Allegro Marketing
21
proprietary & confidential ACCELERATING THE ADOPTION OF MOBILE DATA Allegro Product Presentation
Transcript of Allegro Marketing
pro
pri
eta
ry &
con
fid
en
tial
ACCELERATING THE ADOPTION OF MOBILE DATA
Allegro Product Presentation
ACCELERATING THE ADOPTION OF MOBILE DATA 2
proprietary & confidentialproprietary & confidential
Wireless Data Dream
ACCELERATING THE ADOPTION OF MOBILE DATA 3
proprietary & confidentialproprietary & confidential
Installed Base of Monitor and Nomadic use Devices
ADSL
8006004002000 100 300 500 700
Standard QoE ADSL
2.5G
2.75G
3G
HDSPA
ACCELERATING THE ADOPTION OF MOBILE DATA 4
proprietary & confidentialproprietary & confidential
Installed Base of Monitor and Nomadic use Devices
200
11600
1400
1200
1000
800
600
400
200
0
Millions
200
2
200
3
200
4
200
5
200
6
200
7
200
8
WAP 1.x
WAP 2.x XHTML
Handsets with WAP (total)
Notebook PCs (total)
Notebook PCsw/WLAN (total)
ACCELERATING THE ADOPTION OF MOBILE DATA 5
proprietary & confidentialproprietary & confidential
Variety of content types and devices
Department Store Branded portal
Department Store Branded portal
Open InternetOpen Internet
IntranetIntranet
Walled garden Branded Portal
Walled garden Branded Portal
ACCELERATING THE ADOPTION OF MOBILE DATA 6
proprietary & confidentialproprietary & confidential
Mobile Data User Experience
ACCELERATING THE ADOPTION OF MOBILE DATA 7
proprietary & confidentialproprietary & confidential
Multiple operators
MNVOs
Fixed line services WiFi/WiMax
Handset manufacturers
ACCELERATING THE ADOPTION OF MOBILE DATA 8
proprietary & confidentialproprietary & confidential
ACCELERATING THE ADOPTION OF MOBILE DATA 9
proprietary & confidentialproprietary & confidential
Speed is the killer application
ACCELERATING THE ADOPTION OF MOBILE DATA 10
proprietary & confidentialproprietary & confidential
Demo Flow
Hosted
Mobile Network
Flash Networks
(Amsterdam)
Public Internet
NettGain MAESTRO
Optimized
Non-Optimized
3G
ACCELERATING THE ADOPTION OF MOBILE DATA 11
proprietary & confidentialproprietary & confidential
Demo
ACCELERATING THE ADOPTION OF MOBILE DATA 12
proprietary & confidentialproprietary & confidential
All Devices, All Content
ACCELERATING THE ADOPTION OF MOBILE DATA 13
proprietary & confidentialproprietary & confidential
Speed Challenges
Protocol sideTCP transport: chatty
Not optimized for cellular networks
Application sideHTTP application: chatty
Complexity of calling an application
Content sideComposition of web pages
Inefficient object handling
Redundant content
ACCELERATING THE ADOPTION OF MOBILE DATA 14
proprietary & confidentialproprietary & confidential
Multipart: Chatty Protocols V. Multipart Gateway
Browser
WAP Server/GW
xHTM
LReq
uest
Get
Obj
. #1
Obj. #
1 Get
Obj
. #2
Obj. #
2
Get
Obj
. #3
Obj. #
3 Get
Obj
. #N
Obj. #
NChatty Protocols
Multipart Gateway
Browser
WAP Server/GW
Multip
art P
age
Request
T0
T0
ACCELERATING THE ADOPTION OF MOBILE DATA 15
proprietary & confidentialproprietary & confidential
Acceleration Factors
Orange SFR Vodafone T-Mobile Vivo
ACCELERATING THE ADOPTION OF MOBILE DATA 16
proprietary & confidentialproprietary & confidential
NettGain
Mobile Carrier
Public Sites
Exchange ServerIntranet
VideoGames
Content Providers
Internet
Enterprise
2.5G – 3G -WLAN File Server
NettGain™ - Maximising Profitability
ACCELERATING THE ADOPTION OF MOBILE DATA 17
proprietary & confidentialproprietary & confidential
Benefits
Increased data usage
Improved user satisfaction
Enhanced network utilization
Enabling of new business models, such as ISP over cellular
ACCELERATING THE ADOPTION OF MOBILE DATA 18
proprietary & confidentialproprietary & confidential
Additional Features
Accelerated browsing and email access
Session continuity
Consistent user experience
User configuration of quality vs. speed
Header enrichment
Transparency to billing systems
ACCELERATING THE ADOPTION OF MOBILE DATA 19
proprietary & confidentialproprietary & confidential
Flash Networks
CZ
NL IL
DE AT
SK
IT
UK
ACCELERATING THE ADOPTION OF MOBILE DATA 20
proprietary & confidentialproprietary & confidential
Leaders in customer responsiveness
Professional Partnership
pro
pri
eta
ry &
con
fid
en
tial
ACCELERATING THE ADOPTION OF MOBILE DATA
Thank You
