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Alomar FurnitureGraphic Standards Manual February, 2011
Brand mark Toolkit
Graphic Standards Manual February, 2011
Alomar Furniture
Basic Elements | Why Branding?
Great brands are valuable assets and are developed over time with dedication and consistency. Every element that relates to the brand must be consistent in its application. There fore it is imperative that these guidelines are followed to protect the Alomar Furniture brand. The following brand guidelines set the standard for application and implementation. The guidelines are prescriptive to ensure that the value of the brand is not diluted. All the brand elements are included in this document and will be a guide for all issues relating to the visual representation of the brand. The brand guidelines will enable Alomar Furniture to maintain visual consistency and accurate reproduction over a wide range of print and electronic communication applica-tions, including such items as stationery, brochures, advertising and merchandising.These guidelines have been designed to introduce and help you apply Alomar Furniture brand and corporate identity. Whether you are a member of staff or a supplier, you must follow these rules. Logotypes, documents and other artwork can be obtained by contacting Alomar Furniture team members.
Alomar furniture1.0 Brand mark Toolkit 1.0Brand mark rationale 1.1Dual Language Logo Composition 1.2Arabic Logo Composition 1.3English Logo Composition 1.4Primary Colour Pallete 1.5Dark Background Principles 1.6Light Background Principles 1.7Primary Brand mark Clear Zone Dual Language 1.8Primary Brand mark Clear Zone Arabic 1.9Primary Brand mark Clear Zone English 1.10Associated with other mark 1.11Printing Mode 1.12Brand mark Minimum Size 1.13Misuse of the Brand mark 1.14Arabic and English Typefaces 1.15
Graphic Standards Manual February, 2011
Introduction: Alomar Furniture logo is designed to reflect the Firm modern approach to providing international standard facilities, yet with traditional values. The colour palette used is predominantly Darck Green color represents the solid foundations of Alomar Furniture. It inspires trust, and a sense of dependability. The used colors are positive and powerful accent, providing a sense of dynamic energy.
Alomar Furniture
Brand mark rationale1.1
Graphic Standards Manual February, 2011
Alomar Furniture Brand mark has been carefully crafted and composed to achieve maximum impact and legibility at all sizes. This Brand mark should not be recreated. Approved artwork should always be used.
Alomar Furniture
Logo Composition1.2Distance between Symbol mark and Word mark - The distance between Symbol mark and Word mark is 10% measured from the whole area of the Logo.
Bottom Alignment - The distance from the top of the Word mark is 10% and determined or measured from the bottom of the word mark.
ab
a
100
%
100 %
Symbol mark
Word mark
10 %
10 %
10 %
10 %
10 %
Distance betweenSymbol markand Word mark
Graphic Standards Manual February, 2011
Alomar Furniture Brand mark has been carefully crafted and composed to achieve maximum impact and legibility at all sizes. This Brand mark should not be recreated. Approved artwork should always be used.
Alomar Furniture
English Logo Composition1.4Distance between Symbol mark and Word mark - The distance between Symbol mark and Word mark is 15% measured from the whole area of the Logo.
Bottom Alignment - The distance from the top of the Word mark is 10% and determined or measured from the bottom of the word mark.
ab
a
100
%
100 %
Symbol mark
Word mark
10 %
10 %
10 %
10 %
10 %
Distance betweenSymbol markand Word mark
Graphic Standards Manual February, 2011
The main colours of the Alomar Furniture Brand mark are Solid Matte1225, and Solid Matte1215, Solid Coated 250, Solid Coated 7547, Solid Matte 504.These colours are the most frequently used and the most dominant of all time (Solid Coated 250).
Colours vary in shade and intensity according to the type of paper or material on which it is printed. Any sealant or varnishes used will also affect the final printed colour. To overcome this, all material produced should be visually matched to the Pantone Colour reference or the four colour process specification equivalent.
Alomar Furniture
Primary Colour Pallete1.5
Pantone 1215 MSolid Matte
Pantone 250 CSolid Coated
Pantone 504 CSolid Matte
Pantone 7547 CSolid Coated
C 65M 100Y 100K 35
C 35M 4Y 0K 94
C 79M 0Y 100K 75
C 0M 9Y 45K 0
R 255G 228B 157
Pantone 1225 MSolid Matte
C 0M 17Y 62K 0
R 255G 212B 120
R 0G 72B 19
R 22G 41B 52
R 87G 29B 31
Graphic Standards Manual February, 2011
These principles applies when you have a design background darker than the Brand mark colour designate. In anticipation when you need to used Alomar Furniture Brand mark against a darker backgound, reverse the Word mark as coloured opaque white, this way Alomar Furniture Brand mark maintains its 100% visibility when applied to darker background.
