also from the puBlishers of RIVIERA ORANGE COUNTY:modeRn luxuRy bRides califoRnia | modeRn luxuRy inteRioRs califoRnia

3 2 0 0 b R i s t o l s t s u i t e 1 5 0 c o s ta m e s a , c a 9 2 6 2 6 7 1 4 . 3 7 1 . 2 3 8 1

riviera orange county is the preeminent luxury lifestyle publication in orange county, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and orange county’s top tastemakers and personalities. as

part of the award-winning modeRn luxuRy network of regional publications, riviera orange county is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently

engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, riviera orange county excels in capturing the metropolitan lifestyle, making it a

valuable partner for companies wishing to reach orange county’s most affl uent consumers.

t h e m a r k e t

orange county is a

leading market for affluence

in the us

$39.3 billion

Retail expendituRes

$2.1 billionRestauRant

expendituRes

[spending power]

since 2000 the income gRowth in oc has Risen 28% and outpaced inflation by 25% Resulting in a net incRease in buying poweR.

43.8 millionpeople visited oRange county in 2012, spending

$9.2 billion in total tRavel expendituRes

souRces: Economic Forecast Industry Outlook (2012); CIC Research Inc, OC Visitor & Convention Bureau; OC Business Journal 2012

International Council of Shopping Centers; U.S. Census Bureau; orangecounty.net

oRange county is a shopping mecca, home to

south coast plazaand fashion islandoc houses headquaRteRs foR foRtune 500 and foRtune 1000 companies, including Broadcom, pimco, allergan, Quiksilver, epicor, western digital and pacific life

oRange county is home to some of the most significant chaRity events Jdrf gala, casa celeBration’s Black & white Ball, Beckstrand’s diamond & pearl Ball, choc glass slipper guild gala, candlelight concert, chapman’s celeBration gala

t h e m a g a z i n e

riviera delivers the luxury local and visitor market like no other

luxuRy lifestyle, affluent influenceRs, the best neighboRhoods.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution. this happens selectively in only the top

neighborhoods and retail zones of orange county and delivers an unparalleled audience.

we host and support hundreds of luxury, community and

non-profit events throughout orange county

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

we have the highest number of app downloads and the most

interaction with our apps. our extensive email database and a thriving social

network of active facebook fans and twitteR followers further enhance our

digital engagement with readers.

[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s

souRces: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mRi riviera orange county Reader profile study

$377,900 aveRage household income

hold col l ege degRees : 78%hold post-gRad degRees: 29%

have visited oR contacted

an adveRtiseR79%

w h o i s r e a d i n gr i v i e r a ?

appealing to the most active luxury consumer

the basiCs

male/female ..................................................................39%/61%

aveRage age .............................................................................42

college gRad ........................................................................78%

post-gRad degRee .................................................................29%

own theiR own home ........................................................87%

maRRied/paRtneRed ...............................................................59%

engagement

ReadeRs peR copy ....................................................................3.6

median time spent with an issue ................................. 61 min.

have Read 3 out of 4 copies ...............................................72%

affluenCe

avg. household income ............................................$377,900

avg. net woRth .........................................................$3,369,000

avg. home value ....................................................... .$1,768,100

avg. investment poRtfolio ......................................$1,688,400

taking aCtion

as a result of reading RivieRa

visited oR contacted an adveRtiseR .................................79%

attended an adveRtised event ...........................................20%

visited an adveRtiseR’s website ...........................................36%

souRce: 2011 gfk mRi riviera orange county Reader profile study, audience $150k. aam audited.

83%of ouR ReadeRs pRefeR to buy

luxuRy bRands

61%of ouR

ReadeRs find riviera

orange county ResouRceful when

shopping foR luxuRy goods

r e s u lt s

what our advertisers are saying

about riviera

“when it came to debuting villa Real estate’s breakthrough client testimonial ad campaign, riviera was the natural choice. riviera’s high-impact format, compelling content, and impressive

reach to affl uent consumers is a great strategic fi t for villa Real estate’s innovative advertising.”

marketing directorvilla real estate

at the boutique Real estate group we operate under the premise of providing an integrated tech experience. our partnership with riviera and modeRn luxuRy is truly representative of two fi rms with mutually shared goals and desires. riviera allows us to optimize our brand

through the luxury orange county lifestyle, providing the chicest and most cutting-edge techniques via marketing,

social media, design, technology, and staging, exceeding expectations. our shared focus on the orange county market and luxury services illuminates the shared belief

that life is better with a little luxury.

raJ Qsar, president & founderthe BoutiQue real estate group

i could not be more pleased with the manner in which riviera has promoted my brand over the last several years. the modeRn luxuRy/riviera team assembled a dynamic plan in their various publications through print, digital outlets and event venues that has

maximized our exposure. with riviera, its more about a solid relationship in not only upholding your brand to the highest level, but providing a promotional partnership in every facet that is beyond any value.

garrett calacci, presidentwaterpointe custom homeBuilders inc.

