BRINGING TOGETHER FRESH MINDS.

© ALLCOM

7

TODAY,YOU DON’T NEED TO BETHE BIGGEST.JUST THE BRIGHTEST.

BIG? BIGGER? BIGGEST?

Is that what it takes to succeed today? Not necessarily.

Just ask the countless number of big companies that are struggling to stay afloat during a time when customers–and profits are harder to come by. Of course, while many companies are losing ground others are gaining. What separates the two? Companies on the upswing know how to capture new customers and keep existing ones buying. Even when times are tough.

WHO WE ARE:A CONSORTIUM OF CREATIVE MINDS.

An idea can turn to dust or magic depending on the talent that rubs against it. Fresh, objective minds can make a difference. That’s what Allcom is all about. We are a unique consortium of eminent, strategic planning, award-winning marketing and advertising creative groups located throughout the U.S. We are not an agency and never will be. During our more than 35 years in business, we’ve helped some of the most well known brands succeed where it counts: In the marketplace.

WHAT WE DO. We are strategists in marketing and advertising. We build a company’s image and its brands, position and reposition its products and services in the marketplace. We offer more capabilities at the highest level of award-winning creativity that others cannot and do not deliver. We serve a roster of the most distinguished clients in industries of every kind.

WHAT WE OFFER.AdvertisingStrategic PlanningBrand-Building Logo DesignDirect MarketingInteractiveCorporate IdentityGraphic Design Sales Promotion Product DesignPackage DesignInterior DesignIndustrial DesignEnvironmental DesignExhibitsMarket Research

WHO WE DO IT FOR. Our roster includes consumer, industrial and corporate clients. What does this diverse group have in common? They all understand that the tried-and-true won’t cut it in today’s marketplace. They recognize the need to bring fresh minds and new ways of thinking to the table. Among the clients we’ve worked with:

A&PAT&TAetnaAmerican National InsuranceAmocoAmSouth BancorporationArkansas Louisiana GasBan-LonBinney & Smith CrayolaCampbell’s SoupChemical BankChesebrough-PondsCoca-ColaConAgra FoodsContinental InsuranceEastman KodakExxon/MobilFisher-Price ToysFluor CorporationFormicaFrigidaireGeneral MillsGold’s HorseradishHewlett-PackardHormel Foods

J&B ScotchJifoam Oven CleanerIntelLeroux LiqueursLever BrothersMagma CopperMcCall’sMcDonnell DouglasMrs. Smith’s Frozen PiesNewmont MiningNew York LifeNew York Stock ExchangeNorton SimonOlinPepsiPitney BowesRCASergeant’s Pet CareSherwin-Williams PaintStandard BrandsSunbeam ShaversToledo ScalesWal-MartWhirlpoolWoman’s Day

WE’VE EARNEDTHE RESPECT OFTHE MARKETING ANDADVERTISING INDUSTRY.

As a result of the work we have done for our clients, our President, Nat Danar has addressed members of the American Advertising Federation (AAF) and the American Marketing Association (AMA). Nat has also given lectures to Advertising Agency Networks, Sales and Marketing Executives Clubs, Universities and other groups.

OUR WORK. The marketing and advertising campaigns we’ve created span a diverse range of media and cut across an array of clients. We’ve selected a few campaigns we developed as representative samples. We can also provide you with samples of our work in areas ranging from interactive to outdoor, from direct marketing to television.

SO WHY HAVEN’T YOUHEARD OF US?

After an award-winning career as a Creative Director for major ad agencies, our President, Nat Danar, identified the need for an objective, problem-solving think-tank for agencies. Nat established a business that was “The Agency’s Agency.” As creative advertising consultants, working with the best in the business, he created imaginative campaigns for ad agencies when their wells ran dry. Allcom was a natural evolution of our efforts. Today, we work directly with clients who understand the need for new approaches to marketing and advertising. Like you.

WHAT’S NEXT?

Ask for our Profile on Allcom. Ask for our Platform of Information for Marketing and Advertising. Ask for other examples of our creative work in any area that you may be responsible for. You can even ask for a free critique of your advertising.

CALL NAT DANAR AT ALLCOM: 914 725-5499 TODAY.

Positioned the product as unique. While retaining current users and gaining new users, this campaign moved J&B from No. 2 to No. 1 nationally.