Alomar Furniture
Dark Background Principles1.6
1 Colours (CMYK) DarkSmall Size
1 Colour (CMYK) DarkSmall Size
1 Colours (CMYK) Tonal DarkSmall Size
Graphic Standards Manual February, 2011
These principles applies when you have a design background lighter than the Brand mark colour designate. In anticipation when you need to used Alomar Furniture Brand mark against a lighter backgound, reverse the Word mark as coloured opaque white, this way Alomar Furniture Brand mark maintains its 100% visibility when applied to darker background.
Alomar Furniture
Light Background Principles1.7
1 Colours (CMYK) LightSmall Size
1 Colour (CMYK) LightSmall Size
1 Colours (CMYK) Tonal LightSmall Size
Graphic Standards Manual February, 2011
Alomar Furniture Brand mark must be FREE and positioned in its own clear space, standing apart from other images. In order to achieve these, the Alomar Furniture made a necessary mark to determine a Clear Zone by having the height of the letter “ ” of Alomar Furniture brand mark.
The Clear Zone helps to protect the Trade mark status of the Alomar Furniture Brand mark, and ensures it is consitently displayed to the best effect.
Alomar Furniture
Primary Brand mark Clear Zone for Dual Language1.8
Clear zone
Clear zone
Clear zone
Clear zone
L
LL
L
LL
L
L
L
Graphic Standards Manual February, 2011
Alomar Furniture Brand mark must be FREE and positioned in its own clear space, standing apart from other images. In order to achieve these, the Alomar Furniture made a necessary mark to determine a Clear Zone by having the height of the letter “ ” of English from the Word mark.
The Clear Zone helps to protect the Trade mark status of the Alomar Furniture Brand mark, and ensures it is consitently displayed to the best effect.
Alomar Furniture
Primary Brand mark Clear Zone for English Brandmark1.10
Clear zone
Clear zone
Clear zone
Clear zone
L
LL
L
LL
L
L
L
Graphic Standards Manual February, 2011
Alomar Furniture Brand mark must be treated as primary brand and it should be apply bigger or the same size but not smaller than other Brand mark.
Alomar Furniture
Primary Brand mark associated with other Brand mark1.11
Primary Brand MarkSecondary Brand Mark
Graphic Standards Manual February, 2011
Alomar Furniture
Printing Mode1.121 C
OLO
UR
S PRIN
TING
1 CO
LOU
RS PR
INTIN
G
1 CO
LOU
RS PR
INTIN
G
DRY
EMB
OSED
/DEB
OSED
PRIN
TING
Line Artwork Production Sizes Tonal artworks should not be used below the minimum size of 15 mm (as shown). N.B. If an inappropriate artwork is used, the Brand mark may reproduce in correctly.
Graphic Standards Manual February, 2011
Alomar Furniture
Brand mark Minimum Size1.13
15 mm
Never used the Altered Brand mark like altering the color of the word mark, altering or change typestyle of the word mark, altering the color of the symbol mark, putting in the Brandmark on bad visibility background, alter skew the Symbol Mark or use gradient Symbol Mark for engraving purposes.
Graphic Standards Manual February, 2011
Alomar Furniture
Misuse of the Brand mark1.14
NEVER alter the color of the word mark.
NEVER alter the color of the Brand mark.
NEVER alter skew the Symbol Mark.
NEVER alter or change typestyle of the
word mark.
There are three typeface in every languages, Times for English and Arabic GE MB MB for Arabic. These fonts style are selected for there similarity and clarity. To help create consistent and effective brand communication, these fonts style should be used wherever possible.
Graphic Standards Manual February, 2011
Alomar Furniture
Arabic and English Typefaces1.15abc
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z1234567890
!"#$%&'()*+,-./0123456789:;< ! " # $ = > ? @ A B C D E F G H I J K L M N O P Q R S T U1 2 3 4 5 6 7 8 9 0
!"#$%&'()*+,-./0123456789:;< ! " # $ = > ? @ A B C D E F G H I J K L M N O P Q R S T UVWXYZ[\]^_
a
b
c
Arabic GE MB MB, to be used in all arabic headlines and copy.
Times to be used in all english headlines and copy.
