Allianz Stakeholder Expectations 2015 ENGAllianz Stakeholder Expectations –Source: GfK Study...

Stakeholder Expectations 2015

Allianz SE – Corporate AffairsDecember 2014

© Copyright Allianz SE, Corporate Affairs – December 2014

2

Allianz Stakeholder Expectations – Source: GfK

1 1 Study design

2 Summary of results

3 Detailed results

§ What issues?§ How to handle these issues?§ What criteria?§ How to communicate?§ Which statements and rules?

4 Stakeholder profiles

5 Statistics


3


Study design

Sample Total: n=218, thereof 114 German participants and 100 participants from abroad

Survey method Written questionnaire, self-completion questionnaire (print and online survey)

Field time September 18, 2014 to November 4, 2014

Target groups§ Representatives from the areas of politics, the media, NGOs, the corporate sector,

ESG academia, Allianz' top management§ Participants are selected and approached by Allianz

Institute GfK Consumer Experiences

4

© Copyright Allianz SE, Corporate Affairs – December 2014 Allianz Stakeholder Expectations – Source: GfK

Do not agree at all

Strongly agree

Low Box (6-7)

Top Box (1-2)

Middle Box (3-5)

„important“ „unimportant“ „indifferent“

Please indicate your opinion on a scale of 1 to 7, where 1 is "I strongly agree"and 7 is "I do not agree at all"

1 2 3 6 74 5

Scale

5


Response ratio from business areas/organizations

Response ratio

2015 2013 2010Absolute response

Percentageof

subgroup

Absolute response

Percentageof

subgroup

Absolute response

Percentageof

subgroup

Allianz (managers, Germany/international) 91 42% 60 32% 46 35%

Politics (Germany, EU) 13 6% 6 3% 12 9%

ESG/sustainability 5 2% 8 4% * *

(Business) media (Germany/international) 27 12% 40 21% 29 22%

Academia (Economics) (Germany) 16 7% 15 8% 7 5%

NGOs (Germany/international) 20 9% 26 14% 19 15%

Business (Germany/international) 44 20% 29 16% 16 12%

Other stakeholders (business area not specified)

2 1% 3 2% 2 2%

218 100% 187 100% 131 100%

* not surveyed in 2010

6


§ What issues should Allianz be concerned about from the stakeholders' point of view?

§ How should Allianz handle these issues?

§ On what criteria should Allianz' commitment be based?

§ How should these issues and Allianz' commitment be communicated?

§ Which statements and rules should Allianz observe?

Project objectives and contents


7


2 1 Study design


3 Detailed results



5 Statistics

8


What issues should Allianz be concerned about?Demographic change, digitalization, data protection and security as well as stability on the capital markets§ As in 2013, demographic change (78%) was again mentioned as the most important topic Allianz

should be concerned about, followed closely by stability and sustainability of capital markets and the newly included issue of digitalization, data protection and data security (72% each).

Training opportunities and jobs as well as economic developments in Germany, Europe, the developing countries and emerging markets are becoming increasingly relevant§ The topics of training opportunities and jobs (+25 percentage points) and economic development

in Germany, Europe, as well as the developing countries and emerging markets are becoming increasingly significant, pushing the issue of health out of the top 5.

How should Allianz handle these issues?

§ Allianz is still expected, as a priority, to offer product solutions which help insureds build assets or minimize risks. In addition Allianz should support its customers through knowledge and service offerings. Allianz employees expect this to a greater extent than external respondents do.

§ External respondents in particular expect Allianz to exert influence over critical sectors (e.g. as an insurer in the form of risk consultancy and risk premiums as a critical investor, in dialog with the companies). More frequently than Allianz employees they agree that critical sectors (e.g. dams, mining, coal, oil/gas, nuclear energy) ought not to be insured nor invested in and that Allianz should take a stand publicly and politically.

Summary of results IStakeholder expectations of Allianz

9


Criteria for commitment

§ From the perspective of Allianz' stakeholders customer satisfaction ought to be the most important criterion for commitment. This is closely followed by employee satisfaction, acceptance in society, as well as profitability. The share price and financial ratings are gaining somewhat in relevance.

How to communicate?

The stakeholders see the media and the Allianz website as the most important communication channels for Allianz.

