Alomar Test 2

41
Alomar Furniture Graphic Standards Manual February, 2011 Brand mark Toolkit

description

Alomar Test 22

Transcript of Alomar Test 2

Page 1: Alomar Test 2

Alomar FurnitureGraphic Standards Manual February, 2011

Brand mark Toolkit

Page 2: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

Basic Elements | Why Branding?

Great brands are valuable assets and are developed over time with dedication and consistency. Every element that relates to the brand must be consistent in its application. There fore it is imperative that these guidelines are followed to protect the Alomar Furniture brand. The following brand guidelines set the standard for application and implementation. The guidelines are prescriptive to ensure that the value of the brand is not diluted. All the brand elements are included in this document and will be a guide for all issues relating to the visual representation of the brand. The brand guidelines will enable Alomar Furniture to maintain visual consistency and accurate reproduction over a wide range of print and electronic communication applica-tions, including such items as stationery, brochures, advertising and merchandising.These guidelines have been designed to introduce and help you apply Alomar Furniture brand and corporate identity. Whether you are a member of staff or a supplier, you must follow these rules. Logotypes, documents and other artwork can be obtained by contacting Alomar Furniture team members.

Alomar furniture1.0 Brand mark Toolkit 1.0Brand mark rationale 1.1Dual Language Logo Composition 1.2Arabic Logo Composition 1.3English Logo Composition 1.4Primary Colour Pallete 1.5Dark Background Principles 1.6Light Background Principles 1.7Primary Brand mark Clear Zone Dual Language 1.8Primary Brand mark Clear Zone Arabic 1.9Primary Brand mark Clear Zone English 1.10Associated with other mark 1.11Printing Mode 1.12Brand mark Minimum Size 1.13Misuse of the Brand mark 1.14Arabic and English Typefaces 1.15

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Graphic Standards Manual February, 2011

Introduction: Alomar Furniture logo is designed to reflect the Firm modern approach to providing international standard facilities, yet with traditional values. The colour palette used is predominantly Darck Green color represents the solid foundations of Alomar Furniture. It inspires trust, and a sense of dependability. The used colors are positive and powerful accent, providing a sense of dynamic energy.

Alomar Furniture

Brand mark rationale1.1

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Graphic Standards Manual February, 2011

Alomar Furniture Brand mark has been carefully crafted and composed to achieve maximum impact and legibility at all sizes. This Brand mark should not be recreated. Approved artwork should always be used.

Alomar Furniture

Logo Composition1.2Distance between Symbol mark and Word mark - The distance between Symbol mark and Word mark is 10% measured from the whole area of the Logo.

Bottom Alignment - The distance from the top of the Word mark is 10% and determined or measured from the bottom of the word mark.

ab

a

100

%

100 %

Symbol mark

Word mark

10 %

10 %

10 %

10 %

10 %

Distance betweenSymbol markand Word mark

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Graphic Standards Manual February, 2011

Alomar Furniture Brand mark has been carefully crafted and composed to achieve maximum impact and legibility at all sizes. This Brand mark should not be recreated. Approved artwork should always be used.

Alomar Furniture

English Logo Composition1.4Distance between Symbol mark and Word mark - The distance between Symbol mark and Word mark is 15% measured from the whole area of the Logo.

Bottom Alignment - The distance from the top of the Word mark is 10% and determined or measured from the bottom of the word mark.

ab

a

100

%

100 %

Symbol mark

Word mark

10 %

10 %

10 %

10 %

10 %

Distance betweenSymbol markand Word mark

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Graphic Standards Manual February, 2011

The main colours of the Alomar Furniture Brand mark are Solid Matte1225, and Solid Matte1215, Solid Coated 250, Solid Coated 7547, Solid Matte 504.These colours are the most frequently used and the most dominant of all time (Solid Coated 250).

Colours vary in shade and intensity according to the type of paper or material on which it is printed. Any sealant or varnishes used will also affect the final printed colour. To overcome this, all material produced should be visually matched to the Pantone Colour reference or the four colour process specification equivalent.

