AMACOM Spring Summer 2009 Catalog

8/14/2019 AMACOM Spring Summer 2009 Catalog

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SPRING-SUMMER 2009

CATALOG of BOOKS


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Spring-Summer 2009Catalog of BooksNew Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Backlist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Title Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

Sales Representatives, International Distributors,

and AMACOM Sales Office Contacts. . . . . . . . . . . . 55

Order Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Ordering Information . . . . . . . . . . . . inside back cover

AMACOM, a division of the American Management

Association, publishes books on business, management,

career growth, current events, science and technology,personal finance, real estate, and self-help. AMACOM

books help readers enhance their personal and profes-

sional growth and reach into the future to understand

emerging trends and cutting-edge thinking.

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Brain SenseThe Science of the Senses and How We Process the World Around UsFaith Hickman Brynie

Have you ever wondered why you remember color images and scenes so m

better than those in black and white? Or do you ponder why that first cumorning coffee tastes better than anything youll have all day? The answer lies inway our brains interpret and process the sights, smells, sounds, tastes, and touchesmake up our lives. Brain Senseexplores the latest research on brain function andsenses and offers fascinating new insights about what makes us tick. The bmelds interviews with renowned scientists with stories of everyday experiencillustrate how our brains process the world around us. Divided into parts, oneach sense, Brain Sensereveals:

why what you eat and drink is not necessarily what you taste how we respto pheromones how the body reacts to touch how music changes howbrain works the real truth about the sixth sense how the brains electresponses affect hearing

Both enlightening and engaging, this book will help us more fully understandelusive mysteries of the human brain.

FAITH HICKMAN BRYNIE (Bigfork, MT) is a science and health writer who has wrfour previous books on the brain including101 Questions Your Brain Has AAbout Itself But Couldnt Answer...Until Now, which won a Best of the Year aw

from the American Association for the Advancement of Science.

A fascinating new book that helps us make sense of our senses.

GreenTech

How to Plan and Implement Sustainable IT SolutionsLawrence Webber and Michael Wallace

With todays electronic systems consuming massive amounts of energy,improper disposal of old equipment threatening to release dangetoxicity into the atmosphere, any company whose IT department isnt actworking to shrink its carbon footprint isnt just hurting the environment.also probably wasting money. Green Techprovides readers with practical, eimplemented strategies for sustainable computing, showing them how to:

build a business case to influence their organization's green strategy redcosts and improve equipment utilization while maintaining current custoservice levels identify old equipment at all levels, as well as suitable greplacements virtualize servers find alternative methods for data cecooling conduct an energy audit and establish an energy baseline determthe best options for recycling or donating old equipment

Filled with realistic, cost-efficient ideas, this book shows that going greenjust the right thing to do, but also a good business strategy.

LAWRENCE WEBBER (Columbus, OH) has over 30 years of IT experience in hardwand software, and is a PMI Certified Project Management Professional. HeSenior Project Manager at Insight Corporation. MICHAEL WALLACE (Columbus, OHthe Vice President of Application Engineer at Result Data. He has more tha

years of experience in the information services field.

A comprehensive guide to reducing any organizations electronic was

NEW TITLES

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JULY 2009 Information Technology

Hardcover 618 x 914 304 pages978-0-8144-1446-0

$27.95 CAN $34.95

JULY 2009 Science


$24.00 CAN $29.95


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National print campaign

National talk radio campaign

National TV campaign

Washington, DC, media

Online promotion and blog outreach campa

with focus on environmental media

Co-op advertising available

Clean Energy NationFreeing America from the Tyranny of Fossil Fuels

Congressman Gerald McNerney, Ph.D.,and Martin Cheek

Americas dependence on foreign oil has become one of thehottest issues on the political agenda today. Politicians at allpoints of the political spectrum are calling for ways to find newforms of clean energy. As the only U.S. congressman in historywith a career as a renewable energy engineer, Jerry McNerney isan expert in the field of energy independence. Now, in CleanEnergy Nation, he and journalist Martin Cheek explore whatthe human race must do to survive the next 100 yearswemust soon make significant progress in developing energyfrom solar, wind, water, biofuel, geothermal, and hydrogen-based power sources to reduce our dependence on fossil fuels.

Explaining why the United States must take major action tomove from the Fossil Fuel Age to the Clean Energy Age, theauthors reveal which fuels and energy sources we should beusing to protect our environment, and the environmental,economic, and political benefits we will reap from that switch.Inspiring and timely, Clean Energy Nationoffers an insightfullook into what needs to be done to preserve the autonomy ofour country and the well-being of our planet.

CONGRESSMAN GERALD MCNERNEY, PH.D. (Pleasanton, CA) was electedto Californias 11th Congressional District in November of 2006.

He is a member of the House Select Committee on Global Warm-ing and Energy Independence and the House Committee onScience and Technology. Prior to his time in Congress, he servedas an energy consultant for Pacific Gas and Electric, FlowWind,and The Electric Power Research Institute. MARTIN CHEEK(MorganHill, CA) has been a journalist for more than two decadesspecializing in articles on the latest developments in science andthe high-tech industry.

This passionate, inspiring call to actionreveals how the United States can lead

the world into the Clean Energy Age.

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APRIL 2009 Science/Current Even

Hardcover 618 x 914 320 pages

978-0-8144-1372-2

$27.95 CAN $34.95


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ClintonomicsHow Bill Clinton Reengineered the Reagan RevolutionJack Godwin, Ph.D.

For years, a pervasive belief has reigned in American politicsthat two of our

recent presidents had drastically opposing views of our economy and our wHistorians and economists alike have explored, extolled and criticized Ronald Reagpresidency, particularly the theory of Reaganomics, which affirmed thatgovernment was the cause, not the solution, to our problems. In public, PresidenClinton positioned his approach as the antidote to Reaganomics. But in realitygoverning philosophy was the logical corollary to the Reagan Revolution.

Clintonomicsexplores how Clintons presidency marked the return of fdiscipline and the end of big government. Political scientist Jack Godwin revhow Clinton succeeded where Reagan failed and how Clintons ability to demybut not simplify, the world around us made him one of the most succespoliticians of all time. He shows how Clinton succeeded by repairing the flawReaganomics and then presenting a governing philosophy appropriate for the century and equal to the powerful forces of globalization. Controversial

insightful, this book will redefine how we see the legacies of these two leadersthe forces that helped define their influence on the world.

JACKGODWIN, PH.D. (Sacramento, CA) is a political scientist with extensive experienbusiness and government spanning more than two decades and dozens of countriecurrently serves as Chief International Officer at California State University.

A revealing and often shocking new look at one of our most successfupresidentsand how his policies reshaped our place on the world sta

Navigating the Mortgage Minefield

Your Complete Guide to Avoiding Costly Problemsand Finding the Right Loan in Today's MarketRichard Giannamore with Barbara Bordow Osach

The mortgage market is in a state of crisis, and the recent takeovers of Freddie and Fannie Mae have made it even more daunting. Now, more than ever, borroneed to take responsibility for their financing choices. As an expert in the mortindustry, Richard Giannamore has helped thousands of people avoid the traps thatcost them a fortune. Now, in Navigating the Mortgage Minefieldhe shows anyconsidering the purchase or refinancing of a home how to take control of the process, not fall victim to it. The book provides borrowers with invaluable tools

self-assessments that will help them choose the best loan features and provifor their needs clear explanations of fine print obligations in the mortgage and the consequences of not meeting them a list of borrowers rights warsigns to detect and avoid loan originators who place their own interests firemedies for homeowners who find themselves in trouble

Complete with a detailed worksheet allowing readers to determine how mhouse they can really afford, rather than how much they can qualify for, this bwill help homebuyers and homeowners make smart choices and avoid disaster.

RICHARD GIANNAMORE (Boston, MA) is president and CEO of Mortgage Services, Inc. has more than 25 years of experience in the business. He is also CEO of FinanProgram Strategies. BARBARA BORDOW OSACH (Boston, MA) is a consultant to MortServices, Inc. Together, they are the authors ofThe High-Income Mortgage Origina

Mortgages dont have to cost an arm and a legeven in todays volatile market.

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APRIL 2009 Real Estate

Paperback 6 x 9 240 pages

978-0-8144-1369-2

$17.95 CAN $22.95

MARCH 2009

Political Science/EconomicsHardcover 618 x 914 304 pages

978-0-8144-1398-2

$27.95 CAN $34.95

No translation rights.