GE Diner Two to be used as wel in all english headlines and copy ( media).
Graphic Standards Manual February, 2011
Alomar Furniture
Section 2.0
Ez Alsahra Holding2.0 Stationery Architecture
Paper Standard 2.1Dual Language Letterhead 2.2Arabic Letterhead 2.3English Letterhead 2.4Continuation Sheet 2.6Dual Language Fax Sheet 2.7Arabic Fax Sheet 2.8English Fax Sheet 2.9Arabic Fax sheet for Goverment 2.10Dual Language Note Pad A4 2.11Arabic Note Pad A4 2.12English Note Pad A4 2.13Dual Language Memo Pad A5 2.14Arabic Memo Pad A4 2.15English Memo Pad A4 2.16Business Card 2.17Report Cover 2.18E- mail Template 2.19Dual Language DL Envelope 2.20Arabic DL Envelope 2.21English DL Envelope 2.22Dual Language C4 Envelope 2.23Arabic C4 Envelope 2.24English C4 Envelope 2.25All sizes Dual Language Envelopes 2.26All sizes Arabic Envelopes 2.27All sizes English Envelopes 2.28Compliment Slip 2.29Corporate Folder 2.30Post-it Notes 2.31CD Jacket & Labels 2.32CD Labels 2.33Business CD 2.34E-mail Card 2.35Power Point Template 2.36PlacardTemplate 2.37
Graphic Standards Manual February, 2011
Alomar Furniture
Paper Standards2.1
StationeryBusiness card
MemoFax Form
DL envelopeC4 EnvelopesA3 EnvelopeA4 Envelope
Compliment SlipsReport Cover
A4 Folder
Conqueror - Gold dust 100 GSMConqueror - Curious metallic - Ice Gold 300 GSMConqueror - Gold dust 100 GSMConqueror - Gold dust 100 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Curious particles - Snow 150 GSMConqueror - Curious metallic - Ice Gold 250 GSMConqueror - Curious metallic - Ice Gold 250 GSM
The Letterhead form is an important part of the company’s stationery, it project the image of the company’s conveys the written word in appear form. The Letterhead contains the company logo (upper center) and the copy address on lower center
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Language Letterhead2.2210 mm
88 mm
8 mm
24 m
m
2mm
2mm
40 m
m
30 m
m
24 m
m
50 mm
297
mm
9.5 ptArabic GE MB MB
Corporat Word mark9 pt Times
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
The Letterhead form is an important part of the company’s stationery, it project the image of the company’s conveys the written word in appear form. The Letterhead contains the company logo (upper center) and the copy address on lower center
Graphic Standards Manual February, 2011
Alomar Furniture
English Letterhead2.4210 mm
88 mm
8 mm
24 m
m
2mm
2mm
40 m
m
30 m
m
24 m
m
50 mm
297
mm
Corporat Word mark9 pt Times
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333www.alomar.com.sa
The Continuation Sheet carrier forward the message that is written on the letterhead. It is an extension of the letterhead.
Graphic Standards Manual February, 2011
Alomar Furniture
Continuation Sheet2.5210 mm
2mm
297
mm
The Fax Sheet is a letterhead in black and white color used especially of facsimile communications.
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Language Fax Sheet2.6
14 m
m
14 m
m
Fax to:
cc:
Date:
Subject:
:g.Yh ijd)YE
:kYh 14/l
:ma"VnYE
:Ob<b)YE
12 pt Times
11 ptArabic GE MB MB
210 mm88 mm
8 mm
24 m
m
2mm
2mm
40 m
m
30 m
m
24 m
m
50 mm
297
mm
9.5 ptArabic GE MB MB
Corporat Word mark9 pt Times
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
60 m
m
The Fax Sheet is a letterhead in black and white color used especially of facsimile communications.
Graphic Standards Manual February, 2011
Alomar Furniture
English Fax Sheet2.8
14 m
m
Fax to:
cc:
Date:
Subject:
12 pt Times
60 m
m
210 mm88 mm
8 mm
24 m
m
2mm
2mm
40 m
m
30 m
m
24 m
m
50 mm
297
mm
Corporat Word mark9 pt Times
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333www.alomar.com.sa
The Notepad (A4) ia an internal communication memo carrier the logo and subject.
