All Membership Classes Award Winners

June 2008 The Catholic Journalist Page 27

Award A1Best Example of Effective Advertising Promotion

First Place The Catholic Review, Baltimore, Md., “Cardinal Keeler Commemorative, Welcome Archbishop Edwin F. O’Brien” by Chris Reynolds & Chic Davis This entry has excellent eye appeal and there is a great use of “branding” element. The flow of editorial and advertising content has been put together very well and leads the reader through the book easily. We view this product as complete and professional. The second publica-tion while presented in a different format, as far as size and stock selection, also displays ease of reading and eye appeal. Modular format of advertising has a very attrac-tive effect on the overall product. The success of these two publications is obvious in the finished products.Second Place The Catholic Advocate, Newark, N.J., “Healthcare” Attractive gatefold cover, and innovative use of layout element (ekg blip) in editorial content. The paper displays a unity of design. Unique center pullout section seems to combine two publications.Third Place The Catholic Northwest Progress, Seattle, Wash., by Keri Hake Attractive finished product. The editorial layout provides a nice mix of ads to the editorial fill. The 4 lead sheets serve as added value to the overall product by calling top of mind awareness to the publication. Honorable Mention The Catholic Spirit, St. Paul, Minn., “St. Benedict’s Monastery”

Award A2aBest Single AdBlack & White

First Place Western New York Catholic Newspaper, Buffalo, N.Y., “Don’t Suffer Alone-- Project Rachel” by Kevin Hassett There is a strong use of art, headline and brief ad con-tent. The design and layout of the ad maximize response through the use of an emotional appeal to the intended audience.Second Place Catholic New York, New York, N.Y., “Come and See” Nice creative use of photograph with strong “call to action” message in headline. There is also a nice bal-ance of white space which is a strong attention getter.Third Place Arlington Catholic Herald, Arlington, Va., “Sacred Music” by Eric Pastorek Good layout with themed art. Message is clearly presented with a pointer to watch for future ads, very effective.Honorable Mention Arlington Catholic Herald, Arlington, Va., “How Can You Help?” by Paulina Maldonado

Award A2bBest Single AdColor

First Place Acadiana Catholic, Lafayette, La., “Woodworks by Hal Guidry” by Patrick Breaux Hal Guidry is a talented craftsman; is large rugged crosses and custom built grottos tell a story of hope to the faithful. The winning entry by Patrick Breaux has wisely allowed this story to be told in large, well placed photos. The sharp detailed graphics are perfectly paired with a soothing, blue background. It’s rare to see a full page ad that has less than 30 words. The temptation to fill empty space with description and explanation has been resisted; resulting in copy points that deliver only essential information... Perfect!Second Place Arlington Catholic Herald, Arlington, Va., “The Shops at Riverwalk” by Paulina Maldonado Bold, colorful graphic draws you immediately to a well organized ad. The screaming orange life preserver was as perfect foil to the soothing blues of the water. This small ad sports a fair amount of copy, but it doesn’t appear crowded or dense. Great restraint was shown by listing the merchants in a uniform font (as opposed to the usual pack of logos jostling for attention in group ads.) Good work!Third Place The Catholic Review, Baltimore, Md., “Sweeten Your Holidays” by Joann Washington This ad stands strong as it is. This contains great photography and well written copy. This small ad dem-onstrates the power of a single major graphic, which allowed it to finish ahead of many other larger entries. Honorable Mention Catholic Voice, Omaha, Omaha, Neb., “Strong Mar-riages”

Award A3Most Effective Single Piece of Circulation Promotion

First Place U.S. Catholic, Chicago, Ill., “We’ve Got it Covered” by Michele Taylor & Kevin Shanley This promotion was extremely professional with outstanding results- which are the ultimate name of the game. This was presented as a discount off of the single copy price, which is a common practice and dif-ferent from discounting off of the normal subscription price. The support documents which showed the results of other direct mail campaigns were effective. The brochure contained a lot of information without being cluttered. Second Place Acadiana Catholic, Lafayette, La., “Looking at a New Life” by Patrick Breaux A New Beginning is a good approach to use in the spring with Easter and overall feeling people have as they emerge from the winter months. It is kind of a “spring cleaning” of the soul approach. It was a differ-ent approach and set it apart from the other entries. Not only was the ad with children good but the other printing was well done. Third Place The Catholic Spirit, Metuchen, N.J., “Share Your Faith” This was a different approach to a standard promotion, Christmas gift subscriptions. The double truck ad was good original artwork with the list of potential people to give a gift subscription to.Honorable Mention National Catholic Reporter, Kansas City, Mo., “Sum-mer 2007 Direct Mail Promotion”

Award A2a, Best Single Ad, Black & White, Third Place, Arling-ton Catholic Herald, Arlington, Va.