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International press attention with US circul

such as FTand The Economist

National radio campaign

National TV campaign


Riches Among the RuinsAdventures in the Dark Corners of the Global Economy

Robert P. Smith with Peter Zheutlin

Today, Robert P. Smith is a legend in the world of finance. Partadventurer and part economic warrior, this Indiana Jones ofthe financial world was an advance man for the forces ofglobalization, having spent more than thirty years travelingthrough five continents, buying and selling high-risk securities inthe worlds most downtrodden economies. So tenuous was hisoperation and so covert the transactions, that an overnightfluctuation in a countrys currency rate could mean the differencebetween a spectacular profit or a devastating loss. Today, the tradein emerging market debt is worth more than five billion dollars aday, but it was virtually nonexistent when Smith, a one-timecollections lawyer, pioneered the business in the late 1970s.

Riches Among the Ruinsis the extraordinary story of RobertSmiths search to make money doing the riskiest kind ofbusiness. We are at his side as he travels through thetreacherous and exhilarating world of the debt trader, dodgingbullets and roadside bombs in post-Saddam Iraq, and riskinghis life on the chaotic streets of Nigeria. As he engages in abattle of wills with businessmen in Istanbul, and loses millionsovernight in the ruins of the post-Soviet Russian economy, weexperience all of the thrill and terror that accompanies makingbig money in emerging markets. At once adrenaline-fueledand utterly compelling, this is the gripping story of one mans

quest for fortune where others fear to tread.ROBERT P. SMITH (New York, NY)is the founder and managingdirector of Turan Corporation, which specializes in tradingemerging market sovereign debt and evaluating creditor claimsagainst foreign governments. He has been quoted in manypublications includingThe Wall Street Journal,The FinancialTimes andInternational Business. PETER ZHEUTLIN (Boston, MA)isa journalist and the author ofAround the World on TwoWheels and co-author ofLife in the Balance.

The riveting story of one mans searchfor big money in the developing world.

NEW TITLES

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MARCH 2009 Business/Finance


978-0-8144-1060-8

$24.95 CAN $30.95


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All Customers Are IrrationalUnderstanding What They Think, What They Feel,and What Keeps Them Coming BackWilliam J. Cusick

As many businesses are discovering, customer behavior doesnt always make sThat really shouldnt be surprising. As recent studies have shown, people tenbase their decisions on more subconscious, emotional desires than on ratipractical choices. Whats more, customers arent able to tell you accurately why do what they do.

Combining recent research findings with real-world examples from his consupractice on customer experience, William J. Cusick examines how the subscious part of the brain drives the decisions and behavior of every customer daily basis and introduces the concept of "the irrational customer." All CustoAre Irrationalshows why businesses must change their approach to attractingretaining customers, and proposes ways they can alter their strategieeverything from customer research, product design and website developmencall center management, employee recruitment, and retail store layouts

focusing on what customers are actually doing instead of what theyre sayHonest, direct and insightful, All Customers Are Irrationalwill help businessesinto the impulses and motivations that both attract and retain consumers folong haul.

WILLIAM J. CUSICK (Oak Park, IL) is CEO and Founder of Vox, Inc., a successful custoexperience consulting firm in Chicago. He has worked with manyFortunecompanies, including Allstate Insurance, Zurich North America, CNA, and AIG.

For improving customer loyalty, the best ideas are rarely the most logi

A Class with Drucker

The Lost Lessons of the World's Greatest Management TeacherWilliam A. Cohen, Ph.D.

Hailed as a warm and useful read, A Class with Druckerbrings to life invaluadvice from the worlds greatest thinker and writer on management. From to 1979, author William Cohen studied under the great Peter Drucker and becthe first graduate of his doctoral program. What Drucker taught him literchanged his life. In a matter of a few years, he was recommissioned in the Air Fand rose to the rank of major general. Eventually, he became a full profemanagement consultant, multibook author, and university presidentall wmaintaining a nearly lifelong friendship with the master. In A Class with DruCohen shares many of Druckers teachings that never made it into his counbooks and articles, ideas that were offered to his students in classroom or infosettings. Cohen expands on Druckers lessons with personal anecdotes abou

teachers personality, lack of pretension, and interactions with students and otHe also shows how Druckers ideas can be applied to the real-world chal lenmanagers face today. Enlightening and intriguing, this book will enable anyto gain from the timeless wisdom of the inspiring man himself.

WILLIAM A. COHEN, PH.D. (Pasadena, CA) is an authority on leadership and straformulation and deployment. He is the author of many books includingThe Newof the Leader, The Wisdom of the Generals, andHow to Make It Big as a Consu(978-0-8144-7073-2).

A series of compelling lessons...and some wonderful anecdotesfascinating.Globe and Mail

NEW TITLES

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MARCH 2009 Business/Management


Hardcover edition: 978-0-8144-0919-0

978-08144-1418-7

$17.95 CAN $22.95

JULY 2009 Business/Marketing


$24.95 CAN $30.95


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National business radio campaign

National business TV


ChaoticsThe Business of Managing and Marketing

in the Age of TurbulencePhilip Kotler and John A. Caslione

We have entered into an entirely new era, an age ofincreasingly frequent and intense periods of turbulencein the global economy. Unlike past recessions, todays criseshave precipitated a need for businesses to develop a newmindset, one that takes into account intermittent periods ofdisturbance, allowing them to thrive while under theconstant threat of chaos. Chaoticspresents a revolutionaryset of guidelines designed to help businesses:

detect sources of turbulence prepare scenarios predict

resulting vulnerabilities and opportunities developresponses to ensure long-term resilience and success avoid risk while advancing the interests of the company build flexibility into the balance sheet price strategically adjust products to meet new customer values and more

Complete with metrics and measurements, Chaoticsout -lines a powerful new system for managing waves of uncer -tainty affecting customers, employees, and other stake -holders. In this climate of increased turbulence, no organi-zation can survive with less.

PHILIP KOTLER (Evanston, IL) is one of the worlds foremost expertson the strategic practice of marketing, voted the first Leader in

Marketing Thought by the American Marketing Association. Heis the S. C. Johnson Distinguished Professor of InternationalMarketing at the Kellogg School of Management atNorthwestern University, and the author of many influentialbooks, includingMarketing Management. JOHNA. CASLIONE (LakeForest, IL) is a highly sought after expert who has executed

global business development strategies in 87 countries on sixcontinents. He is the founder, President, and CEO of the globalmergers and acquisitions advisor GCS Business Capital LLC.

A new way of doing businessfor increasingly turbulent times.

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MAY 2009 Business


978-0-8144-1521-4

$25.00 CAN $30.95


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Nice Teams Finish LastThe Secret to Unleashing Your Team's Maximum PotentialBrian Cole Miller

Dont rock the boat. Dont make waves. Dont offend anyone. There

palpable feeling that clouds many team meetings and keeps them fbeing productive: over-politeness. And while the conflict that naturally exismost organizations hasnt gone away, it manifests itself in passive-aggressmediocrity, and a molasses-like inability to get anything done.

Nice Teams Finish Lastprovides the antidote to this all-too-common tendegiving managers, team leaders and members, and facilitators the practsupport they need to battle the nice trap and start getting results! The bhelps readers encourage skills such as constructive criticism, honest comnication, and the kind of conflict that drives innovation and quality withhurting feelings or creating enemies. From giving clear, sharp feedbackeffectively challenging others, this book provides the eye-opening tools teneed to achieve verynice results!

BRIAN COLE MILLER (Dublin, OH) is the principal of Working Solutions, Inmanagement training and consulting firm whose clients include WellPoint, OState University, and Nationwide Insurance. He is the author of the bestselQuick Team-Building Activities for Busy Managers (978-0-8144-7201-9) as asKeeping Employees Accountable for Results (978-0-8144-7320-7), andMQuick Team-Building Activities for Busy Managers (978-0-8144-7378-8).

Theres nothing nice about lack of results. This powerful book ofexercises helps teams get less nice and become more effective.

The Time Trap

The Classic Book on Time ManagementFOURTH EDITIONAlec Mackenzie and Pat Nickerson

One of the all-time bestselling books on time management, The Time Trapshown countless readers how to squeeze the optimal efficiencysatisfactionout of their work day. Based on decades of research wbusinesspeople around the world, The Time Trapshows readers how to:

avoid so-called time savers that dont really work set realistic goalsmake commitments they can keep juggle multiple demands estimate needed on new tasks pinpoint and combat the most tenacious time-wastprotect their priorities upgrade personal productivity for professional succ

Filled with smart tactics, revealing interviews, and handy time managem

tools, the fourth edition has been extensively revised to include technolbased solutions to the challenges and opportunities we all face in the virworld. For those who feel swamped by work and overwhelmed by informatthis is the proven guide they need to get everything under control.

ALEC MACKENZIE was an internationally known speaker, consultant, and expert on management. PAT NICKERSON (San Diego, CA), founder and president of EBI, Inc., iauthor ofManaging Multiple Bosses (978-08144-7025-1). A corporate trainerhas trained more than 180,000 managers and professionals in time managemen

The trusted time management guide readers turn to...when time isnton their side.