J&B SCOTCH

THE OTHERSARE NOT J&B

If you have become accustomed to the rare perfection of J&B Scotch Whisky, shift to another brand for one drink. You will remind yourself

of what you discovered in the first sip of J&B you experienced. The others are not J&B.

THE OTHERS ARE NOT J&B.

Some People say there’s music in a glass of J&B

Is this an echo of that pretty prima donna who broke our founders heart? putpatue lore dio cor inibh nosto ex elisl ut ute magnam eugait autet prat inibh exerat. Orpero euissequat nim nostismod dolorpero do cortie tat.Ciduisis acip elessit ad eros aut veliquip eu facillutpat, si.

J&B is what 84 other scotch whiskies are trying hard to be.

Made people aware that this was the 20th largest insurance company.

AMERICAN NATIONAL INSURANCE

When American National first started out 75 years ago.we never intended to remainanonymous. We just intendedto get big. We figured if we got big,getting known would take care of itself. Unfortunately, we werewrong. Sure. we got bigger. We’renow the 20th largest insurancecompany in the country.Which might not seem sogigantic until you realize we’re20 out of 1800. What’s more. we’ve got branches in 49 out of 50 statesand our sales total $12 billiondollars. But with all those branches

and all those billions, nobody’s heard of us. Well, almost nobody.The actual number accourding toGallup is slightly less than oneperson in ten. Which didn’texactly overwhelm the boys inthe front office. So from now on we’re goingto try to make up for lost time.We’re going to do our best tospread out name around a little. No high pressure sales pitches.No foot-in-the-door tactics. Justour name. American National Insurance American National Insurance American National Insurance Thats’ all. After all. we maybe big. But that’s no reason tostart getting pushy about it.

In1904, we were a small anonymousinsurance company.

Today, we’re a giant anonymousinsurance company.

AMERICAN NATIONAL INSURANCEWe want people to know

who we are.

When American National first started out 75 years ago.we never intended to remainanonymous. We just intendedto get big. We figured if we got big,getting known would take care of itself. Unfortunately, we werewrong. Sure. we got bigger. We’renow the 20th largest insurancecompany in the country.Which might not seem sogigantic until you realize we’re20 out of 1800. What’s more. we’ve got branches in 49 out of 50 statesand our sales total 12 billiondollars. But with all those branches

and all those billions, nobody’s heard of us. Well, almost nobody.The actual number accourding toGallup is slightly less than oneperson in ten. Which didn’texactly overwhelm the boys inthe front office. So from now on we’re goingto try to make up for lost time.We’re going to do our best tospread out name around a little. No high pressure sales pitches.No foot-in-the-door tactics. Justour name. American National Insurance American National Insurance American National Insurance Thats’ all. After all. we maybe big. But that’s no reason tostart getting pushy about it.

AMERICAN NATIONAL INSURANCEWe want people to know

who we are.

Most insurance companies try to sell you insurance.

We’d be happy if you justLearned our name.

When American National first started out 75 years ago.we never intended to remainanonymous. We just intendedto get big. We figured if we got big,getting known would take care of itself. Unfortunately, we werewrong. Sure. we got bigger. We’renow the 20th largest insurancecompany in the country.Which might not seem sogigantic until you realize we’re20 out of 1800. What’s more. we’ve got branches in 49 out of 50 statesand our sales total 12 billiondollars. But with all those branches

and all those billions, nobody’s heard of us. Well, almost nobody.The actual number accourding toGallup is slightly less than oneperson in ten. Which didn’texactly overwhelm the boys inthe front office. So from now on we’re goingto try to make up for lost time.We’re going to do our best tospread out name around a little. No high pressure sales pitches.No foot-in-the-door tactics. Justour name. American National Insurance American National Insurance American National Insurance Thats’ all. After all. we maybe big. But that’s no reason tostart getting pushy about it.

How would you like to do a $12 billioncorporation a small favor.

AMERICAN NATIONAL INSURANCEWe want people to know

who we are.