Alomar Furniture

Primary Colour Pallete1.5

Pantone 1215 MSolid Matte

Pantone 250 CSolid Coated

Pantone 504 CSolid Matte

Pantone 7547 CSolid Coated

C 65M 100Y 100K 35

C 35M 4Y 0K 94

C 79M 0Y 100K 75

C 0M 9Y 45K 0

R 255G 228B 157

Pantone 1225 MSolid Matte

C 0M 17Y 62K 0

R 255G 212B 120

R 0G 72B 19

R 22G 41B 52

R 87G 29B 31

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Graphic Standards Manual February, 2011

These principles applies when you have a design background darker than the Brand mark colour designate. In anticipation when you need to used Alomar Furniture Brand mark against a darker backgound, reverse the Word mark as coloured opaque white, this way Alomar Furniture Brand mark maintains its 100% visibility when applied to darker background.

Alomar Furniture

Dark Background Principles1.6

1 Colours (CMYK) DarkSmall Size

1 Colour (CMYK) DarkSmall Size

1 Colours (CMYK) Tonal DarkSmall Size

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Graphic Standards Manual February, 2011

These principles applies when you have a design background lighter than the Brand mark colour designate. In anticipation when you need to used Alomar Furniture Brand mark against a lighter backgound, reverse the Word mark as coloured opaque white, this way Alomar Furniture Brand mark maintains its 100% visibility when applied to darker background.

Alomar Furniture

Light Background Principles1.7

1 Colours (CMYK) LightSmall Size

1 Colour (CMYK) LightSmall Size

1 Colours (CMYK) Tonal LightSmall Size

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Graphic Standards Manual February, 2011

Alomar Furniture Brand mark must be FREE and positioned in its own clear space, standing apart from other images. In order to achieve these, the Alomar Furniture made a necessary mark to determine a Clear Zone by having the height of the letter “ ” of Alomar Furniture brand mark.

The Clear Zone helps to protect the Trade mark status of the Alomar Furniture Brand mark, and ensures it is consitently displayed to the best effect.

Alomar Furniture

Primary Brand mark Clear Zone for Dual Language1.8

Clear zone

Clear zone

Clear zone

Clear zone

L

LL

L

LL

L

L

L

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Graphic Standards Manual February, 2011

Alomar Furniture Brand mark must be FREE and positioned in its own clear space, standing apart from other images. In order to achieve these, the Alomar Furniture made a necessary mark to determine a Clear Zone by having the height of the letter “ ” of English from the Word mark.

The Clear Zone helps to protect the Trade mark status of the Alomar Furniture Brand mark, and ensures it is consitently displayed to the best effect.

Alomar Furniture

Primary Brand mark Clear Zone for English Brandmark1.10

Clear zone

Clear zone

Clear zone

Clear zone

L

LL

L

LL

L

L

L

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Graphic Standards Manual February, 2011

Alomar Furniture Brand mark must be treated as primary brand and it should be apply bigger or the same size but not smaller than other Brand mark.

Alomar Furniture

Primary Brand mark associated with other Brand mark1.11

Primary Brand MarkSecondary Brand Mark

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Graphic Standards Manual February, 2011

Alomar Furniture

Printing Mode1.121 C

OLO

UR

S PRIN

TING

1 CO

LOU

RS PR

INTIN

G

1 CO

LOU

RS PR

INTIN

G

DRY

EMB

OSED

/DEB

OSED

PRIN

TING

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Line Artwork Production Sizes Tonal artworks should not be used below the minimum size of 15 mm (as shown). N.B. If an inappropriate artwork is used, the Brand mark may reproduce in correctly.

Graphic Standards Manual February, 2011

Alomar Furniture

Brand mark Minimum Size1.13

15 mm

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Never used the Altered Brand mark like altering the color of the word mark, altering or change typestyle of the word mark, altering the color of the symbol mark, putting in the Brandmark on bad visibility background, alter skew the Symbol Mark or use gradient Symbol Mark for engraving purposes.