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JUNE 2009 Business Self-Help


Previous Edition: 978-0-8144-7926-1

978-0-8144-1338-8

$18.95 CAN $23.95

AUGUST 2009 Management


978-0-8144-1393-7

$17.95 CAN $22.95


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Primal ManagementUnraveling the Secrets of Human Nature

to Drive High PerformancePaul Herr

As human beings, we are fascinated by what makes us tick. Weknow that nature gave us certain biological appetites toensure our survival, among those the need for water, food, sex,and love, but meeting these alone is not enough to ensurehappiness. Scientists, and now managers, are realizing that peoplehave a biological need to experience social rewards like praise, thethrill of innovation, and the satisfaction of acquiring new skills. Tosucceed, every manager needs to realize that work must providemore than just a paycheck and that quenching these socialappetites is the key to creating passionate emloyees whoseproductivity blows away the bottom line.

Primal Managementis the first book to bring together the fiveimpulses at the core of human motivation (innovation,competency, attaining goals, cooperation, and self-protection).It reveals that to drive employees, the workplace has to satisfythese appetites, and offers practical tips on how to do it andmetrics for measuring success. Respected consultant PaulHerr explodes the myth that emotions have no place on thejob and explores how this belief actually harms employeeperformance. Using examples of companies that havebenefited from the principles of primal management, heshows how businesses can measure their emotional health,address areas where they dont engage employees, andincrease productivity by boosting the emotional paycheck.

Based on groundbreaking scientific research, this book willchange the way we inspire our people and show how fulfilledemployees lead to incredibly profitable businesses.

PAUL HERR (Greenville, SC) is a consultant who provides employeeengagement services. He inventedThe Horsepower Metric aninnovative tool for measuring the power of a companysmotivational engine.

To achieve, companies need to tap into humannature, not ignore it. Discover how to cultivate

passionate, satisfied employees by understandingtheir most fundamental needs and desires.

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APRIL 2009 Management


978-0-8144-1396-8

$25.00 CAN $30.95


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Amazon Top Seller SecretsInsider Tips From Amazons Most Successful SellersBrad Schepp and Debra Schepp

There is a new phenomenon hitting the world of the Internet marketp

PowerSellers who have made a fortune on eBay are moving their merchandise to Amazon. After all, the benefits of selling on Amazon are legionsellers have fothat they can charge more for their merchandise, avoid upfront fees, and deal withdemanding customers. The opportunities for selling are endlessAmazon nowproducts in more than 40 categories and is the webs number one retailer with mthan 81 million customers. As the authors of the popular book eBay PowerSeller SeDebra and Brad Schepp are experts at making big money selling products onweb. Now, in Amazon Top Seller Secrets,they show readers why Amazon ismarketplace that will bring them more cash and more customers. Sellers discover everything they need to:

navigate the Amazon marketplace set the right price for merchandise dmore traffic to their product pages achieve consistently high feedback ratinbecome an Amazon Pro Merchant open more than one Amazon WebSto

source the best products and moreWith this priceless advice, readers can increase their profits and build their busiwithout constraints and without all the hassles.

BRAD SCHEPP AND DEBRA SCHEPP (Middletown, MD) are the authors of 14 books, incluthe populareBay PowerSeller Secrets. Their work has been featured in publicasuch asNewsweek,The Chicago Tribune, andU.S. News and World Report.

When it comes to making a fortune on the Internet,its not just about eBay anymore.

Web Copy That Sells

The Revolutionary Formula for Creating Killer CopyThat Grabs Their Attention and Compels Them to BuySECOND EDITIONMaria Veloso

When it comes to copy, what works in the brick-and-mortar world doesnecessarily grab Web consumers...and with new developments like snetworks, blogs, and YouTube, the strategies that worked even a few yearsare unlikely to attract peoples attention. Completely updated for the curonline marketplace, Web Copy That Sellsgives readers proven methods for aching phenomenal success with their online sales and marketing efforts. Reawill learn to:

write irresistible Web copy, e-mails, and marketing communications quiturn lackluster sites into perpetual money machines streamline

messages down to intriguing cyber bites use the psychological tactics compel Web surfers to buy

Featuring updated strategies for communicating and selling in the continuevolving landscape of Web 2.0, the second edition unlocks the secret to turtodays online prospects into paying customers!

MARIA VELOSO (Los Angeles, CA) is Director of Web Copywriting University, a souafter speaker on Internet marketing strategies, and the former Director of CreaWeb Writing for Aesop Marketing Corporation.

Veloso has cracked the code for writing irresistible copy that gets peobuy whatever you're selling on the Web.Jay Conrad Levinson, Guerrilla

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APRIL 2009 MarketingPaperback 73/8 x 91/4 352 pages


978-0-8144-1304-3

$21.95 CAN $27.50

MARCH 2009 Small Business/Internet


978-0-8144-1034-9$24.95 CAN $30.95


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Online campaign, including reviews,

author interviews, excerpt postings,

and e-newsletter


e-Riches 2.0Next-Generation Marketing Strategies

for Making Millions OnlineScott Fox

Whether youre running an online business or lookingto expand the web presence of your brick-and-mortarcompany, youll need surefire marketing techniques if youwant to attract more customers and make the kind ofmoney you deserve. Following on the success ofInternetRiches, top e-business entrepreneur and coach Scott Foxshares the powerful but simple marketing strategies thatwill propel your business to a whole new level of success.Combining inspiring stories with step-by-step instruction,e-Riches 2.0reveals how to:

build a fan base around yourself, your product, and yourbusiness build your email list use the latest e-marketingtools, including blogs, online video, email newsletters,search engine marketing, podcasting, keyword ads, auto -responders, affiliate programs, RSS feeds, Twitter, socialbookmarking, and social networks like Facebook, LinkedIn,and MySpace energize your online copywriting skills pitch a news storythen be ready to convert visitors onceit brings them to your site

Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket

to online success.SCOTT FOX (Los Angeles, CA) is the top e-business success coachin Hollywood, where his clients have included Bill OReillyand Larry King. He is the author of Internet Riches (978-0-8144-0995-4), and the popularE-Commerce Success blog,radio show, and podcast. He is a frequent speaker on e-commerce and online marketing at universities, includingUSC and UCLA, at the Learning Annex, and at conferencessuch as Digital Hollywood, Venture Net, and Internet World.

Powerful Internet marketing strategiesfor e-commerce success!

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MAY 2009 Small Business/Internet


978-0-8144-1462-0

$25.00 CAN $30.95


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RichThe Rise and Fall of American Wealth CultureLarry Samuel

As Americans, we have been taught to be obsessed with money and the pe

who have it. We are curious about what they buy, where they vacation, and wseparates them from the rest of us.

Richputs the American obsession with all things money into much-neeperspective and context, exposing the origins of the upper class. The book trthe history of the American rich from 1920 up to today, examining the who, wwhen, where, and why of the wealthy elite. With its hundreds of compelling, life stories, Richoffers a fascinating window into this world few ever see. Samdelves into the secrets about the rich and famous: Who were the GateBransons, and Trumps (and even Paris Hiltons) of the past? How did the rich soff their status? What did they splurge on and how did they scrimp when tigot tough? Richalso explores the rise of the first mass affluent class in Ameand the virtual demise of old money as we knew it. Enlightening and osurprising, Richgives us a deeper understanding of our countrys wealthiest

most enigmatic class.

LARRY SAMUEL (Miami Beach, FL) is the founder of Culture Planning, LLC, a resohelping organizations market to the wealthy. Called the Margaret Meaplutocrats, Larry has been a leading consultant toFortune 500 companies major advertising agencies since 1990.

The definitive history of our countrys rich and famous.

The Management 500

A High-Octane Formula for Business SuccessDan Coughlin

The world of auto racing is thrilling, energizing, and runs at break-neck spBut it also requires incredible accuracy, shrewd strategy, and impeccperformance to ensure a win. These same qualities are essential for evmanager who wants to build and sustain a profitable business.

The Management 500provides practical management lessons drawn from the hisof professional auto racing. With insights and stories from some of the msuccessful people in Formula 1, IndyCar Series, and NASCAR over the past 60 yincluding Lee White, President of Toyota Racing Development and Ed Laukes, hof Toyota Motorsports, consultant Dan Coughlin shows busy managers how can rev up their skills in areas like leadership, teamwork, strategy, brandproblem-solving, change management and innovation, and get their comprunning in high gear. From Enzo Ferrari to Kyle Busch, and from the Indiana500 to the Daytona 500, this inspiring book takes invaluable tips from the furious world of racing and shows how every business manager can compassion with precision to compete and win in todays competitive business world

DAN COUGHLIN (Fenton, MO) is a management consultant and keynote speaker, whoseclients include Toyota, McDonalds, Abbott, Marriott, Coca-Cola, YPO, Boeing, the SLouis Cardinals, and more than 150 other organizations.

