re searching for someone to hire or do business with
– In addition to appearing at the top of search results, people would much rather work with people who their friends know and trust
Ways to Use LinkedIn
• Increase your ability to connect– Include past companies, affiliations,
interests and education– Add your LinkedIn profile link to e-mail
signatures and online profiles– http://www.linkedin.com/in/marijeanjaggers
Engage
1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,
quality content6. Create meaningful,
long-lasting relationships
Connect -- Twitter
Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
Strategies
Minimize time - Maximize Engagement
• Helpful tools:– OneForty– Tweepz– Tweets– Bufferapp– Tweetdeck– Hootsuite
PublishSmall Businesses That Blog Get 55% More Website Visitors
– Tell the story of your organization– Capture search engine results– Share your information in a compelling way– Produce content to share across networks
Understand your Klout
Evaluate and Celebrate Success
• Define Goals• Measure Progress• Celebrate Success
https://www.google.com/analytics
Questions?Thank You!
www.jaggerscommunications.com
