All Seasons Heating & Air Conditioning, Inc.marketing.townsquareinteractive.com/acton... · digital...
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INCREASED WEB TRAFFIC > Case Study: Heating & A/C Contractor All Seasons Heating & Air Conditioning, Inc. All Seasons Heating and Air Conditioning, Inc. had two under-performing websites. The first website was built by an employee and the second website was built by a previous company. Both websites were confusing to customers and lacked the conversion-based design needed to be successful. After teaming up with Townsquare Interactive, All Seasons worked with a digital marketing team to remove the old websites, and build a new one with a customer friendly design. In a matter of months, All Seasons saw drastic improvements to their website traffic and incoming calls. Case Background OPPORTUNITIES Create a customer-friendly website with a design that drives conversions (inbound calls) Create a stable flow of business throughout the year Remain informed on website updates and online trends New TSI customer-friendly website with all elements needed for conversion Online forms, highly visible contact information, and educational content to help customers in the buying process Personal Digital Marketing Specialist to remain abreast of all website and online marketing trends SOLUTIONS INCREASED CALL VOLUME 18X 21X
Transcript of All Seasons Heating & Air Conditioning, Inc.marketing.townsquareinteractive.com/acton... · digital...
INCREASEDWEB TRAFFIC
> Case Study: Heating & A/C Contractor
All Seasons Heating & AirConditioning, Inc.
All Seasons Heating and AirConditioning, Inc. had twounder-performing websites.The first website was built byan employee and the secondwebsite was built by a previouscompany. Both websites wereconfusing to customers andlacked the conversion-baseddesign needed to besuccessful. After teaming upwith Townsquare Interactive,All Seasons worked with adigital marketing team toremove the old websites, andbuild a new one with acustomer friendly design. In amatter of months, All Seasonssaw drastic improvements totheir website traffic andincoming calls.
Case Background
OPPORTUNITIESCreate a customer-friendly website with a design thatdrives conversions (inbound calls) Create a stable flow of business throughout the yearRemain informed on website updates and onlinetrends
New TSI customer-friendly website with all elementsneeded for conversionOnline forms, highly visible contact information, andeducational content to help customers in the buyingprocessPersonal Digital Marketing Specialist to remainabreast of all website and online marketing trends
SOLUTIONS
INCREASEDCALL VOLUME 18X
21X
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