amaysim Australia

A simple formula in a complex market Julian Ogrin Chief Commercial Officer amaysim Australia

2

MOBILE PHONE SERVICE PROVIDER OF THE YEAR 2013

No. 1!

source: Roy Morgan 2014!

3

TELCO BY CUSTOMER SATISFATION

source: Telsyte 2014!

No. 1!

4

HIGHEST TELCO NET PROMOTOR SCORE IN AUSTRALIA

64%!

source: The Clever Stuff!

5

LARG

EST M

VNO

IN A

USTR

ALIA +500,000!

! ! ! ! ! ! !customers!

source: Roy Morgan 2014!

6

employees

in head office

50!

7

How do we do it?

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

10

What you need before you start

1. Entrepreneurial excellence 2. Long term WS Agreement 3. Well-funded

!   global team of successful telco and e-commerce entrepreneurs

!   proven track record: simyo, founded in Europe is nine years old…

!   successfully rolled out into four additional European markets

!   A solid WS agreement provides:

•  operational certainty

•  reliability

•  security

!   Significant cash supports: •  brand building phase = trust •  Development of automated

systems = reliability and scale

•  USPs such as Australian- based customer service

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

12

Our staff live & breath the amaysim brand values

Simplicity !   100% FOCUS ON WHAT IMPACTS

CUSTOMER EXPERIENCE

Reliability !   BUILDING SCALABLE DIY FUNCTIONALITY

Agility !   SMALL TEAM = FAST RESPONSE

Empathy !   FULL TRANSPARENCY WITH OUR CUSTOMERS

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

14

A simple offer is the foundation to customer satisfaction

!   SAME OFFER FOR 3 YEARS –UNLIMITED PIONEER

!   ALL YOU CAN EAT OFFER

!   CONSISTENT DURING A YEAR OF CHANGE !   NO CONTRACT - LOVE US OR LEAVE US

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

16

Our hybrid online-led operation model aligns costs with the offer

!   Online represents 30% of monthly sales !   75% of billing managed through online !   15% of sales now coming from mobile (and growing)

!   Retail provides us with volume sales – 70% of

total sales !   Our retail partners share revenues from those

retail customers that transact online

1. Entrepreneurial excellence

2. Long term Wholesale Agreement

3. Well funded

4. A small team living the brand values

Bottle our secret sauce with only 7 ingredients

5. Value leading offer

6. Low cost operating model

7. Great customer experience is our only contract

18

We are adopting a mobile-first approach to UX

!   Full DIY functionality across all devices !   Live Chat on all channels - 95%

customer satisfaction daily

!   60% of customers now use next-gen

service channels

!   100% Aussie-based customer call centre still available

19

A win–win relationship

!   User experience !   Cost savings

!   24/7 DIY

!   Point of Difference

!   Cost savings

!   Scalability

Customers receive outstanding value that they can trust

We are building a sustainable low-cost business model