Graphic Standards Manual February, 2011

Alomar Furniture

Misuse of the Brand mark1.14

NEVER alter the color of the word mark.

NEVER alter the color of the Brand mark.

NEVER alter skew the Symbol Mark.

NEVER alter or change typestyle of the

word mark.

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There are three typeface in every languages, Times for English and Arabic GE MB MB for Arabic. These fonts style are selected for there similarity and clarity. To help create consistent and effective brand communication, these fonts style should be used wherever possible.

Graphic Standards Manual February, 2011

Alomar Furniture

Arabic and English Typefaces1.15abc

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z1234567890

!"#$%&'()*+,-./0123456789:;< ! " # $ = > ? @ A B C D E F G H I J K L M N O P Q R S T U1 2 3 4 5 6 7 8 9 0

!"#$%&'()*+,-./0123456789:;< ! " # $ = > ? @ A B C D E F G H I J K L M N O P Q R S T UVWXYZ[\]^_

a

b

c

Arabic GE MB MB, to be used in all arabic headlines and copy.

Times to be used in all english headlines and copy.

GE Diner Two to be used as wel in all english headlines and copy ( media).

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Graphic Standards Manual February, 2011

Alomar Furniture

Section 2.0

Ez Alsahra Holding2.0 Stationery Architecture

Paper Standard 2.1Dual Language Letterhead 2.2Arabic Letterhead 2.3English Letterhead 2.4Continuation Sheet 2.6Dual Language Fax Sheet 2.7Arabic Fax Sheet 2.8English Fax Sheet 2.9Arabic Fax sheet for Goverment 2.10Dual Language Note Pad A4 2.11Arabic Note Pad A4 2.12English Note Pad A4 2.13Dual Language Memo Pad A5 2.14Arabic Memo Pad A4 2.15English Memo Pad A4 2.16Business Card 2.17Report Cover 2.18E- mail Template 2.19Dual Language DL Envelope 2.20Arabic DL Envelope 2.21English DL Envelope 2.22Dual Language C4 Envelope 2.23Arabic C4 Envelope 2.24English C4 Envelope 2.25All sizes Dual Language Envelopes 2.26All sizes Arabic Envelopes 2.27All sizes English Envelopes 2.28Compliment Slip 2.29Corporate Folder 2.30Post-it Notes 2.31CD Jacket & Labels 2.32CD Labels 2.33Business CD 2.34E-mail Card 2.35Power Point Template 2.36PlacardTemplate 2.37

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Graphic Standards Manual February, 2011

Alomar Furniture

Paper Standards2.1

StationeryBusiness card

MemoFax Form

DL envelopeC4 EnvelopesA3 EnvelopeA4 Envelope

Compliment SlipsReport Cover

A4 Folder

Conqueror - Gold dust 100 GSMConqueror - Curious metallic - Ice Gold 300 GSMConqueror - Gold dust 100 GSMConqueror - Gold dust 100 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Gold dust 150 GSMConqueror - Curious particles - Snow 150 GSMConqueror - Curious metallic - Ice Gold 250 GSMConqueror - Curious metallic - Ice Gold 250 GSM

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The Letterhead form is an important part of the company’s stationery, it project the image of the company’s conveys the written word in appear form. The Letterhead contains the company logo (upper center) and the copy address on lower center

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Language Letterhead2.2210 mm

88 mm

8 mm

24 m

m

2mm

2mm

40 m

m

30 m

m

24 m

m

50 mm

297

mm

9.5 ptArabic GE MB MB

Corporat Word mark9 pt Times

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

Page 19: Alomar Test 2

The Letterhead form is an important part of the company’s stationery, it project the image of the company’s conveys the written word in appear form. The Letterhead contains the company logo (upper center) and the copy address on lower center

Graphic Standards Manual February, 2011

Alomar Furniture

English Letterhead2.4210 mm

88 mm

8 mm

24 m

m

2mm

2mm

40 m

m

30 m

m

24 m

m

50 mm

297

mm

Corporat Word mark9 pt Times

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333www.alomar.com.sa

Page 20: Alomar Test 2

The Continuation Sheet carrier forward the message that is written on the letterhead. It is an extension of the letterhead.

