Always On: Making Today's Connected Lifestyle Work for You
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Transcript of Always On: Making Today's Connected Lifestyle Work for You
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Always On! Making Today’s
Connected Lifestyle Work for You
Marty Appelbaum and Bill CollinsAppelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.com
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TraditionalistsTraditionalists
•Be patient.
•Communicate.. in writing.
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Baby BoomersBaby Boomers
• Speak Openly and Direct.
• Present optionsoptions
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Generation XGeneration X
• Savvy and entrepreneurial.• Uses e-mail.• Wants to be in the loop.
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Generation Y - MillennialsGeneration Y - Millennials
•Uses email, text
messaging, and Apps.•Uses Social Networking.
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Generation Y - MillennialsGeneration Y - Millennials
•Uses technology to make life simpler.
•Wants frequent feedback.
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Today’s Millennial Parents
Millennials are on course to become the most educated
generation in American history.
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Today’s Millennial Parents are Confident
• Work Longer hours.• Spend more hours each day using technology.• Have an increased desire for connectedness.
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Millennial Generation1st time Parents
Average age of 1st-time mom - 25Average age of 1st-time dad - 27
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CharacteristicsDigital Natives
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Millennial Generation60% raised in homes of divorce or by single parents,so they are more open to non-traditional parenting such as:
• Child Care• Shared Parenting
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Millennial GenerationHighly focused on values, purpose and quality of life.
•52% say being a good parent is most important thing in life.
•Want options to allow them to stay connected to their children’s lives.
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Millennial GenerationMore likely to live further distances from family and need to rely on non-family child care options.
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Millennial GenerationSeeking Child care arrangements that:
• Use technology to improve communication
• Use technology to improve connectivity
• Create a sense of engagement
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Additional Facts
45% highly associate their lives with simplicity.43% say that texting is just as meaningful as actual conversation.
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Connected LifestyleOpportunities for
Caregivers
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More Connection
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Video/WebCams
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APPS
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Real Time
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Harness Technology to Market Your Child
Care Services
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www.atiselfstudy.org
Learn when you want, where you want.
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Millennial Way
Word of Mouse
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Millennial Way
Listing and referral services.
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Millennial Way
Family, friends, and strangers.
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Remember this?Seeking Child care arrangements that:
• Use technology to improve communication
• Use technology to improve connectivity
• Create a sense of engagement
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Deliver more with Less Effort
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Old Way…Write it down
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Old Way
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Old Way
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New Way
Digital
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There’s an app for that
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Harness Technology to Improve Efficiency
and Meet Required State Licensing
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Millennial Way
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Millennial Way
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Millennial Way
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Millennial Way
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Millennial Way
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Millennial Way
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Question & AnswersQuestion & Answers
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Marty Appelbaum & Bill CollinsMarty Appelbaum & Bill Collins
Appelbaum Training Institute #1 for Teacher Training
Best wishes to youin your very
important work with children!
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