AMA Presentation 9on Innovation Centers
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INNOVATIVE PLACES, SPACES AND PROCESSES CREATE A BRANDED CLIENT EXPERIENCE Alan G. Chute Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing VP retired American Marketing Association September 9, 2010
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Executive Centers for Innovation
Transcript of AMA Presentation 9on Innovation Centers
- 1. INNOVATIVE PLACES, SPACES AND PROCESSESCREATE A BRANDED CLIENT EXPERIENCEAlan G. Chute Ph.D. Six Sigma Lean Master Black Belt Unisys Strategic Marketing VP retiredAmerican Marketing AssociationSeptember 9, 2010
2. Innovative Places, Spaces and Processes Create a Branded Client Experience Explain the rationale for the design of the Unisys Executive Centers for Innovation (ECI) Experience a ThinkTank session Explore the processes used for Innovation Workshops 3. Philadelphia - Executive Briefing Center Design ThemesVisibility Strategy Fusion of High TechSolutions andTrusted DomainExperience Sherpa ExperiencePhiladelphia, 2003 4. New York - Executive Briefing Center Design ThemesImagine It. Done. InnovationCollaborationNew York, 2005 5. Ideal Client Experience5 4 Innovative Spaces: 1Reception/Brand Immersion 3 2Video Conferencing Room 63Exec Briefing Room 4Solution Showcase 7 5Client Design Space2 6Design Space Breakout81 7Restrooms 8Semi-private PC cubesFootprint 10,500 square feet (975 square meters)Design, 2007 6. Brand Immersion/Solution Showcase 7. Solution Showcase 8. Brussels ECI Solution ShowcaseBrussels, 2008 9. Client Design Space 10. London ECI Ideation Center London, 2009 11. ECI Branding, Demos and Experiences Wallpaper Video Brand Immersion Strategic Credentials Simulation Demos Ideation Sessions Work Sessions London, 2009 12. Work Session Processes BrainstormOrganizeClarifyVoteAssignReport 13. Innovation Workshop Process FlowDay 1 (4 hrs)Day 2 (4 hrs) Full Group Breakouts / Full Group Tools IdentificationCategorization PrioritizationProfilingRoadmapping GroupSystems ThinkTank CategorizedList oflist ofOpportunity Outputsinnovation innovationProfile opportunitiesopportunitiesCategorized by Project Prioritization MatrixMini-business case functional swim-lanes(Cost/Benefit Matrix)including description,value proposition,Implementation Roadmap Processrecommendation etc. (Product Roadmap)(Technology Roadmap) Full Project Prioritization (completed either during initialBusiness Impact vs. Innovation prioritization phase or after profiling phase)Maturity Typically 6-10 key criteria with weighting factors 14. INNOVATIVE PLACES, SPACES AND PROCESSESCREATE A BRANDED CLIENT EXPERIENCEAlan G. Chute, Ph.D.Six Sigma Lean Master Black Belt Unisys Strategic Marketing Vice President retiredAmerican Marketing Association September 9, 2010Thank You! www.LinkedIn.com/in/AlanChute [email protected] 15. ECI Space Design brand Contemporary components to portray Lobby/Brand Immersion Area Immediately engages client with Brand Clear starting point for client experience Solution Showcase Dynamic walk-through areaLobby/Brand Immersion provide clientsSolution Showcase kiosks preview Demonstrations, Strategy, Portfolioa customized welcome breadth of strategic portfolio Executive Briefing Room Large meeting room/boardroom Collaboration with remote experts Client Design Center Executive Briefing Rooms offer high-Client Design Center is ideal for Facilitator-led engagements &tech environment and high client impact Innovation Workshopscoordinated workshops Specially equipped for Blueprinting andInnovation Workshops Brussels, 2008 16. Accelerating AdoptionGeoffrey Moores Crossing the Chasm (1991)Marketing and Selling Technology Products to Mainstream CustomersEverett Rogers Diffusion of Innovations (1962) Innovators Early Adopters Early Majority Late Majority - Laggards
