Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisation (Nov 2015)
Transcript of Amazon Sponsored Ads (PPC) Presentation - Advanced Tips; Tricks & Optimisation (Nov 2015)
New Features (Overview)
Match Type Variation
Broad Match• All words included in the search• Search terms can be in any order
Keyword Search Term Match
Kids widget Kids blue widget Yes
Kid’s widget blue Yes
Blue Kid’s widgets Yes
widget No
Has the greatest reach and will maximise the variations of your keywords
New Features (Overview)
Match Type Variation
Phrase Match• The exact phrase In the same sequence
• May include close variationsKeyword Search Term Match
Kids widget Kid widget’s yes
Kid’s widget Yes
Kids widgets Yes
widget No
More restricting the broad but will have more relevance to user search
New Features (Overview)
Match Type Variation
Exact Match• Exactly as the user typed into the field
• May include very close variations (plurals)Keyword Search Term Match
Kids widget Kids widget blue No
Kid’s widget Yes
Kids widgets Yes
widget No
Less impressions but a great way to manage waste on your account
New Features (Overview)
• Bulk Operations• Advanced match Types• Search Term Report
Azon Keyword Tool
New Features (Overview)
• Bulk Operations• Advanced match Types• Search Term Report
Amztracker Keyword Tool
New Features (Overview)
• Bulk Operations• Advanced match Types• Search Term Report
Ghetto Fabulous Tool
Advertising Cost of Sales (ACoS)
“This is calculated by dividing total ad spend by attributed sales. For example, if you spent $4 on
advertising resulting in attributed sales of $20, your ACoS would be 20%”
The Process
• Purchased 3 products from Aliexpress
• Turned on PPC instantly• No reviews or giveaways• Added keywords to
Amztracker
PPC Campaigns
Sales Overall
Product PPC Spend
All Sales PPC Sales Difference
Kick Mats £19.91 £51.96 £48.95 £3.01
Stroller £49.87 £139.84 £57.94 £81.90
F7 £1.30 £75.96 £56.97 £18.99
Optimisation (Tips Pt1)
• Test One Thing At A Time• Allow at least 7 days - Unless It Is
Tanking• Price optimise -Up and Down• PPC Titles - 34 Characters To Look
Your Best
Optimisation (Tips Pt2)
• Image Testing and Rotation• Test bidding positions• Relevance - Searching All
Keywords Manually• Manage Your Own Phycology