§ For Allianz employees social media are becoming an increasingly important communication channel. This point of view is not shared by external respondents.

Which statements and rules should be observed?

Allianz' commitment should focus on the benefit to the customer. At the same time Allianz' competitiveness and appropriate market capitalization should be kept an eye on. Both Allianz employees and external respondents agree on this.

Adhering to values and governance rules

§ When it comes to integrity, stakeholders attach most importance to observing the Allianz Code of Conduct and Allianz's values and management guidelines.

§ The importance of the German Corporate Governance Code only plays a subordinate role alongside the German Sustainability Code.

Summary of results IIStakeholder expectations of Allianz


10


3 1 Study design


3 Detailed results



5 Statistics

11


Question 1: What issues should Allianz, as an insurer and investor, be concerned about? Base: without d.k.

Demographic change

Digitalization, data protection and data security

Stability of capital markets/sustainability of capital markets

Economic developments in Germany and Europe

Training opportunities and jobs

Top Box (1+2)

Relevant issues - top 10

Promoting infrastructure through investment

Money laundering/corruption

Health

Economic development in developing countries and emerging markets

Diff. to 2013 wavein percentage points

-6

-11

-3

-9

8

25

8

1

Total n=218 Allianz employees n=91

External respondents n=125

78%

72%

72%

60%

60%

53%

52%

52%

50%

46%

82%

89%

82%

57%

69%

57%

76%

57%

49%

66%

74%

61%

65%

62%

54%

50%

36%

49%

51%

32%

Climate protection

NEW

What issues should Allianz be concerned about?

NEW

12


84%

NEW

83%

63%

52%

28%

61%

44%

NEW

45%


Top Box (1+2)

Relevant issues I - total

46%

50%

52%

52%

53%

60%

60%

72%

72%

78%

47%

46%

45%

44%

43%

37%

35%

27%

26%

22%

7%

4%

3%

4%

4%

3%

5%

1%

1%

0%

Top Box (1+2) Middle Box (3-5) Low Box (6+7)

2013 wave(Top 2 Box)


Demographic change

Digitalization, data protection and data security

Stability/sustainabilityof capital markets

Economic developments in Germany and Europe

Training opportunities and jobs

Promoting infrastructurethrough investment


Health

Economic development in developing countries and emerging markets

Climate protection

13


56%

53%

34%

38%

53%

42%

46%

54%

19%


Top Box (1+2)

Relevant issues II - total

24%

37%

38%

38%

39%

42%

42%

44%

45%

62%

54%

57%

50%

56%

50%

55%

52%

48%

14%

9%

4%

12%

5%

8%

3%

4%

7%




Disaster aid and prevention

Energy revolution and energy security

Equal opportunities (Diversity)

General financial literacy

Mobility and transport safety

Ecology, protection of species, animal conservation

Food and resource security

New technologiese.g. genetic engineering/nanotechnology)

Human rights

14


Further comments - spontaneous answers

Question 1: What issues should Allianz, as an insurer and investor, be concerned about?

Sustainability of financial markets

Investment in emerging markets/microinsurance

Retirement provision

Sharing Economy

Corporate Social Responsibility (CSR)


15



Top Box (1+2)

Relevant issues I – over time

Demographicchange

Stability/sustainability

of capital markets

Training opportunitiesand jobs


Health Economicdevelopment in

developing countriesand emerging markets

Climate protection


7470

44 45

79

68

57

26

63

51

38

8380

52

27

50 49

26

84 83

63

28

61

44 45

78

72

60

53 52 52

46

2005 2007 2010 2013 2015

16



Top Box (1+2)

Relevant Issues II - Over Time

43

30

53

35

20

56

44

53

25

3836

26

61

30

61

30

53

3438

53

42

54

19

4442 42

39 38 37

24

2005 2007 2010 2013 2015

What issues should Allianz commit itself to?

Energy Revolutionand energy security

Equal opportunities(Diversity)

General financialliteracy

Ecology, protectionof species, animal

conservation

Mobility andTransport safety

New technologies(e.g. genetic engineering/

nanotechnology)

Human rights


17


3 1 Study design


3 Detailed results

§ What issues?§ How to handle these issues?§ What criteria?§ How to communicate?§ Statements and rules


5 Statistics

18


Question 2: How should Allianz handle the issues you see as a priority? Base: without d.k.