When American National first started out 75 years ago.we never intended to remainanonymous. We just intendedto get big. We figured if we got big,getting known would take care of itself. Unfortunately, we werewrong. Sure. we got bigger. We’renow the 20th largest insurancecompany in the country.Which might not seem sogigantic until you realize we’re20 out of 1800. What’s more. we’ve got branches in 49 out of 50 statesand our sales total 12 billiondollars. But with all those branches

and all those billions, nobody’s heard of us. Well, almost nobody.The actual number accourding toGallup is slightly less than oneperson in ten. Which didn’texactly overwhelm the boys inthe front office. So from now on we’re goingto try to make up for lost time.We’re going to do our best tospread out name around a little. No high pressure sales pitches.No foot-in-the-door tactics. Justour name. American National Insurance American National Insurance American National Insurance Thats’ all. After all. we maybe big. But that’s no reason tostart getting pushy about it.

Get rich slowly.

AMERICAN NATIONAL INSURANCEWe want people to know

who we are.

When American National first started out 75 years ago.we never intended to remainanonymous. We just intendedto get big. We figured if we got big,getting known would take care of itself. Unfortunately, we werewrong. Sure. we got bigger. We’renow the 20th largest insurancecompany in the country.Which might not seem sogigantic until you realize we’re20 out of 1800. What’s more. we’ve got branches in 49 out of 50 statesand our sales total 12 billiondollars. But with all those branches

and all those billions, nobody’s heard of us. Well, almost nobody.The actual number accourding toGallup is slightly less than oneperson in ten. Which didn’texactly overwhelm the boys inthe front office. So from now on we’re goingto try to make up for lost time.We’re going to do our best tospread out name around a little. No high pressure sales pitches.No foot-in-the-door tactics. Justour name. American National Insurance American National Insurance American National Insurance Thats’ all. After all. we maybe big. But that’s no reason tostart getting pushy about it.

If you think it costs money to live,wait till you die.

AMERICAN NATIONAL INSURANCEWe want people to know

who we are.

National campaign to position Chemical, the sixth largest bank in the country, “as a good, big bank.”

CHEMICAL BANK

A BANKIS A

LITTLE BOY’S FUTURE.

One of the blessings of being a banker is the opportunity to help young people. There is, for example, a young man who is heir to a trust placed with us years ago. Theoretically, our responsibility to him could be limited to a judicious management of the assets placed with us. But in practice, no. For we believe that our far greater reponsibility, is to help him understand the financial problems he will assume on his own, a dozen years from now. Thus, his trust officer sits down with the young man for periodic instruction. He’s opened a small savings account and is managing it nicely. Last week he withdrew $6.13 for a new rocket launcher. Not every trust account at Chemical involves a little boys future. But by and large you’ll find that we use a little more imagination, a little more skill, a little more ingenuity in the handling of your financial affairs. Chemical Bank is proud to be known as a good bank and a big bank. We are proudest when you placeyour trust with us.

CHEMICALBANK

A BANK IS A WATCHDOG. Better call in Chemical Bank, withover 100 offices in New York City, and more than 50,000 correspondent banks and branches throughout the free world. A good, big bank.Yet never too big to hover over amodest personal trust fund as thoughit were a multi-million-dollar investment. Interested in more facts?Dial 1-800-777-1234. Sure, today.things happen quicklywhen you do.

Alertness. Preparedness.Two qualities by which a man judgeshis associates, his suppliers, and his bank.In a bank. alertness means an uncannysensitivity to economic trends and marketconditions at home and abroad, howeverthey affect you. Preparedness means a split-secondability to act in your interest wheneverand wherever these things change. Today, you want these qualities tobe razor-keen. CHEMICAL

BANK

Fashion campaign which increased customer awareness and brought more knitters into the Ban-Lon program.BAN-LON

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and the

Ban-Lon®

name

There’s nothing better in a sweater than you

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There’snothing betterin a sportshirtor sweaterthan you and theBan-Lon® name

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There’s nothing better in a sweater than you and the Ban-Lon® name.Ex eu faccum quisit nos euis ex euis auguero endre velit adion exerat. Ut ad dolore consed ming enit laorem eugiamet, conum adigna accummo doloreratio odolobore dignis doleniamet adiam vulputpatue dolore dio cor

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and the Ban-Lon® nameUt ad dolore consed ming enit laorem eugiamet, conum adigna

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vullaorem zzrit praesectem iliquisim. Ut ad dolore consed ming enit laorem eugiamet, conum adigna accummo doloreratio odolobore dignis dolenmet adiam vulputpatue dolore dio cor inibh et nosto ex elisl ut ute magna feum do eugait autet prat inibh exerat. Orpero euissequat nim nostismod dolo pero do cortie tat.Ciduisis acip elessit ad eros aliquatuer si tiewisim

There’snothing betterin a sweater

than you

It roarsLikea mouse.

