Company Overview March 2012

Overview

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Alt Tab Mobile works with startups and enterprise clients around the globe to build awesome iPhone & Android Apps

-  We work with you from initial concept to launch on the App Store -  We focus on native iPhone, iPad and Android -  We build powerful backend and web portals to power your app -  We have a strong team of over 20 developers and designers -  We are obsessed with design and user experience -  We are focused on building successful and profitable products -  We can assist with industry contacts to help with mobile marketing,

analytics, hosting, legal and other essentials -  We have a presence in the USA, Australia, Sth Africa, UK and Europe -  We have worked with some of the biggest names, including Macquarie

Bank, BT Financial and ninemsn

We make building a mobile app fun!

The Process

#1 WORKSHOPS

#2 SCREEN MOCKUPS

#3 PRODUCT DOCUMENT

#4 USER INTERFACE DESIGN

#5 CODING

#6 GO LIVE!

We setup a series of workshops with you to discuss the product concept, what the competitors are doing and how to get your idea to market!

Mockups of the screens help us to visualize how the app is going to work without getting bogged down in the design.

We put all of this into an easy to read product document, don’t worry, this can be read by someone non-technical!

The product is brought to life with the graphical design of the user interface, yum!

Our world class engineering team build and test the app. You will get regular demos to play with and get involved in the process too.

Launch the app in the App Store or Google Play…and start generating revenue too! We are here to support you too and work on future iterations of your product.

The Team

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Yossi Mlynsky Founder & CEO Getting things done

Gedaliah Riesenberg Strategic Partnerships Strategic big thinker

Dov Tenenboim Head of Mobile Development Mobile development guru

Petr Šulc Head of Mobile Design Your product….made awesome!

Amanda Woo Mobile User Experience (UX) Obsessed with your users

Jeremy Guth Mobile Analytics & Marketing Get people engaged with your product

Pinky Columbres Mobile Startup Specialist Helping startups go mobile

Hessel van Tuinen Business Development - Europe Lives and breathes mobile

Sriharsha Yadabettu Business Development – San Francisco In the thick of the startup capital

Jay Soshnick Business Development – North America Lets chat about how going mobile!

Dev & Test team A team of 20+ developers, designers, testers and project managers providing the nuts and bolts for your product. We provide a fun environment where your product can thrive and grow before being launched to market

Awesome mobile apps we have built recently

21 Questions is a fun turn based game built on a powerful Amazon NOSQL database ready to scale fast! Just launched in Canada, coming to a phone near you soon!

Technologies: iOS Industries: Social, Gaming Location: https://itunes.apple.com/ca/app/21q/id568827931

Case Study: 21 Questions

Challenges ü  How to easily engage users as the play

multiple games ü  How to ensure virality of the app ü  How to ensure the app is scalable ü  How to track the usage and

engagement of the app Features ü  An easy to use User Interface was

designed and built ü  Social integration with Facebook and

Twitter ü  Built on a powerful NOSQL database

(yeah, the one Draw Something uses) ü  Integration of multiple analytics and ad

SDKs including Flurry and Fiksu

Project Description: Chicago based startup, Community Sprint is a social fitness app aimed at keeping people accountable and working out in groups.

Technologies: iOS Industries: Hospitality, Entertainment Location: https://itunes.apple.com/us/app/sushi-sumo-nyc/id595639876

Case Study: Sushi Sumo NYC

Challenges ü  How to display extensive menus and

the associated categories ü  How to manage the shopping cart on

the small display of an iPhone ü  How to integrate orders into existing

restaurant systems

Features ü  Awesome User Interface and Design ü  Powerful web backend for managing

menus ü  Easy to use shopping cart ü  Receive orders via email, fax or online

Chicago based startup, Community Sprint is a social fitness app aimed at keeping people accountable and working out in groups.

Technologies: iOS Industries: Social Networking / Fitness Location: https://itunes.apple.com/app/community-sprint/id573820208

Case Study: Community Sprint

Challenges ü  How to create a scalable social

platform ü  How to easily enable users to connect

and work out in groups ü  How to manage scheduled alerts and

notifications Features ü  Awesome User Interface and Design ü  Built using Amazon server and

database ü  Facebook and Twitter integration ü  User registration and social networking ü  Location based services for maps and

alerts

Sydney based publisher Mish & Mush launches an iPhone and iPad app featuring educational children’s books and game with animation and sounds.

Technologies: iPhone / iPad Industries: Education Location: https://itunes.apple.com/app/mish-and-mush-creations/id548905841

Case Study: Mish & Mush

Challenges ü  How to bring to life the characters of

the book ü  How to create an interactive game from

the characters and visual Features ü  iPhone and iPad application with 3

books and a game ü  Fun animations bringing to life the

characters of the book ü  Matching game ü  In app purchases for unlocking new

books

One of the pioneering companies to stream music to users, Kazaa has approached Alt Tab Mobile to take their mobile product into the next era. The current version has some limitations and issues that needed to be addressed.

Technologies: iOS Industries: Entertainment Location: http://itunes.apple.com/app/kazaa/id431201795

Case Study: Kazaa

Challenges ü  How to maintain a stable platform for

real time music streaming ü  How to minimize crashing of the apps

due to memory leaks Features ü  Live music streaming for tens of

thousands of users ü  Increased stability and user experience

for user

South African Startup engaged Alt Tab Mobile to build a powerful iPad app to make gathering social survey data in the field easy. This iPad app increased their productivity dramatically and made gathering data fun!