An incredible, hard-hitting book that is loaded with proven, practical idand strategies to pump up the profits of any business.Brian Tracy

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JUNE 2009 Business/Management


$22.00 CAN $27.50

JULY 2009 HistoryHardcover 618 x 914 320 pages

978-0-8144-1362-3

$24.95 CAN $30.95


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National print review attention

Online programs for early consumer review

(e.g. LibraryThing, First Look)


The Box from BraunauIn Search of My Father's War

Jan Elvin

As a small child, Jan Elvin thought very little about the tin boxwith the simple inscription her father had brought homefrom World War II. To her young eyes, it seemed ordinaryenough, featuring a rough etching of a man and woman with thewords, Braunau 1944. What she would later discover is that thebox had been a gift from an inmate at a German slave labor campwhen her father was just a young soldier. And what it containedwould start her on a long journey to uncover some of thefascinating and horrifying history surrounding the Second WorldWaras well as a search to understand the man forever hauntedby its memories.

The Box from Braunauis both a memoir of a father-daughterrelationship damaged by the ghosts of war, and a chronicle ofa World War II veteran whose return to civilian life waspermanently scarred by nightmares of combat and concen-tration camps. We explore the lives of Bill Elvin and hisdaughter through excerpts from the diary he kept during thewar and private letters, as well as newspaper articles he wroteas a journalist on his return. We follow him from his first dayson the battlefield as a lieutenant in Pattons Army to his timeat the Ebensee concentration camp where he witnessed first -hand the prisoners sufferings brought about by Nazi atroci-ties. Through his life, we gain a new understanding of the Warand its effects on the men and women who fought in it.

Featuring exclusive interviews with family members andfellow soldiers, as well as with survivors of the camps, The Box

from Braunauis an illuminating look at war through the eyesof one family.

JAN ELVIN (Washington, DC) was founding editor and, forseventeen years, chief writer of theNPP Journal, a quarterlypublication of the National Prison Project of the American CivilLiberties Union.

A beautifully-wrought and elegiac lookat one womans search to understand the

ravages of war through the eyes of her father.

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MAY 2009 Memoir/History


978-0-8144-1049-3

$24.95 CAN $30.95


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Surviving the Cancer SystemAn Empowering Guide to Taking Control of Your CareMark Fesen, MD, FACP

According to the National Cancer Institute, approximately 8.4 million Americans

today have suffered from or currently suffer from cancer. Newly diagnosed patand their loved ones are in for a long battlenot only against the disease but agaihealthcare system that can be impersonal and frighteningly complicated to naviHow can patients ensure they get the care they so desperately need? Informed patare the best advocates for their own healthand in Surviving the Cancer Sysrenowned oncologist Mark Fesen arms readers with the in-depth information need to take control of their own care. With his candid advice, patients will learn

choose the right team of doctors and ask the right questions understand caas both a disease and a business develop greater understanding of a cancer nosis and what the prognosis might be evaluate treatment options estabproper communication with their oncologists prepare mentally and physicalfight the illness get the most from their insurance coverageand what to dthey have none

At last, those coping with cancer can cut through the red tape and take charge their own treatmentand their own health.

MARKFESEN, MD, FACP (Hutchinson, KS), an oncologist, has dedicated 28 years of edution and 14 years of clinical practice to better care for his patients and their diseas

from lymphomas and breast cancer to lung cancer, prostate cancer and colon canc

A renowned doctor arms patients in their fight against cancer.

Solace

Finding Your Way Through Grief and Learning to Live AgainRoberta Temes, Ph.D.

There is no more stressful and traumatic experience than the death of a loved oncan take many months or even years to adjust to life without that special personwith the right guidance, readers can learn to lessen the pain and get on with their liv

Solaceprovides soothing comfort and hope for those who are suffering. Berement expert Roberta Temes believes all of us experience and process grief inown way. Here she eases readers through the stages of grief, helps them unstand their emotions, and enables them to recognize when they may need to help. Temes also helps them consider the pros and cons of bereavement groupscounselors, and shows them how to use visualization to ease the healing proThe book is filled with comforting affirmations, quotations, and words of encagement, as well as anecdotes drawn from the authors bereavement practicreaders may learn from others who have struggled with loss. Dealing with lonever easy, but this book provides a calming companion to help readers throtheir mourning and enable them to begin enjoying life again.

ROBERTA TEMES, PH.D. (Westfield, NJ) is a noted psychologist who has taught classedeath, dying and bereavement at schools such as Downstate Medical School, CUand University of Pennsylvania Continuing Education for Physicians. She iauthor of several books, including the award-winningLiving with an Empty CA Guide Through Grief.

A compassionate, informative guide that eases readersthrough one of the most difficult times of their lives.

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978-0-8144-1463-7

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National talk radio campaign

National public radio

Outreach to educational media


The Black-White Achievement GapWhy Closing It Is the Greatest Civil Rights Issue of Our Time

Rod Paige, Former Secretary of Education, and Elaine Witty

When it comes to race in America, we must face oneuncomfortable but undeniable fact. Almost 50 years afterthe birth of the civil rights movement, inequality still reignssupreme in our classrooms. At a time when African-Americanstudents trail their white peers on academic tests and experiencehigh dropout rates, low college completion rates, and a tendencyto shy away from majors in hard sciences and mathematics, theBlack-White achievement gap in our schools has become themajor barrier to racial equality and social justice in America. Infact, it is arguably the greatest civil rights issue of our time.

The Black-White Achievement Gap is a call to action for thiscountry to face up to and confront this crisis head on. Renownedformer Secretary of Education, Rod Paige believes we can closethis gap. In this thought-provoking book, he and Elaine Wittytrace the history of the achievement gap, discuss its relevance toracial equality and social justice, examine popular explanations,and offer suggestions for the type of committed leadership andcommunity-involvement needed to close it. African-Americanleaders need to rally around this important cause if we are tomake real progress since students academic performance is afunction not only of school quality, but of home and communityfactors as well. The Black-White Achievement Gapis an unflinchingand long overdue look at the very real problem of racial disparity

in our schools and what we must do to solve it.ROD PAIGE, PED (Houston, TX) was the U.S. Secretary of Education

from 2001-2005. He served as the Superintendent of HoustonSchools for 8 years and was Dean of the College of Education atTexas Southern for 10 years. He is currently the Chairman of theChartwell Education Group, an international consultant firm.ELAINE WITTY, ED.D. (Columbia, SC) served 18 years as Dean ofEducation at Norfolk State University and is a noted educator.

Its time to address one of the mostimportant civil rights issues of our time.

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JUNE 2009 Current Events/Educa


978-0-8144-1519-1

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World FamousHow to Give Your Business a Kick-Ass Brand IdentityDavid Tyreman

There are masses of people just waiting to do business with you...once they ar

inspired. World Famousreveals the enormous possibilities awaiting you onceput your energy into inspiring rather than selling, being authentic rather trying to fit in, and working to engage the marketplace rather than focusing son your competitors. Whether you see your own or your businesss personahip, young gunslinger, or a cultivated purveyor of luxury, this eye-openstrategy-filled book shows you how to build your own world famous brandtouching peoples hearts and mindsand doing so in such a way that theycompelled to do business with you. Youll find out how to:

identify what motivates your target market define and communicate the unpersonality of your business find uncommon ways to add value truly enthe market get peoples attention...and keep it

Your business deserves to be world famous, and this inspiring book arms you the tools to command true loyalty and attract more business than ever before.

DAVID TYREMAN (Honolulu, HI) built his own consultancy into a World Famous branthe same way hes taught thousands of others to do so. His clients have included NPolo Ralph Lauren, Disney, Banana Republic, Nordstrom, and many others. Hebeen featured on CNN, the front page of theWall Street Journal, and many otheshows, magazines, and newspapers.

The ultimate guide to breathing new life into your brandand making customers wantto do business with you.

How to Make It Big as a Consultant

FOURTH EDITIONWilliam A. Cohen, Ph.D.

Getting started in consulting can be a tricky prospect. How much shouldcharge? What type of language should exist in the contract? How can youclients? Written by a veteran consultant with hundreds of consulting engagemto his credit, How to Make it Big as a Consultant is filled with detailed advicevery aspect of starting up and maintaining a highly lucrative consulting caThe book helps readers:

get a handle on the legal, tax, and insurance issues involved in setting uprunning the business understand what clients really need createstructure for an assignment (proposals, pricing, contracts, scheduling) mathe business solve clients problems using the Harvard Case Study Metho

Completely updated and revised throughout, the fourth edition features chapters on developing strategies for clients, leading consulting teams, more. This trusted guidebook will help any aspiring reader become the kinoutstanding consultant that clients will turn to again and again.

