Always Learning tagline - Pearson...Ideas statistic Analytic statistic Campaign statistic Sub-header...
6
Always Learning tagline
Transcript of Always Learning tagline - Pearson...Ideas statistic Analytic statistic Campaign statistic Sub-header...
Always Learning tagline
24
“Always Learning” is our brand tagline. We’ve retained it within our new brand identity not because it’s simply part of our heritage, but because it still works perfectly for us.
Short, bold, and memorable, “Always Learning” encapsulates our learners and ourselves. It highlights Pearson’s commitment to constantly be discovering, learning and improving ourselves. And it describes what we enable our learners to do–to keep learning, whenever, wherever and however it suits them, throughout every stage of their lives.
Pearson Brand Guidelines 2016 Always Learning tagline
Our taglineAlways Learning
25
Our “Always Learning” tagline comes in black and white to provide flexible standout against a variety of image and color backgrounds. Use the one that delivers the best legibility and accessibility.
Light-image backgrounds Use the black version of the “Always Learning” tagline.
Dark-image backgrounds Use the white version of the “Always Learning” tagline.
Color backgroundsFor maximum contrast, you should use our tagline only against the background colors shown here, as these have all passed accessibility testing.
Always_Learning _ENG_BLK.eps Always_Learning _ENG_W.eps
Approved tagline background color combinationsAlways_Learning _ENG_BLK.eps
160 px/34 mmMinimum size Use only the tagline and background
color combinations shown here, as these have all achieved an AA pass in accessibility testing. Tagline clearspace = double the cap
height of the “Always Learning” tagline “A”
Pearson Brand Guidelines 2016 Always Learning tagline
Our taglineColorways
26
Here is some guidance on when and where to use our “Always Learning” tagline.
When to use it Use our tagline as a final sign-off to follow aspirational brand messaging, for instance, at the end of a manifesto poster or a brand animation. Use it thoughtfully and sparingly to help it retain its power.
Where to place itThe tagline should be placed after the logo and aspirational messaging, never before.
Here are some examples of this positioning in action.
For specific guidance on how to use the tagline in campaigns, see page 130.
Ensuring every child has the opportunity to learn and grow.
Illustration by Tang Yau Hoong
Learning is a never-ending road of discovery, challenge, inspiration, and wonder.
Brand poster Brand video
Recruitment banners
Learning is a never-ending road of discovery, challenge, inspiration, and wonder.
Photography by Kimberly Vachon
Pearson Brand Guidelines 2016 Always Learning tagline
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A Life ofLearning.Xerem ea im ne corem ipsa quo beatur sum eat ped magniam hition commoluptam fugia dolecer essimus moluptium, to dolore non reic.
Working to promotea positive change.
Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum
sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
vit doles delescipsun
Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Sub-headerXerem ea im ne corem ipsa quo beatur sum eat ped magniam
hition commoluptam fugia dolecer essimus moluptium, to dolore non
reic. eat ped.
Link to page
65% 90% 65%
Our taglineUsing our tagline
27
Our “Always Learning” tagline can be used in English. Other translations also exist in French, Brazilian Portuguese, Italian, Spanish, German, Simplified Chinese, Polish, and Afrikaans as well as ten other African languages.
Feel free to create new translations, but they will need to be approved by our Pearson brand team before you use them. For approval, please email [email protected].
For the “Always Learning” taglines in English and translations (including ten additional African versions), please click the folder above.
Brazilian Portuguese
FrenchEnglish
Italian
German
Polish
Spanish
Afrikaans
Simplified Chinese
Pearson Brand Guidelines 2016 Always Learning tagline
Our taglineTranslations
28
Our tagline should not beused across every piece of communication. There are situations when it is not appropriate, and to help retain its power we need to use it carefully.
Here are some of the things to avoid when applying our tagline.
Learn as if you were to live forever.
Always Learning.
We believe in Always Learning, no matter who you are or where you are from, education is never out of reach.
Are you Christmas sweater ready?Wear your favorite christmas sweater this Friday to raise money for Save the Children
Don’t alter the tagline artwork color or place on background colors that do not pass accessibility.
Don’t recreate the Always Learning tagline using different typefaces. Use only the tagline asset.
Don’t place the tagline after copy that uses the same phrase.
Don’t create a lock-up with the Pearson logo and the tagline.
Don’t use it on everyday material with functional or instructional messages.
Don’t use it as an opening statement or before the Pearson logo.
We believe in Always Learning, no matter who you are or where you are from, education is never out of reach.
Pearson Brand Guidelines 2016 Always Learning tagline
Our taglineDon’ts
