All of Our Students are On Social Media, But What Do We Need to Know?
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All of Our Students are “On Social Media” …but, what do we need to know? © 2010 Blackbaud Melanie Mathos, Public Relations Manager, Blackbaud Chad Norman, Internet Marketing Manager, Blackbaud
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This is a high-level social media overview geared towards high school guidance counselors.
Transcript of All of Our Students are On Social Media, But What Do We Need to Know?
All of Our Students are “On Social Media”…but, what do we need to know?
© 2010 Blackbaud
Melanie Mathos, Public Relations Manager, BlackbaudChad Norman, Internet Marketing Manager, Blackbaud
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Why are tweens and teens so predisposed to communicating online?
http://www.flickr.com/photos/kamshots/204036348/
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It’s a lot like texting!Nearly two-thirds of teens - 63 percent - have a cell phone (8)47% of Teens Can Text with Eyes Closed (1)1 in 3 teens send 100-plus texts a day (2)1/4 of text messages sent by teens are sent during class. (14)50%of teens admit to text messaging while driving (8)Teens with phones averaged nearly 2,900 texts a month (14)
http://www.flickr.com/photos/kamshots/204036348/
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Teen social networking by the numbers (10)
51% check their sites more than once a day.22% check their sites more than 10 times a day. (12)39% have posted something they later regretted.37% have used the sites to make fun of other students.25% have created a profile with a false identity.24% have hacked into someone else's account.13% have posted nude or seminude pictures or videos of themselves or others online.
http://www.flickr.com/photos/kamshots/204036348/
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Web 1.0 refers to first generation Web-based content that was typically one-way static communication.
Web 2.0 (or social media) refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
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Today’s Social Web Brings it All Together
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Network based on life Share photos, links, ideas,
updates, birthdays, events, etc. More than 400 million users (15)
50% login every day 26% of users are 17 and under Fastest growing group is 55+ Connects with brands via “liking”
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Myspace
Network based on friends 37% of users are under 17 Facebook is much bigger Traffic is heading down Very customizable Focus on bands and games
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Blogs
Network based on topics 133 million blogs (16)
35% of online teen girls blog (8)
20% of online teen boys blog (8)
Microblogging is popular with teens Posterous and Tumbler
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Network based on short updates 105 million registered users (4)
24 and under is fastest growing
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YouTube
Network based on videos #2 search engine behind Google 24 hours of video uploaded every
minute of every day Teen boys are twice as likely to
post a video as a teen girl (8)
#1 site for kids age 2-11 (13)
Users can upload, comment on, and favorite videos
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Network based on résumé Virtually no teens on platform Ranks high in Google They will need this when being
recruited after college
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Flickr
Network based on photos Users can control photo rights Hosting over 4 billion images (17)
Though, Facebook is bigger
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Digg, StumbleUpon Reddit, Mixx, Yahoo Buzz
Network based on news Stories, links, images, videos,
blogs posts are submitted, voted, and commented on.
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Foursquare and Gowalla
Network based on location Smartphone needed 1 million users and growing
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What platform do you see your teens using most?
Share Pair
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2 Simple Social Media Rules Teens Need to Know About
http://www.flickr.com/photos/calliope/3471244658/http://www.flickr.com/photos/nathannowack/1370695123
Never say anything you wouldn’t say to your mother
What happens in Vegas stays on Facebook
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Think about privacy Employment impact Cyber-bullying Sexting
Social Media Pitfalls
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What do you think your students greatest opportunities and threats are with social media?
Share Pair
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Create social media policy for students Create social media policy for staff Educate students, staff, and parents
Addressing Social Media
http://www.flickr.com/photos/wonderlane/37531816/
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OK, who has questions?
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Thank you!
If you have any questions, or just want to chat, you can find us online:
twitter.com/chadnorman
Blackbaud.com/ChadNorman
Blackbaud.com/BlackbaudNews
twitter.com/melmatho
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REFERENCES
1 http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334
2http://bit.ly/brSIdS
4http://bit.ly/cnqUql
5 http://bit.ly/9hD2j8
6 http://www.cyberbullying.us/research.php
7 In a recent survey conducted by The National Campaign
8 Pew "Teens & Social Media" Study(Source: link to study)
9 Arbitron and Edison Research (Source)
10 COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009) SOURCE
11 Nielson http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
12 (Source)
13 http://www.marketwire.com/press-release/Video-Generation-Kids-Teens-Consuming-More-Online-Video-Content-Than-Adults-Home-According-866120.htm
14 (Source: Common Sense Media, quoted here)
15 http://mashable.com/2010/02/04/facebook-400-million/
16 http://technorati.com/blogging/state-of-the-blogosphere/
17 ^ 4 Billion Photos on Flickr from Flickr Blog
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What is Twitter?
Twitter is a social network based on text messages, or updates You post updates for your followers to read Your followers post updates for you to read Platform for the web or your mobile device
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Term Definition Usage
Tweet A 140 character update or post sent via twitter
“I just got a tweet from Jeremy”
@ message/reply
Using the @<twittername> syntax let’s the twitter user know your mentioning them.
“@comonknow @americancancer mentioned the same article in their tweets”
Follow What you do to receive/view tweets from someone.
“I’m now following @Oprah”
Followers Number of people subscribed to receive your tweets.
“@lancearmstorng has 964,454 followers”
Short URL Shortened version of a normal URL to use fewer of the 140 characters.
“@commonknow mentioned the same article in their tweets http://tinyurl.cm/oj9jmf”
Hashtag “#” A “hash tag” is included in tweets to group them by topic area (i.e. #followfriday)
“justinvisionary #NPO #NGO #NTEN Did you know @givezooks is giving away 1k to the winner of the #donorschoice contest? Vote now! http://good.ly/g5dxvg “
Direct Message “DM”
Send a message to someone so only they can see it.
“d commonknow question re webinar – when was the benchmark survey released”
ReTweet “RT” The act of forwarding/repeating another persons message to your followers with attribution.
“EricOverman RT @tonia_ries: I donated $20 for team #modernmedia at #140smiles benefiting @operationsmile. Join me: http://140smiles.org”
How does Twitter work?: Terms to know …
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How does Twitter work?: Terms to know …
Message “@”
ReTweet “RT”
Hashtag “#”
Tweet
