Amaryllis Project Brief october 2012 - dmcibrokers.comImmaculate Concepcion Academy 1.9 ... good...
Transcript of Amaryllis Project Brief october 2012 - dmcibrokers.comImmaculate Concepcion Academy 1.9 ... good...
Project OverviewProject Type: High-rise residential development
Unit Mix: 2 BR 3BR 4BR
Unit Area Gross Area Unit Area Gross Area Unit Area Gross Area
48-50 sqm 48-74 sqm 65 sqm 79.5-109 sqm 72-86 sqm 72-117 sqm
No. of Buildings: One (1) tower with single & double row configurationNo. of Buildings: One (1) tower with single & double row configuration
No. of Levels: Twenty-two (22) residential storey building with four (4) levels basement parking
No. of Units: Four hundred fifty (450) residential units
Location Map
How to get there:
1. From Makati: Take EDSA Northbound lane, and head straight going to Quezon City. Take Santolan Flyover and turn left to P. Tuazon. Upon
reaching N. Domingo then turn left and then turn right to Doña Hemady. Head straight toward E. Rodriguez Avenue. Take a right turn at
12th street. The Amaryllis will be at the corner left side of the road.
2. From Manila: Take Ramon Magsaysay Blvd going towards Araneta Avenue. Make a left to Araneta Ave. going towards E-Rodriguez Ave.
Upon reaching E. Rodriguez Ave., turn right and go straight until you reach Gilmore st. Turn right at Gilmore and then left at 12th street, The
Amaryllis will be on your left prior reaching E. Rodriguez Ave..
3. From QC. Circle: Take East Avenue, heading towards EDSA From EDSA Southbound, go towards Timog Avenue and head to Tomas Morato.
Head straight to get to E. Rodriguez Avenue, then take a left at Petron. Take the right most lane and take the first street to your right (12th
Street) .The Amaryllis will be on your right.
Nearby Broadcast and Commercial Centers
Institution Distance in Km.
ABS-CBN 1.8
GMA 7 2.1
Il Terrazzo Commercial Center 1.4
Waltermart E. Rodriguez 1.5
Puregold E. Rodriguez 2.0
Crossings Q. Avenue 2.0
Araneta Center 2.0
Greenhills Shopping Center 2.4
Eton Centris 3.0
Robinson’s Galleria 3.5
SM Sta. Mesa 3.6
SM North EDSA 5.0
Trinoma 5.0
Nearby Hospitals
Institution Distance in Km.
St. Lukes Medical Center 1.0
National Children’s Hospital 1.3
Cardinal Santos Hospital 2.6
Capitol Medical Center 2.7
East Avenue Medical Center 3.0
Phil. Heart Center 3.2Phil. Heart Center 3.2
UST Hospital 4.8
Nearby Schools
Institution Distance in Km.
St. Joseph’s College 1.0
Trinity College 1.2
St. Paul Q.C. 1.6
Xavier School 1.8
Immaculate Concepcion Academy 1.9
St. Mary’s School 2.3
La Salle Greenhills 2.8
UERM 3.4
UST 4.8
Others
Church Distance in Km.
St. Paul Apostolate 1.2
Mt. Carmel Parish 1.8
Sports and Recreation Distance in Km.
Quezon City Sports Club 0.7
WHO DO WE TALK TO?
The characteristics of The Amaryllis’ target
market are as follows:
� Buys nice expensive things that are of good value, (i.e. car) but
without draining one’s finances, in order to live comfortably
� They can conveniently afford frequent travels, fine dining, and � They can conveniently afford frequent travels, fine dining, and
quality goods
� They are discerning when it comes to spending hard-earned money. Ensures each purchase is durable and give quality value for money
� Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard
� They have high satisfaction level and purchase has to be delightful
PRIMARY TARGET MARKET:
UPGRADERS/END-USERS
DemographicsDecision makers, young start-up families between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top
DemographicsDecision makers, young start-up families between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.
These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.
NEEDS/BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product / Amenity
Ease of Travel
Young career-driven couple starting
a family needs to balance life
and to nurture their budding
relationship
Accessible to the workplace.
