All rights reserved. © 2009 Tableau Software Inc. Share Your Data Online Dan Jewett, VP of Product...

All rights reserved. © 2009 Tableau Software Inc.All rights reserved. © 2009 Tableau Software Inc.All rights reserved. © 2009 Tableau Software Inc.

Share Your Data Online

Dan Jewett, VP of Product ManagementEllie Fields, Director of Product MarketingTableau Software

All rights reserved. © 2009 Tableau Software Inc.All rights reserved. © 2009 Tableau Software Inc.

Why share your data online?

Because working alone only gets you so far.


Why online?

• Interact, don’t just view•No emailing files– more secure•No software to download•Update the data anytime

Check out my analysis. You just need to

download some software, then open the file I

emailed you.

Ok, I’ll get to it later.

I just updated it. Use the new file. Right.


Sharing online takes down barriers.

The analysis is here. Cool. I can see why the East is down this year.


Data on the web today

Tableau Server at EC2

http://72.44.46.90/auth/login?username=public&password=public


Today, it’s easier to put videos on the public web than to put data online.

Funny cats

Important public data

http://www.recovery.gov/?q=content/investments

http://icanhascheezburger.com/2009/07/15/funny-pictures-video-big-kitteh-vs-little-kitteh/


The evolution of embedded data


The author’s conundrum of sharing online

Let others explore

But present a cogent point of view– for

that audience


Best practices for sharing data online

1. Publish for a point

2. Target the most critical interactivity

3. Extract wisely

4. Make it beautiful


1. Publish for a point

•How will this be used? Once or many times•Does your audience know the data? •Does your audience know the tool?


Publishing multi-use vizes

• Corporate dashboard• Published regularly• Audience knows the data• Audience knows the tool

http://sales-ts/views/mysqlexample/MYSQLDashboard


Publishing single-use vizes

• Example: launch project

• Short-term to drive a decision or run project

• Audience somewhat familiar with data

• Audience somewhat familiar with tool


Publishing for the public web

• Tableau blog• One-time use to illustrate a point• Audience is not familiar with data• Audience doesn’t know the tool

http://www.tableausoftware.com/tableau-public-gallery

http://www.tableausoftware.com/tableau-public-gallery

http://www.tableausoftware.com/blog/active-dashboards


Publishing for the public web (cont’d)

• Real-estate targeted blog• This view is published semi-regularly

as new data comes out• Audience is very familiar with data• Audience is somewhat familiar with

the tool

http://seattlebubble.com/blog/2009/04/20/puget-sound-counties-interactive-march-update/


2. Target the most critical interactivity

•Less is more: 3 filters or less•People click pictures: use highlighting and filtering•Make choices:

What do you want the user to be able to explore?

What’s less important?

How much is too much?



3. Extract wisely

The more users care, the longer they’ll wait:•Blog: not long, < 2 seconds•Corporate dashboard users: 3-5 seconds•Employees viewing a viz showing company bonuses: hours

Again, make choices: what data to show in tooltips or details pane?



4. Make it beautiful

•The more visually engaging it is, the more users will engage•Even interactive vizes should be easy to understand•Tactical points:

Use fixed-width publishing

It’s interactive! Explore edge cases

Good visual design principles



Other talks to see at the Conference

On sharing data:•Tips for Authoring Interactive Content, James Baker Wed 11 am•Zen of Visual Analysis, Stolte and Mackinlay Wed 430 pm

How customers share:•Productizing Tableau, Heidi Haupt at Experian Thurs 11 am•Telling a Better Story, Kim Rees at Periscopic Wed 945 am



Questions


All rights reserved. © 2009 Tableau Software Inc. Share Your Data Online Dan Jewett, VP of Product...

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