WILLIAM A. COHEN, PH.D. (Pasadena, CA) is President of the Institute of Leader Artsan international speaker on management and leadership. As Director of the SBusiness Institute for California State University Los Angeles, he built the proginto one of the countrys largest, supervising consulting for more than 700 smbusinesses. He is the author of many books including The New Art of the LeandA Class with Drucker (978-08144-0919-0).

The classic guide to success in the demanding world of consulting,now completely revised and updated.

NEW TITLES

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978-0-8144-1032-5

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MAY 2009 Marketing

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978-0-8144-0934-3

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Online promotion


Young GunsThe Fearless Entrepreneurs Guide to Chasing

Your Dreams and Breaking Out on Your OwnRobert Tuchman

As a recent college graduate, there is no better time to takerisksespecially when it comes to making career choices. Toooften, young employees find themselves in unfulfilling jobs withlittle chance of advancement. But with the right advice, they canstrike out on their own and chase their dreams. Author RobertTuchman knows what it takes to break free of a frustrating joband build a career on your own terms. In Young Guns,he showsreaders how to start out on a business venture, how to gain aclient base, how to keep those clients, and what they need tosacrifice along the way in order to succeed. Young entrepre -neurs will learn how to:

formulate their great idea identify their strengths developa realistic business plan get out and meet the right people capitalize a venture make a business stand out in acrowded marketplace find and get along with a businesspartner

Filled with real-life examples of entrepreneurs under 35 whohave made it to the top, this is the book that will showreaders how to go for the gold and lead a passionate, daring,and successful life.

ROBERT TUCHMAN (New York, NY) is the Founder of TSE Sports &

Entertainment, a company he started out of his one-bedroomapartment in Manhattan at the age of 25. TSE has gone on toappear onInc. 500s list of Americas Fastest Growing PrivatelyOwned Companies. Tuchman now serves as President ofPremiere Corporate Events, a division of Premiere Global Sports.A frequent guest onYour World with Neil Cavuto, he has alsoappeared on CNN, theCBS Morning News, BET, and has beenthe subject of features inUSA Today,The New York Times, TheWall Street Journal, andEntrepreneur.

Youre young, bold, and ready to be your own boss.Now, its time to take a chance, start a business,

and pursue your passion.

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APRIL 2009 Business /Entrepren


978-0-8144-1070-7

$21.95 CAN $27.50


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Beyond SuccessRedefining the Meaning of ProsperityJeffrey L. Gitterman

Ask those who have achieved their ultimate dreamwhether it's relate

career, fortune, or fameand they will most likely tell you that somethinstill missing. As Jeffrey Gitterman reveals, when it comes to success happiness, we often find more exhilaration in pursuing our goals thaattaining them. So what does this mean for those of us who strivefulfillment? We can't just stop trying, can we? Is there any way to truly fulfilled? Beyond Successpresents simple principles to help us:

redirect our efforts toward what we want to express in the world, rather twhat we want to get or how we want to feel experience ongoing peace wstill working toward our material goals map a plan for the future whembraces a continually evolving life story derive personal satisfacthrough our affect on others

This book provides a down-to-earth process for finding peace and contentmwithin the real world...all the while redefining the meaning of success.

JEFFREY L. GITTERMAN (Freehold NJ) is one of the few corporate leaders absuccessfully bring a spiritual message to the traditionally materialistic busicommunity. He is one of ING Financials top advisors, whose GoBeyond semihave been the highest-rated training program at the company for several yearshas been interviewed and featured in TV shows and magazines includingMoCNN, andFortune Small Business.

What do you do when you get everything youve worked for...but you still arent happy?

The Other Kind of Smart

Simple Ways to Boost Your Emotional Intelligencefor Greater Personal Effectiveness and SuccessHarvey Deutschendorf

We have known for years that the difference between those who become succein life and those who struggle is their degree of emotional intelligence (E"people skills. Now, The Other Kind of Smartshows readers how they can incrtheir emotional intelligence and overcome the barriers that are preventing tfrom realizing their true potential.

Emotional intelligence coach Harvey Deutschendorf has shown thousands ofpeople how to relate emotional intelligence to everyday situations. Here, he usethe proven techniques of storytelling, combined with quotes and exercises, to shreaders how to apply the principles of EI on the job. Filled with real-life scenarioand solutions, the book offers tools that will bring results in as little as five minua day and shows how to develop stress tolerance, cultivate empathy, increaseflexibility with co-workers, boost assertiveness, and resolve problems successfulComplete with an EI quiz that will help readers measure their own level ofemotional intelligence, this invaluable guide will enable everyone to improve threlationships and increase their effectiveness at work in a practical, accessible w

HARVEY DEUTSCHENDORF (Alberta, Canada) is an emotional intelligence coach who hasworked in the field of EI for more than 10 years, and a Certified Administrator of BarOn EQI, the first scientifically valid test for emotional intelligence approved by American Psychological Association.

Harvey shows us how to overcome barriers that stand in the way of reaour true potential. Robin Sharma, author ofThe Monk Who Sold His Ferrari

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MAY 2009 Business Self-Help


978-0-8144-1405-7

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MAY 2009 Business Self-Help


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101 Tough Conversations

to Have with EmployeesA Managers Guide to Addressing Performance,Conduct, and Discipline Challenges

Paul Falcone

Inappropriate attire, lateness, sexually offensive behavior,not to mention productivity and communication issues...these are just a few of the uncomfortable topics bossesmust sometimes discuss with their employees. 101 ToughConversations to Have with Employeesoffers realistic sampledialogues managers can use to facilitate clear, direct inter-actions with their employees, helping them sidestep poten-tial awkwardness and meet issues head-on.

This practical, solution-oriented book walks readers throughsome of the most commonas well as the most seriousemployee problems they are likely to encounter. Coveringeverything from substandard performance reviews topersonal hygiene to termination meetings, this handy guidehelps managers treat their people with dignity, focusing notjust on what to say but also on how to say it. This helpfulbook provides proven techniques managers can use to pro -tect themselves and their organizations...and get the verybest from their people.

PAUL FALCONE (Valencia, CA) is Vice President of HumanResources at Nickelodeon. He is the author of2600 Phrasesfor Effective Performance Reviews (978-0-8144-7282-8),101Sample Write-Ups for Documenting Employee PerformanceProblems (978-0-8144-7977-3), and96 Great InterviewQuestions to Ask Before You Hire (978-0-8144-1351-7).

Bad attitudes? Discipline and performanceproblems? Heres much-needed help for managers

who need to have a talk with their people.

NEW TITLES

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APRIL 2009

Management/Human Resources


978-0-8144-1348-7

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978-0-8144-1$17.95Pap

978-0-8144-7977-3

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Secrets of the Marketing MastersWhat the Best Marketers DoAnd Why It WorksDick Martin

All the old rules of marketing are up for grabs. Markets are fragmenting and globali

consumers have greater control over when and what media they use; and dtechnologies have changed how people shop, work, and relax. But a small number of semarketing leaders know how to engage consumers and keep them coming back. This reveals the secrets to their success. Featuring exclusive interviews with top consumerbusiness-to-business marketers at companies like P&G, Unilever, GE, Nortel and AmeExpress, Secrets of the Marketing Mastersoffers insight and practical advice, from to gain the confidence of your colleagues on the senior team to how win ycustomers trust. Marketers will discover how to:

build a marketing culture share results that mattergood and bad connect customers on an emotional level find ways to amplify the customer voice wtheir company run marketing like a professional service cultivate positive wof mouth both on and offline build customer listening posts develop forwsensing mechanisms to spot new trends

With this real-world, insider advice, readers can discover the techniques that withem apart from the crowd and create lasting customer loyalty.

DICK MARTIN (Summit, NJ) was formerly executive vice president of public relations brand management for AT&T. He has written for such publications as theHarBusiness Review,BusinessWeekOnline,Chief Executive, andLeader to Leader.

Top experts reveal how to shine ineven the most competitive marketplace.

The eBay Marketing Bible

Everything You Need to Know to Reach More Customersand Maximize Your ProfitsCliff Ennico and Cindy L. Shebley

Competition for customers on eBay is fierce. There are now approximately 1.3 misellers who rely on eBay as a part-time or full-time source of income. And wthere is undoubtedly still big money to be made, it is becoming increasingly difficusellers to stand out from the crowd. Written by eBay University instructors Cliff Enand Cindy Shebley, The eBay Marketing Bibleoffers advice to sellers on identiftheir customers, determining what items will sell best, and using eBays mpromotional tools to reach those customers and convince them to buy. This bhelps readers:

build a successful marketing plan brand their eBay business develop stratefor individual auction listings and eBay stores combine online and of

strategies to build their businesses use e-mail marketing, search engine listblogs, podcasts, YouTube, and more

CLIFF ENNICO (Fairfield, CT) is a lawyer specializing in small business issues andCertified eBay Education Specialist. He is a frequent contributor toEntreprenmagazine and the author ofThe eBay Business Answer Book (978-0-8144-004andThe eBay Sellers Tax and Legal Answer Book (978-0-8144-7425-9). CINSHEBLEY (Seattle, WA) is an Certified eBay Education Specialist, an eBay PowerSand Certified Business Consultant who is a leading expert on applying state-of-thmarketing techniques to eBay businesses.

