Alyce Dickinson - The Detrimental Effects of Extrinsic Reinforcement on Intrinsic Motivation
Alyce Tran, The daily edited
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Transcript of Alyce Tran, The daily edited
The Daily Edited
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TDE is an online leather accessories brand with concession stores in David Jones in Sydney and Melbourne. We work across Instagram, Facebook, Pinterest and Snapchat. #tdethelabel
We’ll be talking about...
∞ What we do on social media
∞ How social media can enhance your brand
∞ Creating good content for social media
∞ Taking your social to the next level
∞ Useful tools
What do we do on social media?
∞ New products
∞ Campaign imagery
∞ Behind-the-scenes videos
∞ Customer purchases
What does social media do for the brand & business?
∞ Customer service on social media
∞ Creating a community
∞ However, no down time!
Creating good content
∞ Everything can be turned into content
∞ Incentive to follow your account
∞ Set your own trends
Content inspiration
∞ Publications
∞ Blogs
∞ Photo Tumblrs
∞ Fashion news sites
Reality check
∞ Organic look and feel
∞ Brand personality
Taking it to the next level
∞ Collaborations
∞ Finding influencers
∞ Know the industry
∞ Digital agencies
Collaborations
∞ Align with the right person
∞ What else and who else do your customers like?
∞ Sponsored posts
Finding influencers
∞ Use platforms such as Hypetap to browse for influencers
Brand collaborations
∞ Leverage and synergies with other brands
∞ What else does your customer use in conjunction with your product?
Getting to know the industry
∞ Drive further hype to the brand and traffic to social media accounts
Digital agencies
∞ In house vs external
∞ More accountability
∞ Benchmark performance against other businesses
Enhance your social channels
∞ Iconosquare
∞ Build your profile
∞ Advertise positions
Social media can...
∞ Enhance and provide dimension to your online business
∞ Grow your customer base
∞ Expand to new markets