This digipak advert is for the EP Put up or Shut up by the band all time low. This advert contains features of both a conventional advert and an unconventional one. The layout of the advert is conventional. It contains all of the information that is needed to inform the viewer and does not take up too much space. At the top you have got the band name and the name of the album in which they are releasing. This is written in bold text as it is meant to be the main attraction of the advert. The font and the background complement each other nicely and make the writing stand out a lot more. In the middle of the advert there appears to be a hand clenching an all time low banner and it has the name of the upcoming album on the wrist of the person. This appears to be fan made which shows that the band appreciate the support and take into consideration what the fans think. At the bottom of the advert you have got the release date of the EP. Overall I think that the layout is kept nice and simple and it is easy to read. The good thing about this advert is that it contains only the information that you need and that’s it, so you won’t be reading much and that is what people like to see from a poster. The thing that was unconventional about this poster is that it does not contain any picture of the album cover or the band so it does not give too much away. Another unconventional thing is that some of the text is repeated. The name of the band is repeated in the persons hand and the name of the album is written on the wrist. I think this is probably so that it makes people remember the name of the band and the album and will hopefully persuade the people to go out and buy the album.The colours that are used in this digipak advert are mainly black and white for images and text. The background is a bright green colour which complements the text nicely. Where the background is a bright colour, it is eye catching in itself but when it comes together with the font it makes that stand out as well. The font used in this advert is in black, bold lettering and has a white outline around it. The use of the bold lettering makes it stand out. The font in which is used is their trademark font which is what the fans associate the band with. I think the fact that there is no image of neither the band themselves and a picture of the cover to the album suggests that this album is aimed at fans of the band and people who know who they are. The poster expects you to know who they are due to the fact that they are not giving anything away to the viewer. If

they are trying to attract new fans then I don’t think that this poster was well designed. The image that is at the centre of the poster appears to be handmade. From there the image was probably scanned into a computer and then became the centre image of the advert. In my opinion I do not think that the genre is apparent as this poster does not really give anything away. Like I touched upon before, as this poster is probably aimed at people who are fans of the band they would probably expect them to know the genre of them and songs that are going to be on the album. Overall I think that this poster is successful but it depends on who it is aimed at. If the poster is aimed at existing fans then I think that it is successful and has done a good job but if it is trying to attract new fans then it has probably fans. This is due to the fact that it gives a minimum amount of information and gives no images to inform people who they are and what they are selling.