“to effectively advertise to orange county’s luxury market,

riviera is my fi rst choice.”

glenn verdult, ownerwinston’s Jewelers,

newport Beach

“riviera is a perfect fi t for bentley, porsche, and audi newport beach. through the combination of print, digital media, and custom

built events, riviera reaches the luxury lifestyle consumer of newport beach, which i need.”

tim tauBer, general managerBentley newport Beach, porsche newport Beach,

audi newport Beach

d i s t r i b u t i o n

targeting the most affluent

readers in orange county

and beyond

50%direCt residential mail

these copies are direct-mailed to homes in the most affluent zip codes in the orange county area.

20%Controlled CommerCial

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

20%luxury hotels

placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5%seleCt newsstand

with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique newsstand placement

throughout the city.

5%event distribution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digital distribution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, riviera orange county is available in both app

and digital edition formats.

souRce: 2011 gfk mRi riviera orange county Reader profile study, audience $150k. aam audited.

o u r m o d e l

a custom survey conducted by mRi reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

40,000ciRculation

144,000ReadeRship

full-serviCe Custom Publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digital advertising

• online advertising on modeRnluxuRy.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

events & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. riviera offers advertisers affi liations with

complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

branding impact

e d i t o r i a l C a l e n d a r

in-the-know ultimate access

to a luxury lifestyle

January | best of the city issuead close: dec 1, 2013 | materials due: dec 1, 2013this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.special section: new year, new you

february | 101 must-tRy tastesad close: Jan 1 | materials due: Jan 1from drinks to desserts, it’s the ultimate insider roundup: the most memorable, delectable tastes in the city.

marCh | spRing fashion and home design issue ad close: feB 1 | materials due: feB 1the latest in seasonal trends and styles in fashion and home design. special section: charity & social datebook

aPril | men’s issuead close: mar 1 | materials due: mar 1our annual men of style portfolio. plus: men’s fashion, best-in-class automotive and more!special section: top Health + Beauty experts

may | summeR tRavel issuead close: apr 1 | materials due: apr 1our award-winning array of dreamy destinations both near and far.

June | nightlife and enteRtainment issuead close: may 1 | materials due: may 1our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down! special section: Modern Man

July | RestauRant issuead close: Jun 1 | materials due: Jun 1our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene.special section: Power Players august | Real estate, home and design issuead close: Jul 1 | materials due: Jul 1inside our cities’ real estate markets and most coveted areas. plus: the latest trends in homes and design.special section: riviera cocktail tour

sePtember | fall fashion issuead close: aug 1 | materials due: aug 1our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special section: the suite life

oCtober | winteR tRavel issuead close: sep 1 | materials due: sep 1our annual ski report and other worldly destinations. plus: weekend escapes. special section: top Health + Beauty experts

november | philanthRopy issue (plus: gift guide/JewelRy and watches) ad close: oct 1 | materials due: oct 1this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. special section: dynamic Women

deCember | aRts and poweR issuead close: nov 1 | materials due: nov 1our exclusive modlux power Register of the super-smart, super-talented and super-connected cultural set. special section: luxury gift guide

e v e n t s

signature affairs with access to orange

county’s elite social circles

marCh | chaRity datebook Release paRty RivieRa & harry winston partner to bring oc’s top philanthropists together for one night & celebrate the release of its charity & social datebook 2014.

aPril | RivieRa’s bazaaR RivieRa creates a turnkey event celebrating the 2014 men’s issue inviting top luxury brand partners to display latest trends, products and samples including the hottest men’s brands (watches, fashion, fragrance, etc), top fashion brands, health & beauty products, spirit partners & culinary partners. aPril | unveiled bRidal event RivieRa acts as the exclusive media sponsor for the annual unveiled bridal event; all things bridal come together to showcase their latest trends.

June | modeRn manriviera magazine will feature orange county’s most fashionable and infl uential leaders who epitomize the ultimate modern man in its June 2014 issue. the modern man special section will include a full-page advertorial, highlighting the modern man, and what makes him the industry leader. following the release of the special section, a modern man mixer will be held to celebrate the featured players.

august | to live & dine RivieRa delivers oc’s most celebrated culinary event to live & dine at south coast plaza village. well known chef’s from oc will all be invited to battle it out amongst each other at the event with a signature dish while home design/inspired partners are asked to create custom vignettes showcasing the latest home trends.

sePtember | women of style in celebration of its 2nd annual women of style editorial feature, RivieRa will host an exclusive celebratory event touting orange county’s most stylish women. hosted by editor-in-chief tina borgatta, the event will be opened up to the most discerning group of infl uential style setters to mix and mingle with the women of style honorees.

t h e m o d e r n l u x u ry

n e t w o r k

national reach,

community expertise

modeRn luxuRy is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modeRn luxuRy excels in capturing the urban metropolitan lifestyle. modeRn luxuRy

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.