Allen press wilbanks

4/8/2010washington, dc

allen press emerging trends

Tuesday, April 13, 2010

1. from tcp/ip to the iPad...how did we get here?


“magical, revolutionary device”Tuesday, April 13, 2010

power shifting to the user = rights shifting

to the user.

(the past)


power shifting to the user = rights shifting

to the user.

(the present)


“magical, revolutionary device”Tuesday, April 13, 2010

you won’t be allowed to turn them off.Tuesday, April 13, 2010

and don’t use it too much.Tuesday, April 13, 2010

“those are the people we will throttle and we will find them and we will charge them something else.”

- Ivan Seidenberg, Verizon CEO, 5 April 2010


2. scholarly publishing deserves the II, not the iPad.


3rd largest journal in the world.Tuesday, April 13, 2010

media company response:

protect the business model.


didn’t have a bureaucratic interest in the old business model.


3. the model of the future isn’t journal - or article - centered.


not always about “copying” or “extraction”the article is just one part of the ecosystem.


4. “inverting” the law doesn’t scale for data.


©totally unrelated to the

data revolution.Tuesday, April 13, 2010

category errors


waive all rights necessary for data extraction and re-use

no obligations (share-alike, contract) to limit downstream use

request behavior (citation) through norms


if PD isn’t possible, attribution works...


5. open revolutions start small and ugly.


5. open revolutions start small and ugly.but they tend to win over time.


(bought time warner for $160B)Tuesday, April 13, 2010

5.4M / quarter, vs 8.7M / quarter iphoneTuesday, April 13, 2010

has to start with rights.

after all, it’s your knowledge.


“technology is easy to copy. permission to connect is

almost impossible to achieve.”

- seth godin


journals have that permission to connect with their authors

and users.


journals have that permission to connect with their authors

and users.

finding a business model that monetizes it without taxing their innovation is the key.


thank you

john d. and catherine t. macarthur foundationewing marion kauffman foundation

chdi foundationomidyar network

nike, inc.best buy, inc.yahoo!, inc.

mountain equipment corporationsage bionetworks

national cancer institute / university of michigansergey brin and anne wojcicki


Allen press wilbanks

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