Award A2b, Best Single Ad, Color, First Place, Acadiana Cath-olic, Lafayette, La.

about the Catholic rites of Christian Burial. Not easy to accomplish both simultaneously, and this was a beauti-ful job. The layout design was effective, informational and there was a good use of space.Second Place The Compass, Green Bay, Wis., “Good Shepherd” by Amy Kawula & Katie Mann The ad size is appropriate for the campaign, photogra-phy coordinates well. Inviting, effective “soft sell” call to action.Third Place The Compass, Green Bay, Wis., “Knights of Colum-bus” by Katie Mann Biblical verse and personal messages effective in the

Award A8, Best Promotional House Ad, First PlaceThe Catho-lic Spirit, Metuchen, N.J.

Page 28 The Catholic Journalist June 2008

All Membership Classes Award Winners

Award A4Best Circulation Promotion Campaign

First Place Florida Catholic, Pensacola/Tallahassee Edition, Orlan-do, Fla., by Mary St. Pierre It is a well thought out campaign that utilized a multi-media approach. Of particular note was the collection and utilization of e-mail addresses. This is an area that all publications must attack. E-mail will become our com-munication mode of the future, it isn’t already. The move to discontinue the free subscriptions is a good one. All the support material was professional and first class. Second Place The Catholic Northwest Progress, Seattle, Wash., by Keri Hake Overall, it is a very clean presentation of a good idea. Support materials are first class and do an excellent job of explaining the program. People relate to the need to raise money for private schools. While the campaign was appar-ently successful, there was no explanation of whether or not the number of subscribers was an improvement over other campaigns; which is always a critical point in evalu-ating any particular campaign. Third Place The Pilot, Brighton, Mass. This is a good campaign with good support materials. The colorful wrapper was done well and a good idea. The gifts or premiums are a better idea than discounts. While the rosary was a good idea, perhaps a choice of a couple cd’s would have helped. Trying to pick the right premium is always hard and it sometimes pays to give people a choice in case they either have your premium or don’t want it.

Award A5Best New Media Kit

First Place Acadiana Catholic, Lafayette, La., “The Gift of Faith” First place is for presentation. We all know that half the battle is getting someone to look at your info and remem-ber you. Anyone that receives this media kit will do just that. Very creative and the overall design was top notch. All the information was very user friendly.Second Place Arlington Catholic Herald, Arlington, Va., “Media Kit 2008” by Stacy Rausch This media kit took 2nd place because all the info was at your fingertips. For example, having the info in a file folder was brilliant. The layout was crisp and clean.Third Place Oye!, Chicago, Ill., “Oye! Media Kit” by Tom Toussaint & Lisa Dragotto This media kit really speaks to the demographic it is try-ing to reach. The color combinations are fun and inviting. Having the testimonials on the folder speak volumes.Honorable Mention Catholic New York, New York, N.Y., “ Catholic New Yorker”

Award A6Best Local Retail Campaign

First Place Catholic New World, Chicago, Ill., “The ‘Order’ of Christian Funerals” by Audrey Kizys The campaign succeeded in its attempt to create attrac-tive, thought provoking ad copy while teaching the reader

ad copy. Color helped call attention to the ad which could have been dull and possibly overlooked without it.Honorable Mention Acadiana Catholic, Lafayette, La., “Woodwork by Hal Guidry” by Patrick Breaux

Award A7Best Advertising Volumn Builder

First Place Acadiana Catholic, Lafayette, La., “Bishop Jarrell’s Fifth Anniversary” by Patrick Breaux Excellent idea! The concept and direct mail collateral are very well done. Good use of call to action, color, and design. The commemorative special feature issue is an awesome idea that can be carried over to other catego-ries and cliental. The 25k of new revenue is impressive. Congratulations on a job well done. Second Place The Catholic Review, Baltimore, Md., “All I Want for Christmas” This was a good use of split or themed page. The use of color is eye catching and the various ad sizes keep the reader engaged with the concept. Many of the ads had a call to action and directional information creating immediacy for the advertisers. Congrats on a successful campaign.Third Place Catholic Sentinel, Portland, Ore., “Homestone Sup-

ports CYO/Your Life Is a Journey” by Joanne Kantor It was a great idea to match news content and ad content. The page featured many photos and a singular advertiser which provided greater exposure for the advertiser. Congrats on a successful program.

Award A8Best Promotional House Ad

First Place The Catholic Spirit, Metuchen, N.J., “Recognizing and Surviving the Dark Night of the Soul” Moving introductory visuals and thorough, while direct, copy readily conveys the intended message. This entry is very well-organized. The consumer certainly will know what benefits to expect from this offer - and be able to act with ease if they’re interested in partici-pating.Second Place Legatus Magazine, Naples, Fla., “Crack a New Mar-ket” by Patrick Novecosky & Shawna Kunz A good association of visuals and text to demonstrate ability of an advertiser to stand out in a crowd, multiple contact points, clean and direct graphics and copy.

Third Place Bright Ideas, New Berlin, Wis., “Search by Sunday or Keyword” Direct and crisp copy provides excellent detail about what a consumer could expect from this offer.