Top Box (1+2)

Handling issues I

-3

-1

5

2

Total n=218

85%

74%

69%

50%

47%

Allianz employees n=91


92%

78%

60%

38%

38%

80%

71%

75%

59%

54%


NEW

By offering solutions in areas where a reasonable return cannot yet be

achieved (e.g. microinsurance policies)

By exchanging knowledge and developing new solutions with NGOs

and other partners

By exerting influence over critical sectors asa risk expert (e.g. as an insurer, in the form ofrisk consultancy and risk premiums and, as a critical investor, in dialog with the companies)

By providing knowledge and services (e.g. helping its customers avoid claims

by providing information/risk management)

By offering product solutions (e.g. for asset accumulation or risk minimization)

19



Top Box (1+2)

Handling issues II

-6

-6

7

5



44%

43%

42%

38%

34%

54%

31%

49%

54%

18%

38%

52%

38%

25%

46%


NEW

By also implementing these issues in customer communication and

advertising

By taking a stand on these issues publicly and politically

By concentrating its corporate social responsibility (Corporate

Citizenship) on these issues

By offering solutions and products above and beyond financial services

(e.g. services for senior citizens)

By ruling out critical sectors (e.g. dams, mining, coal, oil/gas, nuclear energy)

entirely (neither insuring nor investing in them)

Total n=218


20


80%

77%

NEW

48%

48%

Handling issues I - total

47%

50%

69%

74%

85%

48%

45%

30%

25%

14%

5%

5%

1%

1%

1%




Top Box (1+2)


By offering solutions in areas where a reasonable return cannot yet be

achieved (e.g. microinsurance policies)


and other partners

By exerting influence over critical sectorsas a risk expert (e.g. as an insurer, in the

form of risk consultancy and risk premiumsand, as a critical investor, in dialog with

the companies)

By providing knowledge and services (e.g. helping its customers avoid claims

by providing information/risk management)

By offering product solutions (e.g. for asset accumulation or risk minimization)

21


37%

49%

48%

33%

NEW

Handling issues II - total

34%

38%

42%

43%

44%

48%

50%

53%

54%

51%

18%

12%

4%

3%

5%




Top Box (1+2)


By also implementing these issues in customer communication and

advertising

By taking a stand on these issues publicly and politically

By concentrating its corporate social responsibility (Corporate


By offering solutions and products above and beyond financial services

(e.g. services for senior citizens)

By ruling out critical sectors (e.g. dams, mining, coal, oil/gas, nuclear energy)

entirely (neither insuring nor investing in them)

22



Question 2: How should Allianz handle the issues you see as a priority?

Driving investment

Promoting cooperation with other institutions/sectors

Engaging in research & development as regards new products


23


84

53

8380

4337

45

36

8680

57

42

55

46

8077

48 48 48

33

85

74

5047

4238

2005 2007 2010 2013 2015Question 2: How should Allianz handle the issues you see as a priority? Base: without d.k.

Top Box (1+2)

Handling issues – over time


By offering product solutions(e.g. for asset accumulation or

risk minimization)

By providing knowledgeand services

(e.g. helping customers avoid claims)


and other partners

By offering solutionsin areas where

a reasonable returncannot yet be achieved

By offering solutions andproducts above and

beyond financial services

By concentrating its corporatesocial responsibility (Corporate



24


3 1 Study design


3 Detailed results



5 Statistics

25


Question 3:What should be the criteria for Allianz‘ commitment? Base: without d.k.

Top Box (1+2)

Preferred criteria for Allianz' commitment - total

Total n=218

Customer satisfaction

Employee satisfaction

Acceptance in society

Profitability (earnings, returns)

Sustainability ratings (e.g. Dow Jones Sustainability Index)

Share price/market capitalization

Financial ratings (e.g. Standard & Poor's)

Expectations of interest groups (e.g. NGOs)

88%

76%

73%

71%

49%

48%

46%

19%




-7

-2

-1

-3

-1

7

6

96%

88%

80%

80%

54%

66%

59%

15%

84%

68%

69%

64%

45%

35%

37%

23%

What should be the criteria for Allianz' commitment?