Technologies: iOS, Web Industries: Research Location: https://itunes.apple.com/gb/app/sci-survey/id541855881

Case Study: Sci Survey: Social Survey iPad App

Challenges ü  How to reduce the large error rate with

survey data ü  How to make it easy to use for

facilitators ü  How to ensure the app is flexible for all

types of survey configurations Features ü  Validation of survey data at time of

entry ü  Easy to use and clean design of user

interface ü  Enhanced survey data with GPS,

Camera and Digital Signature integration

ü  Offline mode for survey capture with ability to synch with central dataabse when online

Christina, founder of Incahoots felt a strong need for a simple to use customer relationship manager, especially for people who deal with a lot of people on a regular basis. Incahoots allows users to select the frequency they want to stay in touch with their contacts and receive reminders.

Technology: iOS Industry: Business Location: https://itunes.apple.com/app/incahoots/id526330810

Case Study: Incahoots

Challenges ü  How to design an easy to use interface

to allow users to select the frequency to connect with their contacts

ü  How to integrate with the iPhone calendar and alerts

ü  How to automatically schedule appointments with contacts

Features ü  Simple user interface allowing users to

drag and drop contacts into the frequency group

ü  In app purchases for upgrading ü  iPhone Calendar integration ü  Scheduled Alerts

Case Study: Digital Car Painter

Challenges ü  How to manage a large database of car

body types ü  How to make is easy to color car body

and apply designs ü  R&D required for complex color fill

algorithm ü  How to monetize the product Features ü  iPhone and iPad app ü  Easy to navigate car manufactures and

decade for car selection ü  Complex car fill algorithm developed ü  In App purchase implemented to

monetize the user base ü  Facebook integration for sharing ü  Over 6000 downloads per month

Canadian based custom car paint shop that needed an app with the unique ability to visualize a car before actually painting it!

Technologies: iOS Industries: Automotive Location: http://itunes.apple.com/app/digital-car-paint/id493889498

Sydney based startup Spoilz engaged Alt Tab as the development team for their new mobile business.

Technologies: iOS, Web Industries: Shopping, Lifestyle Location: Coming soon to app store (Mid 2012)

Challenges ü  How to ensure shops listed are relevant

based on users location ü  How to make it easy for stores to

manage their own campaign information

Features ü  Location based services to display store

listing ü  iPhone App with world class design

and custom controls through out the app

ü  Secure web portal for end user to manage their campaigns and view reporting

ü  QR code and barcode scanning

Case Study: Spoilz - shopping treasure hunt startup

myWeight is part of a suite of tools helping the medical profession create meaningful apps for their patients.

Technology: iOS Industry: Health Location: http://itunes.apple.com/app/myweight/id399666923

Case Study: myWeight– track your weight and achieve your weight loss goals.

Challenges ü  How to visually display the progress of

the patient ü  How to make it easy for patients to

regularly update their data Features ü  iPhone App ü  Integrated into a suite of tools used by

the Central Baptist Hospital (KY) ü  Beautiful design and easy to use

interface

Not for profit organization Oneg, engaged Alt Tab Mobile to build a suite of educational apps for children to learn Hebrew. With 4 apps so far and more on the way, Hebrew Clouds is leading the way in children language tools for the Hebrew language.

Technology: iOS Industry: Education Location: https://itunes.apple.com/app/hebrew-clouds/id507378526

Case Study: Hebrew Clouds

Challenges ü  How to engage children to learn

language on a mobile device ü  How to make the game play fun ü  How to cater for all levels of learning of

children of various ages Features ü  iPhone app ü  Simple and fun design with a focus on

children ü  Various modes of game play from

learning drills to quizzes ü  Fun animations to reward children with

correct answers

Startup Quizicle engaged Alt Tab Mobile to develop this innovative product. Quizicle is a mobile career and personality quiz backed by a fully bespoke web portal, web services and billing engine.

Technology: iOS. Android, Web Industry: Entertainment Location: http://itunes.apple.com/app/quizicle-career-quiz/id449812405; https://market.android.com/details?id=com.alttab.quizicle

Case Study: Quizicle – mobile and web personality quiz

Challenges ü  How to make taking a quiz easy on a

mobile device ü  How to integrate with established web

portal and database ü  How to display users personality results

on a mobile device Features ü  iPhone, Android and Web App ü  Simple user interface for taking quiz

and reading results ü  Integration with web services and

central database ü  Premium SMS billing and credit card

gateway integration ü  Over 80,000 users of the platform so

far

One of Australia’s leading sock wholesalers came to Alt Tab Mobile to develop a unique app to streamline the ordering process for pharmacists around the country.

Technology: iOS Industry: Retail Location: http://itunes.apple.com/app/sox-lox/id459053446

Case Study: SOX&LOX - Over 200 Pharmacists ordering their Socks-Mobile!

Challenges ü  How to display various product

configurations and options ü  How to ensure optimal user experience

and user uptake Features ü  iPhone App ü  Used by pharmacists all around

Australia ü  Streamlining business processes

replacing fax and phone orders

Project Description: Sydney based Jimmy Brings, an alcohol home delivery startup, approached Alt Tab Mobile to create a suite of home delivery platforms for a unique twist on the traditional home delivery market.

Technology: Web, Magento, eCommerce Industry: Catering Location: www.jimmybrings.com.au

Case Study: Jimmy Brings

Challenges ü  How to integrate into existing business

processes ü  How to create a user friendly and slick

user interface for corporate clientele ü  How to ensure an easy admin for

management of menus and orders Features ü  Magento driven eCommerce site for

alcohol home delivery ü  Completely custom user Interface ü  Easy to use admin portal ü  Credit card payments and SSL ü  Integration into existing business

processes with email notifications

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+ More Reach out to find out more about the apps we are building and bring your mobile dreams to life!

www.alttabmobile.com 415 99 APP 94

info@alttabmobile.com