Frigidaire

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Hearing Aid for a hot day.

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Ads dramatized Frigidaire’s key difference: peace and quiet. Frigidaire models not only cool, they do so without creating the noise common to most window air conditioners..

FRIGDAIRE AIR CONDITIONERS

Comfort

Subway poster and ad campaign for the leading horseradish manufacturer in New York.

GOLD’S HORSERADISH

Have yourselfa good cry.

More horse-power.

Know what people saywhen something’s really great?

Good as Gold.It makes us proud.

An unknown company, this national campaign created a call name for the product and became a threat to the giants.

JIFOAM OVEN CLEANER

The giantcompaniescan afford tomake a goodoven cleaner.

We hadto make agreat one.

When you’re just a young company in Wellesley Hills, Mass.,up against giants of industry, you’d better be making

the best product there is. That’s Jifoam.Jifoam is a special. It makes the hardest burnt on

grease and grime come unstuck. We call it “Jifoam” becauseit foams away oven soil in just 5 minutes. And it is the

only oven cleaner with a catalyst to make it workfaster and more effectively.

Jifoam is the original warm oven formula that uses thenatural heat of your oven. This warm-oven formula is the

one most often copied. But nobody, not even the giantsmake a better oven cleaner than Jifoam.

Jifoam leaves your oven penny-bright, quicker and easier than you would have believed possible. So, if

you’ve been looking for the best oven cleaner, andhaven’t found it, you must try Jifoam. And see why

the giants keep an eye on Wellesley Hills.

Jifoam Spray Oven Cleaner

We know you will because thousands of womenjust like you tell us Jifoam is the best oven cleanerthey’ve ever tried, and they’ve tried them all. How is it possible for a little company to make aproduct better than all the giants can? Simple. We had to. We couldn't afford to make another “me too” product. We had to make one that was so superior itwould be an instant success. Jifoam was an instant success for two reasons:First, it is the original warm oven cleaner that uses thenatural heat of your over. Most of the giants have sincecopied that. The second reason is that Jifoam is the onlyoven cleaner with a special ingredient to make it work,our big secret. Jifoam leaves your oven penny bright, quicker andeasier than anything you’ve ever tried before. It actuallyfoams the grease right up off the oven surfaces. You caneven wipe it away with a paper towel or sponge. It’sthat easy. Try it and you’ll be a believer for life.

Who would ever believea little company inWellesley Hills, Mass.could make abetter oven cleanerthan the giants?

Jifoam Spray Oven Cleaner

You will.

Jifoam Spray Oven Cleaner

For the womanwho wants

an oven cleanerthat really

“Takes the gloves off”

Meet Jifoam. The one with the bare-knucklepunch. It socks into the toughest, crustiestburned-on dirt and knocks the fight right out ofit. Foams it limp.

Where you used to need muscle-power—Jifoam substitutes science. It combines with yourovens’s own natural heat to sweat the starch outof stubborn grime and baked-in gunk.

So, before your next bout with a messy oven,have Jifoam in your corner. Spray it on and in five minutes flat you can wipe out that dirt with a damp cloth or sponge. (Notice we said: “wipe out”, not scrape or claw or scratch.)

About that question in the back of your mind“Do you have to wear rubber gloves when you use oven cleaners?” Not with Jifoam, you don’t. Butif it makes you more secure to wear them, don’t let us stand in your way. Jifoam will do the job just the same.

For the womanwho thinks she needs

a new oven:

Give the old oven one last chance. If itsmokes or heats unevenly, or just plain looksbad, could be that a good cleaning will setit back to rights. Try Jifoam. It cleans the oldest, dirtiestovens so well they seem almost new. Jifoamsprays on, uses the oven’s own natural heatto dissolve burned on grime and grease. Fiveminutes later the oven comes clean with a wipe of a damp cloth or sponge. If the oven still gives you trouble after that, get rid of it. Get a new oven and getsome Jifoam to keep it new looking longer.It works where other cleaners won’t.