Graphic Standards Manual February, 2011

Alomar Furniture

Continuation Sheet2.5210 mm

2mm

297

mm

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The Fax Sheet is a letterhead in black and white color used especially of facsimile communications.

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Language Fax Sheet2.6

14 m

m

14 m

m

Fax to:

cc:

Date:

Subject:

:g.Yh ijd)YE

:kYh 14/l

:ma"VnYE

:Ob<b)YE

12 pt Times

11 ptArabic GE MB MB

210 mm88 mm

8 mm

24 m

m

2mm

2mm

40 m

m

30 m

m

24 m

m

50 mm

297

mm

9.5 ptArabic GE MB MB

Corporat Word mark9 pt Times

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

60 m

m

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The Fax Sheet is a letterhead in black and white color used especially of facsimile communications.

Graphic Standards Manual February, 2011

Alomar Furniture

English Fax Sheet2.8

14 m

m

Fax to:

cc:

Date:

Subject:

12 pt Times

60 m

m

210 mm88 mm

8 mm

24 m

m

2mm

2mm

40 m

m

30 m

m

24 m

m

50 mm

297

mm

Corporat Word mark9 pt Times

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333www.alomar.com.sa

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The Notepad (A4) ia an internal communication memo carrier the logo and subject.

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Language Notepad A42.9

Date: :ma"VnYE

210 mm88 mm

8 mm

24 m

m

2mm

40 m

m

30 m

m

5 mm

5 mm

5 mm

24 m

m

297

mm

9 pt Times

www.alomar.com.sa

5 mm Lace

14 m

m

14 m

m

12 pt Times

11 ptArabic GE MB MB

60 m

m

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A small size Notepad (A5) used for internal communication usually it’s handwritten

Graphic Standards Manual February, 2011

Alomar Furniture

Dual language Memo Pad A52.10

2mmwww.alomar.com.sa

62 mm

148 mm

30 m

m

20 m

m

5 mm

5 mm

5 mm Lace

8 mm

9 pt Times

210

mm

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Business Cards are the most often used at introduction level, it is important that it creates the right impression Therefore it is important that all Business Cards of the organisation look the same i.e have the same font. point size, leadings are placement or graphics.

Graphic Standards Manual February, 2011

Alomar Furniture

Business Card2.11

90 mm

25 mm 15 mm

4 mm

55 mm

8 pt GE MB MB

14 pt GE MB MB

8 pt GE MB MB

8 pt Times

2 mm

5 mm 5 mm

1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f+966 568 660 726 iaVcbW Z+966 1 464 2653 \]V^ Z176 1eab3+ +966 1 205 5555 _+V`

[email protected], www.alomar.com.sa2 mm

90 mm

25 mm 15 mm

4 mm

55 mm

14 pt Times

8 pt Times

8 pt Times

2 mm

5 mm 5 mm

2 mm

P.O.Box 85019, Riyadh 1169, Kingdom of Saudi ArabiaTel.+966 1 2055555 Ext.176, Fax+966 1 464 2653, Mobile+966 5 68660726

[email protected], www.alomar.com.sa

Saleh Al OmarGeneral Manager

do)6YE pYVofHV6YE daX)YE

Page 26: Alomar Test 2

The most commonly used Envelope because of it’s practical size and economic postal attributes.

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Languae DL Envelope2.12

DL Envelope Back

110

mm

67 m

m

220 mm

DL Envelope Front

8 mm

10 mm

94 mm

26 m

m

26 m

m

9.5 ptArabic GE MB MB 9 pt

Times

30 m

m

50 mm

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

Page 27: Alomar Test 2

The most commonly used Envelope because of it’s practical size and economic postal attributes.