The ultimate guide to making big moneyon Americas #1 online auction site.

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JUNE 2009SmallBusiness / Internet Marketing


978-0-8144-1440-8

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MAY 2009 Marketing


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101 Activities for Delivering

Knock Your Socks Off ServicePerformance Research Associates,with Ann Thomas and Jill Applegate

Todays customers are demanding service that is faster,better, and more personalized than ever before. Howcan organizations ensure that they are prepared to meetthat challenge? The latest addition to the best-selling KnockYour Socks Off Service series, 101 Activities for DeliveringKnock Your Socks Off Service,provides readers with thepractical tools and cost-effective training required to helpmeet their customers needs.

Taking the unique position of seeing things from the cus-

tomers perspective, this collection of fun and enlighteningexercises teaches customer service managers and employ-ees valuable ways to help their organizations provide world-class service, and helps them create an action plan forimprovement. Written in the same accessible and humorousstyle that made Delivering Knock Your Socks Off Servicesopopular, this companion guide covers such topics as:

how to say no empathy vs. sympathy service recovery listening email telephone skills customers from hell winning words and soothing phrases anticipating cus-tomer needs building reliability customer feedback keeping a stress log and more

These simple but effective activities take only minutes, butdeliver truly powerful, lasting results.

ANN THOMAS AND J IL L APPLEGATE OF PERFORMANCE RESEARCH

ASSOCIATES, INC. (Minneapolis, MN) carry on the legacy begun in1972 by the late service legend, Ron Zemke. The firm consultswith corporations and nonprofits of all sizes around the globe.

The ultimate activity guide to masteringthe art of exceptional customer service.

NEW TITLES

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JUNE 2009 Customer Service

Paperback 7 3/8 x 9 1/4 384 pages

978-0-8144-1444-6

$34.95 CAN $43.95

978-0-8144-7368-9

$17.95Paperback

978-0-8144-7935-3

$18.95Paperback

978-0-8144-73$18.95Paper


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Financing Your Condo, Co-op, or TownhouseDavid Reed

Finding a condo, co-op, or townhouse to call home is hard enough, but finfinancing to buy this kind of property is even more challenging. As a vetmortgage banker and author ofMortgages 101, David Reed has helped thousandbuyers through this complicated process. Financing Your Condo, Co-opTownhouseoffers readers invaluable advice, including information on develfinancing, specialty loans, government programs and refinance loans, streamlithe approval process, appraisals, closing costs, and more. Readers will discover:

the differences among condos, co-ops, and townhouses how to find the rtype of property for them the rules governing loans for condos, co-ops townhouses how to evaluate which loan type is best and lock in the lowest why the percentage of owner-occupied units is important what to conswhen buying new construction or conversion properties the financonsiderations unique to each type of home

Whatever the property, whatever the questionthis handy guide to financingthe answers.

DAVID REED (Austin, TX) is the author of several books includingMortgages 101(978144-0166-8),Mortgage Confidential (0-8144-7369-6), The Real Estate InvesGuide to Financing (978-0-8144-8061-8), andAn Insiders Guide to RefinanYour Mortgage (978-0-8144-0935-0). As a senior loan officer, he has closed more 2,000 mortgage loans. He is a columnist forRealty Times and a contributing eand columnist forMortgage Originator magazine.

Paying for a dream home is easier than you think.

A Survival Guide for Buying a Home

SECOND EDITIONSid Davis

Since the publication of the first edition ofA Survival Guide for Buying a Hmuch has changed in the real estate market. The inventory of homes-foris ballooning and prospective buyers will need new techniques to narrow choices effectively. At the same time, it is becoming increasingly difficult foraverage buyer to qualify for a loan. This newly revised edition is tailored to hIt includes updated information on credit requirements, loan qualifying ralease options, buying condos and co-ops, new mortgage and loan rules, buforeclosure and short sale properties, and much more. Readers will learn thand outs of:

hiring the right agent determining financial limits working with a mortglender evaluating neighborhoods getting the best deal arranging appraand inspections avoiding common deal killers and more

There is also a checklist of the 15 costliest mistakes homebuyers make and to avoid them. With this helpful guide in hand, readers will be ready to findhome of their dreams at a price they can afford.

SID DAVIS (Farmington, UT), owner of Sid Davis & Associates, has over 25 yeaexperience as a real estate broker. He is the author of several books includHome Makeovers That Sell (978-0-8144-7373-3) and The First-THomeowners Survival Guide (978-0-8144-7372-6), as well as countless articlenational publications.

How to get a dream home without all the hassles.

NEW TITLES

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JUNE 2009 Real Estate



978-0-8144-1425-5

$17.95 CAN $22.95

JUNE 2009 Real Estate


978-0-8144-8062-5

$18.95 CAN $23.95


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It Gets Easier!.. and Other Lies We Tell New MothersA Fun, Practical Guide to Becoming a MomClaudine Wolk

There is no question that being a mother is challenging, but this fun, frank, and

prescriptive guide tries to do the impossible and make new motherhood easier.Featuring interviews with hundreds of moms and candid stories from author ClaudineWolks own experiences as a mother, It Gets Easier!...and Other Lies We Tell NewMothersmixes humor, honesty, and insider strategies that will give new moms aleg-up. This upbeat and entertaining book drives home the point that new momsare not alone and that there are things they can do to make motherhood a littlemore controllable and lot more enjoyable. It addresses such issues as:

The Talk you need to have with your husband before you give birth what youreally need to know about labor and delivery the importance of a baby schedule(no matter what anyone else says) the 6 Baby Commandments that can fostergood eating and sleeping habits 5 new mom mantras that will help keep yousane body image after giving birth how to keep housework to a minimum

Complete with resources for further exploration and a helpful glossary, this funny,

irreverent book will help ease every new mothers frustration.

CLAUDINE WOLK (Bucks County, PA) is a columnist, blogger, speaker, and mother ofthree. She writes humorously and speaks on all subjects regarding motherhood inthe 21st Century.

The hardest job in the world just got a lot easier.

Made Here, Baby!

The Essential Guide to Finding the Best American-Made Products for Your KidsBruce H. Wolk

All parents want to make sure that the toys they buy for their children are fun,well-made and, above all, safe. Recent recalls of millions of imported toys havecaused parents everywhere to be more concerned than ever about products that aremanufactured overseasand the materials that go into them. It is becoming clearerthan ever that by buying more American-produced merchandise for our children, wecan assure ourselves of its quality and safety.

Made Here, Baby!is a helpful and much-needed resource for parents who aredetermined to take control over the kinds of products they give their children. It isa practical, essential guide to more than 400 American manufacturers of toys,games, puzzles, hobbies, sporting goods, apparel, furniture, baby gear, bedding,and other items for children. Complete with personal anecdotes and compellingfacts about each company, this book will help parents, grandparents, and relativesfind quality, locally made toys and products that are perfect for kids of every age.

BRUCE H. WOLK (Denver, CO) has developed more than 50 products for the chil-drens, natural foods, and pet products industries. He is currently director ofmarketing for a national commodity board serving the needs of more than2,000 American companies. He has written for numerous hobby, trade, and

general interest publications.

When it comes to safety, the best toys for our children are born in the USA.

NEW TITLES

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JUNE 2009 Parenting


978-0-8144-1502-3

$14.00 CAN $17.50

MAY 2009 Parenting


978-08144-1388-3

$17.95 CAN $22.95


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People Styles at WorkAnd BeyondMaking Bad Relationships Good and Good Relationships BetterSECOND EDITION

Robert Bolton and Dorothy Grover Bolton

Why is it so hard to work well with some people? People Styles at Work..Beyondpresents a comprehensive, practical, and proven method reacan use to:

recognize how they come across to other coworkers read others blanguage and behavior to identify the best ways to work with them msmall adjustments that will dramatically increase the quality and productof their interactions find common ground with different people wretaining their individuality relate less defensively and more effectivelymatter how others act

The book reveals the strengths and weaknesses of four different people stproviding practical techniques that work both on the job and off. Now incluall new material on personal relationships, parenting, and more, this isultimate guide anyone can use to enhance even the most difficult relationsh

ROBERT BOLTON and DOROTHY GROVER BOLTON (Cazenovia, N.Y) are co-founders of RAssociates, which specializes in people skills training, leadership developminterpersonal communication, and performance management. Their training coaching clients include manyFortune 500 companies and executives. They arauthors ofSocial Style, Management Style.