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Language Notepad A42.9
Date: :ma"VnYE
210 mm88 mm
8 mm
24 m
m
2mm
40 m
m
30 m
m
5 mm
5 mm
5 mm
24 m
m
297
mm
9 pt Times
www.alomar.com.sa
5 mm Lace
14 m
m
14 m
m
12 pt Times
11 ptArabic GE MB MB
60 m
m
A small size Notepad (A5) used for internal communication usually it’s handwritten
Graphic Standards Manual February, 2011
Alomar Furniture
Dual language Memo Pad A52.10
2mmwww.alomar.com.sa
62 mm
148 mm
30 m
m
20 m
m
5 mm
5 mm
5 mm Lace
8 mm
9 pt Times
210
mm
Business Cards are the most often used at introduction level, it is important that it creates the right impression Therefore it is important that all Business Cards of the organisation look the same i.e have the same font. point size, leadings are placement or graphics.
Graphic Standards Manual February, 2011
Alomar Furniture
Business Card2.11
90 mm
25 mm 15 mm
4 mm
55 mm
8 pt GE MB MB
14 pt GE MB MB
8 pt GE MB MB
8 pt Times
2 mm
5 mm 5 mm
1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f+966 568 660 726 iaVcbW Z+966 1 464 2653 \]V^ Z176 1eab3+ +966 1 205 5555 _+V`
[email protected], www.alomar.com.sa2 mm
90 mm
25 mm 15 mm
4 mm
55 mm
14 pt Times
8 pt Times
8 pt Times
2 mm
5 mm 5 mm
2 mm
P.O.Box 85019, Riyadh 1169, Kingdom of Saudi ArabiaTel.+966 1 2055555 Ext.176, Fax+966 1 464 2653, Mobile+966 5 68660726
[email protected], www.alomar.com.sa
Saleh Al OmarGeneral Manager
do)6YE pYVofHV6YE daX)YE
The most commonly used Envelope because of it’s practical size and economic postal attributes.
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Languae DL Envelope2.12
DL Envelope Back
110
mm
67 m
m
220 mm
DL Envelope Front
8 mm
10 mm
94 mm
26 m
m
26 m
m
9.5 ptArabic GE MB MB 9 pt
Times
30 m
m
50 mm
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
The most commonly used Envelope because of it’s practical size and economic postal attributes.
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Languae DL Envelope (Custom Med)2.13
DL Envelope Back
110
mm
67 m
m
220 mm
DL Envelope Front
8 mm
10 mm
94 mm
26 m
m
26 m
m
9.5 ptArabic GE MB MB 9 pt
Times
30 m
m
50 mm
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
2mm
The most commonly used Envelope because of it’s practical size and economic postal attributes.
Graphic Standards Manual February, 2011
Alomar Furniture
Dual Languae C4 Envelope2.14
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
324
mm
41 m
m
229 mm
12 mm
20 mm
104 mm
30 m
m
30 m
m
9.5 ptArabic GE MB MB
9 pt Times
30 m
m
50 mm
Graphic Standards Manual February, 2011
Alomar Furniture
All Sizes Dual language Envelopes2.15
9.5 ptArabic GE MB MB
9 pt Times
440
mm
135 mm
15 mm
330 mm
Envelope A3
80 mm 80 mm
250 mm
175 mm
107 mm
Envelope A5
10 mm10 mm
40 m
m
28 m
m
28 m
m
40 m
m
320
mm
225 mm
Envelope A4
95 mm
20 mm
20 mm
10 mmP.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
40 mm
30 mm
9.5 ptArabic GE MB MB
9 pt Times
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
30 mm
9.5 ptArabic GE MB MB
9 pt Times
50 mm 50 mm50 mm
The Compliment Slip usually accompanies other items from the company attached to the item it is after used a reference to contact details or a substrate on which to write a brief note.
Graphic Standards Manual February, 2011
Alomar Furniture
Compliment Slip2.16
Compliments Slip Back
210 mm
97 m
m
Compliments Slip Front
210 mm
97 m
m
40 m
m
94 mm
2 mm
10 m
m
5 mm
Times 9 pt
GE MB MB - 8.5 ptWith Compliments
FVo.o3onoYE qoW
The Corporate Folder is a package for documents for use at press launches or conferences and an ideal presentation package.
Graphic Standards Manual February, 2011
Alomar Furniture
Corporate Folder2.17
306
mm
450 mm
54 mm
40 mm
86 mm
220 mm
19 mm
120
mm
Times9 pt
GE MB MB9.5 pt
2 mm
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa25 m
m
25 m
m
50 mm
The Corporate Folder is a package for documents for use at press launches or conferences and an ideal presentation package.