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Languae DL Envelope (Custom Med)2.13

DL Envelope Back

110

mm

67 m

m

220 mm

DL Envelope Front

8 mm

10 mm

94 mm

26 m

m

26 m

m

9.5 ptArabic GE MB MB 9 pt

Times

30 m

m

50 mm

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

2mm

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The most commonly used Envelope because of it’s practical size and economic postal attributes.

Graphic Standards Manual February, 2011

Alomar Furniture

Dual Languae C4 Envelope2.14

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

324

mm

41 m

m

229 mm

12 mm

20 mm

104 mm

30 m

m

30 m

m

9.5 ptArabic GE MB MB

9 pt Times

30 m

m

50 mm

Page 29: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

All Sizes Dual language Envelopes2.15

9.5 ptArabic GE MB MB

9 pt Times

440

mm

135 mm

15 mm

330 mm

Envelope A3

80 mm 80 mm

250 mm

175 mm

107 mm

Envelope A5

10 mm10 mm

40 m

m

28 m

m

28 m

m

40 m

m

320

mm

225 mm

Envelope A4

95 mm

20 mm

20 mm

10 mmP.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

40 mm

30 mm

9.5 ptArabic GE MB MB

9 pt Times

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

30 mm

9.5 ptArabic GE MB MB

9 pt Times

50 mm 50 mm50 mm

Page 30: Alomar Test 2

The Compliment Slip usually accompanies other items from the company attached to the item it is after used a reference to contact details or a substrate on which to write a brief note.

Graphic Standards Manual February, 2011

Alomar Furniture

Compliment Slip2.16

Compliments Slip Back

210 mm

97 m

m

Compliments Slip Front

210 mm

97 m

m

40 m

m

94 mm

2 mm

10 m

m

5 mm

Times 9 pt

GE MB MB - 8.5 ptWith Compliments

FVo.o3onoYE qoW

Page 31: Alomar Test 2

The Corporate Folder is a package for documents for use at press launches or conferences and an ideal presentation package.

Graphic Standards Manual February, 2011

Alomar Furniture

Corporate Folder2.17

306

mm

450 mm

54 mm

40 mm

86 mm

220 mm

19 mm

120

mm

Times9 pt

GE MB MB9.5 pt

2 mm

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa25 m

m

25 m

m

50 mm

Page 32: Alomar Test 2

The Corporate Folder is a package for documents for use at press launches or conferences and an ideal presentation package.

Graphic Standards Manual February, 2011

Alomar Furniture2.18594 mm

130 mm

65 mm

210

mm

Times9 pt

GE MB MB9.5 pt

2 mm20 mm

38 mm 38 mm

Cover Front Cover Back

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f

www.alomar.com.sa

Page 33: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

Post-it Note Notes2.19102 mm

77 m

mNote Cubes Front

102 mm

77 m

m

Note Cubes Back

2 mm

30 mm

40 m

m16

mm

Page 34: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

CD Jacket & Labels2.20127 mm

127 mm

127 mm

CD Jacket Outside

CD Jacket InsideCD Label

120 mm

2 mm 10 mm

43 mm

40 mm

10 m

m

10 m

m

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653Jeddah +966 2 667 3333, Dammam 920000333

+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V` Z1a$b6/YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[

www.alomar.com.sa

P.O.Box 85019, Riyadh 1169, KSA, Tel. +966 1 205 5555, Fax +966 1 464 2653, Jeddah +966 2 667 3333, Dammam 920000333 920000333 HVWXYE Z+966 2 766 3333 JX

[ Z+966

1 464

2653 \

]V^ Z

+96

6 1 20

5 555

5 _+V`

Z1a$b

6/YE Z

1169 U

VadYE Z85019 Xadc

R!X*f

Times9 pt

GE MB MB9.5 pt

Page 35: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

E-mail Signature2.21

RP Please don't print this e-mail unless you really need to, Save a tree .Disclaimer: The information in this email may contain confidential material and it is intended solely for the addresses. Access to this email by anyone else is unauthorized. If you are not the intended recipient, please delete the email and destroy any copies of it, any disclosure, copying, distribution is prohibited and may be considered unlawful. Contents of this email and any attachments may be altered, Statement and opinions expressed in this email are those of the sender, and do not necessarily reflect those of Alomar Furniture Company .