The best-selling guide to working well with different people,completely updated and revised!

ProActiveSales Management

How to Lead, Motivate, and Stay Ahead of the GameSECOND EDITIONWilliam Skip Miller

Todays sales managers have to be quicker than ever, being more proacabout hiring the best performers and retaining them, multi-tasking, managing complex sales processes in order to close more and more deals. book provides readers with a proven method for managing the sales procewell as the salespeople. Packed with specific, field-tested techniques, ProASales Managementshows sales managers how to:

motivate a sales team get their sales team to prospect and qualify creaproactive sales culture effectively coach and counsel up and down the organization reduce reports to one sheet of paper and 10 minutes a weforecast with up to 90% accuracy take A players to A+ levels

Packed with all new metrics and tactics for making the numbers in todays senvironment, this is an important resource no sales manager should be with

WILLIAM SKIP MILLER (Los Gatos, CA) is president of M3 Learning, a sales management development company, and an instructor for numerous AMA management training programs. He is the author ofProActiveSelling (978-0-80764-6), More ProActive Sales Management (978-0-8144-1090-5), and co-authKnock Your Socks Off Prospecting (978-0-8144-7285-9).

Managingsales is entirely different than makingsales. This proven guarms sales managers with the powerful strategies they need to succee

NEW TITLES

24

JULY 2009 Sales/Management

Hardcover 618 x 914 224 pagesPrevious Edition: 978-0-8144-0545-1

978-0-8144-1456-9

$24.95 CAN $30.95

MAY 2009 Career/Communication



978-0-8144-1342-5

$19.95 CAN $24.95


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Buying StylesSimple Lessons in Selling the Way Your Customer BuysMichael Wilkinson, with Richard Smith, Tierah Chorba, and Lynn Sokler

Most sales professionals spend all their time and energy trying to perfect their

own style of selling. Yet they fail to recognize that buyers all have their ownindividual buying styles...and when sellers learn how to adapt their own methodsto best suit each buying style, they can dramatically increase their success rate.Presented as a learning adventure, Buying Stylesbegins with a fictional situationin which a salesperson has just lost a major sale...and decides to find out why.Readers are then brought along on an interactive lesson that shows them how to:

recognize the four key buying styles understand what to do (and not to do)when selling to customers exhibiting each quickly spot the tell-tale signs thatthey are using the wrong approach gain the confidence of prospects improvetheir relationships with existing clients develop a strategy for approaching newprospects increase their chances of closing each and every sale

This quick and easy read, packed with tips, checklists, and on-the-go references,unveils powerful new insights for successfully selling to anyone.

MICHAEL WILKINSON (Atlanta, GA) is the CEO of Leadership StrategiesThe FacilitationCompany, a strategic consulting and training firm. He is the author ofThe Secretsof Facilitation andThe Secrets to Masterful Meetings, as well as being a muchsought-after speaker, trainer, and facilitator.

If every customer has a different way of buying, why doso many sales-people approach them all the same way?

Strategic Customer Service

Managing the Customer Experience to Increase Positive Word of Mouth,Build Loyalty, and Maximize ProfitsJohn A. Goodman

The success of any organization depends on high-quality customer service. But forcompanies that strategically align customer service with their overall corporatestrategy, it can transcend typical good business to become a profitable word-of-mouthmachine that will transform the bottom line. Drawing on over thirty years of research forcompanies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE,Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, casestudies, and patented practices to show readers how they can:

calculate the financial impact of good and bad customer service make thefinancial case for customer service improvements systematically identify thecauses of problems align customer service with their brand harness customerservice strategy into their organization's culture and behavior

Filled with proven strategies and eye-opening case studies, this book challengesmany aspects of conventional wisdomusing hard dataand reveals how anyorganization can earn more loyalty, win more customers...and improve theirfinancial bottom line.

JOHN A. GOODMAN (Arlington, VA) is Vice Chairman and co-founder of TARP World-wide, an organization Tom Peters has called Americas premier customer serviceresearch firm.

A new approach to customer service that will transform theentire organization...and create true competitive advantage.

NEW TITLES

25

JULY 2009 Sales

Hardcover 55/8 x 83/4 160 pages978-0-8144-1527-6

$19.95 CAN $24.95

MAY 2009 Customer Service


$24.95 CAN $30.95


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How to Tell Anyone AnythingBreakthrough Techniques for Handling Difficult Conversations at WorkRichard S. Gallagher

No one likes to be criticized. But when feedback is necessarywhether

with a boss, someone we manage, or another co-workerit takes gcommunication skills to successfully get the message across with feelingsrelationships intact.

Drawing from the latest in psychology on how best to connect with others,to Tell Anyone Anythingsteers readers away from the common mistakfocusing on whats wrong, and shows them instead how to provide clconstructive, positive messages that create real behavior and performachange. Complete with illuminating examples and a unique step-by-process, the book gives readers powerful insight into how we all react natuto criticismand how to transform interactions that might become verbal tof-war into collaborative, problem-solving sessions.

RICHARD S. GALLAGHER (Ithaca, NY) is a popular corporate trainer and public spewho specializes in the mechanics of workplace culture and communication. Hthe author of several books includingGreat Customer Connections (978-0-87308-5) andWhat to Say to a Porcupine (978-0-8144-1055-4).

A painless new approach to communication anyone can use to makethe most challenging conversations productive and stress-free!

The Busy Managers Guide to Delegation

Richard A. Luecke and Perry McIntosh

Delegation amounts to a lot more than just passing work off osubordinates. When handled correctly, it gives managers a chancstrengthen their departments by developing the skills and organizaticompetencies of their people. Filled with quick tips, exercises, self-assessmeand practical worksheets, this book presents an easy-to-master five-step profor effective delegation. Readers will learn how to:

determine which task to delegate identify the right person for the job asthe task monitor progress and provide feedback and evaluate performan

The book shows readers how to set the stage for excellent results, what to dthings go wrong, and how to ensure that all their people benefit fromexperience. This is a quick, comprehensive course on an essentialsometimes overlookedmanagement competency.

RICHARD A. LUECKE (Salem, MA) is a business writer and entrepreneur. He is the auofManagers Toolkit,Coaching and Mentoring, andHow to Become a BeNegotiator, Second Edition (978-0-8144-0047-0). PERRY MCINTOSH (Salem, MA)over fifteen years of management experience at mid and senior levels. She is thauthor of a self-study course for aspiring managers.

All managers need to delegate. This book shows them how to do it rig

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AUGUST 2009 Management


978-0-8144-1474-3

$12.00 CAN $15.00

JUNE 2009 Business Self-Help


978-0-8144-1015-8

$14.95 CAN $18.95


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The Trouble with HRAn Insiders Guide to Finding and Keeping the Best PeopleJohnny C. Taylor Jr. and Gary M. Stern

A2006 study by IOMA found that companies with effective talent manage-

ment practices retain employees for longer time periods and outperformindustry averages by 22 percent. But most HR departments are still using thesame old cookie-cutter approach to finding new hires. This book offers a revolu-tionary new approach to attracting and hanging onto the best and brightesttalent, providing real-world strategies for:

identifying and evaluating prospective employees deciding who will developand progress into the management ranks fitting the persons skills to the job developing a strategy to groom ones staff and keep them happy and findingways to reward them properly and keep them engaged

The book explores the latest thinking in employee relations, compensation andbenefits, training, on-boarding, and development practices. This is a unique,powerful book no one concerned with finding and retaining the best peopleshould be without.

JOHNNY C. TAYLOR JR. (Charlotte, NC) was chairman of the Society for Human ResourceManagement (SHRM), is a keynote speaker on HR issues, and serves as CEO ofRushmore Drive, a new IAC/InterActive Corp. website. GARY M. STERN (New York, NY)co-authoredMinority Rules and has written forInvestors Business Daily andTheWall Street Journal.

What to do when HRs old tricks for finding talent dont work anymore.

Preparing for Leadership

What It Takes to Take the LeadDonna J. Dennis, Ph.D., with Deborah Dennis Meola

What makes a great leader? Confidence? Trust? Vision? The ability to inspire?The answer is complex yet understandable. The good news is that mostgreat leaders are made, not born, and many of the characteristics associated witheffective leadership can be assessed, trained, and developed. Based on the best-selling seminar by the American Management Association, this book givesreaders practical advice on how they can:

get noticed by learning how to look and talk like a leader become expertteambuilders, coaches, and communicators gain and use power and influencepositively guard against the pitfalls of intraorganizational politics identifyand build strategic alliances elicit support motivate others

Containing practical tools including assessments, tips, and checklists, this bookshows readers how to take their organizations into the future, inspire thosearound them...and achieve beyond what is expected.

