AllOver Media Greensboro - Gas Pump Toppers Billboards

AllOver Media is an Alternative Out-of-Home company specializing in… Gas Pump Advertising AllOver Media Greensboro NC William Conley 336-510-0775 Office [email protected]

Transcript of AllOver Media Greensboro - Gas Pump Toppers Billboards

AllOver Media is an Alternative Out-of-Home company specializing in…

Gas Pump Advertising

AllOver Media Greensboro NCWilliam Conley336-510-0775 [email protected]

What is Gas Pump Advertising?

A hybrid of traditional outdoor and place-based media.

Combines the impact of place-based media with thedistribution and high circulation of a traditional30-sheet plant.

A “New Outdoor Medium” that offers high impactbillboard coverage in areas that are not available withtraditional outdoor.

AllOver Media Relationships & Availability?

AllOver Media Pump Tops are availablein all major markets.

AllOver Media maintains a permanent relationship with over 15,000 gas stations across the country including consolidated buying group and independent gas stations.

Markets are a combination of corporate network stations and franchise inventory.

The AllOver Media Network

The AllOver Media network is a combination of corporate markets working together with franchise markets.

Our markets make up the most comprehensive inventory of Gas pump and Indoor locations across the country.

Pump Tops are a Virtual Billboard Plant

Pump Top Billboards are the same concept as the traditional 30-sheet plant.

Pump tops fill the slot for arterial coverage in suburban neighborhoods and urban city areas.

Pump Top showings fill the coverage and reach needs of a traditional bulletin campaign.

Pump Tops are a Virtual Billboard Plant


Total Population (18+) x Showing%

Daily Effective Circulation (D.E.C.)# of stations

visited monthly (2.5)# of stations needed for

desired showings÷ =

GPA Campaign Execution

Pump Top showings have the same executionstyle as 30-Sheets.

Pump Top locations are determined 2-4 weeksprior to posting date.

Production is done in-house to size and ensuresuniform print quality.

Installers are dispatched to locations with a 5-daywindow to post all locations in a given showingor market.

Pump Top displays are strategically mounted tothe top of the pump or canopy above the pump.

Strategic Uses

Total Market Coverage

Geographic Targeting

Demographic Targeting

Retail Trading Zones

Co-op Advertising

GPA Planning & Pricing


Gas Pump Advertising is planned just like traditional Outdoor in Gross Rating Point level showings by market.

Gas Pump Advertising is sold in monthly cycles.

Gas Pump Advertising can be planned in consecutive monthly showings or planned in flights through the year.


Rates are based per station

Showings include an average of 4 posters per station

Station pricing range is based on number of stations and length of agreement

Production is based on number of stations

What Makes us Different?

AllOver Media maintains PERMANENT RELATIONSHIPS with gas station chains & buying groups

Franchise markets provide PERMANENT PUMP TOP PLANTS with trained installers living and working in the franchise market


Gas Pump and nontraditional OOH is our primary business

In-house art direction, creative staff & production facility

Online management system (exclusive to AllOver Media)

Full service job coordination & installation

Benefits of Alternative Out-of-Home

Ranked 3rd hottest medium by AAAA

Outside the box “In-Your-Face” advertising

Reaches consumers away from home as they make purchases

Delivers a captive audience

Low cost per thousand

Targeted approach minimizes waste

Plan your next media buy with AllOver Media