All Photos: Cincinnati USA Convention & Visitors Bureau · •Help buying organizations keep more...
Transcript of All Photos: Cincinnati USA Convention & Visitors Bureau · •Help buying organizations keep more...
![Page 1: All Photos: Cincinnati USA Convention & Visitors Bureau · •Help buying organizations keep more spend localby connecting buyers ... Gold Setters Initiative CORPORATE ENGAGEMENT](https://reader034.fdocuments.net/reader034/viewer/2022050312/5f748e50705bf61d8415d61b/html5/thumbnails/1.jpg)
All Photos: Cincinnati USA Convention & Visitors Bureau
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PRESENTED TO YOU BY…
Crystal GermanVice President, Minority Business Accelerator and Economic Inclusion
Cincinnati USA Regional Chamber
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PRESENTED TO YOU BY…
Nika WhiteVice President, Diversity & Inclusion
Greenville Chamber of Commerce
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(Economic Development Through Diversity & Inclusion)
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Mission: The MBA's mission is to help accelerate the development of sizable minority business enterprises (MBEs) and to strengthen and expand the regional minority entrepreneurial community.
• Grow the capacity of minority businesses and the minority business community in the region
• Help buying organizations keep more spend local by connecting buyers with capable minority companies
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Mission: The Mission of the MBA is to build a more viable, diverse, inclusive and sustainable business culture throughout the Upstate of South Carolina. Central to achieving this mission will be the MBA’s ability to grow and strengthen its overall minority entrepreneurial community.
Comprehensive MBE assessment process
Actionable capacity and growth oriented development plan for each Participant
Leveraging of CVMSDC’s certification process and corporate relationships
Dedicated and focused Management & Technical Assistance (M&TA), coaching and training
Providing robust platform of resources and networking opportunities
Bridging the gap between corporations and MBEs
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(Data, data, and more data)
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0.1%
1.6%
11.9%
2.0%
15.6%
0.2%
2.1%1.4%
0.1%
3.9%
0.05% 0.32% 0.17% 0.01%0.5%
American Indian
and Alaska Native
Asian Black or African
American
Hispanic or Latino All Minority
Percentage of Minority Population, Number of Firms and Gross Receipts
Compared to All FirmsPopulation
Number of Firms
Total Gross
Receipts
CINCINNATI
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GREENVILLE
84.4%
7.8%3.8%
0.4%3.1%
0.2%
26.4%
18.9%0.4% 1.7% 0.1% 0.3% 0.0% 3.3%
64.0%
30.0%
1.4% 0.3% 1.8% 2.6%
51.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
White African-American Asian Native American Hispanic Other Women
% All Bus % w/Paid EE % of Total Population
African-American Representation:
Over 30% of the population base
Control nearly 8% of all Businesses
Employ less that one-half of one-percent of theoverall population base
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GREENVILLE
$466,206
$42,686
$278,761
$164,523
$366,270
$134,674
$111,278
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
White African-American Asian Native American Hispanic Other Women
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(What’s the Business Case?)
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Stronger Community Economic
Base
(job creation)
More Robust
MBE Supplier
Base
(resource pool for corporate community)
More Inclusive Business
Environment
(shift in mind-set)
More Marketable
Economy
(improve TMA
recruiting and
retention)
KEY STAKEHOLDERS’ VALUE PROPOSITION
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(Making a Difference Costs Money)
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Staffing
Program Management
Technology
Contract Services
Research
General Administration
Marketing
Staff’s Professional Development
SAMPLE BUDGET ITEMS
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Large Corporations
Local Foundations
National Foundations
Minority Companies
Chamber’s Investment
SOURCES OF FUNDS
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(Programs are good, Results are better)
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SAMPLE CURRICULUM COMPONENTS
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Targeted Strategic Business Development
Corporate Sponsorship/Endorsement of MBEs
Corporate Proactive Engagement in Sourcing Opportunities
Board Development (for MBEs)
Periodic and Strategic Networking Events
Capacity Building Sessions
Strategic Marketing / Brand Development / SEO
Formal Strategic Pitch Sessions
Focused Mentorship / Consulting
Technical Assistance
Leadership Development
Formal Program Strategic Plan
Corporate Funding & Engagement
Advisory Board Engagement
Multi-Year Funding
Recognitions and Awards
Program Strategic Partnerships
MBE Commitment
Program PR and Media Coverage
SAMPLE PROGRAM COMPONENTS
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ROI
# Jobs / Payroll
# RFP / RFQ Opportunities
# Training Opportunities / Recognitions
/ Programs
# / $ Contract Awards
# / $ Capitalization
Company Revenue
# Referrals & Introductions
PROGRAM METRICS
KeyBlue: Program Green: Community Orange: ChamberYellow: Diverse Firm
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(C-suite “buy in” and mid-level “lean in”)
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MBA Advisory Council
Program Investors
Program Advocates
Curriculum Involvement
Pitch Sessions, Networking, Brainstorming
Gold Setters Initiative
CORPORATE ENGAGEMENT STRATEGIES
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(High potential, committed MBEs are essential to program’s success)
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Access
Exposure, Inclusion & Utilization
Capacity Building
Relationship Building
Improved Knowledge Base
Motivation
Ability to Contribute
MBA PARTICIPANT VALUE PROPOSITION
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23
CINCINNATI
Revenue Range $1MM+
Number of Businesses 37 as of June 30, 2014
Growth Growth Focused (Positive historical growth trend)
Tenure No requirement
Headquarters 15 counties in Ohio, Kentucky and Indiana (Cincinnati MSA)
Industries Business to Business or Business to Government
Profitability Positive Trend
Employee Base 2+ Full-Time Employees (FTEs) / Ability and desire to increasetheir current # of FTEs
Certifications And Memberships Minority Certified Must be a CUSARC Chamber Member in good standing
Other Program only open to African-American and Hispanic owned companiesOwner must demonstrate willingness to take counsel
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24
Revenue Range $100k to $5.0MM
Growth Growth Focused (Positive historical growth trend)
Tenure 3 Years in Operations
Headquarters Upstate South Carolina (all 10 counties in the “Upstate”)
Physical Location Commercial Space (Non-Home Based Businesses)
Profitability Positive 3-Year Average (adjusted)
Employee Base 2+ Full-Time Employees (FTEs) / Ability and desire to increasetheir current # of FTEs; At least 1 FTE Manager – aside from owner
Number of Businesses 15
Certifications And Memberships CMSDC Certified / CertifiableMust be a Greenville Chamber Member in good standing throughout participation period or willing to become a Greenville Chamber member upon acceptance into the program.
Preferred Industry Sectors Manufacturing, Professional Services, Transportation, Construction, IT, Energy, Healthcare
Other Execute M.O.U prior to program launch date designed to ensure commitment on the MBE’s part to the program
GREENVILLE
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Thank You!