DONNA J. DENNIS, PH.D. (Princeton, NJ) is a leadership development professional whoseclients have included Cisco Systems and British Petroleum. She is an Executive inResidence with the Human Resources Institute. DEBORAH DENNIS MEOLA (Skillman, NJ)is a freelance writer.

A practical guide for aspiring leaders based on the best-selling seminarby the American Management Association.

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AUGUST 2009



$27.95 CAN $34.95

JULY 2009 Leadership


978-0-8144-1452-1

$17.95 CAN $22.95


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The Coaching ConnectionA Manager's Guide to Developing Individual Potentialin the Context of the OrganizationPaul J. Gorrell, Ph.D., and John Hoover, Ph.D.

Coaching has traditionally focused entirely on the individual...sometimes evethe expense of improving measurable business results for the company. NThe Coaching Connectionshows managers how they can use contextual coacto simultaneously promote both individual and organizational growth. The bhelps readers align what individual contributors do best with what organizatneed most, ensuring everyone involved their highest probability for success.

Readers will find a coaching methodology that takes into consideration facsuch as strategy, organizational structure, corporate culture, and company-wcommunication. The book includes a 360-degree assessment covering themost essential skill sets of well-balanced and effective leaders, as well as systfor measuring and managing talent. This is an essential guidebookcompanies seeking to improve their people...and their bottom line results.

PAUL J. GORRELL, PH.D. (New York, NY) is the Managing Director of the Human CaConsulting practice at Partners in Human Resources Internatio(WeMakeTalentWork.com). JOHN HOOVER, PH.D. (New York, NY) is a former execuwith The Walt Disney Company and McGraw-Hill. He also works for PartInternational, and is on the AMA faculty.

If an individual employee is improving through coaching...shouldnt the organization he works for see some results, too?

The Diversity Training Activity Book

50 Activities for Promoting Communication and Understanding at WorkJonamay Lambert and Selma Myers

With our workforce becoming increasingly diverse, encouraging sensitivityunderstanding in the workplace is a top priority for businesses everywhereDiversity Training Activity Bookaddresses such fundamental issues as chacommunication, gender at work, and conflict resolution. Tested with hundredparticipants to ensure the appropriateness and effectiveness for a varietdiversity training needs, the simple activities in this book will help employees alevels cope with cultural and gender differences and master new skillscommunicating more effectively. Here readers will learn how to:

share their beliefs about coworkers of different backgrounds manage a cultudiverse workforce deal with issues of gender in the workplace undersdifferences in dress, appearance, and social customs

Filled with activities, role playing exercises, sample icebreakers, and case stuthis book will help all employees create a more harmonious, open workplacmatter what their cultural background.

JONAMAY LAMBERT (Chicago, IL)is Founder and President of Lambert & Associates, and has designed and implemented training programs in diversity, leadershipand change management for bothFortune 100 companies and smaller organtions alike. SELMA MYERS (LaJolla, CA)is a trained mediator and co-author ofConflict Resolution Across Cultures. Together they have written 13 trainers

guides in theDiversity at Work training series.

An empathetic, practical guide for creating amore open-minded, understanding workplace.

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JULY 2009 TrainingPaperback 812 x 11 320 pages

978-0-8144-1536-8

$34.95 CAN $43.95

AUGUST 2009



$29.95 CAN $37.50


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The Power of Strategic CommitmentAchieving Extraordinary Results Through Total Alignment and EngagementJosh Leibner, Gershon Mader, Alan Weiss

Even the most well thought out initiatives will fail without true employee

ownership, accountability, and engagement. Yet most managers an dexecutives dont have a clear system for ensuring the support they need fromthose around them. The Power of Strategic Commitmenthelps readers improvetheir strategic processes by enlisting the support of managers, employees,boards, suppliers, investors, and others. The book outlines the key factors thatdetermine commitment, providing powerful ways to build buy-in that costnothing. Readers will discover how to:

continuously measure buy-in involve everyone in creating their own piece ofa larger organizational future tailor commitment strategies for individualemployees keep everyone on the road to achieving stated goals create acommitment-inspiring rewards system hire fully-engaged talent

This book provides practical methods for getting everyone behind the kind ofimportant organizational actions that drive results.

JOSH LEIBNER (Bridgewater, NJ) andGERSHON MADER (Toronto, Canada) are foundingpartners of Quantum Performance, Inc., a management consulting firm with globalclients including Capital One, Cisco Systems, Prudential Financial, Cushman &Wakefield and many others. ALAN WEISS (East Greenwich, RI) is a consultant, speaker,and author whose consulting firm, Summit Consulting Group, Inc., has attractedclients including Hewlett-Packard, Merck, and hundreds of other top organizations.

Strategy is worthless without commitment.

Communications Skills for Project Managers

Michael Campbell, PMP

According to the Project Management Institute, over 80 percent of a projectmanagers job is communicationyet most project management bookshardly discuss it. Communications Skills for Project Managersprovides practicaladvice and strategies for ensuring success, even in the face of shifting organiza-tional priorities, constantly evolving expectations, and leadership turnover. Thisimportant guidebook gives readers the skills they need to keep everyone in theloop. Readers will find out how they can:

keep those on the project teamas well as upper managementinvolved andinformed establish a plan for communication effectively present tostakeholders compete with other initiatives within the organization conveyreasons for change and more

Even a project that is brought in on time and on budget can be considered afailure if those outside a project team havent been kept informed. This bookprovides readers with the skills they need for ensured project success, every time.

MICHAEL CAMPBELL, PMP (Houston, TX) is an experienced project manager and co-author ofThe Complete Idiots Guide to Project Management, 4th Ed. and authorofBulletproof Presentations. He is a Managing Director for Energy Practice atMCA International.

No project can be successful when people arent informed.

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MAY 2009 Management


$29.95 CAN $37.50

MAY 2009 Project Management


$24.95 CAN $30.95


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The Program Management Office AdvantageA Powerful and Centralized Way for Organizations to Manage ProjectsLia Tjahjana, Paul Dwyer, PMP, and Mohsin Habib, Ph.D.

Already a best practice for the majority of Fortune 500 companies, Prog

Management Office (PMO) is being embraced by large and small organtions eager to efficiently manage all their projects. This helpful guide introdreaders to the business reasons for having a centralized project departmentexplains the PMOs functions and how to set up and run a PMO.

Readers will find detailed information on selecting projects, conducting prohealth checks, providing program management training to the organizacreating and implementing a standardized program management process,monitoring and controlling the overall status of all current projects. The bincludes key definitions as well as sample forms readers can use in compleadministrative tasks and producing reports. This book is an indispensintroduction to this important and powerful trend in project management.

LIA TJAHJANA (Boston, MA) worked in the project management industry for 7 yand has a Master of Liberal Arts in Management from Harvard University anMaster of Engineering Science in Project Management. PAUL DWYER, PMP (Boston, has implemented high profile IT projects at many Fortune 500 companies, annow Senior Development Manager for Fidelity Investments. MOHSIN HABIB, P(Ashland, MA) is Associate Professor of Management at the University of Massasetts, Boston, and also teaches at the Harvard University Extension School.

Bringing an entire organizations projects in on time...and on budget!

The Facility Management Handbook

THIRD EDITIONDavid G. Cotts, PE, CFM, Kathy O. Roper, CFM, LEED AP,and Richard P. Payant, CFM, CPE

Based on best practices and proven research, The Facility Management Handhas long been the go-to resource for professionals in the field. Extensiupdated for the realities of todays workplace, the third edition provides reawith the tools and guidance they need to wipe out inefficiency and creaproductive facility that integrates people, place, and process. Covering a brange of topics from space planning and maintenance to benchmarkingoutsourcing, readers will gain practical insight into how they can:

design, construct and maintain facilities using sustainable practices provisafe, attractive work environment that supports productivity ensure facility plans match organizational needs plan and control capital expetures address critical security and emergency preparedness issues

Complete with case studies and indispensable information on sustainabilitypost-9/11 security concerns, this is still the ultimate resource for facility manag

DAVID G. COTTS, PE, CFM (Alexandria, VA) is a former president of the InternatiFacility Management Association. KATHY O. ROPER, CFM, LEED AP (Atlanta, GAAssociate Professor of Integrated Facility Management at Georgia InstituTechnology, College of Architecture. RICHARD P. PAYANT, CFM, CPE (Washington, DDirector of Facilities Management, Georgetown University.

The most comprehensive collection available of facility managementbest practices...now completely updated!

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JUNE 2009 Facility Management

Hardcover 71/8 x 101/4 432 pages


978-0-8144-1380-7

$79.95 CAN $99.95

AUGUST 2009 Project Management


$34.95 CAN $43.95


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The Supply-Based AdvantageHow to Link Suppliers to Your Organizations Corporate

AMACOM Spring Summer 2009 Catalog

Documents

Transcript of AMACOM Spring Summer 2009 Catalog