Graphic Standards Manual February, 2011
Alomar Furniture2.18594 mm
130 mm
65 mm
210
mm
Times9 pt
GE MB MB9.5 pt
2 mm20 mm
38 mm 38 mm
Cover Front Cover Back
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f
www.alomar.com.sa
Graphic Standards Manual February, 2011
Alomar Furniture
Post-it Note Notes2.19102 mm
77 m
mNote Cubes Front
102 mm
77 m
m
Note Cubes Back
2 mm
30 mm
40 m
m16
mm
Graphic Standards Manual February, 2011
Alomar Furniture
CD Jacket & Labels2.20127 mm
127 mm
127 mm
CD Jacket Outside
CD Jacket InsideCD Label
120 mm
2 mm 10 mm
43 mm
40 mm
10 m
m
10 m
m
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653Jeddah +966 2 667 3333, Dammam 920000333
+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[
www.alomar.com.sa
P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333 920000333 HVWXYE Z+966 2 766 3333 JX
[ Z+966
1 464
2653 \
]V^ Z
+96
6 1 20
5 555
5 _+V`
Z1a$b
6/YE Z
1169 U
VadYE Z85019 Xadc
R!X*f
Times9 pt
GE MB MB9.5 pt
Graphic Standards Manual February, 2011
Alomar Furniture
E-mail Signature2.21
RP Please don't print this e-mail unless you really need to, Save a tree .Disclaimer: The information in this email may contain confidential material and it is intended solely for the addresses. Access to this email by anyone else is unauthorized. If you are not the intended recipient, please delete the email and destroy any copies of it, any disclosure, copying, distribution is prohibited and may be considered unlawful. Contents of this email and any attachments may be altered, Statement and opinions expressed in this email are those of the sender, and do not necessarily reflect those of Alomar Furniture Company .
Hussein Alsawy Sales & Marketing Department
King Abdullah Street, Al Nuzha Quarters,P.O.Box 85019Riyadh 11691Kingdom of Saudi ArabiaMobile +966 59 3025 753Tel.: +966 1 205 5555Fax:+966 1 474 2653e.mail: [email protected]
Presentation format is based on a simple grid, images always appear in the same position
Graphic Standards Manual February, 2011
Alomar Furniture
Power Point Template2.22
Alomar Furniture 2011Monitoring Quarterly ReportApril - May
30 pt
800 pt
5 pt
30 pt
30 pt 30 pt
30 pt
30 pt
30 pt
Click to add sub-title texts or Photo
600 pt
Times 25 pt
Alomar furniture 2011Monitoring Quarterly ReportApril - May
30 pt
800 pt
5 pt
30 pt
30 pt 30 pt
30 pt
30 pt
30 pt
Click to add sub-title texts or Photo
600 pt
Times 15 pt
Graphic Standards Manual February, 2011
Alomar Furniture
Section 3.0
Ez Alsahra Holding3.0 Uniforms, Signage
Security & staff uniform 3.1Vehicle Branding 3.2Badges 3.3
Graphic Standards Manual February, 2011
Alomar Furniture
Security & Staff Uniform3.1white
Long Sleeve
Corporate colorPants
Corporatecolorouter coat
and tie withwhite shirt
Corporate colorPants
Corporate colorouter coat
and tie withwhite shirt
Corporate colorPants
Corporate colorouter coat
and tie withwhite shirt
Corporate colorPants
white shirt
Corporate color vest
Corporate olorPants
Seniors Sales RepresentativeSecurity Stuff Indoor Workers Sales Representative
Graphic Standards Manual February, 2011
Alomar Furniture
ID Badge3.3
14 pt Times New Roman
96 mm25 mm
59mm
27mm
Name:
Dpt.
Name:
Dpt.
Graphic Standards Manual February, 2011
Alomar Furniture
Media Publication (Vertical/Horizontal)3.4The Media form is an important part of the company’s Message, it project the image of the company’s conveys the written word in appear form.
