All Staff Planning Meeting April 28, 2009

By Angela Howe

RAP Mission Statement:“To reduce the impacts of plastics in the

marine environment by raising awareness of the dangers of plastic pollution and by advocating for a reduction of single-use plastics and the recycling of all plastics.”

Approximately 30 ongoing Chapter campaigns◦ New RAP Committee in Long Beach ◦ RAP Hawaii Chapters: Statewide Chapters Meeting focused on RAP◦ DC Chapter Advocacy for bag ban◦ PNW JUNKride Awareness Component

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◦ Virginia Beach: “2009 will be dedicated to a RAP campaign for the VA chapter” says Chapter Chair Ari

◦ Capt. Charles Moore to give boat tour at SoCal Chapters Conference◦ RAP Select Committee of Activists (HI, OR, East Coast, SD, SF, LA, Monterey)

Local Ordinances◦ Monterey, Santa Cruz, Encinitas, CT, Malibu, Seattle

Litigation◦ “Save the Plastic Bag” suit (note: we are not a

party)◦ Possible Litigation with NRDC and Environment Now

Legislation◦ Statewide: CA, CT, HI◦ Federal: 5 cent fee

Trademark

www.riseaboveplastics.org http://www.riseaboveplastics.blogspot.com/ ChapterNet Materials

◦ Educational PPT Presentation◦ RAP Quizes, Countercard, and Pledge◦ Plastic CampaignToolkit

Sample Campaign Plan Sample Ordinance Language

Development: Possible Funding Opps?◦ WGCA, NOAA, Env Now, Coastal

Conservancy Chapters: Support local Chapters Enviro: New Science/Anticipate

Questions Marketing: Maximize Reach Factored into Department Plans

Awareness of Plastics in the ocean is going mainstream;

Challenge is to Keep Up and Keep Visible

RAP program growth – Hawaii and East Coast

Hawaii & San Diego to incorporate RAP into ISD program

TX and Florida are possibly next frontiers?

*All Staff Buy In*◦ Part of everyone’s workload:

This is what Surfrider does - core to our mission◦ Possible contract position (like SDCK)

Increase Visibility of Campaign◦ Short Video/Documentary/PSA◦ Celebrity Spokesperson

Support collaborate with partners (Algalita)