All the News That Fits to Print: Re-thinking Consumption (Chris Clarke)
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Transcript of All the News That Fits to Print: Re-thinking Consumption (Chris Clarke)
• Chris Clarke / @mr_mr• UX on mobile apps team• Previously @Yahoo! Answers• Spare time bouldering / hurt
Who am I?
theguardian.com
Sam Morris Cecilia Dobbs Theresa Malone Katrina Stubbings Alex Breuer Chris Mulholland Nick Haley Veronica@FOWD and anyone else I’ve forgotten who in some part attributed to this work....
1. Big news org’s are tackling R.W.D2. Our big R.W.D solution became a problem3. Admitting we were wrong and pivoting4. We pivoted big
“[Homepage RWD] is definitely the direction that the New York Times needs to move in for the next re-design”
Alex Mathias isadoradesign
• http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/
• http://www.bbc.co.uk/blogs/internet/entries/6c02bec0-6c27-3db6-9295-1dcab645d567
“There's less information on the screen. So I have to scroll more to see different headlines.”
“Responsive design is the way forward, and it is definitely a necessary step, so well done on getting it looking very similar to what it was previously”
2. Our big R.W.D solution became a problem1. Big news org’s are tackling R.W.D
3. Admitting we were wrong and pivoting4. We pivoted big
• © Corinne Vigniel
D
The container model
A
B
C
D
E
F
G
A
B
C
Article
D
Section Article
• http://www.uxpassion.com/blog/wiad-video-talk-the-container-model/
“With the container model we moved away from thinking about specific pages on the site and how they might be filled with content”
Nick Haley Director of UX - the Guardian
1. Assign a goal achievable in two months2. Wrote a series of assumptions3. Sketch week challenge - Defined solutions4. Defined inputs from the wider teams
“It is much harder to get a quick overview of the articles available and which are most important. It also requires much more scrolling and guessing where to find topic subjects.
User comments Internal feedback Initial assumption
1. Big news org’s are tackling R.W.D2. Our big R.W.D solution became a problem
4. We pivoted big3. Admitting we were wrong and pivoting
“I need to know what’s happening right now / I want to feel connected to what’s going on in the world ”
Update
1. Big news org’s are tackling R.W.D2. Our big R.W.D solution became a problem3. Admitting we were wrong and pivoting4. We pivoted big
A fresh approach• http://erikjohanssonphoto.com/work/common-sense-crossing/
The time it was taking to read the news on my commute
The time I was spending reading news at work
The time I was spending reading newstime
Update Extend DiscoverMore time
you expect to spendMost time
you expect to spendShort amount of timeyou expect to spend
The consumption of content
Users satisfaction of
the page
Perceived time and effort they expect to
spend
Presentation & variety of content
= +
• cartoon.theraparchive.com/bugs-bunny-tortoise-beats-hare/
User’s perception of time
UpdateSuccinct informationSnappy, short but detailed
ExtendDeeper content with rich media and luxury reading Discover
Wider mix of contentLeans more towards richer content
Faster
Slower
Short amount of time
UpdateSuccinct informationSnappy, short but detailed
More time
ExtendDeeper content with rich media and luxury reading
Most time
DiscoverWider mix of contentLeans more towards richer content
• blog.hellersearch.com & Dilbert
Company lingo
• galleryhip.com
Takeaways