www.alomar.com.sa
Pantone 1215 MSolid Matte
Pantone 250 CSolid Coated
Pantone 504 CSolid Matte
Pantone 7547 CSolid Coated
C 65M 100Y 100K 35
C 35M 4Y 0K 94
C 79M 0Y 100K 75
C 0M 9Y 45K 0
R 255G 228B 157
Pantone 1225 MSolid Matte
C 0M 17Y 62K 0
R 255G 212B 120
R 0G 72B 19
R 22G 41B 52
R 87G 29B 31
1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V`
420
mm
10 mm10 mm
45 m
m
10 m
m10
mm
5 m
m
5 mm
15 m
m
225
mm
2.5
mm
35 mm
20 mm
35 mm
100
mm
35 mm
297 mm
14 ptArabic GE MB MB
Headline55 pt maxArabic GE Dinar two
Sub Headline30 pt maxArabic GE Dinar two
Text Copy14 ptArabic GE Dinar two
14 pt Times
`)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw f6gdq Fdqfj xcy z1nd<y {|}d*q i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE Hp58q t.g
.1�qd�cE J$p2cE Gd)<! {"p(mfcE 1}f*�! {FE"d�b}�E! {`.-cE
�62s G�! {ljocE E%� |vEps G� C!�fcE d*.6} Gdv {B$d;b��E p)*cE! "p&bcE l�j an! fmf6cE d589} �3+ l(c `)2+ abcE Jf�EicE Fd0!i8)cE! SduwE Fp.g i-v� f�� i)6cE Fd0!i8q
.1;;4b)cE 1.)cd6cE �d)}wE x�"� tq
o.)bcE Hp58q
1mi;e 1m�ig J$d.9cE
Text Copy Area
Headline Area
10 mm
297 mm
297 mm
Headline55 pt maxArabic GE Dinar two
Sub Headline30 pt maxArabic GE Dinar two
Text Copy14 ptArabic GE Dinar two
www.alomar.com.sa
Pantone 1215 MSolid Matte
Pantone 250 CSolid Coated
Pantone 504 CSolid Matte
Pantone 7547 CSolid Coated
C 65M 100Y 100K 35
C 35M 4Y 0K 94
C 79M 0Y 100K 75
C 0M 9Y 45K 0
R 255G 228B 157
Pantone 1225 MSolid Matte
C 0M 17Y 62K 0
R 255G 212B 120
R 0G 72B 19
R 22G 41B 52
R 87G 29B 31
1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V`
10 mm10 mm
45 m
m
10 m
m
5 m
m
5 mm
15 m
m
347
mm
2.5
mm
35 mm35 mm
14 ptArabic GE MB MB
14 pt Times
i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE Hp58q t.g `)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw .1�qd�cE J$p2cE Gd)<! {"p(mfcE 1}f*�! {FE"d�b}�E! {`.-cE f6gdq Fdqfj xcy z1nd<y {|}d*q
l(c `)2+ abcE Jf�EicE Fd0!i8)cE! SduwE Fp.g i-v� f�� i)6cE Fd0!i8q �62s G�! {ljocE E%� |vEps G� C!�fcE d*.6} Gdv {B$d;b��E p)*cE! "p&bcE l�j an!.1;;4b)cE 1.)cd6cE �d)}wE x�"� tq fmf6cE d589} �3+
1mi;e 1m�ig J$d.9cE
35 mm
o.)bcE Hp58q
100
mm
Headline Area Text Copy Area
Graphic Standards Manual February, 2011
3.5 Alomar Furniture
Indoor Media Publication (Roll Ups)The Media form is an important part of the company’s Message, it project the image of the company’s conveys the written word in appear form.
Headline45 pt maxArabic GE Dinar two
Sub Headline25 pt maxArabic GE Dinar two
Text Copy14 ptArabic GE Dinar two
www.alomar.com.sa
Pantone 1215 MSolid Matte
Pantone 250 CSolid Coated
Pantone 504 CSolid Matte
Pantone 7547 CSolid Coated
C 65M 100Y 100K 35
C 35M 4Y 0K 94
C 79M 0Y 100K 75
C 0M 9Y 45K 0
R 255G 228B 157
Pantone 1225 MSolid Matte
C 0M 17Y 62K 0
R 255G 212B 120
R 0G 72B 19
R 22G 41B 52
R 87G 29B 31
10 mm10 mm
45 m
m
10 m
m
5 m
m
5 mm
Scale 1/100
200 mm
Scale 1/100
90 mm
10 m
m15
mm
116
mm
2.5
mm
35 mm
30 mm
35 mm
14 pt Times
an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw Hp58q t.g `)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ {|}d*q i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE 1}f*�! {FE"d�b}�E! {`.-cE f6gdq Fdqfj xcy z1nd<y
.1�qd�cE J$p2cE Gd)<! {"p(mfcE
1mi;e 1m�ig J$d.9cE
o.)bcE Hp58q35 mm
100
mm
Text Copy Area
Headline Area