Jifoam Spray Oven Cleaner

A product is no bargain unless it does the job. That’s why Jifoam is made to be, first and foremost, a better oven cleaner than the rest.

A little company like ours can hold its own only by making a product that is outstanding. Others may sell for less, and some do. But when it comes to cleaning an oven,we know you want something that will do the job effectively. And the quicker the better.

Actually, one application of Jifoam costsamazingly little, especially when measured in the results it gets for you. Ounce for ounce, Jifoam cleans your oven quicker and better than anything you’ve ever tried before.

In 5 minutes flat, Jifoam unsticks that burned-on grease and grime so you can wipe (yes, wipe) it away with a damp cloth or spongeor paper towel. Jifoam sprays on evenly. Uses your oven’s natural heat to help it work. No mess. No fuss. No rubber gloves.

If you’ve tried other cleaners and been disappointed, you may find it hard to believethere is one that more than lives up to its claims,Jifoam does. Take less out of you, and your pocketbook. But most important, Jifoam really does the job. And that’s what makes it a good buy.

For the Woman whoknows the differencebetween a good buyand a bad bargain:

Jifoam Spray Oven Cleaner

The oven cleanerfor women who should

clean their ovensmore often

than they do.

Jifoam Spray Oven Cleaner

You probably checked off “modern.” That’shuman nature. The thought of being old-fashioned,unsientific or destructive is hard to swallow.

Besides, you aren’t.You wounldn’t dream of smelling up the

kitchen. That’s old-fashioned. Or take more time and elbow grease than necessary. That’s unscientific. Or scratch the finish. Nooo. That’s downright destructive.

And you’re modern. It’s the first oven cleaner of its kind. And it’s

design for a warm oven. Merely preheat to 200˚. Spray on Jifoam Then wipe with a damp cloth or sponge. That’s it. You’ll have a Jifoam clean oven. Which is a lot cleaner than (that’s because Jifoam contains an exclusive formula which other companies cleaners don’t have!) It gets that baked-on grease off quickly and effortlessly.

So how come you don’t use a modern spray-type oven cleaner like Jifoam?.

Do you Leroux?

The best people do

Like every pleasant, civilized customthat has come down through the years, that ofenjoying Leroux means different thingsto different people.

To some, it is the true mint greenness ofLeroux Creme de Menthe over crushed iceat the end of an evening.

While others, the delicate orange flavor ofLeroux Triple Sec after dinner.

Still others prefer the incomparably richCreme de Cacao in an Alexander, a Grasshopper or alone, neat.

How ever the spirit moves you - or whenever - Leroux is a gracious thing to do.

To build an image for Leroux, this campaign made a virtue of its difficult to pronounce name with “Do You Leroux?” Ads encouraged an upscale audience to ask for the brand by name.

LEROUX LIQUEURS

Do you Leroux?

The best people do

Like every pleasant, civilized customthat has come down through the years,that of enjoying Leroux means differentholding text to see how the ad might look when printed.

Do you Leroux?

The best people do

Like every pleasant, civilized customthat has come down through the years,that of enjoying Leroux means differentholding text to see how the ad might look when printed.

Do you Leroux?

The best people do

Like every pleasant, civilized customthat has come down through the years, that ofenjoying Leroux means different thingsto different people.

To some, it is the true mint greenness ofLeroux Creme de Menthe over crushed iceat the end of an evening.

While others, the delicate orange flavor ofLeroux Triple Sec after dinner.

Still others prefer the incomparably richCreme de Cacao in an Alexander, a Grasshopper or alone, neat.

How ever the spirit moves you - or whenever - Leroux is a gracious thing to do.

Quality of product, its benefits and thecompany’s approach to service positioned Magma as a leader in its industry. It brought them from 3rd to No. 2 position.

MAGMA COPPER

WE WON’T LOVE YOU AND LEAVE YOU

MAGMA.THE COPPER OF COPPERS.

