Amanda Neylon@amandaneylon

How to keep the 'fan base' moving in the right direction

1. Set the vision, objectives and get commitment from the top.

2. Formal training sessions3. Informal role specific training4. Job descriptions & clear roles and responsibilities5. Continually update6. And update again….

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So Social email

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Behaviors not Demographics

Internal collaboration

Editor:‘What about synonyms?’

UX Designer:‘What about cancer subtypes?’

Developer:‘What about scrolling?’

UI Designer:‘What about small tablets?’

Our customers

User testing at every stage

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1. Don’t think of it as digital transformation - start small2. Really understand your audiences needs and behaviours3. Collaborate – internally and externally4. Think about culture not just process5. Keep iterating and evaluating – just make new mistakes

@AmandaNeylon