Travel time & traffic are
minimized allowing you &
your family to spend more
time together
Get home early and spend more quality
time with your spouse.
Maximize your time by having all your
needs within reach
Strategic Location
Family Bonding
Young family seeking a balance in
their recreational and leisure
activities
Offers an outdoor and passive
relaxation for a more
balanced life
Take a dip with the kids in the kiddie and
lap pools. Hold meetings or parties
at the multi-function hall.
Swimming pools, Gazebos,
Basketball court, Play
field area, Thematic
Gardens, Playground
Good quality living space
As parents, you would like to
Your kids will have emotional
reassurance
Bonding moments is not limited to the
corners of your unit but is
Your “Home” and all the
amenitiesAs parents, you would like to
provide your kids a shelter
that’s more than just walls
and ceilings
reassurance corners of your unit but is
extended outside your home yet
still have security
amenities
Safety and Security
A young couple with children needs
a safe place conducive to
rearing well rounded
individuals
Exclusivity and low density
ensure a secured enclave
for your family.
Boosted community
developments ensures
harmony and growth to
all
Be able to concentrate on your work
knowing that your family is in
good hands
Various activities in the community
promote values and personal
growth
The fully gated property
with 24hr security and
CCTV monitoring is
well equipped to
guarantee your safety.
PMO Programs to suit your
interests
Value for money
A startup family searching for the
perfect home that would
allow them the freedom to
pursue their other interests
and engage in community
building
A true value-for-money
purchase that also serves
as a long-time investment
Families are able to still afford travels
locally and abroad with security
that the purchase of the property
won’t empty their savings account
Various spaces to grow and activities to
do
Affordability and flexible
payment terms
Larger unit spaces
PERSONIFICATION
Mike and Michelle have been married for 8 years now and are blessed with 7 year old Mischka. Mike, a fulfilled business man and Michelle, a successful interior designer, decided to get a place of their own with enough space to nurture the needs of their growing family. Having only one child, the family would like to hone Mischka according to their family would like to hone Mischka according to their accustomed way of living – having the right balance of life -leisurely spending quality time with each other, enjoying the resources at home and can conveniently dine out, take trips and shop on occasions. It is important that they be in the center of all activities in order to keep up with the sophisticated and elegant lifestyle to which they have been familiarized.
SECONDARY TARGET MARKET:HALF-WAY HOME MARKET/INVESTORS
Demographics:
These are families who may already own a
primary home or are still living with their parents
and would like to consider getting a property that
is in the center of the urban activities. They are
parents/professionals looking for a half-way
Demographics:
These are families who may already own a
primary home or are still living with their parents
and would like to consider getting a property that
is in the center of the urban activities. They are
parents/professionals looking for a half-way parents/professionals looking for a half-way
home and are also considering buying a property
as a second home or future investment.
parents/professionals looking for a half-way
home and are also considering buying a property
as a second home or future investment.
Needs-Benefit AnalysisEmotional Need Benefit Activities & Experience Link to Product / Amenity
Status Recognition
Your career driven individual
needs a residence which
he can be proud of (sense
of achievement/ symbol
of status)
This development is located in a
location where
neighboring communities
are part of the old rich
guild.
Be able to come home early,
rejuvenate both your mind and
body within the comforts of
your home.
Strategic Location
Smart Investment
Parents searching for the
perfect home for their
grown up children that
would allow them the
freedom to pursue their
other interests and
A true value-for-money
purchase that also serves
as a long-time investment.
A great home deal that
would ensure exclusivity
and safe community for
their children
Be able to afford travels locally and
abroad
Be able to pursue other interests like
additional hobbies
Flexible Payment Options
other interests and
engage in community
building
their children
Bliss
Have peace of mind while at
work, knowing that your
kids are safe and secure.
A secure and exclusive
community assures you of
a worry-free living
Be at your best always as you can
focus on each endeavour you
enter into
Wall and perimeter fence
Fire safety systems
CCTV Cameras at strategic
locations.
24-hour security with roving
personnel.