At Magma, we take as much pride in our service as we do in our copper. All our sales people are knowledgeable. Attentive to detail and make themselves fully aware of your special needs.Needless to say, we won't abandon you as soon as we get your order.We service you before, during and after each sale. Perhaps our sales people are so outstanding because they believe in their product. �ey know that no one produces �ner copper than Magma.And that as a fully intergrated producer, we maintain standards of excellence that far exceed the norm of the industry.Which in the long run means fewer product problems for you and for them. You'll have fewer breaks with Magma rod. As little as 1 break per 4 million feet. Your dies will last longer. And you'll use less energy to draw Magma rod because of its superior surface quality. Our sales people also know that they can �ll any order you give them. Because Magma is a subsidary of Newmont Mining and we have access to unlimited copper reserves. If you'd like to judge the quality of our copper rods, cathodes and bars for yourself please call Lou Cassara, our Vice-President of Sales at (212)753-4800. It could be the start of a beautiful friendship.

As little as 1 breakper 4,ooo,ooo feet!

At Magma, we take as much pride in our service as we do in our copper. All our sales people are knowledgeable. Attentive to detail and make themselves fully aware of your special needs.Needless to say, we won't abandon you as soon as we get your order.We service you before, during and after each sale. Perhaps our sales people are so outstanding because they believe in their product. �ey know that no one produces �ner copper than Magma.And that as a fully intergrated producer, we maintain standards of excellence that far exceed the norm of the industry.Which in the long run means fewer product problems for you and for them. You'll have fewer breaks with Magma rod. As little as 1 break per 4 million feet. Your dies will last longer. And you'll use less energy to draw Magma rod because of its superior surface quality. Our sales people also know that they can �ll any order you give them. Because Magma is a subsidary of Newmont Mining and we have access to unlimited copper reserves. If you'd like to judge the quality of our copper rods, cathodes and bars for yourself please call Lou Cassara, our Vice-President of Sales at (212)753-4800. It could be the start of a beautiful friendship.

MAGMA.THE COPPER OF COPPERS.

At Magma, we produce only one grade of copper. �e best. As a fully integrated producer, we control every step of the production process, So we can maintain the highest standards possible.We inspect each and every coil we produce.When it comes to quality, the decision of the quality control inspector is �nal. �at’s the kind of dedication to quality you can expect in every Magma rod, cathode and Magbar we produce. If you’d like to know more, please call Louis Cassara, our Vice-President, Sales at 800-221-4727 toll free. He’s our salesman of salesmen.

THE COPPER OF COPPERS.

MAGMA.THE COPPER OF COPPERS.

Television and print campaign that cracked the tough New York market. An almost unheard of accomplishment against the giants by an unheard of company.

MRS. SMITH’S FROZEN PIES

Some folks saythe crust alone is worth the price.

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This was the subbornest womanin all Pottstown, Pa.

But she could bake pies!

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This multi-media campaign (TV, ad, poster, promotion) introduced RCA’s Big Color TV and achieved record sales. The stopper ballet photo and array of colors captured the quality of RCA.

RCA

SUNBEAM SHAVERS A true head-to-head comparison put Sunbeam in its best light. The campaign provided tangible proof of why Sunbeam delivers a closer, cleaner shave than the competition.

A man’s face is his fortune. Stop spoiling yours.

The Sunbeam Fastback Electric Shaver

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The Sunbeam FastbackElectric Shaver

“They may out-gimmick us, but they’ll never out-shave us.”

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Every hairgets its own shave

The best way to shaveyour beard

is one hair at a time.

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The Sunbeam Fastback Electric Shaver

One of the most successful publishing campaigns. Fifty best ads of the year.WOMEN’S DAY

MAGAZINE

More women go out and buy Woman’s Day than any other magazine in the world.

womengo

outand

buyWoman’s Day

thanany other magazine

in the world

More

Morewomen go out and buy Woman’s Day

than any other magazine in the world.

More women go out and buy Woman’s Day

than any other magazine in the world.

Campaign that repositioned McCall’s and introduced a redesigned look with engaging ads and posters. A fresh face on the scene provided the illustrations: Andy Warhol did the drawings, which represent some of his early work.

McCALL’S MAGAZINE

Now meet the new fresh-Blooming McCall’s

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All dressed up and going places!

New flavor to an old favorite

914-725-5499

127 Garth RoadScarsdale, NY 10583

© ALLCOM

allcomgroup@gmail.com