All together process
Transcript of All together process
PROMOTIONAL PAGE PROCESS
Rochelle Fergus- Dormer, Sonia Ahmed
Chloe Myles & Kelsea Young
FLATPLAN ;
PROMOTIONAL
LEAFLET
We generated the flat plan from ideas
we wished to include in our video. We
drew the image of four of us standing as
this emphasised the notion to looking in
our video, highlighting all body parts.
However a variety of shots were taken
in plenty of poses enabling us to
compare each pose and shot.
As a group we organised what we were
going to wear and included this in the
flat plan as all of our garments were
different contributing to the portrayal of
a clubbing scene.
EXAMPLES AND
INSPIRATION
Above are some pictures that we
used to analyse poses, which we could mirror and
develop for our poster. We only looked at group images to examine
the ways that each position works around and compliments each other.
The shots above show two of the
images that we eliminated although
the poses were good and helped to
highlight our attire. The image above
was not a long shot which we had
hoped for, especially because of the
notion to looking and the one to the left
shows one member of the group not
prepared for the shot.
The two to the left were
additionally good shots but the first
image again shows one of us
unprepared for the photograph,
nevertheless the poses in both are
good. The photo on the bottom
exhibits a good pose and was a
possible picture that could be used
but preferably we wanted all
members standing, drawing
attention to our legs as well as
other body parts that are known as
feminine assets. It soon became
apparent that the only way to get
the image we wanted was to
construct it ourselves, which we
done by cutting individuals out of
pictures where they presented
poses that reflected our flat plans
and out them together.
To find fonts similar to those used on the flat plan we searched through font
websites such as ‘dafont.com’ and ‘font 101’
ABODE was found for the
name if the group and has
curved letters reinforcing
femininity as well as it’s
reflection of dance music itself
as it is about letting go and
feeling the rhythm.
CAC PINAFORE was utilised
for the title of the single being
advertised: Your love. As a group we
thought this was the best as we
thought it resembled flirtatious writing
from a diary or letter and so stresses
the element of love and thoughts.
As you can see there is a sketch of
lips present on the flat plan
attached to the name of the
group, which we wanted to keep.
Once more we used
font websites to find
this and found a
range on
‘dafont.com’ under
the name of ‘KR
Lippy’. We wanted to
keep this as a logo
as it emphasises the
feminine asset. We
opted for the 9th kiss
across the line at the
top as it looked more
realistic.
As you can see the green screen that we had used was reflected
and attached to plenty of shots when we attempted to cut them
out and so took extra precautions to erase and mend these to
present our magazine promotion professionally.
We continued to do this zooming in on every image to ensure the best quality of each photo regardless of what image we eventually decided to use.
Here you can
see the clone
tool being
applied to the
females dress in
the middle,
which involves
placing or
adding
something from
one part of an
image to the
other, covering
any of the back
drop that was
reflected upon
clothing and
replacing
anything that
was accidentally
cut out.
Here are is a sample of the images that are a
lot smoother and professionally cut out due to
processes used on Photoshop such as
cloning, magic wand and magnetic lasso. As
you can see we cut out many pictures
individually but also as a group so we ended up
with a wide range of images to choose from.
Below is the gradual assembly of one group image using individual shots. On the photo shoot we
varied the lights and angles that leaves us with the contrast of lighting on a few of the
pictures, so knew that we may be faced with editing certain images and overcome this problem
with adjustments of brightness, contrast, saturation and hue in order to make the images that we
put together blend in.
Below are two of the final three pictures that we were contemplating on using.
The lighting on each individual in the same image appears the same due to our
adjustments, however we opted to use another that approximated our flat plan.
The picture present is the image we
decided to use on our poster as it
definitely reflects the image displayed
on our flat plan, plus emphasises
femininity as the assets of the legs
are exhibited, as well as the female
figure with all members of the group
in a unique pose. This symbolises the
notion to looking present in the video,
enticing reader/audience to view or
buy the single, which is the primary
aim for the poster. All four are making
intense eye contact with the
audience/reader that we thought was
necessary considering the posters
intention is to sell the single to the
audience. This makes them take
interest and acts as an attraction.
When inserting and constructing the
poster on In design using the same
image it came to our attention that the
quality of the picture did not appear to
its highest standard. Although we were
willing to use this image and work with
what we had, we continued to research
ways to improve this and settled on
using the effect called ‘Poster Edges’.
The reasons for this effect is because it
makes the image seem as if it is
artistically artificial and has been
created, portraying ourselves in the
way others of the opposites sex look
upon females and as if the image has
been created according to their
pleasures and stereotypes. This effect
also sharpens certain parts of the
image and places a border around
each individual bringing the figure to
light.
We were unsure of a
background to apply
to the poster and so
each created one with
its own aspect. The
circular background to
the right represents
the narrative of the
video and the fact that
she keeps on going
round in circles as
when she thinks she
is over her previous
relationship and has
moved on, she
manages to end up in
the same predicament
that she started in.
The heart designed
background (far left)
illustrates the aspect
of love and passion
within the song and
the video.
Another proposed background involved the names of the group placed as a background
diagonally across the page in a few different colours. This inevitably informs the reader
of the name of the group and gives the correct impression that the video and narrative is
mainly from her point of view and the situation involved is around all the time.
The fourth designed background consisted of the image being outlined by plenty of
colours from only two colours (bottom left) to a lot (on the right) and eventually to a full
page. This particular background filler additionally outlined the figure and makes the
poster eye-catching.
This background
was created by
highlighting the
outline of the
females, then
, edit; stroke. This
causes the stroke
box to appear
allowing
alterations of the
colour, width and
position of the
stroke. We
placed the stroke
on the outside of
the figure and
continuously
changed the
colour of each
stroke, then
repeated the order
of the colours
several times
while keeping the
width the same as
you can see to the
left.
The backgrounds
created, all have
certain colours and
so, we filled a lot of
the text with different
colours, ensuring that
we had a wide range
to choose from for
them to stand out on
the poster and attract
readers, fulfilling its
purpose.
Below is the development of two of the four backgrounds that we chose to continue constructing.
We eliminated the others as although they are although they were colourful and especially eye-
catching as the poster should be, they lacked a particular vibe that the ones below occupy and
additionally portray a club scene, reflecting the genre and narrative of the video.
To build upon the backgrounds further we utilised effects to contribute to the professionalism of the poster.
Below is the progression of one of the backgrounds by placing the same effects upon each diagonal name
on the page, to make them stand out further. The drop shadow, outer glow and bevel and emboss effects
were usefully applied, and produced the effect we wanted to generate after adjusting the mode and
opacity ensuring that the effects compliment one another.
We decided to use this poster for the
following reasons:
The text behind the main image applied
as a background not only to inform the
audience of the name of the artist but
adds a colourful background, creating an
energetic atmosphere similar to that of a
club where this type of music is played.
The poster also fulfils its purpose of
attracting its audience by its colours,
additional effects on the text and eye
contact of the four females.
The ‘clubbing scene’ is also portrayed
through the attire worn by the females
showing that they are going out.
The notion of looking is reinforced within
the poster by the logo of the lips and the
girls legs that have nothing covering
them so attention can easily be caught.