New

26


95%

78%

74%

74%

50%

41%

40%

new

Top Box (1+2)

Preferred criteria for Allianz' commitment - total

19%

46%

48%

49%

71%

73%

76%

88%

64%

45%

47%

47%

28%

26%

24%

12%

16%

9%

4%

4%

1%


Customer satisfaction

Employee satisfaction

Acceptance in society

Profitability (earnings, returns)

Sustainability ratings (e.g. Dow Jones Sustainability Index)

Share price/market capitalization

Financial ratings (e.g. Standard & Poor's)

Expectations of interest groups (e.g. NGOs)

Question 3: What should be the criteria for Allianz‘ commitment? Base: without d.k.



27



Question 3: What should be the criteria for Allianz‘ commitment?

Academic insights

Contribution to society

Sustainability and long-term economic conditions

Satisfaction of other stakeholders


28


Question 3: What should be the criteria for Allianz‘ commitment? Base: without d.k.

Top Box (1+2)

Preferred criteria for Allianz' commitment - over time


91

69 69

45 44 42

94

74

6568

47

2831

95

7874 74

50

41 40

88

7673 71

49 48 46

2005 2007 2010 2013 2015

Customersatisfaction

Employeesatisfaction

Profitability(earnings/returns)

Financialratings

(e.g. Standard & Poor's)

Sustainability ratings(e.g. Dow Jones

Sustainability Index)

Share price/market

capitalization

Acceptance insociety


29


3 1 Study design


3 Detailed results



5 Statistics

30


Question 4: How should these issues and Allianz' commitment be communicated? Base: without d.k.

Top Box (1+2)

Desired means of communicating Allianz' issues and commitments

Total n=218

Through the media and PR work

On its own website at www.allianz.com

Through dialog events with stakeholders

Through the company’s own Sustainability Report

In the company's Annual Report

In talks with customers

At analysts’ meetings

At the Annual General Meeting

Via social media (e.g. Facebook, Twitter)

On the knowledge platform www.knowledge.allianz.com

Through advertising

77%

74%

61%

58%

57%

57%

53%

51%

50%

43%

33%


-2

-2

4

4

0

6

0

3

6



77%

80%

63%

60%

54%

58%

56%

55%

69%

46%

45%

76%

70%

60%

56%

59%

57%

52%

50%

37%

42%

25%

How should Allianz communicate?

New

New

http://www.allianz.com

http://www.knowledge.allianz.com

31


73%

70%

61%

52%

59%

new

53%

48%

new

37%

31%

Top Box (1+2)

Desired means of communicating Allianz' issues and commitments - total

33%

43%

50%

51%

53%

57%

57%

58%

61%

74%

77%

53%

48%

43%

45%

44%

40%

40%

41%

38%

26%

23%

14%

9%

7%

3%

2%

3%

4%

2%

1%



Through the media and PR work

On its own website at www.allianz.com

Through dialog events with stakeholders

Through the company’s own Sustainability Report

In the company's Annual Report

In talks with customers

At analysts’ meetings

At the Annual General Meeting

Via social media (e.g. Facebook, Twitter)

On the knowledge platform www.knowledge.allianz.com

Through advertising




http://www.knowledge.allianz.com

32



Question 4: How should these issues and Allianz' commitment be communicated?

Employee meetings

In dialog with decision-makers

In the Allianz Vision Statement

Conferences


33



Top Box (1+2)

Desired means of communicating Allianz' issues and commitments I - over time


84

56 5550

46

36 36

80

67

57

4346

35

45

36

7370

61 59

5348

37

31

7774

6157

53 51

43

33

2005 2007 2010 2013 2015

Through the mediaand PR work

On its ownwebsite

(www.allianz.com)

In the company'sAnnual Report

Through dialogevents

with stakeholders

Atanalysts' meetings

At theAnnual General

Meeting

On the knowledge platform

(www.knowledge.allianz.com)

Throughadvertising

http://www.allianz.com)

http://www.knowledge.allianz.com)


34


3 1 Study design


3 Detailed results



5 Statistics

35



Top Box (1+2)

Adhering to values and governance rules I

-1

5

3

6

Total n=218

92%

87%

77%

76%



Question 5: On which statements and rules should Allianz base its commitment? Base: without d.k.

Benefit for customers is important.

The competitiveness of the company and reasonable market capitalization are

important.

Retaining or creating jobs, encouraging staff and promoting inclusion and diversity

are important.

