1. ALL YOU NEED TO KNOW ABOUT MAKING A VIDEO FOR YOUR STARTUP presents a workshop by 2. LETS TALK ABOUT US MIREK HAMET Co-Founder at Niveau2 BEN SOUSSAN Co-Founder at Niveau2 NIVEAU2 Montreal-based video production house that specialises in promotional content for brands www.niveau2.tv 3. What is a video? Motion pictures (24fps or 30fps) + sound Narrative filmmaking (fiction) non-narrative: documentary & experimental 4. What is a video? Techniques: - Animation, live action and compositing 5. EXAMPLE OF POPULAR COMPOSITING TECHNIQUES USED IN STARTUP VIDEOS 6. What is a video? So what is the goal of your video? To encode your story with the best medium. 7. Whats a good story? an account of imaginary or real people and events told for entertainment What makes a good story? - RELATABLE - REMARKABLE - AUTHENTIC 8. The PROCESS STEP 1: PITCHING PHASE STEP 2: DEVELOPPEMENT STEP 3: PRE-PRODUCTION STEP 4: PRODUCTION STEP 5: POST-PRODUCTION STEP 6: DISTRIBUTION STEP 7: ???? STEP 8: PROFIT!!!! 9. STEP 1 : PITCHING PHASE Whats your story? Tell us more about your story!! The CLIENT BRIEF The PROPOSAL The QUOTE $$$ 10. 1. Whats your story? (who are you? what brought you here?) 2. Who is your target customer? (who are we talking to? the most detailled but generic profile) 3. Whats their problem? (in what state is your target customer right now ? what are his struggles? ) 4. What is the solution you offer? (describe your product and/or service and how it will solve these problems ) 5. Why is your solution the best solution? ( whats your edge; what makes you remarkable) 6. Whats your vision? (whats your companies philosophy? how do you see the future of your company?) The 6 Questions( AKA the N2-6Q, trademark pending) 11. HOW MUCH DOES IT COST? 12. STEP 2 : DEVELOPPEMENT 13. SCRIPT EXCERPT 14. BUDGET EXAMPLE 15. STEP 3: PREPRODUCTION 16. STORY-BOARD EXCERPT 17. STEP 4: PRODUCTION 18. FRAMING PROTIPS 19. LIGHTING PROTIPS Always take a picture of your future location before deciding to shoot in it! The sun is the most powerfull light source - look out for windows. But be carefull when mixing daylight and tungsten lighting. Office neons makes you look like a zombie. Three-point lighting if you can or if the room is already filled with lights... Backlight your subjects and use the most amount of light sources possible to create contrast. Find the best spot for you actor to stand in. 20. DONT FORGET WHITE BALANCE!! 21. STEP 5: POST-PRODUCTION 22. STEP 5: DISTRIBUTION 23. STEP 6: ???? Ask away. 24. STEP 7: PROFIT