Color in Fashion Chapter 9, Clothing, Fashion, Fabrics & Construction
Amazon in Fashion
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Transcript of Amazon in Fashion
![Page 1: Amazon in Fashion](https://reader035.fdocuments.net/reader035/viewer/2022070512/589b08041a28abb85d8b5835/html5/thumbnails/1.jpg)
-z in Fashion
Can Amazon become a competitor in the Clothing Industry?
![Page 2: Amazon in Fashion](https://reader035.fdocuments.net/reader035/viewer/2022070512/589b08041a28abb85d8b5835/html5/thumbnails/2.jpg)
Amazon is the BEST“An integrated strategy machine”
Brick and Mortar
E -commerce
S tyleNetwork and QVC
T hrift stores , Boutiques , Specialty stores
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Brick and Mortars are Hurting
- List Pricing Algorithm
- The Great Migration of Brands
-Amazon Prime Now
-Gross Merchandise Volume in 2015 from 16B to 52B in 2020.
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E-commerce of Fashion
-Acquisitions of fashion sites :● Shopbop.com
● EastDane.com
● MYHABIT.com
-7 New In-House Brands
-Hired Caroline Palmer, and sponsored New York's first menswear fashion week in July 2015.
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-40.5% of its overall business during Q3 2015 online
-Celebrity Power
-43% of its overall business online during Q3 2015
- 10% YoY increase
-$13.6 billion, or 15% of total AMZN revenues last year.
-Recommended items
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Boutiques and Specialty Stores -Fabric.com
-Clicks to Bricks
-Moda Operandi
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SWOTStrength - Painless shopping experience , Quick Delivery
Weakness - Relatively unknown brands
Opportunities - 54 million Prime users
Threats - Online Sales Tax
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“In order to be a $200 billion company, we’ve got to learn how to sell clothes and food,” CEO and founder Jeff Bezos, The Everything Store.