Benefits for society are important.

98%

92%

85%

79%

88%

83%

70%

75%

Which statements and rules should Allianz observe?

36


Top Box (1+2)

Adhering to values and governance rules II

8

7

9

7

6

5

9

Total n=218

92%

92%

73%

73%

71%

67%

61%




The company’s own Code of Conduct

The company’s own values and management guidelines

The OECD guidelines for multinationals

The principles of Transparency International

The 10 principles of the UN Global Compact

The German Governance Code

The German Sustainability Code


98%

98%

78%

75%

77%

66%

60%

89%

88%

69%

72%

66%

68%

63%


Integrity is important. The following should be observed and complied with:

37



Adhering to values and governance rules I - total

76%

77%

87%

92%

24%

22%

12%

8%

1%

1%

Top Box (1+2) stimme ich zu Middle Box (3-5) Low Box (6+7) stimme ich nicht zu

Benefit for customers is important.

The competitiveness of the company and reasonable market capitalization are

important.

Retaining or creating jobs, encouraging staff and promoting inclusion and diversity

are important.

Benefits for society are important.

93%

82%

74%

70%



38



Adhering to values and governance rules II - total

61%

67%

71%

73%

73%

92%

92%

37%

31%

27%

25%

26%

8%

7%

2%

2%

2%

1%

1%

Top Box (1+2) (äußerst) wichtig Middle Box (3-5) Low Box (6+7) unwichtig

The company’s own Code of Conduct

The company’s own values and management guidelines

The OECD guidelines for multinationals

The principles of Transparency International

The 10 principles of the UN Global Compact

The German Governance Code

The German Sustainability Code

84%

85%

64%

66%

65%

62%

52%




39



Question 5: On which statements and rules should Allianz base its commitment?

UN Principles for Responsible Investment/ Sustainable Insurance

Employee and customer expectations

Promoting - and demanding - a sense of individual responsibility WeQ principles


Mission statement of the Wittenberg Center

National law Finding a balance betweenshort and long-term interests

40


8983

59

90

76

66

93

82

7470

9287

77 76

2005 2007 2010 2013 2015

Retaining or creating jobs, encouraging staff and promoting

inclusion and diversity

Top Box (1+2)

Adhering to values and governance rules I - over time

Question 5:On which statements and rules should Allianz base its commitment? Base: without d.k.


Benefit for customersis important

Competitivenessof the companyand reasonable

market capitalization

Benefits for societyare important

41


Top Box (1+2)

Adhering to values and governance rules II - over time




84 85

65 6461

68

82 83

6966 66

7784 85

64 66 6562

52

92 92

73 73 7167

61

2005 2007 2010 2013 2015

The company's ownCode of Conduct

The company's own values andmanagement

guidelines

The principles ofTransparencyInternational

The GermanSustainability

Code

The 10principles of the

UN GlobalCompact

The GermanGovernance

Code

The OECDGuidelines forMultinationals


42


4 1 Study design


3 Detailed results



5 Statistics

43


The percentages always relate to the TOP 2 box values of the corresponding statement. The three statements with the highest TOP 2 box values are shown for the respective issues; if there is more than one statement ranking third with the same value, these are also displayed. Base n=91

How to handle these issues?

What issues?

By offering product solutions (e.g. for asset accumulation orrisk minimization)

92%

By providing knowledge and services (e.g. helping customers avoid claims by providing information and risk management)

78%

By exerting influence over critical sectors (e.g.dams, mining, coal, oil/gas, nuclear energy -e.g. as an insurer in the form of risk consultancy andrisk premiums, as a critical investor in dialog with companies)

60%

Stakeholder profile "Allianz employees" I

Digitalization, data protection and data security 89%

Demographic change 82%

Stability of capital markets/sustainability of capital markets 82%

How to communicate?

What criteria?