Life-Work Balance
As an upwardly mobile person
you want to make the
most out of your career to
secure the future of your
family.
Spend more time with the
family while still
maintaining your
trailblazing career
Feel rejuvenated as soon as you enter
the property because of its
stark contrast to the structures
outside. Be awed by the grand
entrance and lush landscaping
Well planned spaces and
abundant landscaping.
Amenity areas.
PERSONIFICATIONDr. Kara Lacaba is a prized new addition to the Pediatric Cardiology team at St. Luke’s Medical Center. Her goal in life is to be able to maintain her socially-active schedule while pursuing her budding career as a doctor. As such, it is imperative that her residence is only a stone’s throw away from her areas of work and play. Growing up as an only child, she has gotten used to the finer things in life, and she counts travelling as one of her greatest pleasures. As a result of her travelling as one of her greatest pleasures. As a result of her broad exposure even to the best resort locations in the country and around the world, she wants a home that is a reflection of her diverse and colorful experiences while growing up. Because she is looking forward to raising her own family in the near future, she also wants a home that is spacious enough to accommodate her future family.
VALUE PROPOSITION STATEMENTThe Amaryllis is
A low density Modern Tropical themed enclave in New Manila, Quezon City
that offers verdant landscapes and refreshing water features
for young families with discriminating tastefor young families with discriminating taste
seeking to live in a secure, exclusive, and serviced condominium village
within reach of the city’s activity and business hubs
in a time of increasing environmental congestion in the city
Reasons To Believe:A Blissful Sanctuary
The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence
The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority.
electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority.
Reasons to Believe:Signature Living
A lifestyle of sophisticated elegancecomplemented by the New Manila address completes one’s need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multi-
A lifestyle of sophisticated elegancecomplemented by the New Manila address completes one’s need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multi-activities. The Amaryllis offers multi-purpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents.
activities. The Amaryllis offers multi-purpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents.
Reasons To Believe:Ease of travel
The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas Morato, Timog Avenue), the commercial and transit-oriented Cubao-Araneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by
The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas Morato, Timog Avenue), the commercial and transit-oriented Cubao-Araneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property.
intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property.
Reasons To Believe:Reliability and Stability courtesy of DMCI Homes brand
A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning nearly 60 years,
A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning nearly 60 years, spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.
spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.
Approved Logo
Amaryllis is from the Latin word ‘amarysso’ which means to sparkle. It is commonly used
as a symbol for the success won after a struggle and is often given in recognition for a job
well done particularly in scholastics, writing and artistic endeavors.
Project In Focus:
Site Development Plan
Land Area : 4,764 sqm
Total Saleable Area : 34,010.50 sqm
Density (units/ha) : 944.58 units / ha
Amenity Area : 2,347.50 sqm
No. of buildings : One (1) High-rise bldg
No of units : 450
Land Area : 4,764 sqm
Total Saleable Area : 34,010.50 sqm
Density (units/ha) : 944.58 units / ha
Amenity Area : 2,347.50 sqm
No. of buildings : One (1) High-rise bldg
No of units : 450No of units : 450
No. of parking slots : 450
No of units : 450
No. of parking slots : 450
Modern Tropical Theme and
Architecture•Modern Tropical architecture refers to thearchitectural design that is suitable to ourcountry’s climate.
•It aims to take advantage of naturalventilation and lighting combined withmodern building materials like glass, concreteand metal.
•Modern Tropical architecture refers to thearchitectural design that is suitable to ourcountry’s climate.
•It aims to take advantage of naturalventilation and lighting combined withmodern building materials like glass, concreteand metal.
•It takes advantage of the building’sorientation using the sun and wind pathdiagram while also protecting the buildingfrom said elements.
•It incorporates natural elements like waterand greenery thru the use of fountains andplanting strips which not only accomplishesthe mentioned principles but also add apleasing environment to the end users.
•It takes advantage of the building’sorientation using the sun and wind pathdiagram while also protecting the buildingfrom said elements.
•It incorporates natural elements like waterand greenery thru the use of fountains andplanting strips which not only accomplishesthe mentioned principles but also add apleasing environment to the end users.