Hussein Alsawy Sales & Marketing Department

King Abdullah Street, Al Nuzha Quarters,P.O.Box 85019Riyadh 11691Kingdom of Saudi ArabiaMobile +966 59 3025 753Tel.: +966 1 205 5555Fax:+966 1 474 2653e.mail: [email protected]

Page 36: Alomar Test 2

Presentation format is based on a simple grid, images always appear in the same position

Graphic Standards Manual February, 2011

Alomar Furniture

Power Point Template2.22

Alomar Furniture 2011Monitoring Quarterly ReportApril - May

30 pt

800 pt

5 pt

30 pt

30 pt 30 pt

30 pt

30 pt

30 pt

Click to add sub-title texts or Photo

600 pt

Times 25 pt

Alomar furniture 2011Monitoring Quarterly ReportApril - May

30 pt

800 pt

5 pt

30 pt

30 pt 30 pt

30 pt

30 pt

30 pt

Click to add sub-title texts or Photo

600 pt

Times 15 pt

Page 37: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

Section 3.0

Ez Alsahra Holding3.0 Uniforms, Signage

Security & staff uniform 3.1Vehicle Branding 3.2Badges 3.3

Page 38: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

Security & Staff Uniform3.1white

Long Sleeve

Corporate colorPants

Corporatecolorouter coat

and tie withwhite shirt

Corporate colorPants

Corporate colorouter coat

and tie withwhite shirt

Corporate colorPants

Corporate colorouter coat

and tie withwhite shirt

Corporate colorPants

white shirt

Corporate color vest

Corporate olorPants

Seniors Sales RepresentativeSecurity Stuff Indoor Workers Sales Representative

Page 39: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

ID Badge3.3

14 pt Times New Roman

96 mm25 mm

59mm

27mm

Name:

Dpt.

Name:

Dpt.

Page 40: Alomar Test 2

Graphic Standards Manual February, 2011

Alomar Furniture

Media Publication (Vertical/Horizontal)3.4The Media form is an important part of the company’s Message, it project the image of the company’s conveys the written word in appear form.

www.alomar.com.sa

Pantone 1215 MSolid Matte

Pantone 250 CSolid Coated

Pantone 504 CSolid Matte

Pantone 7547 CSolid Coated

C 65M 100Y 100K 35

C 35M 4Y 0K 94

C 79M 0Y 100K 75

C 0M 9Y 45K 0

R 255G 228B 157

Pantone 1225 MSolid Matte

C 0M 17Y 62K 0

R 255G 212B 120

R 0G 72B 19

R 22G 41B 52

R 87G 29B 31

1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V`

420

mm

10 mm10 mm

45 m

m

10 m

m10

mm

5 m

m

5 mm

15 m

m

225

mm

2.5

mm

35 mm

20 mm

35 mm

100

mm

35 mm

297 mm

14 ptArabic GE MB MB

Headline55 pt maxArabic GE Dinar two

Sub Headline30 pt maxArabic GE Dinar two

Text Copy14 ptArabic GE Dinar two

14 pt Times

`)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw f6gdq Fdqfj xcy z1nd<y {|}d*q i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE Hp58q t.g

.1�qd�cE J$p2cE Gd)<! {"p(mfcE 1}f*�! {FE"d�b}�E! {`.-cE

�62s G�! {ljocE E%� |vEps G� C!�fcE d*.6} Gdv {B$d;b��E p)*cE! "p&bcE l�j an! fmf6cE d589} �3+ l(c `)2+ abcE Jf�EicE Fd0!i8)cE! SduwE Fp.g i-v� f�� i)6cE Fd0!i8q