Award A9Best Campaign in the Public Interest

First Place The Monitor, Trenton, N.J., “Stem Cell Series” by Lois Rogers This outstanding reporting raised the key questions and concerns on an issue of timely and vital public inter-

Award A6, Best Local Retail Campaign, First Place, Catholic New World, Chicago, Ill.

est, to Catholic and all Americans. Whether the govern-ment should spend taxpayer money over the objections of taxpayers themselves goes to the heart of government. Whether certain types of medical research should be pur-sued at all goes to the heart of life itself. The secular press, which largely dodged these questions, could learn from this newspaper. I salute The Monitor. Well done.Second Place The Vermont Catholic Tribune, Burlington, Vt., “Super Students” by Pat Gore This well conceived series zeroed in on two things: young readers, a demographic that has eluded newspapers; and virtue, too little recognized and celebrated. These vignettes got your to seek and read the newspaper, rein-forcing beliefs and behaviors at the core of the Church. The special Mass and luncheon finished off this project with affirmation. The students will remember these saluta-tions of The Vermont Catholic Tribune for the rest of their lives.Third Place Catholic Explorer, Romeoville, Ill., “Gift of Christmas” by Mary Breslin This annual campaign educates and reminds readers of what they largely know; that others around them need help. It inspires readers to give of themselves, and through this effort, The Catholic Explorer, in turn, put itself in the service of others. Congratulations to you and your readers on a record year of giving.Honorable Mention The Vermont Catholic Tribune, Burlington, Vt., “Tanza-nian Water Project” by Cori Urban

Award A10aIndividual ExcellenceWriter/Editor (English Only)

First Place The Catholic Sun, Phoenix, Ariz., “Series on Immigra-tion” by J.D. Long-Garcia J.D. addressed immigration, an issue important to all Americans, and framed it in a way that Catholics could easily understand the Church’s approach to the issue. He dug deep and put a human face on the story. Outstanding job! Second Place The Criterion, Indianapolis, Ind., “A Test of Faith” by John Shaughnessy John writes compelling and uplifting stories about people and why their faith is important to them, and how it helped them overcome life’s trials and tribulations. John is a great story teller. It was a very easy and enjoyable to read. Third Place Faith Magazine, Erie, Pa., Anne-Marie Welsh Being both an editor and a main writer keeps Anne-Marie busy, yet she is able to give each story a fresh approach and the thoroughness it deserves. The special publication about Bishop J. Murphy was especially well done.Honorable Mention Florida Catholic, Venice, Orlando, Fla.,Denise O’Toole Kelly

All Membership Classes Award Winners

JUne 2008 The Catholic Journalist Page 29

Award A10bIndividual ExcellencePhotographer/Artist

First Place The Catholic Spirit, St. Paul, Minn., Dave Hrbacek Hrbacek’s photos stood out over the others, using nice lighting and composition on portraits. He used a high angle to capture the Cathedral celebration. Good, clean composition of photos communicate the impact he cap-tured from Stations of the Cross.Second Place Catholic New World, Chicago, Ill., Karen Callaway Callaway captured some very nice candid moments. Her pictures captured the very essence of getting a live tree by including the family emotions. Her photos are clean and candid moments of life. Third Place Catholic Courier, Rochester, N.Y., Mike Crupi Crupi’s entry contained a very nice silhouette that set his work above the other entries. He used nice lighting on the portrait combined with unusual composition on a couple of portraits. The candid moment of baptizing is a wonderful moment of life with the proud mother’s reaction.Honorable Mention St. Anthony Messenger, Cincinnati, Ohio, Jeanne Kortekamp

Award A10cIndividual ExcellenceAdvertising/Business/Marketing Professional

First Place Acadiana Catholic, Lafayette, La., Patrick Breaux The sample work provided by Patrick Breaux for this category was exceptional. It reflected the highest qual-ity of advertising and marketing principles within a very niche audience. The “Gift of Faith” marketing brochure was unique and comprehensive. It clearly assisted in the attainment of non-traditional advertisers for a number of the advertising offerings available. Throughout the publication, “Acadiana Catholic,” there was a high quality of editorial and advertising layout and presen-

tation. Poster samples provided were designed with imagination and a very high quality of look and feel for the subject matter. The “Behold the Light” poster was very effective and was a standout for mention. The print advertising samples reflected a coordinated and effective presentation of an on-going campaign and reflected the wide breath of experience and quality of branding not often seen within this category. It is clear that this professional has found his calling and is providing his organization and Church with the fruits of his experience and faith.

Award A10a, Individual Excellence, Writer/Editor, First Place, The Catholic Sun, Phoenix, Ariz.

Award A10b, Individual Excellence, Photographer/Artist, Third Place, Catholic Courier, Rochester, N.Y.

Award A10a, Individual Excellence, Writer/Editor (English Only), Third Place, Faith Magazine, Erie, Pa.