On its own website at www.allianz.com 80%

Through the media and PR work 77%

Via social media (e.g. Facebook, Twitter) 69%

Customer satisfaction 96%

Employee satisfaction 88%

Profitability (earnings, returns) 80%

Acceptance in society 80%


44


The percentages always relate to the TOP 2 box values of the corresponding statement. The three statements with the highest TOP 2 box values are shown for the respective issues; if there is more than one statement ranking third with the same value, these are also displayed. Base n=91

Stakeholder profile "Allianz employees" II


Benefit for customers is important. 98%

The competitiveness of the company and reasonable market capitalization areimportant. 92%

Retaining or creating jobs, encouraging staff and promoting inclusionand diversity are important. 85%


The company’s own Code of Conduct 98%

The company’s own values and management guidelines 98%

The OECD guidelines for multinationals 78%

45


The percentages always relate to the TOP 2 box values of the corresponding statement. The three statements with the highest TOP 2 box values are shown for the respective issues; if there is more than one statement ranking third with the same value, these are also displayed. Base n=13 -- very small base. Only trend statements can be made!

Expectations of Allianz

What issues? - Allianz How to communicate?

What criteria?

Stakeholder profile "Politics" I

By offering product solutions (e.g. for asset accumulation orrisk minimization) 85%


62%

By offering solutions in areas where a reasonable returncannot yet be achieved (e.g. microinsurance)

54%


Stability/sustainability of capital markets 69%


Training opportunities and jobs 69%



In talks with customers 62%





46




Stakeholder profile "Politics" II








The German Sustainability Code 62%

47




What issues? - Allianz

Stakeholder profile "ESG/sustainability" I

How to communicate?

What criteria?

By helping customers avoid claims 100%By offering product solutions (e.g. for asset accumulation orrisk minimization) 80%

By offering solutions in areas where a reasonable returncannot yet be achieved 80%

By addressing issues in communications/advertising 80%

By taking a stand publicly and politically 80%

By exerting influence over critical sectors as a risk expert 80%

By ruling out critical sectors (not insuring them) 80%


Human rights 100%

Ecology, protection of species, animal conservation 100%


Through dialog events with stakeholders 100%

At analysts’ meetings 100%


Sustainability ratings (e.g. Dow Jones)Sustainability Index) 100%




48



Stakeholder profile "ESG/sustainability" II



Benefits for society are important. 100%



The company's own management guidelines 100%


The German Sustainability Code 100%

The principles of Transparency International 100%

The German Governance Code 100%

49





Stakeholder profile "Media" I

How to communicate?

What criteria?


By exerting influence over critical sectors (e.g. dams, mining, coal, oil/gas, nuclear energy - e.g. as an insurer in the form of risk consultancy and risk premiums, as a critical investor in dialog with companies)

70%


63%











50



Stakeholder profile "Media" II









The German Governance Code 72%

51





Stakeholder profile "Academia" I

How to communicate?

What criteria?



88%


81%


Climate protection 75%



In the company's Annual Report 81%

At the Annual General Meeting 69%

Through the company’s own Sustainability Report 69%





52



Stakeholder profile "Academia" II










The 10 principles of the UN Global Compact 79%

53





Stakeholder profile "NGO" I

How to communicate?

What criteria?

By exchanging knowledge and developing new solutions with NGOs and other partners 80%


74%

By offering solutions in areas where a reasonable returncannot yet be achieved 65%

By ruling out critical sectors (e.g. dams, mining, coal,oil/gas, nuclear energy) entirely (not insuring them) 65%


Food and resource security (e.g. water) 65%

Stability/sustainability of capital markets 60%

Human rights 60%








54



Stakeholder profile "NGO" II




Retaining or creating jobs and encouraging staff are important. 68%



The principles of Transparency International 95%

The 10 principles of the UN Global Compact 84%



55





Stakeholder profile "Business" I

How to communicate?

What criteria?

By offering product solutions (e.g. for asset accumulation orrisk minimization)

89%


84%


74%






Through dialog events with stakeholders 77%





56



Stakeholder profile "Business" II










57


5 1 Study design


3 Detailed results



5 Statistics

58


Question 6: Which field/organization/business do you work in? Base: without d.k.Question 7: Which region do you mainly live and work in? Base: without d.k.

Sector/region

Statistics

Sector Region

20%

9%

7%

12%

2%6%

42%

2015

Allianz

Politik

ESG /Nachhaltigkeit

Medien

Wissenschaft

NGO

Unternehmen

1%

36%

4%5%1%

52%

2015

Deutschland

Mittel- /Südamerika

Asien /Australien

Nordamerika

Europa

Afrika

Allianz Stakeholder Expectations 2015 ENGAllianz Stakeholder Expectations –Source: GfK Study...

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