.1;;4b)cE 1.)cd6cE �d)}wE x�"� tq

o.)bcE Hp58q

1mi;e 1m�ig J$d.9cE

Text Copy Area

Headline Area

10 mm

297 mm

297 mm

Headline55 pt maxArabic GE Dinar two

Sub Headline30 pt maxArabic GE Dinar two

Text Copy14 ptArabic GE Dinar two

www.alomar.com.sa

Pantone 1215 MSolid Matte

Pantone 250 CSolid Coated

Pantone 504 CSolid Matte

Pantone 7547 CSolid Coated

C 65M 100Y 100K 35

C 35M 4Y 0K 94

C 79M 0Y 100K 75

C 0M 9Y 45K 0

R 255G 228B 157

Pantone 1225 MSolid Matte

C 0M 17Y 62K 0

R 255G 212B 120

R 0G 72B 19

R 22G 41B 52

R 87G 29B 31

1a$b6/YE 1.cd6YE 1(e))YE Z1169 UVadYE Z85019 Xadc R!X*f920000333 HVWXYE Z+966 2 766 3333 JX[ Z+966 1 464 2653 \]V^ Z +966 1 205 5555 _+V`

10 mm10 mm

45 m

m

10 m

m

5 m

m

5 mm

15 m

m

347

mm

2.5

mm

35 mm35 mm

14 ptArabic GE MB MB

14 pt Times

i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE Hp58q t.g `)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw .1�qd�cE J$p2cE Gd)<! {"p(mfcE 1}f*�! {FE"d�b}�E! {`.-cE f6gdq Fdqfj xcy z1nd<y {|}d*q

l(c `)2+ abcE Jf�EicE Fd0!i8)cE! SduwE Fp.g i-v� f�� i)6cE Fd0!i8q �62s G�! {ljocE E%� |vEps G� C!�fcE d*.6} Gdv {B$d;b��E p)*cE! "p&bcE l�j an!.1;;4b)cE 1.)cd6cE �d)}wE x�"� tq fmf6cE d589} �3+

1mi;e 1m�ig J$d.9cE

35 mm

o.)bcE Hp58q

100

mm

Headline Area Text Copy Area

Page 41: Alomar Test 2

Graphic Standards Manual February, 2011

3.5 Alomar Furniture

Indoor Media Publication (Roll Ups)The Media form is an important part of the company’s Message, it project the image of the company’s conveys the written word in appear form.

Headline45 pt maxArabic GE Dinar two

Sub Headline25 pt maxArabic GE Dinar two

Text Copy14 ptArabic GE Dinar two

www.alomar.com.sa

Pantone 1215 MSolid Matte

Pantone 250 CSolid Coated

Pantone 504 CSolid Matte

Pantone 7547 CSolid Coated

C 65M 100Y 100K 35

C 35M 4Y 0K 94

C 79M 0Y 100K 75

C 0M 9Y 45K 0

R 255G 228B 157

Pantone 1225 MSolid Matte

C 0M 17Y 62K 0

R 255G 212B 120

R 0G 72B 19

R 22G 41B 52

R 87G 29B 31

10 mm10 mm

45 m

m

10 m

m

5 m

m

5 mm

Scale 1/100

200 mm

Scale 1/100

90 mm

10 m

m15

mm

116

mm

2.5

mm

35 mm

30 mm

35 mm

14 pt Times

an o.)bcE Hp58q r(6s t3s ! $p9e 1u,u tq i:vw Hp58q t.g `)2+ abcE 1.)cd6cE FdeEfghE ijk lmf9+ {|}d*q i6/g 1.cd6cE J$p2cE ! {l.);bcE Dd)~! {1�EicE 1}f*�! {FE"d�b}�E! {`.-cE f6gdq Fdqfj xcy z1nd<y

.1�qd�cE J$p2cE Gd)<! {"p(mfcE

1mi;e 1m�ig J$d.9cE

o.)bcE Hp58q35 mm

100

mm

Text Copy Area

Headline Area