Alternative branding medium
-
Upload
supriyo-guha -
Category
Documents
-
view
24 -
download
4
Transcript of Alternative branding medium
![Page 1: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/1.jpg)
Replacing traditional touch-point branding practiceswith an
innovative and more cost effective medium
![Page 2: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/2.jpg)
The following observations were made in the last budget meeting:
• The cost of touch point branding was coming close to 34 lacs which was quite on the higher side.
• MD suggested that we either go on a cost sharing with the touch- point owners for the branding to reduce the cost
OrLook for some innovative ways to do the job in a lesser cost
• MD also suggested to think for some unique ideas through which we can create a unique brand identity among the users and other stake holders like wholesalers etc.
• The entire launch activation to be done simultaneously in all our focus market and the touch-point branding to be planned accordingly.
Issues discussed regarding touch-point branding
![Page 3: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/3.jpg)
- To look for an alternative low cost touch point branding solution which can be activated within a short span of time across our focus markets
- To look for a unique brand identity solution with which we can loop in our associates and users.
The challenge
![Page 4: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/4.jpg)
The challenge
Branding at sale
Touch-points
Uniqueness
Easy installation
Visibility
Low costBranding at user
points
Uniqueness
Easy installation
Visibility
Low cost
?????
![Page 5: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/5.jpg)
The BIG idea
WINDSOCKSA simplistic solution which can replace the signages / boards
![Page 6: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/6.jpg)
The BIG idea
CUSTOMESED WINDSOCKS FOR DR. FASAL
![Page 7: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/7.jpg)
Advantages of windsock
Windsocks can be used effectively as an advertising and publicity medium.
Advantages –
• Low cost – Compared to signages / shop-wall paintings it’s a low cost medium. Each windsock along with a 5ft long stand will cost around Rs. 1500 – Rs. 2000
• Easy to install – Windsocks are very easy to install and lead time required is also considerably low. Within a short span of time it can be installed or replaced.
• 360 degree brand visibility – Unlike signages, its visible from any direction as its installed at a height
![Page 8: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/8.jpg)
Advantages of windsock
Advantages –
• Logistical advantages Lightweight and non-breakable material. Thus have the logistical advantage of hassle free packaging and low cost transportation to designated places.
• First mover’s advantage- This medium has not yet been adopted as an advertising medium in the category . Thus, its sure to attract more eyeballs and create a distinct brand identity because of its novelty factor and uniqueness.
![Page 9: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/9.jpg)
Windsocks – sure to create a distinct brand identity
Windsock installed at a dealer point
![Page 10: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/10.jpg)
Windsocks – sure to create a distinct brand identity
Windsock installed at multiple retail touch-points
![Page 11: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/11.jpg)
Windsocks – sure to create a distinct brand identity
Branding through windsocks at rural haats
![Page 12: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/12.jpg)
Windsocks – sure to create a distinct brand identity
Windsocks installed at end users’ farming field
![Page 13: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/13.jpg)
Windsocks – sure to create a distinct brand identity
Windsocks installed at end users’ farming field
![Page 14: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/14.jpg)
Windsocks – sure to create a distinct brand identity
Windsocks installed at farmer’s house
![Page 15: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/15.jpg)
Windsocks – sure to create a distinct brand identity
Windsocks installed at farmer’s house
![Page 16: Alternative branding medium](https://reader036.fdocuments.net/reader036/viewer/2022062406/55c4b52bbb61eb0c778b4597/html5/thumbnails/16.jpg)
THANK YOU