Project Perspectives
Community Shot - Night
Building Features
Gated Entrance
Garden Atrium
Outdoor Amenity
AMENITY COR
AMENITY CORE (eyelevel dusk shot)
Indoor Amenities
Multi-Purpose Function HallMulti-Purpose Function Hall
GymGym
Sky LoungeSky Lounge
Sky ParkSky Park
Sky ParkSky Park
Convenience storeConvenience store Laundry stationLaundry station
(Insert picture) (Insert picture)
Water stationWater station
Property Management Office Services
• 24-hour security, with roving personnel
• Guarded entrance gate
• General maintenance of common areas
• Taxi call-in service
• Utilities application and payment assistance
• 24-hour security, with roving personnel
• Guarded entrance gate
• General maintenance of common areas
• Taxi call-in service
• Utilities application and payment assistance
Typical Floor Plans
Unit Layouts
MODEL UNITS PHOTO
MODEL UNITS PHOTO
MODEL UNITS PHOTO
Turnover Finishes
*for reference only
Turnover Finishes
Floor Finishes
Living, Dining and Kitchen Ceramic tiles with baseboard
Bedrooms Low maintenance resilient flooring with baseboard
Maid's Room Ceramic tiles with baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
Wall Finishes
Interior Walls Painted finish
Toilet Painted plain cement finish above tile
Ceiling FinishesCeiling Finishes
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Maid's Room Painted plain cement finish
Toilet Painted ficem board ceiling
Turnover FinishesSpecialties
Kitchen Area Granite finish kitchen countertop with cabinet system
Doors
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jam
Maid's Room Door Wooden panel door on metal jamb
Toilet Door Wooden door with louver on metal jamb
Balcony Door Aluminum framed glass panel
Windows
Windows Aluminum framed glass panel
Finishing Hardware
Main Door Lockset Lever type keyed locksetMain Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset
Maids Room Lockset Lever type keyed lockset
Toilet Lockset Level type privacy lockset
Toilet and Kitchen Fixtures
48 & 50 sqm 65 sqm 72 sqm 86 sqm
Water Closet Top flush, one-piece type
Lavatory at Toilet and Bath
1Under counter type
Lavatory at Toilet and Bath
2n/a
Wall-hung with semi-
pedestal typeUnder counter type
Wall-hung with semi-
pedestal type
Kitchen Sink Single Bowl with Drain Board
Kitchen Faucet Lever Type
Shower Head and Fittings Exposed bath and shower mixer
Soap Holder White, Recessed type
Selling Program, Payment Terms,
Implementation Guidelines
A. Selling Program
B. Payment Terms and Discounts for High Rise Building Projects
• Minimum down payment of 20% of List Price with discounts and pay terms stated in the
Item Date
1. Effectivity of Pricelist September 30, 2011 (Friday)
2. RFO Date December 2014
• Minimum down payment of 20% of List Price with discounts and pay terms stated in the
Memo # FIN–10–07-001.
C. Implementing Guidelines
• Acceptance of reservations by Documentation Group will commence on September 30, 2011
• Checks issued should be payable to “DMCI-PDI” or “Kensington Management Corporation”
depending on allocated unit or parking slot.
Selling Program, Payment Terms,
Implementation Guidelines
• Unit Reservation Fee is PESOS: Twenty Thousand Only (Php 20,000.00)
• Parking Reservation Fee is PESOS: Ten Thousand Only (Php 10,000.00)
• Buyers are only allowed to purchase one parking slot per unit reservation on a first-
come-first-serve basis as per policy PD-11-08-004 effective August 4, 2011.
• Regarding documentation, a buyer may request for a copy of the Master Deed and • Regarding documentation, a buyer may request for a copy of the Master Deed and
Unit Plan, subject to company policy and delivery timetable.
DisclaimerIn its continuing desire to improve the project, DMCI Homes reserves the right to change product features,
prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are
for demonstration purposes only and should not be relied upon as final project plans.for demonstration purposes only and should not be relied upon as final project plans.
Thank You and Happy Selling
☺☺