Allan Gray Graduate Programme Case Study By Student Village
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ALLAN GRAY GRADUATE CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2015 A case study by Student Village 2015
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Transcript of Allan Gray Graduate Programme Case Study By Student Village
ALLAN GRAY GRADUATE CAMPAIGNA CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
STUDENT VILLAGE WAS
APPROACHED TO ASSIST
IN CREATING A BUZZ
AROUND ALLAN GRAY’S
GRADUATE PROGRAMME
ON CAMPUSES AROUND
THE COUNTRY, WITH
QUICK TURNAROUND,
DELIVERING THE BEST
RESULTS FOR THE
BRAND.
THE APPROACH
A case study by Student Village 2015
ALLAN GRAY WANTED STUDENT VILLAGE TO…
ATTRACT TOP TALENT FROM THE STUDENT MARKET TO THE GRADUATE PROGRAMME
INFORM GRADUATES ABOUT THE 2016 GRADUATE PROGRAMME
EXPOSE POTENTIAL GRADUATES TO THE BRAND
A case study by Student Village 2015
MANUFACTURE AND PLACE MARKETING COLLATERAL IN HIGH ENGAGEMENT AREAS ON
CAMPUS
CAMPUSES TARGETED:
POSTERS DISTRIBUTED AT THREE
CAMPUSES:
• RHODES
• UKZN HOWARD
• NWU POTCHEFSTROOM
ILLUMINATED NOTICE BOARDS AT SIX
CAMPUSES:
• NMMU
• UJ
• WITS
• TUKS
• UCT
• STELLENBOSCH
THE RADIO CAMPAIGN RAN ACROSS SIX
CAMPUSES:
• NMMU
• UJ
• WITS
• TUKS
• UCT
• UKZN
STUDENT VILLAGE IDENTIFIED ALL
THE PROMINENT STUDENT HOT
SPOTS TO TARGET THE CORRECT
MARKET WITH THE CAMPAIGN
TOOLS USED:
• POSTERS • ILLUMINATED NOTICE
BOARDS • CAMPUS RADIO
CAMPAIGN
CONCEPT AND APPLICATION
A case study by Student Village 2015
FOR THE RADIO CAMPAIGN,
STUDENT VILLAGE USED THEIR
EXISTING CAMPUS RADIO
RELATIONS TO RESERVE THE BEST
SLOTS AT THE MOST FAVOURABLE
RATES. THIS INCLUDED GENERIC
ADVERTS AND BESPOKE SPOTS
TAILORED TO EACH RADIO DJ.
STUDENT VILLAGE USED THEIR
CAMPUS RELATIONS TO
POSITIONING ALLAN GRAY’S
MARKETING COLLATERAL TO GAIN
MAXIMUM TRACTION
STUDENTS
BENEFITTED FROM
BEING EXPOSED
TO A GREAT
OPPORTUNITY,
GRABBING
ATTENTION IN
PROMINENT
TRAFFIC AREAS
ALLAN GRAY WAS
ABLE TO REACH
THEIR OBJECTIVES
THANKS TO THE
GREAT
RELATIONSHIPS
STUDENT VILLAGE
HAS ACROSS
CAMPUSES
RESULTS
POSTERS WERE
DISTRIBUTED AND
PLACED IN KEY
TRAFFIC AREAS AT
EACH OF THE
CAMPUSES,
GAINING ALLAN
GRAY KEY
ENGAGEMENTS
A case study by Student Village 2015
STUDENT VILLAGE
EXECUTED THE
CAMPAIGN WHICH
REQUIRED NEAR
IMMEDIATE TURN
AROUND TIME.
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ [email protected]
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2015
