Social media strategy and planning waukesha county business alliance
Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026...
-
Upload
jasper-hill -
Category
Documents
-
view
215 -
download
0
Transcript of Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026...
![Page 1: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/1.jpg)
Alliance Strategy Alliance Strategy
ByMs.Valiaporn L. ID 4880579Ms.PimpugC. ID 4980021Mr.Tatiya W. ID 4980026Ms.Tarika R. ID 4980122Ms.Chutinan T. ID 4980682
![Page 2: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/2.jpg)
IntroductionIntroductionAlliances are fueling the success of
a wide range of firms, including General Electric, Federal Express, IBM, and Starbucks.
Alliance strategic represents much more than the deal. It is intent, a dynamic process, and logic that guides alliances decision.
![Page 3: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/3.jpg)
The Four Elements of The Four Elements of Alliance strategyAlliance strategy
1. Alliance DesignThere are 4 steps in conducting alliance
design:• Identify the role of the alliance in the
business strategy• Setting goals, rationale, and scope of
alliance• Determining the criteria and method for
selecting partner• Drafting the structure and processes for
sharing value and decision making in the alliance
![Page 4: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/4.jpg)
2. Alliance Management
Learning to work together and governing an alliance relationship
-Joint DecisionsKnow and understand the role of
alliance leaders, from top-level executives to day-to-day managers.
Exit strategy-why alliance end and how to
prepare for a graceful separation.
The Four Elements of The Four Elements of Alliance strategyAlliance strategy
![Page 5: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/5.jpg)
The Four Elements of The Four Elements of Alliance strategyAlliance strategy
3. Alliance Constellation A constellation is the collection of
alliance.
The concept of competition has changed from firm against firm to group against group.
A poorly designed and managed constellation can lead to the conflict among the alliance
To be able to designing and managing constellation, it requires decisions, capabilities, and structures
![Page 6: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/6.jpg)
The Four Elements of The Four Elements of Alliance strategyAlliance strategy
4. Alliance Capability
The firm need a support from internal infrastructure to be able to be successful in external alliance.
The best strategy usually start at home.
For example, some firms’ capability depends on organizational culture of the company.
• The level of investment on capability depends on the firm’s objective and strategic circumstances.
![Page 7: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/7.jpg)
The Arc of Alliance The Arc of Alliance StrategyStrategyIt represents the overall view of
what it takes to be able to succeed with alliances
It’s the business model of the firm
![Page 8: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/8.jpg)
The Arc of Alliance The Arc of Alliance StrategyStrategyConsists of 6 main things
◦ Alliance Design Set out the goals, structure and also partner
selection
◦ Alliance Management Make sure that the goal is match with the
managing style
◦ Alliance Constellation Selecting partner to be alliance with can effect the
major goal of alliance
◦ Alliance Capability Determine how it will tackle alliance management
◦ Business Strategy◦ Business Organization
![Page 9: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/9.jpg)
Definition of AllianceDefinition of AllianceAlliance can be used to fulfill a
broad of range of corporate goals, include gaining scale, reducing cost, accessing new skills, products, or markets, and sharing risks.
How can we know which one is suit for the company?
These agreements have 3 characteristics in common.◦two or more separate firms◦incomplete contract◦ joint decision making
![Page 10: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/10.jpg)
Mastering Alliance Mastering Alliance StrategyStrategy• Mastery comes from deep understanding, frequent practice, and some wisdom from others. • No best-practice formulas• No matter how successful a practice is in one company, it may be completely wrong for others.• The effectiveness of a management practice depends on: • Its organizational• Strategic contexts
![Page 11: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/11.jpg)
Mastering Alliance Mastering Alliance Strategy (Con’t)Strategy (Con’t)To know what strategy works for you: • Understanding the overall of what the company wants• To know what another company is doing, also knowing more about why its people is doing and what they are doing
• Knowing how to translate and adapt the foreign experience to your own company
![Page 12: Alliance Strategy By Ms.Valiaporn L.ID 4880579 Ms.PimpugC.ID 4980021 Mr.TatiyaW.ID 4980026 Ms.TarikaR.ID 4980122 Ms.Chutinan T.ID 4980682.](https://reader036.fdocuments.net/reader036/viewer/2022062805/5697c0281a28abf838cd6d20/html5/thumbnails/12.jpg)
THANK YOU FOR THANK YOU FOR YOUR ATTENTIONYOUR ATTENTION